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Checklist For hiring The Best Logo Designer

Checklist For Hiring The Best Logo Designer

  • 25/08/202019/08/2020
  • by The Logo Creative
  • It’s obvious that you need a powerful logo to keep competitors at bay. You need something expressive yet informative to reach and impress masses. Every business, regardless of its size, needs a logo to create its identity in the industry. In this article we share a Checklist For hiring The Best Logo Designer.

    It helps you target your audience with ease. Most importantly, a logo tells your brand’s story and let’s your target audience resonate with it. When it comes to building an emotional connection between you and consumers, a thought-fully crafted logo can do the job for you too.

    But to make the most of your logo, you need the expertise of an expert. It seems easy to find graphic designers and hand over your project to them and wait for the final product. However, the process doesn’t always go as smoothly as it seems. If the designers didn’t get what you are looking for, your logo won’t bring fruition. Not only this, you will waste time and money too. This situation is indeed stressful.

    As a brand owner, we’d suggest you follow this checklist to get the services of a reliable designer.

    Table of Contents

    • 1. Discuss your Goals and Expectations
    • 2. Look for the Skills you need
    • 3. Discuss your Target Audience and Brand
    • 4. Ask for Portfolio but don’t rely on it
    • 5. Go for relevant experience
    • 6. Ask for Designer’s Requirements
    • 7. Discuss Designer’s Inspirations
      • Join The Logo Community

    1. Discuss your Goals and Expectations

    You shouldn’t consider the designer as an outsider. You are going to sign a contract with them at some point so it’s better to treat the designer as a part of your team. And, when you work with a team, you don’t hide goals and expectations from the members.

    Therefore, don’t be shy when revealing your expectations. Be enthusiastic enough to share your goals and motivate your designer to be on the same page. In simple words, discuss all aspects related to your company that might help in crafting professional logo design. You need to focus on the following too:

    • Be clear on the objects of your project.
    • Discuss specific pointers to get the best results.
    • Provide creative briefs about your company.
    • Discuss your competitors.
    • Share the obstacles if you have faced any with previous designers.
    • Be clear on the deadline and give them enough time to finish everything.

    2. Look for the Skills you need

    Before starting your hunt for graphic designers, be clear on the skills that you need to counter the objectives of your project. Once you know what skills you will need, you can narrow down the options available. Take note that finding the right person that designs the logo according to your expectations won’t happen overnight. To get the solid logo that earns you identity and recognition, you need to take expertise from a designer who is as passionate as you about the project.

    Therefore, look for the type of clients he has been working with along with its industry, style or theme, etc. You should also decide color scheme, typography and other elements. Also, be clear on whether you need original illustrations or not. Following this step will give you an idea about what to expect from the designer.

    3. Discuss your Target Audience and Brand

    It becomes impossible for a designer to come up with a comprehensive design if they have little to no knowledge about your business. As a brand owner, you are aware of your day-to-day functions and rival brands. But, the designer that you consider might not know a single thing about your business.

    So, you are obliged to have a talking session with the potential candidate and give details about your target audience and brand. If you have creative ideas to target your audience, you should share it with the designer too. Basically, you are supposed to talk about everything that let’s the designer have a firm grasp on your company and how it connects to potential customers.

    4. Ask for Portfolio but don’t rely on it

    It makes sense to go through the portfolio of a designer to get the perception of their work. But, relying on the portfolio alone doesn’t sound the best strategy. When you dream to take your company’s brand two steps ahead, you need to broaden your search to find the ideal candidate.

    So, you should ask what inspires them to make certain choices while designing the logos listed in their portfolio. This way, you will get a clear picture of their inspirations and factors that evokes the creative side of their personality.

    5. Go for relevant experience

    Most designers are creative enough to work on diverse projects and add value to brands. Not all designers fall under this category. That is why experts prefer to work with designers who possess work experience in the relevant industry.

