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11 Famous Logo Design Evolutions

11 Famous Logo Design Evolutions

  • 05/03/202013/09/2021
  • by The Logo Creative
  • Even the biggest brands with ultra-recognizable logos are not afraid of revamps. Ultimately, they need to keep up with the trends of design and align their logos to the changing mission and vision of the company. In this article we look at 11 Famous Logo Design Evolutions.

    Students who decide to pay for essay could notice examples of such changes on the websites they use. Yes, logos on academic writing websites need to be updated, too. Some fonts get outdated, new marketing strategies are invented and call for more appealing colors. All these details matter.

    That’s why, throughout the history of corporation and brands, logos have been changed – and will continue to change. Usually, the changes are minor; companies only go so far as to still maintain the recognisability of their previous logo but some really do a 180 and try something completely new.

    In this article, we’re looking at the evolution of some of the most famous logos and the reasons behind their change. Also for fun we have included some Log Animations!

    Table of Contents

    • 1. Apple
    • 2. Facebook
    • 3. Instagram
    • 4. Google
    • 5. Starbucks
    • 6. Burger King
    • 7. Twitter
    • 8. Pepsi
    • 9. KFC
    • 10. Lego
    • 11. Mozilla Firefox
    • Conclusion

    1. Apple

     

    Apple Logo Design Annimation

    What’s one of the most recognizable logo icons in the world had a much less straightforward path to becoming just that.

    In 1976, Apple started with something completely different – a black and white drawing of Isaac Newton under the apple tree. Just one year later, the logo changed to something more similar to what we know as Apple’s logo today: an icon of an Apple in rainbow colors.

    Apple-logo-design-evolution

    It wasn’t until 1998 that the logo was changed to a simple black apple with a part missing on the right side of the fruit.
    The story of Apple’s logo is mostly about playing with gradients, exploring different color schemes and slightly tweaking the overall look and feel of the logo to nail the perfect thing.

    2. Facebook

    Facebook 2019 Logo Design Animation - Corporate Rebrand -

     

     

    Just like Apple, Facebook has played around with different logo versions quite a bit, but the most famous story behind the brand name and logo of this social media titan is best known from the movie Social Network. In this movie, based on true events, it’s described how Facebook started as The Facebook and dropped the ‘the’ based on a single piece of advice.

     

     

    facebook-logo-evolution 2004-2019

    Facebook’s logos are connected to the overall design and user experience of the site, so the company often tweaks logos every time there is a redesign of the platform.

    3. Instagram

    instagram logo redesign

     

     

    For a tech giant that we now know is a strong opponent to any of the major social media networks today, Instagram had quite a rocky logo design story. In total, Instagram had 4 logo redesigns, but they were quite massive compared to the tweaks Facebook and other networks were known to make. In 2010, Instagram’s logo started as a camera image with quite a lot of details and different colors. Designers simplified it in 2010 and produced the brown-beige camera you probably remember if you’ve been using Instagram for a longer time.

    Instagram Logo Design Evolution

    In 2011, it was decided that the camera logo should be 3D a little bit and shadows and 3D effects were included. Finally, in 2016, Instagram had its biggest logo revamp since the beginning. Instead of a brown-beige camera icon with a rainbow stripe, Instagram is now a rounded square shape with a gradient of 3 colors.

    4. Google

     

    Google-loading-motion- Motion graphics and video In Logo Design

    Unlike some of the other names on this list, Google had a rather non-aggressive logo changes history, but you wouldn’t believe where it all started. Remember WordArt from Microsoft Office that we used in elementary presentations and posters? Well, you guessed it, that was the actual Google logo. For modern designers, just a glance at this logo might be very cringe-y, but hey, it worked for the first year, at least.

    Google Logo Design Evolution

    Then, ever since 1998 to today, Google had 7 redesigns, but they were hardly noticeable because the designers kept them very minimal and hard to stop. Just like Apple, they mostly played around with the shading and the coloring on the logo.

    5. Starbucks

    Starbucks Logo Design Animation

    How is it that the Starbucks brand is so recognizable that it can easily be linked to an image of a mermaid on a green background? Well, it wasn’t always so. At first, Starbucks had a massive Starbucks lettering on their logo, both in the original version and the second revamp.

    Starbucks Logo Design Evolution

    Starbucks maintained its original idea of a siren on their logo but changed just about everything else. Interestingly, the logo was brown at the beginning (which is logical because… coffee), but later it was changed to green. Usually, designers stay away from these kinds of full-blown color changes, so this was a really brave move.

    6. Burger King

    Burger King Animated Logo Design

    Many people don’t know this, but Burger King had one of the most significant transformations when it comes to logo (re)designs. Unlike some other logos on this list, the initial Burger King logo looks nothing like the one we know today.

