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Creating Blended Logos to Reflect a Retailer’s Contrasting Qualities

Creating Blended Logos to Reflect a Retailer’s Contrasting Qualities

  • 27/03/202027/03/2020
  • by The Logo Creative
  • In this article we discuss Creating Blended Logos to Reflect a Retailer’s Contrasting Qualities.

    There are over 200,000 registered retailers in the UK, trading from over 300,000 shops and other outlets. Whether they are selling popular branded merchandise in store or offering unique and unusual products online, all retailers want to attract new clientele and, where possible, build up a loyal customer base. This could be made up of regular, local clients or include international purchasers from all over the world.

    Either way, an inviting logo is not only an effective way to reach out to your target audience, but it can also tell them more about your business and the products you sell. When provenance is as important as your products’ unique qualities, or your client base is a mix of demographics, cleverly combining contrasting symbols or mixing colours and typography styles can really help to make your brand stand out and reach a wider audience.

    Table of Contents

    • Reflecting Tradition with a Modern Twist
    • Blending Place and Product
    • Accommodating Local and International Clients
    • Linking Outlets with a Logo
    • Coupling Colours with Emotions for Maximum Impact
    • Combining Shapes to Appeal  to Mixed Audiences
    • Using Asymmetry to Challenge Convention

    Reflecting Tradition with a Modern Twist

    In a competitive market, retailers selling unique and traditional products also want to show that their products meet high contemporary standards, and that time-honoured items are still relevant today in a modern setting.  A logo that merges contrasting icons and symbols to reflect a combination of rich heritage and modern relevance can be a bold way to tell customers more about the high quality of the product you are selling, while at the same time revealing a strong link to the past. In this way, the right logo has the potential to reflect two contrasting and divergent qualities of a traditional, high quality product.

    Blending Place and Product

    While shopping in physical outlets that sell local produce or unique regional souvenirs, customers don’t need to be reminded of where the items have come from or what they represent. However, if you’re selling local items from a specific region or country online, your customers may appreciate a logo that includes a local feature or national emblem to indicate the provenance of your products.

    Flags and iconic landmarks are quite common in logos and you may feel that they are overused, but if they are blended with a symbol of the unique product you are selling, or presented in an unusual and abstract way they could be an effective way to attract and inform interested customers.

    Accommodating Local and International Clients

    Unique, local products are attractive to an international market and, from a small physical shop, you may choose to widen your client base globally by opening new outlets or expanding your business online.  Even if your target audience remains localised, if you have an e-commerce platform, your site and services are already potentially accessible from anywhere in the world.

    In order to create an international presence and trade successfully in foreign markets, you will need to make sure your current logo is culturally sensitive and globally acceptable. This may mean changing any wording in your tagline and other marketing material that is ambiguous to non-English speakers or that fails to translate appropriately into a different language.

    As for your logo, unless you are looking to deliberately shock or offend, then symbols that could be considered insulting or inappropriate, such as those historically linked with racism or unsavoury political movements, should be avoided. Cultural misappropriation, when one generally more dominant culture uses elements traditionally associated with another, can easily cause offence even when none is intended.

    If your business has links or shops in particular countries, use your contacts there to take a look at any new proposed logos, and give you feedback, not only on how effective they are but also to confirm that they are appropriate and inoffensive.

    Linking Outlets with a Logo

    An increasing number of shops are struggling on the High Street and, over the next ten years, it is predicted that more than half of retail sales will be online. As rates rise, shops are forced to close, so pushing more people to turn to purchasing goods and services on the internet. At the same time, consumers are not always happy sharing information online and would like to support local shops.

    To stay relevant in an evolving market, retailers are constantly having to reinvent themselves, and this may mean splitting their sales between their traditional town centre shops and an online portal.

    It’s easy to stop passers by in a shopping centre with colourful signage and large banners, but moving to the internet means being more creative with your branding in order to attract shoppers who are idly browsing the internet with no particular destination in mind.

    A striking logo that stands out online will draw attention to your shop and can then be included on signage in physical stores, linking the two separate channels with a recognisable identity.

    Coupling Colours with Emotions for Maximum Impact

    Whether consumers are browsing in a shop or online, it only takes them one and a half minutes for them to make up their minds about a product.  And, during this brief initial assessment, colours account for 90% of their decision.  This visual appraisal influences their choice far more than taste, smell or other senses.

    Most retailers would agree that there are widely accepted associations between colours, emotions and concepts.  Sales signs are traditionally in red to indicate a sense of excitement and urgency, and bright yellow and other primary colours are used for products aimed at young people.

    One of the most intuitive associations is between the colour green and services promoting environmental awareness or natural products for health and wellbeing.  In understanding these subconscious connections, you can make better use of colours in your logo, and mix them effectively to convey more complex messages in your design.