    Having relevant experience means they will have required knowledge already and you don’t have to spend extra time to provide details. With the proper information, the designer in question can speed up the work and complete the project with success. Your experience in the relevant industry will also help you connect with potential consumers through the functional logo.

    6. Ask for Designer’s Requirements

    An exemplary partnership is when you put forward your expectations to achieve the desired results and ask for the requirements of the designer at the same time. So, it’s wise to consider their needs. You need to provide whatever they ask for the successful completion of the project.

    It will reduce the risks of excuses in the middle of a project. Also, try to understand the design process of the candidate as everyone works on their pace. It will allow you to anticipate their requirements and what they expect from you. Be sure to focus on the following:

    • Discuss design concepts with the designer.
    • Consider their ideas or suggestions for maximum results.
    • Always double-check the concepts to ensure all elements are covered.
    • Try to give feedback and tell what you do think about a certain step.

    7. Discuss Designer’s Inspirations

    Designers are a bunch of creative people who look around for inspiration. So, when you look for a suitable designer for logo designing, don’t forget to ask what inspires them. It could be anything such as websites, books, artists or other brands, etc. Learning about their inspirations will allow you to make a conscious decision, whether to work with them or not.

    Acquiring in-depth knowledge of their inspirations will let them understand their style. And, you might discover elements that may make your project an instant success. It is essential to find what motivates them to create flawless designs just like it is important to share what you want in a logo, to get the final product as per expectations.

    When you want to hire a logo designer, it is necessary to look for more than a certain set of skills. From their work style to creativity, you need to talk about anything that lets you know if the person in question is the best fit for the project or not.

    Join The Logo Community

    We hope you have enjoyed this Checklist For Hiring The Best Logo Designer

    . If you would like more personal tips, advice, insights, and access to our community threads and other goodies join me in our community.

    You can comment directly on the posts and have a discussion with Andrew, the Founder of The Logo Creative.

    *TIP – We recommend Skillshare to learn online. There are tons of classes for everything including graphic design, web design, marketing, branding and business related courses. Get a free 2 months with our link and you won’t regret it Trust us!

    Skillshare - Learn Online - Design - Graphic Design - Typography - Illustration - Logo Design


    Author bio
    An individual with a passion for writing and a built-in creative spark, James Warner is a creative writer and graphics designer at FullStop – a logo design agency based in New York City. As one of the agency’s most talented personnel, James Warner adds value to FullStop’s creative team.

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It was a great pleasure to feature Michael who shares some valuable insights into logo design  and live as a graphic designer and creative director.

The interview is also featured on today's newsletter, including the book by @made.by.james
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    In his New York Times best seller Steal Like an Ar In his New York Times best seller Steal Like an Artist, Austin Kleon gave readers the key to unlock creativity. Now comes the next step in the journey: how to get known.

SHOW YOUR WORK! puts an end to the destructive myth of the long genius by showing artists and writers, makers and creative entrepreneurs how to join the new ecology of talent. It is about found by being findable, about using the network instead of wasting time networking.

The key is process, not product. Share something new every day but don’t turn into human spam.) Keep and amateurs mind where the possibilities are limitless. Be a connector, a teacher, an open node. Don’t horde.

In ten vital new priciples, SHOW YOUR WORK! shows that you have to be open, generous, brave - an artist that other artists will steal from.

Full review can be found on our website link in bio under the book review section.

If you would like your own copy of Show Your Work by Austin Kleon it’s available online. 

If you purchase through the links below, I do get a small commission that i put back into The Logo Creative project, for instance by purchasing new books like these that i can share with you the reader. 

Show Your Work by Austin Kleon. 

Amazon - https://amzn.to/3jh4p0h 

Wordery - https://tidd.ly/2VmUJt9 

Bookshop - https://uk.bookshop.org/a/7810/9780761169253 

Looking for more creative content? Check out our website. 

