Logos serve as an initial representation of your company’s personality, style, and culture. They’re typically the first thing that consumers encounter when interacting with your brand, whether online or at the storefront. Thus, it’s essential to ensure consistency between your logo and the company’s branding identity. In this article, we share 4 Tips To Keep Logo And Branding In Sync.
There are many ways for a company to have a logo design. Some hire agencies handle the designs, which may be costly for some business owners. On the contrary, others use online free logo maker websites and software if you’re on a tight budget.
However, have you ever wondered how companies go about choosing their logos? If you’re curious, here are some tips to help you effectively create a logo that aligns with your brand.
1. Know Your Company’s Purpose
Your company has a specific purpose for which it was created, whether to provide innovative products or services, change the world, or make profits. Knowing this central message is vital in driving home the messaging your logo should portray.
For example, if your company aims to provide world-class technological services, it might be a good idea for your logo to have images that are associated with leading-edge technology. It may also be good to add illustrations that portray your brand’s desire to expand internationally.
If you’re an educational centre, it might be best to add images that convey information and learning, such as books, pens, tablets, and other symbols associated with knowledge.
Colours can also be related to the purpose of your company, thus paying attention to this aspect can help you have a great logo design. For example, if you’re selling sports equipment and your brand’s objective is to encourage people to get more active, colours such as red or orange may be more preferred, as they symbolize energy and excitement.
In contrast, if your brand wants to invoke happiness and warmth, you may use the colour yellow for your logo.
Fonts and styles can also convey a specific message. Sloppy or scribbled fonts usually don’t communicate professionalism. Therefore, you may want to use cleaner-looking fonts if you’re looking to build credibility and authority as a company.
2. Identify Your Target Market
When designing or choosing a logo, it’s crucial to identify your potential customers or consumers. This way, they can connect better with your business or brand.
For example, if you’re targeting children, your logo should appeal to them. Thus, you may consider incorporating bright colours or fun characters into your logo.
However, if you’re targeting adults in white-collar professions, it might be better to choose a sophisticated logo that uses more muted colours.
3. Create Brand Design Guidelines
These are best practices to ensure the alignment of your logo and branding. One is to have your own brand guidelines. These guidelines can help you create a unique logo that fits your brand well.
You may consider the following design tips when creating a logo that aligns with your brand:
- Symmetrical logos tend to be more approachable and easier on the eyes. In contrast, asymmetrical ones can be more complex and trendier. Choose one that better fits your brand identity.
- Important details should be the most prominent and should stand out from less essential elements in your logo. You can use size, colour, or spacing to increase visual hierarchy for different components in your logo, such as the text and images. This way, you can ensure that your logo effectively reflects your brand or business.
4. Consistency is Key
The last tip for keeping your logo and branding in sync is to keep it consistent. As your company grows and changes over time, it may be tempting to rebrand your business by changing your logo design, too.
However, it’s essential to realize that this doesn’t mean that you need to change your company’s core values as well. While the logo may adapt to the changes, it should still convey the same brand image you intend to portray to customers.
Thus, some elements may be kept to strengthen the connection between your business and existing customers.
Ensuring that your logo and brand are in sync will leave a lasting impression on your target market. Fortunately, doing so doesn’t have to be a complicated task.
If you know all the reasons why your company was created and who your customers are, it’ll be easier to create a logo that reflects your brand. Also, try using multiple approaches when designing your logo to see what fits your business or company best. Keeping it consistent will also help to increase brand recognition and customer satisfaction.
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*TIP – We recommend to Learn Logo Design with an online masterclass.