In this article, we discuss How To Level Up Your Online Presence.
Living in the modern world, it is almost impossible to stay offline. Whether you are a common person, celebrity or company owner – you have to increase your online presence. It is especially important for business since digital marketing is not just a part of our life. It literally defines the success of your business.
Develop a Website
In some cases, business online visibility starts with a website. For example, creating a portfolio of a design agency, running an e-commerce store, or even managing a huge offline event is almost impossible without a website.
- It allows you to control the communication channels with your customers.
- You can provide more information about your business.
- It improves the credibility of your business.
- It allows you to show your cases in detail.
- The website can be an independent sales funnel.
What is more, about 50% of users ignore a business without a website and rather choose a competitor who developed a site? So here is the list of things to do to make your website attractive.
There is no need to create everything from scratch. Regardless of the business, there are many companies, so you can analyze their approaches and use something for your own website. Thus, check the blocks used on the web page, the fonts, color schemes, and tone of voice.
Analyze your target audience
As it was mentioned, a website can be an independent sales funnel. Thus, it has to answer certain questions and guide your potential client from meeting the website to placing an order. Analyzing your target audience, you will understand the:
These 3 things are crucial for selling anything. So, it is important to know your audience since it will help to create a website with certain goals and increase sales.
Make Attractive Design
Hundreds of thousands of websites appear every day. In the modern world, people have very high expectations from every website they visit. Thus, you don’t have a chance to miss something.
Creating or redoing your website, analyze the latest trends. At the same time, think of the thing that the design should be relevant to your brand. Each color, each small detail, and button affects the customer’s reaction. Hence, it affects the efficiency of your online visibility.
Improve Your SEO
If you don’t know how to get people to your website, one of the things you have to think about is search engine optimization. This topic is very wide, and we can’t tell everything just in several paragraphs. Nonetheless, here are some basic recommendations:
- improve page loading speed;
- optimize images;
- create a linking base;
- improve Core Web Vitals;
- mind the mobile users since it affects the website rating;
- create keyword-targeted content;
- create relevant content;
- avoid spamming;
- avoid using many ads.
SEO is very important for improving online presence since it affects the website positions in search results. Thus, the better SEO, the better online visibility you will have.
Improve E-mail Marketing Strategy
E-mail marketing is still the best converting thing in the whole digital marketing. As soon as you start any kind of business nowadays, it is important to create a company e-mail account.
Firstly, it allows you to make e-mail blasts among your current, regular and potential customers. Thus, you will increase your sales immediately. Secondly, you will create brand awareness with e-mails. Thirdly, this will directly affect online visibility since more people will discuss your e-mails and the whole company.
To create a successful campaign, you have to do the following things:
- think of catchy subject lines;
- create an offering list for several e-mails;
- Create a catchy preheader text.
Don’t ignore e-mails and don’t think that you can write anything in the letter. First, you have to avoid sending it to spam boxes. Secondly, you should remember that people don’t check the e-mail box for no reason. Thus, it is your chance to target a customer.
Create Listings for Business
It is important to add your business to different online directories. First, this will improve your SEO. Secondly, it will improve your credibility. So, to promote business online, create accounts on the following platforms:
- Google My Business. This is just another full profile of your company since such an account provides all the essentials, including contacts and location.
- Yelp. About 180 million users visit Yelp every month. Moreover, voice assistants often use this platform to create routes and provide different answers.
- Facebook. It is important to promote business online in local areas.
- Bing. Although Google is a top search engine, you don’t have to ignore other platforms. Bing is used as a default tool on more than 1.5 billion devices.
To add your business to such a list, you have to indicate the following information:
- company description.
Also, you can have more additional data. The more information you provide on listings, the better users will understand your company.
At the same time, you have to take care of reviews on these listings. Whether it is a positive or negative review, you have to answer users. First, this affects your online visibility. Secondly, it represents the quality of service that you provide for customers.
Here is the fastest way to improve web presence management. Just get paid advertisements. This will improve everything from SEO to online visibility. With paid advertising, you can target your audience based on certain factors. Thus, you will get more users who are interested in your product rather than common Internet surfers.
Here are several tools where you can buy ads:
- search engines;
If you have an e-commerce store, it is vital to use retargeting advertising. In this case, your company will be shown to users who have visited your website earlier but didn’t purchase anything.
Develop Video-Marketing Strategy
Most customers claim that they trust companies who create video explainers, post video reviews, create video guides, and so on. People love to watch videos for several reasons. Firstly, it is more interesting than just listening or reading. Secondly, video is an additional perception channel. Thus, promoting your business with videos will communicate your goals better.
Here are several recommendations to improve online presence with videos:
- create a Youtube channel;
- share videos to blogs and social media;
- host live streams;
- create an account on Tiktok.
Start a Blog
By providing any kind of services or selling goods, you become an expert in a certain sphere. Thus, you can share your knowledge and experience with people. Create a web blog or social-media blog and post some interesting articles at least once a week.
Firstly, such a thing will improve brand awareness. Secondly, it will encourage users to interact with your brand. Thirdly, this will be an additional marketing channel for your company.
Invest in Social Media Marketing
Social media marketing has become the core of web presence management for many types of businesses. Nowadays, it is a no-brainer to use Instagram, Facebook, TikTok, or any other social media platform to promote your business online. Nonetheless, it is vital to understand all the details and take care of each step following the SMM strategy.
Firstly, it is better to limit the platforms in use. If you have a small company, there is no reason to use all the platforms simultaneously. Choose the services that have most of your potential customers and develop the account there.
Secondly, take care of your target audience rather than of simple numbers. There is no reason to have 100k followers when all of them are robots or not a target audience. Cultivate your customers to increase sales and improve your online presence.
Thirdly, you have to create posts that evoke emotions since it will help to encourage people to share your posts. Thus, you will promote business online for free.
Fourth, you have to take care of social media SEO. The rules are almost the same: create keyword-targeted content, use hashtags, analyze your audience, and so on.
Finally, be active in social media. It seems obvious, but you have to post systematically. Otherwise, your followers forget about the company quickly. Moreover, social media algorithms also won’t show your account to users. Thus, being inactive in social media harms web presence management.
Create a Content Strategy
Since you will have at least one social media platform and, maybe, a blog, you have to create a strict content strategy. The main point is to create several sales funnels. Thus, it is not enough to post anything.
Analyse your audience and competitors and think of things that may be interesting for followers. Create a strategy for several posts (articles, videos), indicate the goals of this strategy, deadlines, and metrics. Follow it and analyse the results. Then, using the data, you have to decide whether to follow such a strategy or change it.
Online marketing seems very complicated. However, if you do everything step-by-step, you can get the most from each marketing channel and tool. Just follow our recommendations and you will see how your online presence improves immediately.
Further reading: How To Increase Your Online Presence as a Designer
Join The Logo Community
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*TIP – We recommend Freelance Level Up Kit by Kady Sandel, It’s for graphic designers who have the foundations of their business but want to grow, raise their prices, and sign more (and better!) clients.
Taylor Brouwer is a content writer at a custom writing service. So, most of the time he spends writing – either for the project or something edutainment. Also, you can address him in case you are looking for a professional target market analysis.