Human beings are visual creatures. Since the advent of advertising, marketers have taken advantage of this fact to help sell their wares.
That’s why, for many of us, the first thing we think about when we think of a brand is its logo. McDonald’s arches are arguably more famous than Ronald McDonald himself, while Coca-Cola’s swooping text is recognizable the world over.
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In this article, we take a look at the History and analysis of successful logos and to understand what makes a great logo great, tips on how to make great logos.
Michael Cherkashin is an award-winning Graphic Designer and Creative Director in this article he shares his thoughts on logo design and how anyone can implement these practices to have a great logo for generations to last:
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Were you ever transfixed by a logo? How you can’t tell whether the colors of the ABC network for a peacock or a fan. When you’re not sure if the logo for the World Wildlife Fund actually looks like a panda or if it’s another creature. Or when you’re too confused as to why Adidas has three stripes represented in their logo and the reason behind it. Such icons and iamgery have stood the test of time, and the mere fact that their description alone can conjure up the ideas of what they represent are testaments to the genius of those who created them. In this article we take a look at some Famous Logo Designers and Their Distinctive Style
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Businesses face a high level of competition in just about every industry out there. With such pressure, it is important, now more than ever, to try and stand out from the competition. Your identity and value proposition should be unique and your branding should be strategic.
Continue reading “7 Things Famous Brands Have In Common”
Some Facts about SHELL
Founded:- April 1907 in London ● Headquarters:- The Hague, Netherlands ● Registered office:- Shell Centre, London, England ● Founders:- Royal Dutch Petroleum Company, “Shell” Transport & Trading Company Ltd ● Company:- Royal Dutch Shell plc ● www.shell.com
I thought I would start this new section about famous logos with Shell, This was the first logo that my daughter recognised at 3-year-old, I wrote about this “Brand Awareness From an Early Age” as she identified the logo with what the company sells.
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