Skip to content
Home
Menu Menu
  • Home
  • About
    • The Logo Creative
    • Logo Design
    • Our Process
    • What’s Included
    • Testimonials
    • FAQ
    • Terms of Service
  • Contact Us
    • General Enquiry
    • Hire Me
  • Case Studies
    • Logo Portfolio
  • Blog
  • Community
    • Contribute & Advertise
    • Mindful Creative Insights
    • Logo Design Resources
    • Shop
    • Designer Interview
    • LogoTalk Podcast
    • Book Review: Logo Design
    • Designer Spotlight
    • Freelance & Marketing
    • Brand Spotlight
    • Famous Logos
    • Instagram
4 Ways To Represent Your Brand and Logo Effectively

4 Ways To Represent Your Brand and Logo Effectively

  • 05/02/202101/04/2021
  • by The Logo Creative
  • Your brand and logo represent your business beyond the eyes can see. They are the voice of your company, loudly promoting your products and services across offline and online marketing platforms, including digital displays, billboards, social media, and search engines. In this article we share 4 Ways To Represent Your Brand and Logo Effectively.

    But what is the best way to represent your brand and logo effectively nowadays? Deep dive into the details of this topic by reading below. 

    Table of Contents

    • 1. Create a Brand Message That Resonates 
    • 2. Use The Power Of Colors  
    • 3. Employing The Six-Sense Concept 
    • 4. Work With Influencers 
    • Conclusion  
      • Join The Logo Community

    1. Create a Brand Message That Resonates 

    You can include your brand message in your company logo to make it more impactful.

    In return, you get genuine conversions from your website and more traffic to your physical store by crafting a brand message that resonates with your customers.  

    Make a difference by highlighting the features and benefits when crafting your brand message.

    For instance, real estate agents say ‘We Sell Houses’ or ‘We Make Dreams Come True,” which are fluffy, not specific, and generic.

    So, how do you craft a brand message that appeals to your target audience?

    A good example is, “We sell more homes above the price average than any other real estate agency.” 

    Here are the steps in crafting your brand message:  

    • Tell What You Do: Make it simple and avoid being fluffy. 
    • How Well You Do It: Let people know about your achievements that you’re proud of. 
    • Client Benefits: Tell us what customers can benefit from what you offer. 
    • Versus Your Competitors: Highlight your differences from your competitors. 

    2. Use The Power Of Colors  

    Colors speak a lot about your brand and logo. Whether you prefer a unicolor (one color), duo (two), or multi-colors (several colors), the color choice you use can affect people’s perception of your business. 

    Take a look at the following colors and how you can apply them to logo design according to a sociologist: 

    • Red: While red initially symbolizes power and greatness, it’s not always appropriate in creating logos. This color excites the nervous system, playing with a broad range of feelings, like love, passion, fear, and aggression. However, red can be used to persuade clients to make decisions. 
    • Yellow: This color brings fun, creativity, and warmth, causing pleasant emotions. However, too much of it can be tiring. Yellow is associated with childhood and summer without passion or aggression. 
    • Blue: It’s a symbol of sky and water, representing calmness, trust, and focus. 
    • Orange: Despite the fiery nature of orange, it’s much softer, more comfortable, and calmer than red and yellow, giving an excellent home comfort impression. 
    • Green: Choose green if you want to bring harmony to your brand and logo. 

    3. Employing The Six-Sense Concept 

    Establish a longer-lasting and more robust emotional connection with your audience through a multisensory experience.

    The six-sense concept involves going beyond a multisensory brand design that appeals to the customers’ five senses (sight, smell, sound, taste, and touch).

    The mind sense is where your brand truly resides, where the memories of your brand are stored. 

    Renowned brands use the mind sense. For instance, Mercedes-Benz, a famous car brand, works on car door sounds to increase high-quality perception, while BMW designs amazing windshield wiper sounds.  

    Check out the following examples of questions you can ask yourself when applying the six-sense concept: 

    • What makes my brand distinct? 
    • What new feature or benefit can I highlight? 
    • How can I enhance the best assets of my brand? 
    • What do I want people to think when looking at my business logo?

    4. Work With Influencers 

    Anyone can be an influencer in one way or another. Influencers are everywhere, and one of them could be you, your employee, your loyal customer, or even your competitors.

    Mentioning your brand name matters a lot. 

    There are good and bad influencers, and of course, you want to earn as many good ones as possible.

    Influencers can represent your brand and logo according to their liking or yours when you pay celebrity endorsers and social media influencers.  

    Here are the benefits of working with influencers: 

    • Reach more potential customers  
    • Diversify your customer base 
    • Increase your physical storage and website traffic 
    • Inspire more people to promote your products and services 

    Conclusion  

    Represent your brand and logo in many different ways, including crafting a brand message that resonates with your audience.

    Picking the right color combination for your brand and logo speaks loudly of your core principles and the impression you want to leave to consumers.  

    The sense that your brand and logo stimulate also influence people’s perception, and employing the six-sense concept promotes a longer-lasting emotional connection.

    Influencer marketing can also represent your brand and logo. In a good way, influencers can help broaden your brand reach using their unique charm. 

    Join The Logo Community

    We hope you have enjoyed these 4 Ways To Represent Your Brand and Logo Effectively.

    If you would like more personal tips, advice, insights, and access to our community threads and other goodies, join me in our community.

    You can comment directly on the posts and have a discussion with Andrew, the Founder of The Logo Creative.

    *TIP – We recommend Skillshare to learn online. There are tons of classes for everything including graphic design, web design, marketing, branding and business related courses. Get a free trial with our link and you won’t regret it Trust us!

    SkillShare - Learn Online - Logo Design - Graphic Design - Illustration - Hand Lettering

    Posted in Branding
    BrandBrandingEffectiveLogoLogo Designrepresent

    Post navigation

    How to Develop Killer Website Content for Customer Engagement
    5 Top Tips to Design an Outstanding Brand Image

    Categories

    Interactive Email With Insights

    Weekly Blog Digest




    Best Logo Design Blogs

    Best Branding Design Blogs

    LOGO DESIGN NEWS

    Tweets by thelogocreative

    Video Converter

    mazzine.com




    The Logo Creative - International Strategic Logo and Brand Identity Design Studio

    The Logo Creative™
    Logo & Brand Identity Studio

    Part of The AJR Group™

    International Design Studio
    info[at]thelogocreative.co.uk
    Phone: +44 (0) 7807 085 003

    INSIGHTS FROM THE BLOG

    • Best Sites to Find High-Quality PNG Images for Your Design Projects 15/07/2025
    • Building a Brand for Franchising: Here’s How to Get It Right from the Start 03/07/2025
    Copyright © 2025 The Logo Creative | International Logo Design & Branding Studio | ♡ In Loving Memory Dad (Ray Marriott) | The Logo Creative.
    Scroll to top
    Interested In Writing an Article To Be Featured On The Logo Creative™ ? Contribute!
    Coming Soon - Designer Interview With Von Glitschka View Previous Interviews