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Simple Steps to Take to Keep Your Logo Design Safe

Simple Steps to Take to Keep Your Logo Design Safe

  • 10/02/202019/01/2021
  • by The Logo Creative
  • In September of 2019, the Chinese blogging giant Weibu had to retract its brand-new Instagram-style application after it was revealed that the logo they were using was plagiarising a Korean design studio’s 2015 design. Designing the perfect logo for your business takes a lot of hard work and dedication. Before sending your logo out into the great unknown, it is important that you take the necessary steps to protect it to the best of your ability. In this article we discuss Simple Steps to Take to Keep Your Logo Design Safe.

    Not only can it be very detrimental to the business if your logo is plagiarised, but also if you are unknowingly plagiarising someone else’s design. From improving your cybersecurity to trademarking your design, here is a closer look at how you can go about keeping your logo safe and secure.

    Table of Contents

    • Basic Cybersecurity is a Must
    • Decide Exactly What You Want to Trade Mark
    • Conduct a Thorough Trade Mark Search
    • Seeking Legal Assistance
    • Finalise Your Trade Mark Application
    • Await the Results
    • Not all Logos Will be Trademarked

    Basic Cybersecurity is a Must

    Before you even consider trade marking your logo you need to take the necessary steps to ensure that your network and devices that you work on are as secure as possible.

    Enhanced cybersecurity in the workplace is the first and most effective step in securing your intellectual property. Investing in a good VPN can also prove to be extremely beneficial in protecting you while you access networks outside of the office.

    Although you will undoubtedly enjoy logging into your programs with a single click of the mouse, it does make you exceedingly vulnerable to hackers. Where possible, implement two-factor authentication policies for both company software and hardware to keep your most valuable property safe.

    Decide Exactly What You Want to Trade Mark

    Once you have decided that you want to trademark your logo design and you have increased your cybersecurity, you need to put significant thought into what exactly it is that you want to trade mark.

    Evaluate which words and icons help you identify your brand, remembering that those that do not have a direct connection to your brand may end up being rejected.

    You are able to not only trademark your logo, but also any combination of words, shapes, and colour combinations. In actual fact, you are able to trade mark any design or emblem that sets your business apart from others.

    In order to ensure that the trade marking process is as simple and efficient as possible, ensure that your logo is as distinct as possible and directly linked to your product or service.

    Conduct a Thorough Trade Mark Search

    Trademark infringement can result in legal action being taken against you, so it is therefore vital to find out whether your logo has been registered by someone else.

    Although this is highly unlikely if you are designing a logo from scratch, there have been instances where trademark requests have been declined due to very similar logos already being registered.

    You can search for a trade mark in the UK through the website of the Intellectual Property Office (IPO). Searches can be done via a trademark number, a phrase, an image, a keyword, or by owner name. Users are further able to search through trade mark applications that were accepted last week.

    Seeking Legal Assistance

    After ensuring that your logo is unique and that there is no possibility of you infringing on any trademarks, you can proceed with trademarking your own logo.

    Although it is possible to engage in DIY online trade marking, it is recommended to enlist the help of a professional to prevent any problems from arising later on.

    A trademark attorney can be especially useful if you have found that some parts of your logo were previously registered or if you are aiming to get more than one logo registered at a time.

    When hiring an attorney, be sure to check that they are listed at the Institute of Trademark Attorneys and do not hesitate to get a second opinion if you feel that it is required.

    Finalise Your Trade Mark Application

    When you are ready to complete your trade mark application you need to decide the geographical reach of your trade mark. Ask yourself whether you only need to protect your logo with the UK, or across the entire Europe.

    A trade mark that covers Europe (known as a community trade mark) cost nearly 250% more than a standard UK trade mark and can also take up to a year to process as opposed to the 5 months it takes for a UK-only one.  Do some research and weigh up the pros and cons of each option before making a final decision.

    Await the Results

    Once you have submitted your trademark request, an examining panel will verify whether or not it complies with all the necessary rules and regulations. As soon as your application is processed you will be informed whether it was successful or not.

    If it wasn’t a success you would have to sit down and re-evaluate your design, making changes where necessary to increase its chances of being approved in the future.

