Another year, another SEO strategy? Well, not really; an improved existing SEO strategy would be the answer. SEO will still play an important role in driving up your Google rankings and organic traffic. We share 5 Tips to Consider for Your SEO Strategy in 2022.
Here are 5 of the most effective SEO tips that you should include in your SEO strategy for 2022.
1. Focus on Entity-Based SEO
Some would say that entity-based SEO is one of the new methods of SEO optimization for the website.
What is entity-based SEO?
Entity-based SEO captures the context of an article, usually in one or two words. It shows the essence of the written piece and allows users to find the most relevant information from the search engine in the fastest way possible.
Related Article: 6 Content Creation Tips for Producing Quality Work
For example, when the user writes the word ‘cookie’ (which represents entity) on Google Search, he might be searching for either the image of the cookie, recipe, or even a video game.
What does it tell you?
The search engines have become so advanced that users can write only one word and directly get options to choose from. And from that point, users are led to websites relevant to their searches.
So, you need to find your niche’s entity and make sure that you include that word in your content and metadata.
2. Search for Long-Tail Keywords
Long-tail keywords include at least three or more words within the phrase. Usually, it’s the easiest way to rank on search engines.
Because long-tail keywords can have good search volume and low competition, and this allows improving organic traffic quickly.
According to the image above, we can see that the search volume for the long-tail keywords is moderately good, but the keyword difficulty (KD) level is super low (1-21), and the website ranks on the first positions for specific keywords.
What are the potential benefits of long-tail keywords in 2022?
- Get featured in rich snippets (image, featured snippet, video etc.).
- Get more organic traffic.
- Be ahead of the competition.
- Improve your SEO strategy.
3. Improve SEO Rankings Through Social Media
Most likely, you have already heard about the social media trends like TikToks and Instagram (IG) Reels–short, engaging videos up to 60 seconds. Currently, businesses don’t focus on followers but on reach.
Because if there’s a huge reach, the followers will come organically–this is how the TikTok and IG algorithms work.
According to Sensortower, in the first half of 2021, TikTok global downloads reached 383 million, making it the most downloaded non-game app worldwide. It’s predicted that TikTok will have 1.5B active users by 2022.
But how TikToks, IG Reels can benefit your SEO strategy in 2022?
First of all, those short videos appear on Google Search. Currently only on mobile devices and on the mobile web. TikTok videos appear under short-form video results and include direct links to videos if the user writes a specific query.
Make sure you include the most relevant keywords into any video description you create, as well as hashtags related to your niche.
Google Search has completely changed over the last 5 years. It has become more and more engaging for users, and it only makes sense that short videos are there.
This allows users to receive the information they are seeking in a faster and more engaging way.
Even though Google is still testing this short video feature on their search, it looks like it’s here to stay.
Make sure you create educational content for short videos and post them on TikTok and Instagram. This will help increase brand awareness and eventually drive up traffic to your website.
4. Update Existing Articles
By updating your existing content and making it SEO friendly, you can improve your Google rankings in 2022.
Where should you start?
- Go through your existing articles and see if they are still relevant today; if not, update them with the latest information.
- Test the existing page performance by improving metadata–title, slug and description–and compare the results.
- Includes more interactive elements like infographics, videos, and images. They have a chance to appear as rich snippets in search results. Also, by including interactive elements, you can improve your social shares and get more backlinks.
According to the image below, new content gradually becomes less popular over time, which signals to Google: ”Hey, this piece becomes less qualitative; thus, the rankings should drop.”
And this is the reason why you should always keep an eye on improving and keeping your existing content up to date.
Here is an example of how updating existing content over time increases traffic.
Source: Google Analytics data from Setupad
5. Create Visually Appealing Landing Pages
Landing pages will also serve an important role in your SEO strategy in 2022.
Landing pages are usually focused on a specific audience of yours. They serve a particular purpose: to encourage users to make a sale, sign-up, or visit other pages to boost rankings.
Usually, they also include information on how to interact with you, for example, a contact form.
As mentioned in our previous tip, interactive elements matter, so you should consider them when creating landing pages. The more engaging the landing page is, the bigger are the chances that users will complete your desired purpose.
How to make SEO friendly landing pages?
One of the most important things you need to do is keyword research for a particular landing page.
For example, you may want to create a landing page for your logo design service. In this case, it’s going to be your focus keyphrase / keyword. The main goal–encourage users to use your logo design service while visiting the landing page.
What to do next:
- Make the call to action button–for example, creating a field where the user can design his logo by simply writing a name.
- Provide practical steps or tips on how to create a successful logo.
- Give some inspiration to users.
- Mention the benefits of your tool.
- Includes people testimonials.
- Include frequently asked questions.
- Add another section where you display your articles that reflects the landing page.
- In the end, remember to use the call to action button again.
All of the tips mentioned above will help you to improve your SEO strategy for 2022. But remember that your users should always come first, so make sure your website user experience is excellent and has a good loading speed.
What are the tips that have worked for you, and what would you add to the list? Let us know in the comment section.
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Agnese Repule is a passionate Content Marketing Manager and SEO specialist at website monetization platform Setupad. Her expertise is writing about programmatic advertising, website monetization, SEO, and content marketing. Another passion of hers is art.