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4 Tips To Keep Logo And Branding In Sync

4 Tips To Keep Logo And Branding In Sync

  • 29/11/202126/11/2021
  • by The Logo Creative
  • Logos serve as an initial representation of your company’s personality, style, and culture. They’re typically the first thing that consumers encounter when interacting with your brand, whether online or at the storefront. Thus, it’s essential to ensure consistency between your logo and the company’s branding identity. In this article, we share 4 Tips To Keep Logo And Branding In Sync.

    There are many ways for a company to have a logo design. Some hire agencies handle the designs, which may be costly for some business owners. On the contrary, others use online free logo maker websites and software if you’re on a tight budget. 

    However, have you ever wondered how companies go about choosing their logos? If you’re curious, here are some tips to help you effectively create a logo that aligns with your brand.

    Table of Contents

    • 1. Know Your Company’s Purpose
    • 2. Identify Your Target Market
    • 3. Create Brand Design Guidelines
    • 4. Consistency is Key
    • Conclusion
      • Join The Logo Community

    1. Know Your Company’s Purpose

    Your company has a specific purpose for which it was created, whether to provide innovative products or services, change the world, or make profits. Knowing this central message is vital in driving home the messaging your logo should portray.

    For example, if your company aims to provide world-class technological services, it might be a good idea for your logo to have images that are associated with leading-edge technology. It may also be good to add illustrations that portray your brand’s desire to expand internationally.

    If you’re an educational centre, it might be best to add images that convey information and learning, such as books, pens, tablets, and other symbols associated with knowledge.

    Colours can also be related to the purpose of your company, thus paying attention to this aspect can help you have a great logo design. For example, if you’re selling sports equipment and your brand’s objective is to encourage people to get more active, colours such as red or orange may be more preferred, as they symbolize energy and excitement.

    In contrast, if your brand wants to invoke happiness and warmth, you may use the colour yellow for your logo. 

    Fonts and styles can also convey a specific message. Sloppy or scribbled fonts usually don’t communicate professionalism. Therefore, you may want to use cleaner-looking fonts if you’re looking to build credibility and authority as a company.

    2. Identify Your Target Market

    When designing or choosing a logo, it’s crucial to identify your potential customers or consumers. This way, they can connect better with your business or brand.

    For example, if you’re targeting children, your logo should appeal to them. Thus, you may consider incorporating bright colours or fun characters into your logo.

    However, if you’re targeting adults in white-collar professions, it might be better to choose a sophisticated logo that uses more muted colours. 

    3. Create Brand Design Guidelines

    These are best practices to ensure the alignment of your logo and branding. One is to have your own brand guidelines. These guidelines can help you create a unique logo that fits your brand well. 

    You may consider the following design tips when creating a logo that aligns with your brand:

    • Symmetrical logos tend to be more approachable and easier on the eyes. In contrast, asymmetrical ones can be more complex and trendier. Choose one that better fits your brand identity.
    • Important details should be the most prominent and should stand out from less essential elements in your logo. You can use size, colour, or spacing to increase visual hierarchy for different components in your logo, such as the text and images. This way, you can ensure that your logo effectively reflects your brand or business.

    4. Consistency is Key

    The last tip for keeping your logo and branding in sync is to keep it consistent. As your company grows and changes over time, it may be tempting to rebrand your business by changing your logo design, too. 

    However, it’s essential to realize that this doesn’t mean that you need to change your company’s core values as well. While the logo may adapt to the changes, it should still convey the same brand image you intend to portray to customers.

    Thus, some elements may be kept to strengthen the connection between your business and existing customers. 

    Conclusion

    Ensuring that your logo and brand are in sync will leave a lasting impression on your target market. Fortunately, doing so doesn’t have to be a complicated task.

    If you know all the reasons why your company was created and who your customers are, it’ll be easier to create a logo that reflects your brand. Also, try using multiple approaches when designing your logo to see what fits your business or company best. Keeping it consistent will also help to increase brand recognition and customer satisfaction.

    Join The Logo Community

    We hope you have enjoyed these 4 Tips To Keep Logo And Branding In Sync. If you would like more personal tips, advice, insights, and access to our community threads and other goodies, join me in our community.

    You can comment directly on posts and have a discussion.

    *TIP – We recommend to Learn Logo Design with an online masterclass.

    Learn Logo Design Online - Logo Design Master Class

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    In his New York Times best seller Steal Like an Ar In his New York Times best seller Steal Like an Artist, Austin Kleon gave readers the key to unlock creativity. Now comes the next step in the journey: how to get known.

