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5 Expert Tips For Redesigning Your Logo in 2020.

5 Expert Tips For Redesigning Your Logo in 2020

  • 17/01/202022/01/2020
  • by The Logo Creative
  • Whether you’re looking to reach out to a new customer base, rethink your brand values, or expand into international markets in the new year, you might be thinking about freshening up your logo. In this article we caught up with Andrew Dark the director and Co-Owner of Custom Planet. Here he shares his 5 Expert Tips For Redesigning Your Logo in 2020.

    Completely rebranding can be a big effort and, in some cases, it’s not always necessary. For example, if you’ve introduced a new product line your logo might just need a bit of an update with bolder colours or a new font.

    With so many elements to consider, creating a new logo is no easy feat. That’s why I’ll be giving you my top five branding tips, so you can get started right away.

    Table of Contents

    • Pick out your key values
    • Figure out what’s working
    • Reidentify your audience
    • Keep it simple
    • Ask for feedback

    Pick out your key values

    From the very first glance, your logo should convey who you are and what your business’ values are, so you’ll need to identify what you want to get across to your audience and how you’re going to do it. While you might have put a lot of thought into the imagery and colours you’ve used in your logo, it’s also important that you think about the overall shape of it.

    Research published in the Journal of Consumer Research found that logos with a softer, more rounded shape tend to evoke a feeling of sensitivity and comfort, whereas angular branding can give off a sense of formality and durability.

    So, create a list of bullet points outlining your brand voice, values, mission statement, and USPs and have these in front of you at every point in the design process, especially if they have changed as part of a bigger rebranding effort. Then, keep referring back to them to keep you on track. If you’re not sure how to convey your values, you might want to consider hiring a professional designer to help.

    Figure out what’s working

    When it comes to rebranding, there might be a temptation to review and change everything, but that means you could be getting rid of the elements that are already working. So, take a look at your current branding and isolate the things that are great about it so you can carry them over into your new logo. Remember, if it’s not broken, don’t fix it.

    If you’re not sure what’s working for your brand, you could always ask your customers what they like about your logo (and what they don’t like) using online surveys. Even if you just get a couple of responses, you’ll have a better idea of where you need to go with your new branding.

    Reidentify your audience

    When you first created your brand, you probably started out with a key demographic in mind and tailored your business to them. But often, a few years down the line, you can find that your customer base is something different to what you initially imagined, so you’ll need to re-identify your audience before you redesign your logo.

    This can easily be done by sending out surveys as your customers make a purchase or asking for extra details when they make an online account, so you can get a better understanding of who it is that’s buying from you. Then, you can tailor your new logo to something that appeals to them.

    Keep it simple

    5 Expert Tips For Redesigning Your Logo in 2020

    The most effective logos are the simplest. Think of some of the most famous logos you know, like Apple, Twitter, Facebook or Nike, and what do they all have in common? They’re all simple and understated, but instantly recognisable.

    When designing your new logo, try to keep it to its most simplistic form. Don’t overwhelm your audience with colour and imagery, as it could put them off your brand altogether. Instead, pick out the most important elements you want to incorporate.

    One way you can do this is by working with the existing elements you decided to keep. Once you know what works well, you can try to simplify them by taking away all the elements that don’t have as much of an impact.

    A simple logo is also going to be more versatile. Not only will it be easier to scale and print on custom-made products, but it can lend itself nicely to a wide variety of backgrounds and platforms. And, in an age when mobile and digital marketing is growing in popularity, this has become even more important.

    Ask for feedback

    Redesigning your logo can be a big task and it’s possible that you’re not going to get everything right straight away. Even some of the world’s biggest corporations add subtle changes to their branding now and again. This is partly due to a shift in market values or trends, but can also be due to a miscommunication between the design thought process and the finalised product.

    So, once you’ve completed your new logo, ask your customers what they think so you can work out if your imagery is having the right impact. While some elements might seem like a great idea during the design stage, they might not transfer well in the final product, and your customers might not get the message you intended to convey. If this is the case, you can easily make some final changes before rolling out the definitive design.

    Although your branding should be as timeless as possible, it may need a few small tweaks as it ages. So, don’t forget to revisit your logo a few years down the line to see if there’s any elements that could do with a little freshening up.

    If you’re wanting to update your logo design in 2020, follow these 5 Expert Tips For Redesigning Your Logo in 2020 to make the process as easy and stress-free as possible to understand. Always hire a professional like The Logo Creative who are specialists in logo and brand identity design, and helped countless brands world-wide.

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    Author Bio

    Andrew Dark co-created Custom Planet with his friend John Armstrong in 2008 while they were both at University. What started out as a small badge printing business has now grown into one of the UK’s leading printwear providers thanks to the knowledge and expertise of Andrew and his team.

    Posted in Logo Design
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    ‘Creativity for Sale’ + ‘Mindful Creative’ ‘Creativity for Sale’ + ‘Mindful Creative’ by Radim Malinic is now available worldwide in bookstores and online. 