    Too many colours can be overwhelming and unsettling for consumers. However, a combination of two or three colours can be powerful. The authoritative combination of black and red will immediately grab the attention of customers, while a pleasing pastel blue and green will entice clients with a promise of tranquility and wellbeing.

    Combining Shapes to Appeal  to Mixed Audiences

    As well as reflecting your brand’s personality and style, you can tailor your logo’s design to target a specific audience. Over 50% of customers remain loyal to brands when they feel the brand understands them and is speaking to them directly. Of course, if you want your products to reach a wide variety of people, this relationship can be more difficult to achieve.

    To appeal to serious athletes, a logo for sportswear may use sleek typography and simple design lines, but it’s possible that this could alienate spectators and fans. Studies have shown that consumers are heavily influenced by the shape of a logo, so by combining hard lines to signify durability with softer shapes to imply comfort, a wider range of clients is reached.

    Using Asymmetry to Challenge Convention

    Symmetry is a property that is universally appealing, and generally preferred by consumers to a potentially jarring imbalance or unevenness in design.  A survey of several hundred retailers has highlighted the fact that 95% of major brands use symmetrical logos.

    People tend to be more readily drawn to a balanced composition, as they see it as more familiar and find it easier to process.  They don’t have to work as hard to absorb the message of the design as it is presented in a simple and easily recognised way. However, because symmetrical shapes and arrangements are so commonplace, the unexpected use of asymmetry in logo design can convey a powerful message.

    Consumers are made to question the logo’s striking construction, and this makes asymmetrical design particularly useful for those retailers who want to challenge convention and add a sense of excitement to their product.

    Creating a striking logo can certainly help your high street shop or online store stand out, and it is a very important element of any brand. Mixing powerful and contrasting colours, or taking a risk with an unusually asymmetrical design, will not only challenge your clients’ expectations but also create excitement about your brand.

    In contrast, culturally sensitive icons, balanced shapes and a blend of subtle shades may have greater global appeal, conveying to consumers a more relaxing and tranquil presence. By seamlessly merging contrasting shapes and symbols, your logo can also be used to tell your customers much more about the individual style of the products you sell, their suitability for a particular clientele and their unique provenance.

    We hope you have enjoyed this article about Creating Blended Logos to Reflect a Retailer’s Contrasting Qualities, If you are looking to hire a logo designer feel free to reach out we are always happy to discuss new projects.

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    In his New York Times best seller Steal Like an Ar In his New York Times best seller Steal Like an Artist, Austin Kleon gave readers the key to unlock creativity. Now comes the next step in the journey: how to get known.

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The key is process, not product. Share something new every day but don’t turn into human spam.) Keep and amateurs mind where the possibilities are limitless. Be a connector, a teacher, an open node. Don’t horde.

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Full review can be found on our website link in bio under the book review section.

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    "Never underestimate white space! Space is an inv "Never underestimate white space!

Space is an invisible design element most can't see, and it's often ignored.

Whits space is an element That controls all other elements.

You can't design when you can't see"

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    Overcome Creative Block 👇 We've all been there Overcome Creative Block 👇

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    "Be vigilant and always check your client’s agre "Be vigilant and always check your client’s agreement for design services word for word, and twice over before signing. 

I recently rejected a client who was a big design news site. Let’s just say there were things in there I did not like! 

Money is not everything! Protect yourself!"

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    Austin Kleon’s books have been on my bookshelf f Austin Kleon’s books have been on my bookshelf for quite some time, I finally got round to reading “Steal Like an Artist” and i could not wait to jump in and read his second book “Show Your Work”
 
If you would like to read my full review its on the book review section of our website.

https://www.thelogocreative.co.uk/show-your-work-by-austin-kleon/ 

If you would like your own copy of Show Your Work by Austin Kleon it’s available online. 

If you purchase through the links below, I do get a small commission that i put back into The Logo Creative project, for instance by purchasing new books like these that i can share with you the reader.

Show Your Work by Austin Kleon
Amazon - https://amzn.to/3jh4p0h 
Wordery - https://tidd.ly/2VmUJt9 
Bookshop - https://uk.bookshop.org/a/7810/9780761169253 

Looking for more creative content? Check out our website.

Checkout our website book review section: 
https://www.thelogocreative.co.uk/book-review-logo-design/ 

Read Our Daily Blog Articles: 
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Join The Community Newsletter Group:
https://thelogocreative.substack.com/subscribe 

We have recently partnered with Mr Mockup:
https://mrmockup.com/ref/thelogocreative/ 

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    It was a pleasure to feature Simon Charwey @simonc It was a pleasure to feature Simon Charwey @simoncharwey In our 4th interview back in 2017. 

Simon is a Asanteman-based brand identity designer based in Kumasi, Ghana.

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    Stealing is bad, taking things that don’t belong Stealing is bad, taking things that don’t belong to you is wrong unless you learn to steal like an artist. This book includes 10 things nobody told you about being creative. 

