A logo combines text and images to create a brand’s visual representation, leaving a lasting impression on your website visitors. It communicates your business values, vision, mission, and ownership. In this article, we share 7 Logo Design Trends for 2021.
A logo helps your customers identify with your brand, fostering brand loyalty. To achieve a perfect logo that sets you apart from your competition, combine the right font, size, and colour. Here are the logo design trends for 2021.
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1. Dynamic Lettering Fonts
Dynamic font characters instantiate each time they’re printed rather than when defined as a whole, resulting in an illusion movement created using fluid shapes, action lines, and textured shading.
Check out other logo trends for 2021, and choose one that resonates with what your business stands for.
2. Minimalist Logo Design
Complicated logo design makes it difficult for site visitors to interpret the message you’re trying to pass across. An effective logo design should be simple, catchy, memorable, and effectively communicate what your brand is all about.
It focuses on the less is more approach that favours a clean, bold, and simple composition with a colour or two.
3. Stained Glass Design
The stained glass logo design is a modern invention whose techniques and limitations often align with dark age stained glass windows. The colours used in stained glass are symbolic.
A great stained glass logo should show your potential clients what your brand stands for through colour, shape, and other design features.
4. Simplistic Geometry
The foundation of solid imagery can be derived from the power of simple shapes such as triangles, circles, intersecting lines, squares, and spirals.
Their ability to scale consistently makes them ideal for providing consistent logo messaging.
The design has a simple layering feature that creates a structure, depth illusion and a perspective drawing nod.
5. Gradients and Vivid Colours in Logo Designs
Gradients add an interesting visual effect that makes logos look fresh and original. Besides providing depth and dimension to logos, gradients’ wave-like characteristics please the eye and uplift the spirit.
Gradients allow for the mixing of different colours, giving you the liberty to increase or decrease the saturation of each hue. Combining gradients with vivid colours provides a brand with a solid visual impact on the style and design trend.
6. Wordmark Design
The wordmark logo design concept uses brand name texting or lettering while uniquely styling it to make it stand out by using the brand name as a mark.
As more brands drop their icons and continue to embrace this approach, their designs become simpler.
Wordmarks boost brand recognition as they are more visible and easily recognizable. Due to their simplicity, wordmark logos should especially focus on typography and spacing.
These logos are ideal for businesses with short, distinctive names, where you plan on using your logo across different platforms, or where you intend to use bright, distinctive colours or typefaces in your logo. Examples of wordmark logos include Coca-Cola and Google.
7. Static Motion
Static motion involves the creation of motion within motionless logos. It’s ideal for businesses looking to innovate using fluid shapes, motion trackers, action lines, and splatter particles.
Static motion logos are characterized by text, animated gifs, cartoons, and other features.
Logos play a crucial role in building brand recognition and client trust. Your business logo design should tell prospective clients what your business represents.
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*TIP – Looking to learn logo design? We recommend the Logo Design Online Masterclass, it will teach you how to plan, design and execute logo designs. The course has also had great feedback from the design community.