    Burger King Logo Design Evolution

    In 1954, it started out in black and white, with a minimalist sun icon and ‘Burger King’ written below it. In the same year, the company issued a revamp, this time no sun, but still in black and white and in a funky font that would be banned from any designer’s arsenal today.

    Then, we arrive at the Burger King logo that surprisingly stuck around for 12 years. Believe it or not, it was a literal burger king – a man with a crown sitting on top of a burger.
    In 1969, the logo first started resembling what we know today, Burger King text placed inside of two burger buns.

    7. Twitter

    Twitter Animated Logo Design

    Finally, we come to one of the most recognizable logos in today’s world, the Twitter birdie, which is absolutely mind-blowing given the fact that the logo exists only for 8 years. Yes, you heard that right, in this universe, there actually was a Twitter without its famous birdie.

    twitter-logo-evolution

    Fun fact: Did you know that Twitter’s bird has a name? It’s Larry the bird. Before Larry, Twitter experimented with purely textual logos and even had some cringeworthy green logo attempts in 2005.

    8. Pepsi

    Pepsi Animated Logo

    Pepsi’s an old company which was bound to have more logo redesigns than some of the tech baby-companies on this list, but nevertheless, these changes were radical and there was definitely plenty of them.

    Back when it all started, in 1898 (wow!), the logo of Pepsi Cola was a red, embellished-like text with a Tim Burton vibe. However, we have to give those designers a break. After all, it was still the 19th century, the new soda presented something absolutely new and disruptive, and it meant something entirely different for then’s drinkers.

     

    Pepsi Logo - World's Most Well Known Logos And What You Can Gain From Them

    The company continued to push these types of logos up until the 1950’s when it took a turn and started using the symbol of the bottle cap which Pepsi bottles were famous for. This same symbol, although in a stylized version, appears on all Pepsi logos ever since.

    9. KFC

    KFC Animated Logo

    For the food chain Kentucky Fried Chicken, one of the most memorable parts of their identity is the company’s logo. And unlike some of the other companies on this list, the KFC logo always featured similar elements – with massive tweaks over the years.

    KFC Logo Design Evolution

    The person on the logo is Colonel Harland David Sanders, the founder of the company. His image is the foundation of the company’s logo ever since its founding in 1952. Since then, the logo had six redesigns, with the latest one being launched recently, in 2018.

    10. Lego

    Lego Logo Design Animation

    Lego’s logo is perfect, right? It just screams “toys”, “fun” and “childhood”! Sure, that may be the case with this one, but Lego logos throughout history have been radically different. Since its founding in 1932, Lego had a whopping 20+ changes in logo design, making it the ultimate champion in famous logo redesigns, Pepsi included.

    Lego Logo Design Evolution

    Surprisingly, it all started with a plain black logo in a typeface that resembles a cigarette brand rather than legos. After that, the company aimed to make the lego a bit more approaching and attractive, with various versions being launched into the public from 1936 to 1954.

    In ’54, the Lego logo starts looking somewhat like the Lego logo we know and love. The company finally decided on red and yellow being the basis colors for the corporate visuals, which was an absolute bingo.

    11. Mozilla Firefox

    https://www.thelogocreative.co.uk/wp-content/uploads/firefox_logo_rebranding.mp4

     

    The browser Mozilla Firefox doesn’t necessarily have the most dramatic revamps compared to some of the other companies on this list, but what’s most stunning about their biggest logo change is the complete shift from one theme to another!

    Mozilla Firefox Logo Design Evolution

     

    In 2002, Mozilla started off as a red image of a phoenix. No, the browser wasn’t called ‘Firefox’ at the time (and they certainly haven’t used a phoenix for a Firefox company), but the owners actually discovered that there was already a registered Phoenix company, so they changed both the name and the logo to Firefox.

    This was changed in 2004 to the well-known fox wrapped around a blue globe. Throughout the years, designers made several small tweaks such as introducing lighter colors.

    Conclusion

    Change is inevitable and brand logos are definitely no exceptions – even if they are multi-billion multinational companies. Trends and design tendencies change, and it’s their job to stay ahead of the curve and adapt their visual identity accordingly. For us, it’s just fun to look at how some of the most amazing brands started with from truly less-than-amazing logos!

    We hope you have enjoyed these 11 Famous Logo Design Evolutions, and be sure to leave your comments below as we love to hear from you the reader.

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    Author Bio
    Marques Coleman is a blog writer at TopEssayWriting and specializes in marketing and copywriting. Moreover, he is an avid traveler and always tries to learn something new.

    Posted in Logo Design History
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    In his New York Times best seller Steal Like an Ar In his New York Times best seller Steal Like an Artist, Austin Kleon gave readers the key to unlock creativity. Now comes the next step in the journey: how to get known.