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    Check out the latest Designer Interview with Micha Check out the latest Designer Interview with Michael Cherkashin and award-winning graphic designer and creative director @hugagency

It was a great pleasure to feature Michael who shares some valuable insights into logo design  and live as a graphic designer and creative director.

The interview is also featured on today's newsletter, including the book by @made.by.james
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    In his New York Times best seller Steal Like an Ar In his New York Times best seller Steal Like an Artist, Austin Kleon gave readers the key to unlock creativity. Now comes the next step in the journey: how to get known.

SHOW YOUR WORK! puts an end to the destructive myth of the long genius by showing artists and writers, makers and creative entrepreneurs how to join the new ecology of talent. It is about found by being findable, about using the network instead of wasting time networking.

The key is process, not product. Share something new every day but don’t turn into human spam.) Keep and amateurs mind where the possibilities are limitless. Be a connector, a teacher, an open node. Don’t horde.

In ten vital new priciples, SHOW YOUR WORK! shows that you have to be open, generous, brave - an artist that other artists will steal from.

Full review can be found on our website link in bio under the book review section.

If you would like your own copy of Show Your Work by Austin Kleon it’s available online. 

If you purchase through the links below, I do get a small commission that i put back into The Logo Creative project, for instance by purchasing new books like these that i can share with you the reader. 

Show Your Work by Austin Kleon. 

Amazon - https://amzn.to/3jh4p0h 

Wordery - https://tidd.ly/2VmUJt9 

Bookshop - https://uk.bookshop.org/a/7810/9780761169253 

Looking for more creative content? Check out our website. 

Checkout our website book review section: 
https://www.thelogocreative.co.uk/book-review-logo-design/ 

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Join The Community Newsletter Group: https://thelogocreative.substack.com/subscribe 

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    "Never underestimate white space! Space is an inv "Never underestimate white space!

Space is an invisible design element most can't see, and it's often ignored.

Whits space is an element That controls all other elements.

You can't design when you can't see"

- Andrew Marriott - The Logo Creative™

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    Overcome Creative Block 👇 We've all been there Overcome Creative Block 👇

We've all been there, sketchbook open ready to capture ideas, but nothing is flowing. 

💡 Solution: 

▶️ Set a routine
▶️ Take a step back 
▶️ Go for a walk 
▶️ Change scenery 
▶️ Keep a notebook handy 

What are your methods? 👍

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    "Be vigilant and always check your client’s agre "Be vigilant and always check your client’s agreement for design services word for word, and twice over before signing. 

I recently rejected a client who was a big design news site. Let’s just say there were things in there I did not like! 

Money is not everything! Protect yourself!"

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    Austin Kleon’s books have been on my bookshelf f Austin Kleon’s books have been on my bookshelf for quite some time, I finally got round to reading “Steal Like an Artist” and i could not wait to jump in and read his second book “Show Your Work”
 
If you would like to read my full review its on the book review section of our website.

https://www.thelogocreative.co.uk/show-your-work-by-austin-kleon/ 

If you would like your own copy of Show Your Work by Austin Kleon it’s available online. 

If you purchase through the links below, I do get a small commission that i put back into The Logo Creative project, for instance by purchasing new books like these that i can share with you the reader.

Show Your Work by Austin Kleon
Amazon - https://amzn.to/3jh4p0h 
Wordery - https://tidd.ly/2VmUJt9 
Bookshop - https://uk.bookshop.org/a/7810/9780761169253 

Looking for more creative content? Check out our website.

Checkout our website book review section: 
https://www.thelogocreative.co.uk/book-review-logo-design/ 

Read Our Daily Blog Articles: 
https://www.thelogocreative.co.uk/blog/ 

Join The Community Newsletter Group:
https://thelogocreative.substack.com/subscribe 

We have recently partnered with Mr Mockup:
https://mrmockup.com/ref/thelogocreative/ 

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    It was a pleasure to feature Simon Charwey @simonc It was a pleasure to feature Simon Charwey @simoncharwey In our 4th interview back in 2017. 

Simon is a Asanteman-based brand identity designer based in Kumasi, Ghana.

In this interview Simon shares his design journey, first ever logos he designed, his design process and insights into the logo design industry.

Be sure to check out the interview, link in bio under the designer interview section.

_________________________________

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    Stealing is bad, taking things that don’t belong Stealing is bad, taking things that don’t belong to you is wrong unless you learn to steal like an artist. This book includes 10 things nobody told you about being creative. 

Steal Like an Artist by Austin Kleon does not support plagiarism, let’s get that straight from the start. 

It’s more about unlocking your creativity, and getting into the minds of the artists you admire by understanding why and how they did what they did.

This small square 140 page book was published in 2012 and is a New York Times best seller, and for good reason it’s a fantastic book! - Well Done @austinkleon and @workmanpub

Check out the first look video we posted.