    However, if your application was a success, your logo will be fully protected and you can safely you are as required without having to worry about someone copying it.

    Not all Logos Will be Trademarked

    Well trade marking your logo is a great way to protect it, there are instances where you may choose not to trademark it. If you have big doubts pertaining to the longevity of a business, it is understandable that you would want to wait before trademarking anything.

    If a logo is only going to be used on a temporary basis, there may also not be a need to have it trademarked, although that could result in problems if you do decide to keep it in the future just to find someone else has already registered it.

    Trademarking costs money and unless you are 100% that your logo reflects the ethos of the business, do not waste any time or finances on the trademarking process.

    A lot of time and hard work goes into designing a logo with the ability to set your brand apart from the competition. Every effort, regardless of how tedious it may seem, should, therefore, be made to ensure that your intellectual property is well-protected at all times.

    We hope these Simple Steps to Take to Keep Your Logo Design Safe have been helpful, so be sure to leave your comments below as we love to hear from our readers.

    If your looking to trademark your logo design, you can check if your trademark is available for registration. International Trademark Search

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    In his New York Times best seller Steal Like an Ar In his New York Times best seller Steal Like an Artist, Austin Kleon gave readers the key to unlock creativity. Now comes the next step in the journey: how to get known.

SHOW YOUR WORK! puts an end to the destructive myth of the long genius by showing artists and writers, makers and creative entrepreneurs how to join the new ecology of talent. It is about found by being findable, about using the network instead of wasting time networking.

The key is process, not product. Share something new every day but don’t turn into human spam.) Keep and amateurs mind where the possibilities are limitless. Be a connector, a teacher, an open node. Don’t horde.

In ten vital new priciples, SHOW YOUR WORK! shows that you have to be open, generous, brave - an artist that other artists will steal from.

Full review can be found on our website link in bio under the book review section.

If you would like your own copy of Show Your Work by Austin Kleon it’s available online. 

If you purchase through the links below, I do get a small commission that i put back into The Logo Creative project, for instance by purchasing new books like these that i can share with you the reader. 

Show Your Work by Austin Kleon. 

Amazon - https://amzn.to/3jh4p0h 

Wordery - https://tidd.ly/2VmUJt9 

Bookshop - https://uk.bookshop.org/a/7810/9780761169253 

Looking for more creative content? Check out our website. 

Checkout our website book review section: 
https://www.thelogocreative.co.uk/book-review-logo-design/ 

Read Our Daily Blog Articles: https://www.thelogocreative.co.uk/blog/ 

Join The Community Newsletter Group: https://thelogocreative.substack.com/subscribe 

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    "Never underestimate white space! Space is an inv "Never underestimate white space!

Space is an invisible design element most can't see, and it's often ignored.

Whits space is an element That controls all other elements.

You can't design when you can't see"

- Andrew Marriott - The Logo Creative™

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    Overcome Creative Block 👇 We've all been there Overcome Creative Block 👇

We've all been there, sketchbook open ready to capture ideas, but nothing is flowing. 

💡 Solution: 

▶️ Set a routine
▶️ Take a step back 
▶️ Go for a walk 
▶️ Change scenery 
▶️ Keep a notebook handy 

What are your methods? 👍

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    "Be vigilant and always check your client’s agre "Be vigilant and always check your client’s agreement for design services word for word, and twice over before signing. 

I recently rejected a client who was a big design news site. Let’s just say there were things in there I did not like! 

Money is not everything! Protect yourself!"

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    Austin Kleon’s books have been on my bookshelf f Austin Kleon’s books have been on my bookshelf for quite some time, I finally got round to reading “Steal Like an Artist” and i could not wait to jump in and read his second book “Show Your Work”
 
If you would like to read my full review its on the book review section of our website.

https://www.thelogocreative.co.uk/show-your-work-by-austin-kleon/ 

If you would like your own copy of Show Your Work by Austin Kleon it’s available online. 

If you purchase through the links below, I do get a small commission that i put back into The Logo Creative project, for instance by purchasing new books like these that i can share with you the reader.

Show Your Work by Austin Kleon
Amazon - https://amzn.to/3jh4p0h 
Wordery - https://tidd.ly/2VmUJt9 
Bookshop - https://uk.bookshop.org/a/7810/9780761169253 

Looking for more creative content? Check out our website.

