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5 Stories Which Prove That A Great Logo Can Be Created on A Budget

5 Stories Which Prove That A Great Logo Can Be Created on A Budget

  • 18/09/201918/09/2019
  • by The Logo Creative
  • Logos are an essential part of any company’s identity as well as their brand awareness campaigns. A lot goes into factoring the elements of a company’s logo and the niche of that particular business is the most important factor to consider. In this article, we give you 5 Stories Which Prove That A Great Logo Can Be Created on A Budget.

    Many companies blow their budgets by getting top agencies that cost a fortune for something that could be achieved, and better cost-effective by hiring a professional logo designer. However, there are companies that don’t even choose to go through the professional route and decide to make their logo on a really low budget which never really goes well but…

    Surprisingly, some of these companies are very popular. Here are 5 stories of well-known companies that prove that a great logo can be created on a budget. But with that said I would recommend going the professional route as the service you receive will be professional and the results will be appropriate for your needs.

    Table of Contents

    • Microsoft
    • Nike
    • Coca-Cola
    • Google
    • Twitter
    • Conclusion

    Microsoft

    Microsoft Logo - 5 Stories Which Prove That A Great Logo Can Be Created on A Budget

    Perhaps you are using a Microsoft powered machine now to read this and you are part of the billion people crowd who use it every day. Microsoft generated millions of dollars per day and their logos are one of the most well-known logos in this lifetime.

    Its founder Bill Gates is a practical man who views the world in the same way and has proven this with the logo his company is using. For sure this logo has developed much from its early years and has started to look much better than what it was.

    The new and improved logo used on all Windows devices was created at a very low budget of $0. Yes, you read correctly, this well-known logo design was developed completely free of charge.

    Microsoft didn’t outsource their services to a generous third-party company but instead, the logo was developed internally. They held a contest among their employees for them to brainstorm and come up with a logo that they would use. So then, the flying window was adopted and then was redeveloped to the static colorful window icon you see today.

    Nike

    Nike Logo Design

    Owning a Nike sneaker, t-shirt or other clothing garments with Nike’s swoosh logo on it is something millennials do without even noticing. It is a very popular brand that most people fancy because of its simple design with a strong slogan sometimes that says “Just do it”.

    The swoosh symbol has been part of this company from 1971 and was created by an outsourced graphic designer student, Carolyn Davidson, hired by Nike.

    She was paid $2 an hour to design this logo and the total budget that spent on reimbursing Carolyn was $35. So, with only $35 the well-known Nike trademark was designed and then later used by the company.

    Learn Logo Design Online - Logo Design Master Class

    The logo was initially red but it was then changed to black and white, which promoted the sales of this company by gaining more recognition.

    Yes, that’s how some of the logo designers started their career and then zoomed to popularity in no time. If you are a student designer, try various online platforms where you can showcase your talent.

    To have free time on your hands, outsource your writing work to a good online writing service. For example, Forex Broker does it and usually finds the best content writers online.

    Coca-Cola

    Coca-Cola Logo Design

    Coca-Cola, one of the world’s biggest food and beverages company and a brand that some of the population can’t go without, developed its initial logo in May 1886. Coca-Cola’s logo was first designed by the founder of this company Dr. John S. Pemberton. It is uniquely captivating because there are no icons or symbols in it, the logo is symbolic on its own.

    The logo is also well-known now and it’s one of the most recognizable logos in the world. Well this logo, just like Microsoft’s was also initially developed for free of charge. The name Coca-Cola was brought up by the bookkeeper of Dr. Pemberton, Frank M. Robinson who contended that the two C’s would look beautiful for their advertisements.

    Robinson was so right! The use of the two C’s makes it beautiful and easy to identify. However, the company has redeveloped its logo from having a black and white logo for newspaper advertisements, they now have a bright red cursive written logo. This logo with no icon remains one of the most famous trademarks in the whole world.

    Google

     

    Google, a company that offers many different services like search engines, mail service provider, cloud storage, file sharing, etc. has a very colorful design. The logo design encompasses many different bright colors, making it bright and vibrant.

    Just like other, this logo has been redeveloped a number of times since its conception and initial implementation as Google’s face. The costs of this design also amounted to $0 just like Microsoft and Coca-Cola.

    However, the logo has been colorful ever since it was designed by Larry Page and Sergey Brin which also only has words on it and no icons or symbols.

    The logo has had different variations and most of them were mainly related to the font used on the logo. Other aspects were also changed like the shadowing of the letters, removing the exclamation mark and the colors were also rearranged with each redevelopment.

    Still, the logo hasn’t changed much and this is always a reminder that this free logo is part of what made Google popular.

    Twitter

    twitter logo

    Twitter with more than 100 million users was not even called Twitter at first, it had no vowels in it so it was spelled out “Twttr”. That lame name, later on, had a pretty lame logo too, it was snotty green that was everything but beautiful.

    Fast-forwarding to today, the bluebird with the words “Twitter” next to it is one of the most favorite logos amongst young people. The social media giant, Twitter, developed its logo with only $15.

    They bought this logo on a design website which was submitted by Oxley, who designed the bird. To make things even more interesting, Oxley only received $2 for the efforts and time he used to design that logo.

    Twitter got a great bargain on this deal as most people recognize this symbol from almost anywhere, especially on the footer of most websites.

    Conclusion

    These great stories are an example that a logo can be created on a budget and still catch on. So, you don’t have to spend hundreds or even thousands of dollars paying for a graphic designer to do it for you. You can develop it yourself or if you aren’t that creative you can ask your employees to compete and use the best-designed logo for your branding purposes.

