You may already be aware of the importance of visual content on social media. As we can’t deny this truth that visual content plays a big role and impacts the growth of your social media accounts. So, keeping these things in mind, we have come up with 10 Tips for Creating Engaging Visual Content on your Social Media.
In this article, you’ll learn some of the best techniques to engage your followers on Instagram, Facebook, and Pinterest.
It doesn’t matter in what niche you’re working in, it’s always better to focus on engaging content to get better results.
Visuals act like packaging material for your products. If you don’t have a good packaging, no one wants to buy it.
According to the Content Marketing Institute, “Visuals help your content attract more viewers.
On social media, visuals boost engagement – 2.3 times more than posts without visuals on Facebook“.
A good visual provide you multiple benefits like—
- Increase the number of followers.
- Helps in increasing the number of sales.
- Helps in spreading Brand Awareness
- And helps in spreading the Word-of-Mouth.
If you want to grow your business or just want to be popular on social media, then make better visuals also.
Now, let’s dive deep into this.
1. Invest in your Logo Design
The very first step towards creating engaging visual content on social media is investing in your logo design.
See, your logo design is the symbol that represents your brand and the brand is your company. This is how you make money, isn’t it?
Good logo design creates a perception in your customers’ minds about your brand. Even the most successful companies have invested a good amount of time and money in their logos. Because your logo is the first thing that your customer interacts with before interacting with your product.
Whenever you design your logo, just think first— what do you exactly wanted to show with your logo. What message do you want to send to your customers?
The colour and the font you choose for your logo has a big impact. Your social media profile picture must contain a logo that depicts your company as well.
Its size must not be too small or too large. Just make it visible to understand.
Use only one logo across all your social media platforms like— Instagram, Facebook, Pinterest, LinkedIn and Twitter.
A lot of micro-influencers are using super engaging visual content on social media.
If you’re planning to promote your business offline, you must include your logo in your flyers.
2. Use a Theme for Branding
Whenever you are starting a new social media account, it’s good to decide on a theme. This is because your theme is your brand and branding is everything.
If you want to build an impression in your audiences’ minds, then focus on BRANDING more. Decide on the colour palette and font you want to use. It can be complimentary with your brand colour and font as well.
A proper theme helps in remembering your brand name. And whenever your audience sees your posts, they automatically understood that it’s your brand.
Take an example of Coca-Cola Brand, they use a “Red Brand Colour” theme and they use it everywhere. None of their TV commercials are without that theme. They have used this colour for over 50 years. In this way, they become what they are today.
So, branding is the first element towards creating engaging visual content on social media.
3. Consistency is the KEY
Once you decide what your Brand Theme should look like, now is the time to use it on your social media. You will have to use it CONSISTENTLY to see any great results in the future.
You often might have noticed that the biggest of the companies and brands are very consistent towards their colours and visuals.
Why? Because they know that, the visuals are the only key to set an impression in their audiences’ minds.
Be Consistent Everywhere. Whether it’s on social media like Instagram, Facebook and Pinterest or in any offline marketing like posters and bill boards.
Remember, this is the only KEY towards engaging and successful content.
4. Take Advantage of Creative Software
Creating Engaging Visual Content for Social Media is not a piece of cake. Therefore, you need to use some tools to create those visuals for your social media .
Have a look at some of these tools—
It is one of the best tools to make nearly every kind of social media content. Whether you want to create a Facebook & Instagram Post or want to create social media ad graphics, Canva is the solution.
It has ready-made elements which you can use to drag and drop elements to make a beautiful creative. It has both free and paid options.
2. Adobe Photoshop
This is another great way to design your beautiful Instagram Posts. It is a little more complicated than Canva but worth using.
Adobe Photoshop is really amazing for editing your photos or designs.
3. Affinity Designer
Affinity Designer is becoming very popular these days. It is also a great tool to start designing creative visual social media content.
It also has a great feature that is giving you a 30-day free trial. So, you can use it before buying it.
4. Use Templates
Templates are Pre-Made Graphics or Written Content which can save you a lot of your time. You just need to add your content to the ready-made templates.
You can find so many different types of social media templates like Instagram Templates, Facebook Post Templates, YouTube Thumbnails, Email Templates and many more.
There are so many platforms where you can buy these templates like The Template Market, Etsy or Creative Market.
These templates come in different tools such as Canva Templates, Photoshop, Lightroom Presets.
5. Use Educational or Informational Content
One of the most important things about creating engaging content on social media is to create “Educational Content”.
Educational content helps people in learning something amazing from you. It can be from your experience, knowledge or hard work.
If you are providing education related content, then the chances of going it viral increases.
You must create something that is valuable from which people can learn.
It doesn’t matter which field your content belong, it should be informational. You often might have seen that only those visual content go viral on social media that adds some sort of value in people’s lives.
And the value can be in any form, happiness, excitement, sadness, hope, fun or fear. You need to think about what type of value fits your industry.
6. Repurpose Your Content
You can repurpose your social media graphics on different platforms like in your blog post, email marketing and banner ads.
By repurposing, you don’t need to spend more time on different visual creative.
If you have pre-made graphic for your social media, use it by making points in your blog posts. This way, your already gone viral content can go to different platforms which will save you a lot of your time.
Also, you can make an Infographic if your content is educational. Infographics has a lot more potential to go viral if the visuals and the content are great.
You can also use that infographic on your social media platforms. Ask other people if they can share your infographics on their page.
This strategy will promote your visuals very quickly.
7. Create Content That Entertains
Who doesn’t love entertainment? Whether it’s a GIF or meme, this type of content is heavily shared across social media.
Creating content that entertains is an art but is a very effective way to engage with your audience.
You can market any product on Instagram with such a creative strategy.
Many of the popular creators use entertainment to engage with their audience.
8. Create infographics
Infographics are a fantastic way to create visual content on social media They turn numbers and figures into easily understandable and digestible content.
It also makes the information more accessible to people. When you use beautiful infographics, it would be easily remembered.
About 80% marketers agree that they increased their social engagement with infographics and creative content. So, you can also follow this strategy to get better results on social media.
9. Align Your Visual Elements
It doesn’t matter whether you’re making an infographic or a simple image for your blog, ensure to follow the some rules for image alignment.
Everything you write on your post should be spaced equally apart. No element should be too close to the borders of the visual content. Elements like text or images should be aligned both horizontally and vertically.
Especially for Instagram, if you are creating a post on Canva, you must take care of the proper alignment of the texts.
Last but not least, these tips are already tried and tested for those who really want to create engaging visual content on social media.
All the above-mentioned tips will only work if your content is valuable. Try to add more value in your audience’s lives in order to achieve the great heights in your life.
Hope this was useful.
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We hope you have enjoyed these 10 Tips for Creating Engaging Visual Content on Social Media. If you would like more personal tips, advice, insights, and access to our community threads and other goodies, join me in our community. You can comment directly on posts and have a discussion.
*TIP – We use and recommend DesignCuts for all your fonts, mockups and design bundles.
Nancy Misra, an enthusiastic Entrepreneur and Founder at My Business Route. She loves to share her ideas about online businesses and she always tries to provide valuable information to readers.