Checkout our website book review section: 
https://www.thelogocreative.co.uk/book-review-logo-design/ 

Read Our Daily Blog Articles: 
https://www.thelogocreative.co.uk/blog/ 

Join The Community Newsletter Group:
https://thelogocreative.substack.com/subscribe 

We have recently partnered with Mr Mockup:
https://mrmockup.com/ref/thelogocreative/ 

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#bookaholic #bookpic #booksbooksbooks #bookstagram #bookreader
#branding #storyategy #brandstorytelling #brandstrategy #business #book #books #steallikeanartist #showyourwork #austinkleon
    It was a pleasure to feature Simon Charwey @simonc It was a pleasure to feature Simon Charwey @simoncharwey In our 4th interview back in 2017. 

Simon is a Asanteman-based brand identity designer based in Kumasi, Ghana.

In this interview Simon shares his design journey, first ever logos he designed, his design process and insights into the logo design industry.

Be sure to check out the interview, link in bio under the designer interview section.

_________________________________

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    Stealing is bad, taking things that don’t belong Stealing is bad, taking things that don’t belong to you is wrong unless you learn to steal like an artist. This book includes 10 things nobody told you about being creative. 

Steal Like an Artist by Austin Kleon does not support plagiarism, let’s get that straight from the start. 

It’s more about unlocking your creativity, and getting into the minds of the artists you admire by understanding why and how they did what they did.

This small square 140 page book was published in 2012 and is a New York Times best seller, and for good reason it’s a fantastic book! - Well Done @austinkleon and @workmanpub

Check out the first look video we posted.

Join Newsletter: tiny.cc/thelogocreativve

If you would like a copy of your own it’s available on Amazon, Wordery and Bookshop:

Amazon UK: https://amzn.to/3jh4p0h 
Wordery: https://tidd.ly/2VmUJt9 
Bookshop: https://uk.bookshop.org/a/7810/9780761169253 

__________________________________

#thelogocreative #thelogocommumity #design #graphicdesign #bookblog
#booklover #BrandIdentity #bookclub #bookshelf #bookreviewer #bookworm
#bookaholic #bookpic #booksbooksbooks #bookstagram #bookreader
#branding #storyategy #brandstorytelling #brandstrategy #business #book #books #steallikeanartist #austinkleon
    Check out our latest Designer Interview with Micha Check out our latest Designer Interview with Michael Penda @peanutfreepanda a talented graphic designer from Wichita, KS. 

It was a great pleasure to feature Michael, he shares his insights into working as a graphic designer.

The interview is also featured on today's newsletter, including a new book, what I've been up to, and more insights.

join me, let's chat! 👋

tiny.cc/thelogocreative 

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    "If you have anxiety you're probably worried about "If you have anxiety you're probably worried about the future, if you have depression it's more than likely pain from your past. 

Live in the moment, and be here and now!

It's tough trust me I know, I have been there.

But just like me you got this!"

 - Andrew Marriott - The Logo Creative 

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    "Always focus on what you are putting into your bu "Always focus on what you are putting into your business, and not what you can get out of it.

Too many are fixated on results and personal gain instead of putting in the work and providing value. 

Tip - Start looking at business from the outside in! 

You get what you put in!" 

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    "It's one thing to be creative, but are you innova "It's one thing to be creative, but are you innovative? 

Creativity is thinking up new ideas and innovation is doing new things. 

Always be open to trying new things and moving in different directions. strive to be both." 

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#positivity #entrepreneurmindset #businessquotes #growthmindset #growth #scaleyourbusiness #mindset #businessgoals #designquote #motivation #entrepreneur #lifestyle #motivationalquotes #marketing #positivity #designinspiration #designquote #quotesondesign #designerquote #designquotes #designpassion #positivevibes #thoughtoftheday #inspirepeople #humanfirst #bemore #branding #creativemind #creativemindset #creativethoughts
    It was a pleasure to feature Ian Paget In our 3rd It was a pleasure to feature Ian Paget In our 3rd interview back in 2017. 

Ian is logo and brand identity designer working and living in the UK.

