Due to the advancement of technology over the years, businesses have also significantly advanced. As a result, people have discovered innovative means to create income through online businesses and digital marketing in today’s world. In this article, we share 7 Tips to Expand Your Online Business Strategy.
During the pandemic and lockdown, many businesses, especially physical businesses, got shut down. However, in 2021, online business owners are finding new ways to expand and promote their businesses.
If you’re looking to grow your online business, be willing to put in the work and time needed for the expansion.
This article will highlight seven tips you can adopt to expand your online business. It will also discuss tell-tale signs that show your online business is ready for expansion.
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7 Tips to Help You Expand Your Online Business
Expanding your online business is no easy feat, but you should have no issues with the right directions and guidance. These seven tips have been tested and trusted by several successful entrepreneurs.
Following them will bring results you will appreciate.
Enhance Your Website’s Appearance and Performance
When expanding your online business, you need to place, much premium on the look and feel of your website. Therefore, your website’s design should not be complex or complicated; go for a simple one.
If your website is too difficult for customers to navigate or find their way around, you may end up losing potential clients. In enhancing your website, consider the site’s speed, design layout, and checkout process. Eliminate as much friction as you can during checkout.
By revamping your website, you can make use of a user interface design tool. This tool helps in user testing, prototyping, and visual design concerning your website. In addition, ensure your website is good to go and ready to handle the responsibilities of expansion.
Incorporate Videos Into Your Website
Video marketing is essential when expanding your online business strategy. Customers respond better to a product or service after watching a video advertisement. Endeavour to incorporate videos on your website.
Also, it’s important to make your content more accessible. A transcript of your video will help you with that. You can repurpose your content and reach more audiences. Using this online transcription service can save a lot of time.
These videos could be tutorials for customers on how to use your product in the right way. You should also add subtitles to videos you upload on your website. This will make it easier for your customers to follow along while watching.
The videos you upload could also show your products to your clients. This is because videos show more details of the product than pictures would. For instance, if you are selling luxury handbags, you could use a video to show the different compartments in the bag.
Have a Strong Social Media Presence
Social media is an excellent example of content marketing. Content marketing involves sharing content online through social media, for instance, to stimulate interest in a brand’s products and services.
If your online business does not have at least one social media account, you should create one immediately. You must have a social media account to expand your online business in 2021.
It is not enough for you to merely have an account; you must also be active and consistent. For example, posting pictures and videos of the products you sell and services you offer should be regular. This has enormous benefits down the road.
Instagram works great at promoting your posts online and helping your content reach a wider audience globally. Social media helps you engage with your audience and gain new, potential clients.
Having a Mobile-Friendly Website
In 2021, almost everyone had an internet-compliant mobile phone. In other words, most people’s phones can connect to the internet. This is why your website should be accessible on the phone; else, you would be pushing away more than half of your clients.
Some businesses place more premium on the desktop version of their websites and neglect the performance of their mobile version. This is because they seem to forget that many people browsing the internet are doing so from their smartphones.
For your website to be mobile-friendly, consider the following:
- Image quality
- Ease of navigation
- Easy management and functionality
Create a Blog
Blogs are here to stay. Creating a blog brings about several benefits to the business. For instance, businesses with blogs usually report higher leads when compared to companies without blogs.
With a blog, you can attract new followers to your online business. In turn, you can convert these followers into customers or help market your content to others.
Ensure your blog is optimized as this will make it rank high on Google and attract potential customers. Also, the topics you put on your blog should be fitting for your target audience.
One of the most popular blogging platforms is WordPress; you can check it out to get started on building your blog. Blogs are straightforward to set up and operate. But, in the long run, you will notice visible advantages in creating a blog for your online business.
During the expansion process, ensure you don’t work alone. After all, two heads are better than one. So, develop partnerships and build connections with other people. Your connections can be beneficial down the line.
Try not to distance yourself from online communities such as question and answer websites and forums. When you make your presence known in such communities, you will get access to people interested in your business and industry. This is where networking comes in.
You can also decide to partner with complementary businesses while expanding your online business. A complementary business does not compete with the same buyers as you even though you’re in the same industry.
Hire More Staff
When expanding, you have to think about the long-term effects. For example, expansion in your online business means more customers, and more customers indicate more workload. In dealing with this new workload, you need to hire more staff.
Your new workers will handle customer service, your social media accounts, blogs, etc. More staff would make the flow of things smoother and faster, leading to increased customer satisfaction and inevitably a growth in the business.
4 Signs It’s Time to Expand Your Online Business
This article has provided key tips on expanding your online business strategy. But how do you know it’s time to grow your online business? Below are four prominent signs that tell you it is time for an expansion in your online business.
Your Customer is Asking For It
As the saying goes: “the customer is always right,” if your customers have suggested on many occasions that you should consider expanding your online business, then you should consider it.
This does not mean you should rush into an expansion. Instead, you need to carefully and critically examine the state of your business. If you find that your business could benefit from enlargement at that moment, then you should give the customers what they demand.
You Have Money To Do So
Making a profit is essential in any thriving business because the goal of any business is to make a profit. So, if your business is bringing in a substantial amount of money, it might be a good idea to expand your online business.
Expanding your business means you are creating an opportunity for that profit to be maximized. So, in running your business, you should take an increase in profits or steady proceeds as a sign that you should enlarge your business.
You Get an Opportunity You Can’t Pass Up
It is almost always a good idea to expand your business. Expanding your business creates more avenues to grow. The growth of any business is critical to its survival.
When you have an opportunity to make your business even better than it is currently, you should know that it is a chance for your business to become more efficient in its operations.
An expansion of your online business can even mean increased online presence, which translates to more customers. So, in essence, when you get the chance to make your business better, you should grab that opportunity with both hands.
You Have More Business Than You Can Handle
Increased demand for your products is a tell-tale sign that you should consider expanding your online business. When you notice that it is becoming difficult for you to meet your customers’ demand for your product, growing your business is an excellent idea.
With a business expansion, you would keep your customers satisfied when you meet their needs and desires. However, failing to expand can cause you to lose customers who are unhappy with your inability to meet up with their requests.
The goal of business owners is to make a profit and grow. This article provided seven tips online business owners can use to expand their businesses. It has also mentioned some of the signs that let you know it is time to expand your business.
Sticking to this guide has a ton of benefits for you and your business. For instance, you can be sure to stand out amongst the competition. Additionally, you would have an increase in your profits.
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If you’re looking to learn more about brand strategy, we highly recommend eRESONAID with our friend and acclaimed brand strategist and author Fabian Geyrhalter, it’s packed full of knowledge and insights you will need to learn to become a brand strategist or apply what you learn within your own business.