SHOW YOUR WORK! puts an end to the destructive myth of the long genius by showing artists and writers, makers and creative entrepreneurs how to join the new ecology of talent. It is about found by being findable, about using the network instead of wasting time networking.

The key is process, not product. Share something new every day but don’t turn into human spam.) Keep and amateurs mind where the possibilities are limitless. Be a connector, a teacher, an open node. Don’t horde.

In ten vital new priciples, SHOW YOUR WORK! shows that you have to be open, generous, brave - an artist that other artists will steal from.

Full review can be found on our website link in bio under the book review section.

If you would like your own copy of Show Your Work by Austin Kleon it’s available online. 

If you purchase through the links below, I do get a small commission that i put back into The Logo Creative project, for instance by purchasing new books like these that i can share with you the reader. 

Show Your Work by Austin Kleon. 

Amazon - https://amzn.to/3jh4p0h 

Wordery - https://tidd.ly/2VmUJt9 

Bookshop - https://uk.bookshop.org/a/7810/9780761169253 

Looking for more creative content? Check out our website. 

Checkout our website book review section: 
https://www.thelogocreative.co.uk/book-review-logo-design/ 

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    "Never underestimate white space! Space is an inv "Never underestimate white space!

Space is an invisible design element most can't see, and it's often ignored.

Whits space is an element That controls all other elements.

You can't design when you can't see"

- Andrew Marriott - The Logo Creative™

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    Overcome Creative Block 👇 We've all been there Overcome Creative Block 👇

We've all been there, sketchbook open ready to capture ideas, but nothing is flowing. 

💡 Solution: 

▶️ Set a routine
▶️ Take a step back 
▶️ Go for a walk 
▶️ Change scenery 
▶️ Keep a notebook handy 

What are your methods? 👍

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    "Be vigilant and always check your client’s agre "Be vigilant and always check your client’s agreement for design services word for word, and twice over before signing. 

I recently rejected a client who was a big design news site. Let’s just say there were things in there I did not like! 

Money is not everything! Protect yourself!"

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    Austin Kleon’s books have been on my bookshelf f Austin Kleon’s books have been on my bookshelf for quite some time, I finally got round to reading “Steal Like an Artist” and i could not wait to jump in and read his second book “Show Your Work”
 
If you would like to read my full review its on the book review section of our website.

https://www.thelogocreative.co.uk/show-your-work-by-austin-kleon/ 

If you would like your own copy of Show Your Work by Austin Kleon it’s available online. 

If you purchase through the links below, I do get a small commission that i put back into The Logo Creative project, for instance by purchasing new books like these that i can share with you the reader.

Show Your Work by Austin Kleon
Amazon - https://amzn.to/3jh4p0h 
Wordery - https://tidd.ly/2VmUJt9 
Bookshop - https://uk.bookshop.org/a/7810/9780761169253 

Looking for more creative content? Check out our website.

Checkout our website book review section: 
https://www.thelogocreative.co.uk/book-review-logo-design/ 

Read Our Daily Blog Articles: 
https://www.thelogocreative.co.uk/blog/ 

Join The Community Newsletter Group:
https://thelogocreative.substack.com/subscribe 

We have recently partnered with Mr Mockup:
https://mrmockup.com/ref/thelogocreative/ 

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    It was a pleasure to feature Simon Charwey @simonc It was a pleasure to feature Simon Charwey @simoncharwey In our 4th interview back in 2017. 

Simon is a Asanteman-based brand identity designer based in Kumasi, Ghana.

In this interview Simon shares his design journey, first ever logos he designed, his design process and insights into the logo design industry.

Be sure to check out the interview, link in bio under the designer interview section.

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    Stealing is bad, taking things that don’t belong Stealing is bad, taking things that don’t belong to you is wrong unless you learn to steal like an artist. This book includes 10 things nobody told you about being creative. 

Steal Like an Artist by Austin Kleon does not support plagiarism, let’s get that straight from the start. 

It’s more about unlocking your creativity, and getting into the minds of the artists you admire by understanding why and how they did what they did.

This small square 140 page book was published in 2012 and is a New York Times best seller, and for good reason it’s a fantastic book! - Well Done @austinkleon and @workmanpub

Check out the first look video we posted.

Join Newsletter: tiny.cc/thelogocreativve

If you would like a copy of your own it’s available on Amazon, Wordery and Bookshop:

Amazon UK: https://amzn.to/3jh4p0h 
Wordery: https://tidd.ly/2VmUJt9 
Bookshop: https://uk.bookshop.org/a/7810/9780761169253 

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    Check out our latest Designer Interview with Micha Check out our latest Designer Interview with Michael Penda @peanutfreepanda a talented graphic designer from Wichita, KS. 

