The time is coming to start thinking about the trends of logos, colors, and branding in general for 2018. So, today we will share everything you need to know about this subject, as it is for us a tradition every year. In this article, we take a look at some Logo Design Trends That Happened in 2018.
As you know, the corporate identity of brands and companies plays a very important role in communication with users and customers (both online and offline).
For that reason, one more year, we did not want to miss the appointment and we have looked at the trends that will take the next months.
Whether you need a new logo, or if you are thinking of redesigning the corporate identity of your brand, knowing what is coming up strong in graphic design will help you in the process.
What trends in logos await us?
Some of the logos design trends of previous years will continue to be effective throughout 2018 since the image of a brand does not change constantly.
The fact that a logo is designed to be used for years, causes the trends to last longer in this sector than in others.
Even so, marketing is evolving rapidly, especially in the digital domain, so new ideas are emerging every year that respond to the interests of users.
Do you want to know what we will see in corporate identity during 2018?
Keep reading and discover our collection of trends in logos for the coming months.
Logos based on typography San-Serif
In all areas of graphic design, the use of sans-serif fonts, or dry stick, will be in full swing. That is typographies without endings or volutes at the ends.
Throughout this year, we have already seen some evolution towards this type of design, and in the next 2018, we can expect to see it among the logo designs of the best-known brands.
Hand drawn logos
It is one of the most used options in the corporate identities of brands related to cafes and restaurants
. In general, it is a type of design closely linked to food.
But in 2018, we can foresee that this trend of logos will not be limited only to that industry. In addition, it will be used with both hand-drawn designs and pre-designed typefaces that resemble it.
Vintage trend logos
The fashion of vintage and Crest style has long since reached the point of branding, and little by little it has gone into the trends in logos. Throughout 2017, it has been reflected in the corporate identity of many companies.
More and more brands are betting on this type of design because it indicates more personality and can easily adapt to brand values. In addition, it brings a touch close and humanizes companies.
Logos based on negative space
Playing with negative and positive spaces draws much attention from users since negative spaces do not usually apply much. However, it generates a clean and simple image.
Little by little, the brands have realized the utility of taking advantage of all the space, and it is one of the bets that come with more force.
Logos based on a line
Another trend in logos for 2018 is the use of the continuous line to make a complete design.
These are complete logos that seem to be designed without lifting the pencil from the paper or with a few strokes, drawn so that at first glance they may look like one, and when you look at yourself better you see that it is made up of several lines.
When working on the corporate identity of a brand, the most important thing is to take into account the values that it represents.
The logo and the rest of the elements of brand identity must convey what that brand stands for, what its objectives are and what its commercial commitment is.
Companies do not evolve in isolation, but interrelate with their communities (whether the target audience, suppliers, competition), so when choosing a design, they should take more things into account.
When you think about what kind of logo you want for your brand, know the trends in logos, and know what is claimed by users today, it is decisive to choose one or the other design. We hope this article about Logo Design Trends That Happened in 2018 has been helpful, and be sure to leave your comments below.
Henny Kel works as a content strategist with Designhill, one of the leading graphic design marketplace. With extensive experience working both client-side and within the agency environment, he has authored and co-authored several dozen articles on topics related to graphic designing, digital marketing, business strategies, growth hack strategies, content marketing, and distribution amongst a host of other topics.