Steal Like an Artist by Austin Kleon does not support plagiarism, let’s get that straight from the start. 

It’s more about unlocking your creativity, and getting into the minds of the artists you admire by understanding why and how they did what they did.

This small square 140 page book was published in 2012 and is a New York Times best seller, and for good reason it’s a fantastic book! - Well Done @austinkleon and @workmanpub

Check out the first look video we posted.

Join Newsletter: tiny.cc/thelogocreativve

If you would like a copy of your own it’s available on Amazon, Wordery and Bookshop:

Amazon UK: https://amzn.to/3jh4p0h 
Wordery: https://tidd.ly/2VmUJt9 
Bookshop: https://uk.bookshop.org/a/7810/9780761169253 

__________________________________

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    Check out our latest Designer Interview with Micha Check out our latest Designer Interview with Michael Penda @peanutfreepanda a talented graphic designer from Wichita, KS. 

It was a great pleasure to feature Michael, he shares his insights into working as a graphic designer.

The interview is also featured on today's newsletter, including a new book, what I've been up to, and more insights.

join me, let's chat! 👋

tiny.cc/thelogocreative 

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    "If you have anxiety you're probably worried about "If you have anxiety you're probably worried about the future, if you have depression it's more than likely pain from your past. 

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But just like me you got this!"

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    "Always focus on what you are putting into your bu "Always focus on what you are putting into your business, and not what you can get out of it.

Too many are fixated on results and personal gain instead of putting in the work and providing value. 

Tip - Start looking at business from the outside in! 

You get what you put in!" 

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    "It's one thing to be creative, but are you innova "It's one thing to be creative, but are you innovative? 

Creativity is thinking up new ideas and innovation is doing new things. 

Always be open to trying new things and moving in different directions. strive to be both." 

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#positivity #entrepreneurmindset #businessquotes #growthmindset #growth #scaleyourbusiness #mindset #businessgoals #designquote #motivation #entrepreneur #lifestyle #motivationalquotes #marketing #positivity #designinspiration #designquote #quotesondesign #designerquote #designquotes #designpassion #positivevibes #thoughtoftheday #inspirepeople #humanfirst #bemore #branding #creativemind #creativemindset #creativethoughts
    It was a pleasure to feature Ian Paget In our 3rd It was a pleasure to feature Ian Paget In our 3rd interview back in 2017. 

Ian is logo and brand identity designer working and living in the UK.

In this interview Ian shares his first logo he designed, his favourite logos and a glimps into his process. 

Be sure to check out the interview , link in bio under the designer interview section.

_________________________________

#logodesigner #creativecommunity #positivevibes #logodesigner #logodesigns #logoprofesional #logo #logoinspirations #designer #designthinking #creativeideas #creativeidea #thoughtoftheday #creativemind #creativemindset #logoideas #logoidentity #identitydesigner #creativeproject #creativethoughts #logotips #logoinspirations #logoinspiration #designdaily #inspirepeople #humanfirst #bemore
    Stealing is bad, taking things that don’t belong Stealing is bad, taking things that don’t belong to you is wrong unless you learn to steal like an artist. This book includes 10 things nobody told you about being creative. 

Steal Like an Artist by Austin Kleon does not support plagiarism, let’s get that straight from the start. It’s more about unlocking your creativity, and getting into the minds of the artists you admire by understanding why and how they did what they did.

This small square 140 page book was published in 2012 and is a New York Times best seller, and for good reason it’s a fantastic book! - Well Done @austinkleon

Check out the first look video.

Join Newsletter: tiny.cc/thelogocreativve

If you would like a copy of your own it’s available on Amazon, Wordery and Bookshop:

Amazon UK: https://amzn.to/3jh4p0h 
Wordery: https://tidd.ly/2VmUJt9 
Bookshop: https://uk.bookshop.org/a/7810/9780761169253 

__________________________________

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    Check out the second Designer Interview from 2016 Check out the second Designer Interview from 2016 with our good friend David Airey.

It was a great pleasure to feature David as he has been an inspiration to so many designers over the years me included.

David shares his favourite logo design, his logo design process and steps he has taken in his design journey.

Join our newsletter we share, new designer interviews, new books, insights and what I have been up to.

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    Awhile back I purchased all three of Austin Kleon' Awhile back I purchased all three of Austin Kleon's books @austinkleon as they had been on my reading list for so long, and never got around to reading them 

I can now say I have finally got around to reading them.

The review for "Steal Like an Artist" is already on the book review section of the website, and if you're subscribed to the newsletter you will have received the newsletter regarding this awesome book.

The review for "Show You Work" is coming this Wednesday, there will also be a newsletter on the way.

I have nearly finished "Keep Going" and again I'm really impressed by all three book I highly recommend them they are well worth the read.

Have you read these books? Let me know your thoughts in the comments. 

👉 Join the newsletter: tiny.cc/thelogocreative

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