Checkout our website book review section: 
https://www.thelogocreative.co.uk/book-review-logo-design/ 

Read Our Daily Blog Articles: https://www.thelogocreative.co.uk/blog/ 

Join The Community Newsletter Group: https://thelogocreative.substack.com/subscribe 

We have recently partnered with Mr Mockup: https://mrmockup.com/ref/thelogocreative/

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    "Never underestimate white space! Space is an inv "Never underestimate white space!

Space is an invisible design element most can't see, and it's often ignored.

Whits space is an element That controls all other elements.

You can't design when you can't see"

- Andrew Marriott - The Logo Creative™

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    Overcome Creative Block 👇 We've all been there Overcome Creative Block 👇

We've all been there, sketchbook open ready to capture ideas, but nothing is flowing. 

💡 Solution: 

▶️ Set a routine
▶️ Take a step back 
▶️ Go for a walk 
▶️ Change scenery 
▶️ Keep a notebook handy 

What are your methods? 👍

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    "Be vigilant and always check your client’s agre "Be vigilant and always check your client’s agreement for design services word for word, and twice over before signing. 

I recently rejected a client who was a big design news site. Let’s just say there were things in there I did not like! 

Money is not everything! Protect yourself!"

- Andrew Marriott - The Logo Creative™

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    Austin Kleon’s books have been on my bookshelf f Austin Kleon’s books have been on my bookshelf for quite some time, I finally got round to reading “Steal Like an Artist” and i could not wait to jump in and read his second book “Show Your Work”
 
If you would like to read my full review its on the book review section of our website.

https://www.thelogocreative.co.uk/show-your-work-by-austin-kleon/ 

If you would like your own copy of Show Your Work by Austin Kleon it’s available online. 

If you purchase through the links below, I do get a small commission that i put back into The Logo Creative project, for instance by purchasing new books like these that i can share with you the reader.

Show Your Work by Austin Kleon
Amazon - https://amzn.to/3jh4p0h 
Wordery - https://tidd.ly/2VmUJt9 
Bookshop - https://uk.bookshop.org/a/7810/9780761169253 

Looking for more creative content? Check out our website.

Checkout our website book review section: 
https://www.thelogocreative.co.uk/book-review-logo-design/ 

Read Our Daily Blog Articles: 
https://www.thelogocreative.co.uk/blog/ 

Join The Community Newsletter Group:
https://thelogocreative.substack.com/subscribe 

We have recently partnered with Mr Mockup:
https://mrmockup.com/ref/thelogocreative/ 

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#branding #storyategy #brandstorytelling #brandstrategy #business #book #books #steallikeanartist #showyourwork #austinkleon
    It was a pleasure to feature Simon Charwey @simonc It was a pleasure to feature Simon Charwey @simoncharwey In our 4th interview back in 2017. 

Simon is a Asanteman-based brand identity designer based in Kumasi, Ghana.

In this interview Simon shares his design journey, first ever logos he designed, his design process and insights into the logo design industry.

Be sure to check out the interview, link in bio under the designer interview section.

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    Stealing is bad, taking things that don’t belong Stealing is bad, taking things that don’t belong to you is wrong unless you learn to steal like an artist. This book includes 10 things nobody told you about being creative. 

Steal Like an Artist by Austin Kleon does not support plagiarism, let’s get that straight from the start. 

It’s more about unlocking your creativity, and getting into the minds of the artists you admire by understanding why and how they did what they did.

This small square 140 page book was published in 2012 and is a New York Times best seller, and for good reason it’s a fantastic book! - Well Done @austinkleon and @workmanpub

Check out the first look video we posted.

