Your brand and logo represent your business beyond the eyes can see. They are the voice of your company, loudly promoting your products and services across offline and online marketing platforms, including digital displays, billboards, social media, and search engines. In this article we share 4 Ways To Represent Your Brand and Logo Effectively.
But what is the best way to represent your brand and logo effectively nowadays? Deep dive into the details of this topic by reading below.
1. Create a Brand Message That Resonates
You can include your brand message in your company logo to make it more impactful.
In return, you get genuine conversions from your website and more traffic to your physical store by crafting a brand message that resonates with your customers.
Make a difference by highlighting the features and benefits when crafting your brand message.
For instance, real estate agents say ‘We Sell Houses’ or ‘We Make Dreams Come True,” which are fluffy, not specific, and generic.
So, how do you craft a brand message that appeals to your target audience?
A good example is, “We sell more homes above the price average than any other real estate agency.”
Here are the steps in crafting your brand message:
- Tell What You Do: Make it simple and avoid being fluffy.
- How Well You Do It: Let people know about your achievements that you’re proud of.
- Client Benefits: Tell us what customers can benefit from what you offer.
- Versus Your Competitors: Highlight your differences from your competitors.
2. Use The Power Of Colors
Colors speak a lot about your brand and logo. Whether you prefer a unicolor (one color), duo (two), or multi-colors (several colors), the color choice you use can affect people’s perception of your business.
Take a look at the following colors and how you can apply them to logo design according to a sociologist:
- Red: While red initially symbolizes power and greatness, it’s not always appropriate in creating logos. This color excites the nervous system, playing with a broad range of feelings, like love, passion, fear, and aggression. However, red can be used to persuade clients to make decisions.
- Yellow: This color brings fun, creativity, and warmth, causing pleasant emotions. However, too much of it can be tiring. Yellow is associated with childhood and summer without passion or aggression.
- Blue: It’s a symbol of sky and water, representing calmness, trust, and focus.
- Orange: Despite the fiery nature of orange, it’s much softer, more comfortable, and calmer than red and yellow, giving an excellent home comfort impression.
- Green: Choose green if you want to bring harmony to your brand and logo.
3. Employing The Six-Sense Concept
Establish a longer-lasting and more robust emotional connection with your audience through a multisensory experience.
The six-sense concept involves going beyond a multisensory brand design that appeals to the customers’ five senses (sight, smell, sound, taste, and touch).
The mind sense is where your brand truly resides, where the memories of your brand are stored.
Renowned brands use the mind sense. For instance, Mercedes-Benz, a famous car brand, works on car door sounds to increase high-quality perception, while BMW designs amazing windshield wiper sounds.
Check out the following examples of questions you can ask yourself when applying the six-sense concept:
- What makes my brand distinct?
- What new feature or benefit can I highlight?
- How can I enhance the best assets of my brand?
- What do I want people to think when looking at my business logo?
4. Work With Influencers
Anyone can be an influencer in one way or another. Influencers are everywhere, and one of them could be you, your employee, your loyal customer, or even your competitors.
Mentioning your brand name matters a lot.
There are good and bad influencers, and of course, you want to earn as many good ones as possible.
Influencers can represent your brand and logo according to their liking or yours when you pay celebrity endorsers and social media influencers.
Here are the benefits of working with influencers:
- Reach more potential customers
- Diversify your customer base
- Increase your physical storage and website traffic
- Inspire more people to promote your products and services
Represent your brand and logo in many different ways, including crafting a brand message that resonates with your audience.
Picking the right color combination for your brand and logo speaks loudly of your core principles and the impression you want to leave to consumers.
The sense that your brand and logo stimulate also influence people’s perception, and employing the six-sense concept promotes a longer-lasting emotional connection.
Influencer marketing can also represent your brand and logo. In a good way, influencers can help broaden your brand reach using their unique charm.
Join The Logo Community
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Also published on Medium.