Join Newsletter: tiny.cc/thelogocreativve

If you would like a copy of your own it’s available on Amazon, Wordery and Bookshop:

Amazon UK: https://amzn.to/3jh4p0h 
Wordery: https://tidd.ly/2VmUJt9 
Bookshop: https://uk.bookshop.org/a/7810/9780761169253 

__________________________________

#thelogocreative #thelogocommumity #design #graphicdesign #bookblog
#booklover #BrandIdentity #bookclub #bookshelf #bookreviewer #bookworm
#bookaholic #bookpic #booksbooksbooks #bookstagram #bookreader
#branding #storyategy #brandstorytelling #brandstrategy #business #book #books #steallikeanartist #austinkleon
    Check out our latest Designer Interview with Micha Check out our latest Designer Interview with Michael Penda @peanutfreepanda a talented graphic designer from Wichita, KS. 

It was a great pleasure to feature Michael, he shares his insights into working as a graphic designer.

The interview is also featured on today's newsletter, including a new book, what I've been up to, and more insights.

join me, let's chat! 👋

tiny.cc/thelogocreative 

_________________________________

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    "If you have anxiety you're probably worried about "If you have anxiety you're probably worried about the future, if you have depression it's more than likely pain from your past. 

Live in the moment, and be here and now!

It's tough trust me I know, I have been there.

But just like me you got this!"

 - Andrew Marriott - The Logo Creative 

👉 Join my personal newsletter: tiny.cc/thelogocreative 

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    "Always focus on what you are putting into your bu "Always focus on what you are putting into your business, and not what you can get out of it.

Too many are fixated on results and personal gain instead of putting in the work and providing value. 

Tip - Start looking at business from the outside in! 

You get what you put in!" 

- Andrew Marriott - The Logo Creative 

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    "It's one thing to be creative, but are you innova "It's one thing to be creative, but are you innovative? 

Creativity is thinking up new ideas and innovation is doing new things. 

Always be open to trying new things and moving in different directions. strive to be both." 

- Andrew Marriott - The Logo Creative™

👉 Join my personal newsletter: tiny.cc/thelogocreative 

👉 Follow @thelogocreative and turn on post notifications. 

👉 Leave a comment, let's chat! 

_________________________________________

#positivity #entrepreneurmindset #businessquotes #growthmindset #growth #scaleyourbusiness #mindset #businessgoals #designquote #motivation #entrepreneur #lifestyle #motivationalquotes #marketing #positivity #designinspiration #designquote #quotesondesign #designerquote #designquotes #designpassion #positivevibes #thoughtoftheday #inspirepeople #humanfirst #bemore #branding #creativemind #creativemindset #creativethoughts
    It was a pleasure to feature Ian Paget In our 3rd It was a pleasure to feature Ian Paget In our 3rd interview back in 2017. 

Ian is logo and brand identity designer working and living in the UK.

In this interview Ian shares his first logo he designed, his favourite logos and a glimps into his process. 

Be sure to check out the interview , link in bio under the designer interview section.

_________________________________

#logodesigner #creativecommunity #positivevibes #logodesigner #logodesigns #logoprofesional #logo #logoinspirations #designer #designthinking #creativeideas #creativeidea #thoughtoftheday #creativemind #creativemindset #logoideas #logoidentity #identitydesigner #creativeproject #creativethoughts #logotips #logoinspirations #logoinspiration #designdaily #inspirepeople #humanfirst #bemore
    Stealing is bad, taking things that don’t belong Stealing is bad, taking things that don’t belong to you is wrong unless you learn to steal like an artist. This book includes 10 things nobody told you about being creative. 

Steal Like an Artist by Austin Kleon does not support plagiarism, let’s get that straight from the start. It’s more about unlocking your creativity, and getting into the minds of the artists you admire by understanding why and how they did what they did.

This small square 140 page book was published in 2012 and is a New York Times best seller, and for good reason it’s a fantastic book! - Well Done @austinkleon

Check out the first look video.

Join Newsletter: tiny.cc/thelogocreativve

If you would like a copy of your own it’s available on Amazon, Wordery and Bookshop:

Amazon UK: https://amzn.to/3jh4p0h 
Wordery: https://tidd.ly/2VmUJt9 
Bookshop: https://uk.bookshop.org/a/7810/9780761169253 

__________________________________

#thelogocreative #thelogocommumity #design #graphicdesign #bookblog
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    Check out the second Designer Interview from 2016 Check out the second Designer Interview from 2016 with our good friend David Airey.

It was a great pleasure to feature David as he has been an inspiration to so many designers over the years me included.

David shares his favourite logo design, his logo design process and steps he has taken in his design journey.

Join our newsletter we share, new designer interviews, new books, insights and what I have been up to.

join me, let's chat! 👋

tiny.cc/thelogocreative 

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    Awhile back I purchased all three of Austin Kleon' Awhile back I purchased all three of Austin Kleon's books @austinkleon as they had been on my reading list for so long, and never got around to reading them 

I can now say I have finally got around to reading them.

The review for "Steal Like an Artist" is already on the book review section of the website, and if you're subscribed to the newsletter you will have received the newsletter regarding this awesome book.

The review for "Show You Work" is coming this Wednesday, there will also be a newsletter on the way.

I have nearly finished "Keep Going" and again I'm really impressed by all three book I highly recommend them they are well worth the read.

Have you read these books? Let me know your thoughts in the comments. 

👉 Join the newsletter: tiny.cc/thelogocreative

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