Join Newsletter: tiny.cc/thelogocreativve

If you would like a copy of your own it’s available on Amazon, Wordery and Bookshop:

Amazon UK: https://amzn.to/3jh4p0h 
Wordery: https://tidd.ly/2VmUJt9 
Bookshop: https://uk.bookshop.org/a/7810/9780761169253 

__________________________________

#thelogocreative #thelogocommumity #design #graphicdesign #bookblog
#booklover #BrandIdentity #bookclub #bookshelf #bookreviewer #bookworm
#bookaholic #bookpic #booksbooksbooks #bookstagram #bookreader
#branding #storyategy #brandstorytelling #brandstrategy #business #book #books #steallikeanartist #austinkleon
    Check out our latest Designer Interview with Micha Check out our latest Designer Interview with Michael Penda @peanutfreepanda a talented graphic designer from Wichita, KS. 

It was a great pleasure to feature Michael, he shares his insights into working as a graphic designer.

The interview is also featured on today's newsletter, including a new book, what I've been up to, and more insights.

join me, let's chat! 👋

tiny.cc/thelogocreative 

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    "If you have anxiety you're probably worried about "If you have anxiety you're probably worried about the future, if you have depression it's more than likely pain from your past. 

Live in the moment, and be here and now!

It's tough trust me I know, I have been there.

But just like me you got this!"

 - Andrew Marriott - The Logo Creative 

👉 Join my personal newsletter: tiny.cc/thelogocreative 

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👉 Leave a comment, let's chat!

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    "Always focus on what you are putting into your bu "Always focus on what you are putting into your business, and not what you can get out of it.

Too many are fixated on results and personal gain instead of putting in the work and providing value. 

Tip - Start looking at business from the outside in! 

You get what you put in!" 

- Andrew Marriott - The Logo Creative 

👉 Join my personal newsletter: tiny.cc/thelogocreative 

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    "It's one thing to be creative, but are you innova "It's one thing to be creative, but are you innovative? 

Creativity is thinking up new ideas and innovation is doing new things. 

Always be open to trying new things and moving in different directions. strive to be both." 

- Andrew Marriott - The Logo Creative™

👉 Join my personal newsletter: tiny.cc/thelogocreative 

👉 Follow @thelogocreative and turn on post notifications. 

👉 Leave a comment, let's chat! 

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#positivity #entrepreneurmindset #businessquotes #growthmindset #growth #scaleyourbusiness #mindset #businessgoals #designquote #motivation #entrepreneur #lifestyle #motivationalquotes #marketing #positivity #designinspiration #designquote #quotesondesign #designerquote #designquotes #designpassion #positivevibes #thoughtoftheday #inspirepeople #humanfirst #bemore #branding #creativemind #creativemindset #creativethoughts
    It was a pleasure to feature Ian Paget In our 3rd It was a pleasure to feature Ian Paget In our 3rd interview back in 2017. 

Ian is logo and brand identity designer working and living in the UK.

In this interview Ian shares his first logo he designed, his favourite logos and a glimps into his process. 

Be sure to check out the interview , link in bio under the designer interview section.

_________________________________

#logodesigner #creativecommunity #positivevibes #logodesigner #logodesigns #logoprofesional #logo #logoinspirations #designer #designthinking #creativeideas #creativeidea #thoughtoftheday #creativemind #creativemindset #logoideas #logoidentity #identitydesigner #creativeproject #creativethoughts #logotips #logoinspirations #logoinspiration #designdaily #inspirepeople #humanfirst #bemore
    Stealing is bad, taking things that don’t belong Stealing is bad, taking things that don’t belong to you is wrong unless you learn to steal like an artist. This book includes 10 things nobody told you about being creative. 

Steal Like an Artist by Austin Kleon does not support plagiarism, let’s get that straight from the start. It’s more about unlocking your creativity, and getting into the minds of the artists you admire by understanding why and how they did what they did.

This small square 140 page book was published in 2012 and is a New York Times best seller, and for good reason it’s a fantastic book! - Well Done @austinkleon

Check out the first look video.