    We hope these 5 Stories Which Prove That A Great Logo Can Be Created on A Budget has been interesting, and be sure to leave your comments below.

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    Author Bio
    Michael Gorman is a high skilled freelance writer and proofreader from the UK who currently works at the best dissertation writing service. Being interested in everyday development, he writes various blog posts and discovers new aspects of human existing every day.

    Posted in Logo Design History
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    In his New York Times best seller Steal Like an Ar In his New York Times best seller Steal Like an Artist, Austin Kleon gave readers the key to unlock creativity. Now comes the next step in the journey: how to get known.

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The key is process, not product. Share something new every day but don’t turn into human spam.) Keep and amateurs mind where the possibilities are limitless. Be a connector, a teacher, an open node. Don’t horde.

In ten vital new priciples, SHOW YOUR WORK! shows that you have to be open, generous, brave - an artist that other artists will steal from.

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    Austin Kleon’s books have been on my bookshelf f Austin Kleon’s books have been on my bookshelf for quite some time, I finally got round to reading “Steal Like an Artist” and i could not wait to jump in and read his second book “Show Your Work”
 
If you would like to read my full review its on the book review section of our website.

https://www.thelogocreative.co.uk/show-your-work-by-austin-kleon/ 

If you would like your own copy of Show Your Work by Austin Kleon it’s available online. 

If you purchase through the links below, I do get a small commission that i put back into The Logo Creative project, for instance by purchasing new books like these that i can share with you the reader.

Show Your Work by Austin Kleon
Amazon - https://amzn.to/3jh4p0h 
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Bookshop - https://uk.bookshop.org/a/7810/9780761169253 

Looking for more creative content? Check out our website.

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Join The Community Newsletter Group:
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    It was a pleasure to feature Simon Charwey @simonc It was a pleasure to feature Simon Charwey @simoncharwey In our 4th interview back in 2017. 

Simon is a Asanteman-based brand identity designer based in Kumasi, Ghana.

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    Stealing is bad, taking things that don’t belong Stealing is bad, taking things that don’t belong to you is wrong unless you learn to steal like an artist. This book includes 10 things nobody told you about being creative. 

Steal Like an Artist by Austin Kleon does not support plagiarism, let’s get that straight from the start. 

It’s more about unlocking your creativity, and getting into the minds of the artists you admire by understanding why and how they did what they did.

This small square 140 page book was published in 2012 and is a New York Times best seller, and for good reason it’s a fantastic book! - Well Done @austinkleon and @workmanpub

Check out the first look video we posted.

Join Newsletter: tiny.cc/thelogocreativve

If you would like a copy of your own it’s available on Amazon, Wordery and Bookshop:

Amazon UK: https://amzn.to/3jh4p0h 
Wordery: https://tidd.ly/2VmUJt9 
Bookshop: https://uk.bookshop.org/a/7810/9780761169253 

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    Check out our latest Designer Interview with Micha Check out our latest Designer Interview with Michael Penda @peanutfreepanda a talented graphic designer from Wichita, KS. 

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    "Always focus on what you are putting into your bu "Always focus on what you are putting into your business, and not what you can get out of it.

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    "It's one thing to be creative, but are you innova "It's one thing to be creative, but are you innovative? 

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Always be open to trying new things and moving in different directions. strive to be both." 

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    It was a pleasure to feature Ian Paget In our 3rd It was a pleasure to feature Ian Paget In our 3rd interview back in 2017. 

Ian is logo and brand identity designer working and living in the UK.

In this interview Ian shares his first logo he designed, his favourite logos and a glimps into his process. 

Be sure to check out the interview , link in bio under the designer interview section.

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    Stealing is bad, taking things that don’t belong Stealing is bad, taking things that don’t belong to you is wrong unless you learn to steal like an artist. This book includes 10 things nobody told you about being creative. 

Steal Like an Artist by Austin Kleon does not support plagiarism, let’s get that straight from the start. It’s more about unlocking your creativity, and getting into the minds of the artists you admire by understanding why and how they did what they did.

This small square 140 page book was published in 2012 and is a New York Times best seller, and for good reason it’s a fantastic book! - Well Done @austinkleon

Check out the first look video.

Join Newsletter: tiny.cc/thelogocreativve

If you would like a copy of your own it’s available on Amazon, Wordery and Bookshop:

Amazon UK: https://amzn.to/3jh4p0h 
Wordery: https://tidd.ly/2VmUJt9 
Bookshop: https://uk.bookshop.org/a/7810/9780761169253 

__________________________________

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    Check out the second Designer Interview from 2016 Check out the second Designer Interview from 2016 with our good friend David Airey.

It was a great pleasure to feature David as he has been an inspiration to so many designers over the years me included.

David shares his favourite logo design, his logo design process and steps he has taken in his design journey.

Join our newsletter we share, new designer interviews, new books, insights and what I have been up to.

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    Awhile back I purchased all three of Austin Kleon' Awhile back I purchased all three of Austin Kleon's books @austinkleon as they had been on my reading list for so long, and never got around to reading them 

I can now say I have finally got around to reading them.

The review for "Steal Like an Artist" is already on the book review section of the website, and if you're subscribed to the newsletter you will have received the newsletter regarding this awesome book.

The review for "Show You Work" is coming this Wednesday, there will also be a newsletter on the way.

I have nearly finished "Keep Going" and again I'm really impressed by all three book I highly recommend them they are well worth the read.

Have you read these books? Let me know your thoughts in the comments. 

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