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The key is process, not product. Share something new every day but don’t turn into human spam.) Keep and amateurs mind where the possibilities are limitless. Be a connector, a teacher, an open node. Don’t horde.

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    Austin Kleon’s books have been on my bookshelf f Austin Kleon’s books have been on my bookshelf for quite some time, I finally got round to reading “Steal Like an Artist” and i could not wait to jump in and read his second book “Show Your Work”
 
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Steal Like an Artist by Austin Kleon does not support plagiarism, let’s get that straight from the start. 

It’s more about unlocking your creativity, and getting into the minds of the artists you admire by understanding why and how they did what they did.

This small square 140 page book was published in 2012 and is a New York Times best seller, and for good reason it’s a fantastic book! - Well Done @austinkleon and @workmanpub

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    It was a pleasure to feature Ian Paget In our 3rd It was a pleasure to feature Ian Paget In our 3rd interview back in 2017. 

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    Stealing is bad, taking things that don’t belong Stealing is bad, taking things that don’t belong to you is wrong unless you learn to steal like an artist. This book includes 10 things nobody told you about being creative. 

Steal Like an Artist by Austin Kleon does not support plagiarism, let’s get that straight from the start. It’s more about unlocking your creativity, and getting into the minds of the artists you admire by understanding why and how they did what they did.

This small square 140 page book was published in 2012 and is a New York Times best seller, and for good reason it’s a fantastic book! - Well Done @austinkleon

Check out the first look video.

Join Newsletter: tiny.cc/thelogocreativve

If you would like a copy of your own it’s available on Amazon, Wordery and Bookshop:

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Bookshop: https://uk.bookshop.org/a/7810/9780761169253 

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    Check out the second Designer Interview from 2016 Check out the second Designer Interview from 2016 with our good friend David Airey.

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David shares his favourite logo design, his logo design process and steps he has taken in his design journey.

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    Awhile back I purchased all three of Austin Kleon' Awhile back I purchased all three of Austin Kleon's books @austinkleon as they had been on my reading list for so long, and never got around to reading them 

I can now say I have finally got around to reading them.

The review for "Steal Like an Artist" is already on the book review section of the website, and if you're subscribed to the newsletter you will have received the newsletter regarding this awesome book.

The review for "Show You Work" is coming this Wednesday, there will also be a newsletter on the way.

I have nearly finished "Keep Going" and again I'm really impressed by all three book I highly recommend them they are well worth the read.

Have you read these books? Let me know your thoughts in the comments. 

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    "It's not the things that happen around you that d "It's not the things that happen around you that determines you're success. 

It's what happens inside of you!

Remember that you're unable to control life around you, but you can control yourself! - 

Take Action!". 

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    "Never compare your behind the scenes with other p "Never compare your behind the scenes with other people's greatest hits, never compare yourself to other people. 

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#positivity #entrepreneurmindset #businessquotes #growthmindset #growth #scaleyourbusiness #mindset #businessgoals #designquote #motivation #entrepreneur #lifestyle #motivationalquotes #marketing #positivity #designinspiration #designquote #quotesondesign #designerquote #designquotes #designpassion #positivevibes #thoughtoftheday #inspirepeople #humanfirst #bemore #branding #creativemind #creativemindset #creativethoughts
    "Each night when i get in bed i remind myself I'm "Each night when i get in bed i remind myself I'm ok, I'm doing a good job, and that good things take a lot of patience and consistency. 

I'm not a religious man but i give thanks for everything i have. 

I worked hard for it!".

 - Andrew Marriott - The Logo Creative™

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#positivity #entrepreneurmindset #businessquotes #growthmindset #growth #scaleyourbusiness #mindset #businessgoals #designquote #motivation #entrepreneur #lifestyle #motivationalquotes #marketing #positivity #designinspiration #designquote #quotesondesign #designerquote #designquotes #designpassion #positivevibes #thoughtoftheday #inspirepeople #humanfirst #bemore #branding #creativemind #creativemindset #creativethoughts
    Check out our very first Designer Interview from 2 Check out our very first Designer Interview from 2016 with Jacob Cass @justcreative it was great pleasure to feature Jacob as the first. 

Jacob has been an inspiration to so many designers over the years  me included.

Jacob shares his first ever logo he designed, his journey as a designer and more insights.

Join our newsletter we share, new designer interviews, new books, insights and what I have been up to.

join me, let's chat! 👋

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    Big thanks to @bispublishers for sending me this b Big thanks to @bispublishers for sending me this box of goodies to review for you lovely people.

I'll be doing some videos soon of each item.

Then I'll be fully reviewing each item on our website. 👍

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