The story of the rise of the Amazon brand is quite fascinating. A way from a regular online bookstore to one of the world’s biggest online stores, where you can buy absolutely everything, was long and definitely not easy. Founded in 1994, it is still here, and we can’t imagine a life without it. Join us in this article as we take a look at the History of the Amazon Logo Design Evolution.
Even the biggest brands with ultra-recognizable logos are not afraid of revamps. Ultimately, they need to keep up with the trends of design and align their logos to the changing mission and vision of the company. In this article we look at 11 Famous Logo Design Evolutions.
Logos are an essential part of any company’s identity as well as their brand awareness campaigns. A lot goes into factoring the elements of a company’s logo and the niche of that particular business is the most important factor to consider. In this article, we give you 5 Stories Which Prove That A Great Logo Can Be Created on A Budget.
In this article, we take a look at the history and analysis of successful logos and to understand what makes a great logo great, tips on how to make great logos.
Michael Cherkashin is an award-winning Graphic Designer and Creative Director. In this article he shares his thoughts on logo design and how anyone can implement these practices to have a great logo for generations to last:
I was chatting with a fellow designer who happens to be a friend the other day while visiting his studio for a project collaboration. We got on to the subject about logo history books and I mentioned to him about this book Logo Life: Life Histories of 100 Famous Logos and he asked if I would send him some pictures of the book when I got back,
Here is The Logo Creatives book review of Logo Life: Life Histories of 100 Famous Logos
Understanding the process that we know as branding is not an easy task. For many of us, it’s hard to explain what is the main meaning of this expression. But, that is not strange because here we speak about hard and a very long way from starting a business until climbing to the top.
On the other side, every time we hear the word brand, some sparkling voice in our heads is telling us we know that is something valuable and worthy of buying. Branding can range from food, drinks, clothing, health, and wellness, etc.
If you think a bit about branding, what would you say this word means? Is it only the company name, a sign or picture, a word or something similar? Whatever you choose from the examples given before, you would be wrong.
Trademarks + Corporate Symbols (1991) is a publication by Novum press and is edited by Dieter Urban. The book is one of the many logo books which were published by Novum. There are at least 3 other logo books from this series which will be discussed in the future.
The logo: then and now
A logo has the potential to be a very powerful asset for a brand. Many companies are identified by their logo faster than they are by their name, highlighting our continuing shift from text-based to image-based content. Logos are all around us and well-known ones are easily recognizable by almost everyone. But where did the logo originate? And how has it evolved over time?. Join us in this article as we discuss The History of the Logo.