In this interview Ian shares his first logo he designed, his favourite logos and a glimps into his process. 

Be sure to check out the interview , link in bio under the designer interview section.

_________________________________

#logodesigner #creativecommunity #positivevibes #logodesigner #logodesigns #logoprofesional #logo #logoinspirations #designer #designthinking #creativeideas #creativeidea #thoughtoftheday #creativemind #creativemindset #logoideas #logoidentity #identitydesigner #creativeproject #creativethoughts #logotips #logoinspirations #logoinspiration #designdaily #inspirepeople #humanfirst #bemore
    Stealing is bad, taking things that don’t belong Stealing is bad, taking things that don’t belong to you is wrong unless you learn to steal like an artist. This book includes 10 things nobody told you about being creative. 

Steal Like an Artist by Austin Kleon does not support plagiarism, let’s get that straight from the start. It’s more about unlocking your creativity, and getting into the minds of the artists you admire by understanding why and how they did what they did.

This small square 140 page book was published in 2012 and is a New York Times best seller, and for good reason it’s a fantastic book! - Well Done @austinkleon

Check out the first look video.

Join Newsletter: tiny.cc/thelogocreativve

If you would like a copy of your own it’s available on Amazon, Wordery and Bookshop:

Amazon UK: https://amzn.to/3jh4p0h 
Wordery: https://tidd.ly/2VmUJt9 
Bookshop: https://uk.bookshop.org/a/7810/9780761169253 

__________________________________

#thelogocreative #thelogocommumity #design #graphicdesign #bookblog
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    Check out the second Designer Interview from 2016 Check out the second Designer Interview from 2016 with our good friend David Airey.

It was a great pleasure to feature David as he has been an inspiration to so many designers over the years me included.

David shares his favourite logo design, his logo design process and steps he has taken in his design journey.

Join our newsletter we share, new designer interviews, new books, insights and what I have been up to.

join me, let's chat! 👋

tiny.cc/thelogocreative 

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    Awhile back I purchased all three of Austin Kleon' Awhile back I purchased all three of Austin Kleon's books @austinkleon as they had been on my reading list for so long, and never got around to reading them 

I can now say I have finally got around to reading them.

The review for "Steal Like an Artist" is already on the book review section of the website, and if you're subscribed to the newsletter you will have received the newsletter regarding this awesome book.

The review for "Show You Work" is coming this Wednesday, there will also be a newsletter on the way.

I have nearly finished "Keep Going" and again I'm really impressed by all three book I highly recommend them they are well worth the read.

Have you read these books? Let me know your thoughts in the comments. 

👉 Join the newsletter: tiny.cc/thelogocreative

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    "It's not the things that happen around you that d "It's not the things that happen around you that determines you're success. 

It's what happens inside of you!

Remember that you're unable to control life around you, but you can control yourself! - 

Take Action!". 

Andrew Marriott - The Logo Creative™ 

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    "Never compare your behind the scenes with other p "Never compare your behind the scenes with other people's greatest hits, never compare yourself to other people. 

Keep yourself in the game, and take control of it. 

If it’s been done before it can be done better. 

Be confident and figure it out. 

You got this!"

Andrew Marriott - The Logo Creative™

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    "Each night when i get in bed i remind myself I'm "Each night when i get in bed i remind myself I'm ok, I'm doing a good job, and that good things take a lot of patience and consistency. 

I'm not a religious man but i give thanks for everything i have. 

I worked hard for it!".

 - Andrew Marriott - The Logo Creative™

_________________________________

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    Check out our very first Designer Interview from 2 Check out our very first Designer Interview from 2016 with Jacob Cass @justcreative it was great pleasure to feature Jacob as the first. 

Jacob has been an inspiration to so many designers over the years  me included.

Jacob shares his first ever logo he designed, his journey as a designer and more insights.

Join our newsletter we share, new designer interviews, new books, insights and what I have been up to.

join me, let's chat! 👋

tiny.cc/thelogocreative 

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    Big thanks to @bispublishers for sending me this b Big thanks to @bispublishers for sending me this box of goodies to review for you lovely people.

I'll be doing some videos soon of each item.

Then I'll be fully reviewing each item on our website. 👍

_________________________________

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