Website content marketing is a crucial component that contributes to brand visibility for your business. However, it comes with significant consideration and creativity to enable you to create content that will keep your customers engaged for extended periods on your website. In this article we discuss How to Develop Killer Website Content for Customer Engagement.
It is how well your audience understands and enjoys reading your content that determines the leads and sales you generate.
That is why you need to consider various factors to keep your customers glued to your website.
Today, there is high competition in the market, and customers are looking for relevant content to their needs.
So, if you’re not keen, you may lose your most loyal customers and even new leads to your competitors. Below are crucial factors to consider when creating website content for customer engagement.
Create a Clear Navigation Menu
A straightforward navigation menu makes your website user-friendly and gives your visitors an easy time searching for content.
Organize your pages in various categories, naming each using standard terms that your visitors will easily understand.
Allow each page to have clear information relevant to your brand and your audience’s needs.
Your audience should not start guessing through the menu because it becomes boring, and they may end up leaving your site before they get what they want.
With straightforward navigation, your audience will find their way from one page to another.
This will make them explore different information without going back to the homepage all the time.
Design Eye-Catchy Headlines
A catchy title will grab the attention of your audience quickly amidst high competition around you. Focus on luring your audience to go deeper and search for more information on your website.
For instance, you can create a headline that promises your audience certain benefits or rewards in appreciation for their valuable time spent on your website.
Ensure you adjust your headline to fit your products and services, especially when creating a blog post. You can also find other creative titles relevant to your field and use them to come up with catchy headlines.
Keep the Content Conversational
The English you use on your website content determines how well your audience understands what you’re communicating. Write the content as if you’re talking directly to your audience.
Break it down to easily understandable English with a friendly tone that will keep your visitors enjoying reading.
Also, use shorter sentences that your customers will quickly grasp. Long sentences are not only boring, but your visitors might not even remember what they read.
Avoid using large sections or paragraphs. Instead, break them down into small and easily digestible sections. Include bullet points and numbered lists to make your content appear unique and easy to read.
Include Visuals in Your Content
Visuals quickly draw the attention of your audience towards your content. Use professional photos, videos, PDFs, screenshots, and INFOGRAPHICS with pleasing graphic design.
Visuals are great magnetic tools, which is what a large number of your audience wants to see.
It is the “wow” factor that draws your visitors’ attention and keeps them glued to your website for an extended period. In this case, your audience will likely share your posts with others.
This is one of the easiest ways to create brand awareness, acquire new leads, build a customer database, and convert them to a sale. Stories told visually have a high chance to sell than written content.
Establish Your Credibility
With the high competition in the market today, customers go for a credible brand. It gives the customer the confidence to transact with the business on a long-term basis.
This should be your focus if you want to win your customer’s trust. Therefore, establish your brand reputation professionally.
While it is crucial to show expertise to your audience, you should also communicate information that resonates with your audience’s needs.
It is not only about solving your customer’s needs. Instead, focus on ensuring that your customers are satisfied with your services and keep coming back for more.
As you create your website content, let your visitors know what sets you apart from the crowd. Mention your business strengths and past achievements.
You can make it more personable by including customer testimonials. Ensure you place this content on an easily accessible page where your visitors can quickly identify the information.
Use SEO Best Practices
Consider using keywords in your site content to improve website performance. Think of unique words that are relevant to your business and incorporate them into your content.
Google is keen on keywords and will rank you high on the search engine if you use an optimized copy. Ensure you include your location, products, services, and other relevant components to your business.
You can use various online tools to develop keywords that will make your website rank high on Google. It helps your audience reach out to your site quickly, giving you an edge over your competitors.
Remember, keyword stuffing is risky. It makes your content sound like a robot, and Google will likely notice it when ranking sites. Insert your keywords naturally to make your content easy to read.
Keep Updating Your Content
Invest more time updating valuable content on your website. Your visitors can expect new content every time they return to your site. If they notice that your content is old, they will quickly leave because the content will not add value.
Ensure you keep updating the content by removing irrelevant information and replacing it with fresh content. If there are any changes with your products, services, prices, or location, keep updating it to keep your audience informed.
It is all about being transparent, even if your prices have gone up. Providing fresh content can help you determine who is interested in your services, increasing your conversion rate.
Keeping the content updated isn’t an easy task. In this case, you may want to choose a web hosting service provider to help you out.
This is an effective way of ensuring that your website retains fresh content all the time.
Deliver Value to Your Audience
The most crucial factor is to ensure that your website delivers value to your audience no matter how long one chooses to stay on the site.
It is the value in your content keeps website visitors from keep coming back. This is an easy way to market your brand, acquire leads, sell, and grow your business without spending much.
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Patrick Watt is a content writer, writing in several areas, primarily in business growth, value creation, M&A, and finance. His other interests include content marketing and self-development.
Also published on Medium.