Join Newsletter: tiny.cc/thelogocreativve

If you would like a copy of your own it’s available on Amazon, Wordery and Bookshop:

Amazon UK: https://amzn.to/3jh4p0h 
Wordery: https://tidd.ly/2VmUJt9 
Bookshop: https://uk.bookshop.org/a/7810/9780761169253 

__________________________________

#thelogocreative #thelogocommumity #design #graphicdesign #bookblog
#booklover #BrandIdentity #bookclub #bookshelf #bookreviewer #bookworm
#bookaholic #bookpic #booksbooksbooks #bookstagram #bookreader
#branding #storyategy #brandstorytelling #brandstrategy #business #book #books
    Check out the second Designer Interview from 2016 Check out the second Designer Interview from 2016 with our good friend David Airey.

It was a great pleasure to feature David as he has been an inspiration to so many designers over the years me included.

David shares his favourite logo design, his logo design process and steps he has taken in his design journey.

Join our newsletter we share, new designer interviews, new books, insights and what I have been up to.

join me, let's chat! 👋

tiny.cc/thelogocreative 

_________________________________

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    Awhile back I purchased all three of Austin Kleon' Awhile back I purchased all three of Austin Kleon's books @austinkleon as they had been on my reading list for so long, and never got around to reading them 

I can now say I have finally got around to reading them.

The review for "Steal Like an Artist" is already on the book review section of the website, and if you're subscribed to the newsletter you will have received the newsletter regarding this awesome book.

The review for "Show You Work" is coming this Wednesday, there will also be a newsletter on the way.

I have nearly finished "Keep Going" and again I'm really impressed by all three book I highly recommend them they are well worth the read.

Have you read these books? Let me know your thoughts in the comments. 

👉 Join the newsletter: tiny.cc/thelogocreative

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    "It's not the things that happen around you that d "It's not the things that happen around you that determines you're success. 

It's what happens inside of you!

Remember that you're unable to control life around you, but you can control yourself! - 

Take Action!". 

Andrew Marriott - The Logo Creative™ 

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👉 Follow @thelogocreative and turn on post notifications. 

👉 Leave a comment, let's chat!

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    "Never compare your behind the scenes with other p "Never compare your behind the scenes with other people's greatest hits, never compare yourself to other people. 

Keep yourself in the game, and take control of it. 

If it’s been done before it can be done better. 

Be confident and figure it out. 

You got this!"

Andrew Marriott - The Logo Creative™

👉 Join my personal newsletter: 
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👉 Leave a comment, let's chat! 

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    "Each night when i get in bed i remind myself I'm "Each night when i get in bed i remind myself I'm ok, I'm doing a good job, and that good things take a lot of patience and consistency. 

I'm not a religious man but i give thanks for everything i have. 

I worked hard for it!".

 - Andrew Marriott - The Logo Creative™

_________________________________

#positivity #entrepreneurmindset #businessquotes #growthmindset #growth #scaleyourbusiness #mindset #businessgoals #designquote #motivation #entrepreneur #lifestyle #motivationalquotes #marketing #positivity #designinspiration #designquote #quotesondesign #designerquote #designquotes #designpassion #positivevibes #thoughtoftheday #inspirepeople #humanfirst #bemore #branding #creativemind #creativemindset #creativethoughts
    Check out our very first Designer Interview from 2 Check out our very first Designer Interview from 2016 with Jacob Cass @justcreative it was great pleasure to feature Jacob as the first. 

Jacob has been an inspiration to so many designers over the years  me included.

Jacob shares his first ever logo he designed, his journey as a designer and more insights.

Join our newsletter we share, new designer interviews, new books, insights and what I have been up to.

join me, let's chat! 👋

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    The Logo Creative - International Strategic Logo and Brand Identity Design Studio

    The Logo Creative™
    Logo & Brand Identity Studio

    Part of The AJR Group™

    International Design Studio
    info[at]thelogocreative.co.uk
    Phone: +44 (0) 1709 527 200
    Mobile: +44 (0) 7807 085 003

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