It was a great pleasure to feature Michael, he shares his insights into working as a graphic designer.

The interview is also featured on today's newsletter, including a new book, what I've been up to, and more insights.

join me, let's chat! 👋

tiny.cc/thelogocreative 

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    "If you have anxiety you're probably worried about "If you have anxiety you're probably worried about the future, if you have depression it's more than likely pain from your past. 

Live in the moment, and be here and now!

It's tough trust me I know, I have been there.

But just like me you got this!"

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    "Always focus on what you are putting into your bu "Always focus on what you are putting into your business, and not what you can get out of it.

Too many are fixated on results and personal gain instead of putting in the work and providing value. 

Tip - Start looking at business from the outside in! 

You get what you put in!" 

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    "It's one thing to be creative, but are you innova "It's one thing to be creative, but are you innovative? 

Creativity is thinking up new ideas and innovation is doing new things. 

Always be open to trying new things and moving in different directions. strive to be both." 

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    It was a pleasure to feature Ian Paget In our 3rd It was a pleasure to feature Ian Paget In our 3rd interview back in 2017. 

Ian is logo and brand identity designer working and living in the UK.

In this interview Ian shares his first logo he designed, his favourite logos and a glimps into his process. 

Be sure to check out the interview , link in bio under the designer interview section.

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    Stealing is bad, taking things that don’t belong Stealing is bad, taking things that don’t belong to you is wrong unless you learn to steal like an artist. This book includes 10 things nobody told you about being creative. 

Steal Like an Artist by Austin Kleon does not support plagiarism, let’s get that straight from the start. It’s more about unlocking your creativity, and getting into the minds of the artists you admire by understanding why and how they did what they did.

This small square 140 page book was published in 2012 and is a New York Times best seller, and for good reason it’s a fantastic book! - Well Done @austinkleon

Check out the first look video.

Join Newsletter: tiny.cc/thelogocreativve

If you would like a copy of your own it’s available on Amazon, Wordery and Bookshop:

Amazon UK: https://amzn.to/3jh4p0h 
Wordery: https://tidd.ly/2VmUJt9 
Bookshop: https://uk.bookshop.org/a/7810/9780761169253 

__________________________________

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    Check out the second Designer Interview from 2016 Check out the second Designer Interview from 2016 with our good friend David Airey.

It was a great pleasure to feature David as he has been an inspiration to so many designers over the years me included.

David shares his favourite logo design, his logo design process and steps he has taken in his design journey.

Join our newsletter we share, new designer interviews, new books, insights and what I have been up to.

join me, let's chat! 👋

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    Awhile back I purchased all three of Austin Kleon' Awhile back I purchased all three of Austin Kleon's books @austinkleon as they had been on my reading list for so long, and never got around to reading them 

I can now say I have finally got around to reading them.

The review for "Steal Like an Artist" is already on the book review section of the website, and if you're subscribed to the newsletter you will have received the newsletter regarding this awesome book.

The review for "Show You Work" is coming this Wednesday, there will also be a newsletter on the way.

I have nearly finished "Keep Going" and again I'm really impressed by all three book I highly recommend them they are well worth the read.

Have you read these books? Let me know your thoughts in the comments. 

👉 Join the newsletter: tiny.cc/thelogocreative

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    "It's not the things that happen around you that d "It's not the things that happen around you that determines you're success. 

It's what happens inside of you!

Remember that you're unable to control life around you, but you can control yourself! - 

Take Action!". 

Andrew Marriott - The Logo Creative™ 

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    "Never compare your behind the scenes with other p "Never compare your behind the scenes with other people's greatest hits, never compare yourself to other people. 

Keep yourself in the game, and take control of it. 

If it’s been done before it can be done better. 

Be confident and figure it out. 

You got this!"

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    "Each night when i get in bed i remind myself I'm "Each night when i get in bed i remind myself I'm ok, I'm doing a good job, and that good things take a lot of patience and consistency. 

I'm not a religious man but i give thanks for everything i have. 

I worked hard for it!".

 - Andrew Marriott - The Logo Creative™

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    Check out our very first Designer Interview from 2 Check out our very first Designer Interview from 2016 with Jacob Cass @justcreative it was great pleasure to feature Jacob as the first. 

Jacob has been an inspiration to so many designers over the years  me included.

Jacob shares his first ever logo he designed, his journey as a designer and more insights.

Join our newsletter we share, new designer interviews, new books, insights and what I have been up to.

join me, let's chat! 👋

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