Making unique designs is tough and so is marketing them, Join us in this article as we discuss How to Use Writing Skills in Design Marketing.
One of the most attractive jobs on the market today is that of a designer. Designers are in high demand across multiple industries. While these jobs are in high demand, the competition for openings is also high. As a designer, you have to create products that stand out from the crowd to win clients. Better still, you have to market your design concepts in the most creative ways. Luckily, there’s a lot to learn from the best essay writing services.
At a glance, the link between writing skills and design marketing are not obvious. This guide seeks to connect writing skills and design marketing to help you sell your concepts.
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Organic Content Rules Digital Marketing
If you are a designer, it is most likely you want to promote your designs online. Whether you are a web designer, graphics designer, interior design or automotive designer, the digital platform provides the best market for your work.
According to the International Telecommunications Union (ITU), half of the world’s population is now online. Many of these internet users now shop online and this includes businesses looking for design solutions.
If you want to market your design concepts, you have to increase your presence online. The best way to do so is through content creation and this calls for the best writing skills. if you don’t have the necessary writing skills, it is advisable to hire a content writer to boost your marketing efforts.
Leveraging Writing Skills for Design Marketing
For instance, businesses that blog enjoy twice as much email traffic as those that don’t. It highlights the importance of blogging about your design products.
Blogging is one of the most effective strategies for new businesses. You can leverage this form of content to showcase your products among many other things. Take a look at some interesting ways to use blogging for design marketing:
- A step-by-step tutorial
- Product review by your customer
- Create a checklist for choosing a design
- Share a free giveaway or contest
- Write a myth buster about designs
- Case study of a success story
- Celebrate an anniversary/milestone for your design business
- Share an influencer’s take on your design concept
- Answer all your frequently asked questions (faqs) on designing
- Compile a list of hacks in designing
- Show your team/ behind-the-scenes operations
All of these are blog concepts that require good writing skills. These blogs come handy for your design marketing campaign as they build engagement and help with lead generation. If you have a website for your designing company, you should direct traffic to the relevant pages using guest blogs.
In Leveraging Writing Skills for Design Marketing It is also important to add a blog to your website and use relevant keywords for easy indexing of your content. If you answer relevant questions that customers want to know, you will attract more traffic to your website.
Captivating Captions on Social media
Social media is the future of marketing and as a designer, you have to start showcasing your work on these platforms. Facebook, Twitter, Instagram, LinkedIn are a few of the social media platforms where you can display your designs and boost sales.
While you might have the most impressive designs, the quality and relevance of your captions also matter. The best marketers leverage their writing skills to write killer captions. It is easy to drive traffic to your website through such captions and you might also make your images viral.
When posting your content on social media, take time to craft captions that are catchy, unique and relevant.
Writing Product Descriptions
Many sellers on digital platforms have impressive products but they fail to describe these fully for their target customers. Internet shoppers have an infamously short attention span and they want to get information fast.
If you have a beautiful web design, for instance, you have to tell readers what it is all about and do it fast. This is where your writing skills come in handy. Great product descriptions are crucial for your design marketing campaigns. You have to tell shoppers more about your designs, features, and the value proposition.
Writing Press Releases
If you have an amazing design, it is up to you to tell the world about it. A press release is one of the most effective tools for announcing new products or services. You need the best writing skills to write a good press release.
It should contain a captivating headline, easy-to-read content describing your new design, a quote from an important person in your business and other vivid details about the product. The press release should be sent to all design forums you know, magazines and other digital platforms. It is a unique strategy to get the word out there about your design.
Show the Value of your Design
Whether you are an interior designer, a web designer or any other kind of designer, you have to appreciate there’s a lot of competition in every designing niche. The only way to ensure your work stands out is by showing your clients the value of your new product.
The best design products should improve the lives of target buyers and this is where writing skills come handy. Whether you want to send newsletters or write gust posts about your new designs, you need the best writing skills. By showing the value proposition of the design, you can win over new customers and establish yourself on the market.
Writing for SEO
Search engine optimization (SEO) is crucial for any online business. As a designer, you should target high ranking on search engine result pages (SERPs). Writing skills come handy in SEO as content marketing plays a crucial role in attracting organic traffic.
Some of the SEO content marketing tactics that require writing skills include case studies, reviews, blogging, video scriptwriting, eBooks, checklists, whitepapers, social media posts to mention but a few.
These content marketing methods will boost your design website’s ranking on search engines. If you have great writing skills, it is easy to achieve the best SEO results for your company through different types of content.
If you want to market your design concepts successfully, you need to appreciate the role of good writing skills. These skills help you create the best marketing content for your designs, boost the visibility of your company, connect with target customers, and so much more.
We hope this article about How to Use Writing Skills in Design Marketing has been helpful, and be sure to leave your comments below we would love to hear your experiences. If your looking for some cool design mockups and fonts be sure to checkout Design Cuts we do and we love them.
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Joy Aniston is an online marketing expert with over 20 years’ experience in the industry. She has worked for several essay writing services and blogging companies among other digital writing projects.
Also published on Medium.