Graphic design is the art of creating visual content to deliver visual messages. Application of the visual hierarchy and the techniques of its layout, the designers use typography and colorful pictures to meet the needs of their customers. In this article we give you Six Excellent Features to Learn Graphic Design Theory.
Designers needs to display the essential features of design to optimize the experience of the viewers. Designing graphics is more than the combination of pictures or shapes to build a perfect logo design or graphic design for print. Due to the ever-changing nature of visual trends, it means that the discipline of the process does not remain the same. Designers learn new things each day because there is always something new in the world of visual graphics.
From the viewer’s perspective, excellent Graphic Design Services may seem more of magic because of the outlook of the visuals they make. Besides, the best artist has the power of connecting all the features of the graphic designs into comprehensive expression. But, for the sensational designs, it is not funny. The designers should follow the set of rules and features of the design in the creation of a perfect image. Incorporation of all the six elements of graphic designs to create the designs for your website matters a lot.
Below I have discussed the six outstanding features of designs that you will learn to understand the theory of graphic designs.
Table of Contents
1. The line
Lines are usually present in your platform, your logo, and other marketing materials displayed on your website. If you do not notice them, perhaps they are holding things together and do not seem like lines anymore. Separating various elements by drawing your eye to a particular eye could make it easy for you to see them. It is usually present in all designs, whether thin, dotted or as a solid border. Lines are typically current in visual designs. Although the minimalistic styles are trying to eliminate lines from their layout or reduce them, lines remain as crucial elements for the graphic design.
Lines come in different forms. They could be extended, straight, dashed, short, curved, dotted colored, etc., they are all in the same category. Most of the time, lines are used to delimit between different sections of a design or to show the viewer’s vision in a particular direction. For that reason, they create different visual impacts on the viewers. The thick and bold lines will help in creating attention since they are easily visible, but the thin ones go unnoticed. The colored lines also have varying impacts depending on the color. The dark colors are easily seen and draw more attention than pale colors.
Another issue is the style in which the line appears to influence the mind of the viewers. The styles are defined through the CSS, when the strings come as dotted, dashed, solid, among other unique styles. Some styles are more visible others are pale, bringing different impacts to the viewers. For instance, the minimalistic style that I mentioned earlier uses curved lines and a few solid ones giving a dynamic, fluid look to the visuals, which is the primary purpose of the style. The style shows energy, which keeps the viewer’s more interested, and together with the illustrations, it becomes compelling in the eyes of the customer.
2. The shape
The shape or form is another mostly used feature of the graphic design. If you look at it keenly, they are lines combined in varying configurations to come up with a particular form. Shapes come in different dimensions, inclusive of squares, rectangles, circles, triangles, and other abstractive forms. The mentioned shares are mostly used by the minimalistic designs since they often basis on the drawings and other illustrations. Even in the older styles of website designs, incorporated shapes which have made them remain accessible throughout the times, and perhaps it will continue like that.
Both forms and lines are associated with the human mind depending on various movements. For instance, circles relate to the change and nature, and on the other hand, squares are perceived as basic structured designs.
3. Textures and value
In the past years, textures were not very popular, but with time they are becoming more used. The competitively won over the single-colored backgrounds and are now they have replaced single-color of the design background. They look similar to the solid colored backgrounds, but when you look at them at a closer range, you will notice the difference. Its styles include papers, concentrate, fabric, stones, and other natural elements that have been smoothly colored.
Value is a general concept representing how dark or light graphic design is. It has a lot to do with the mood that it brings to the mind of the customer. The understanding of the used colors and shapes will give the viewers a close to perfection perception — that why I consider that the value of the work can take us beyond our imagination. The lighter designs provide a completely different impact on the feeling than the darker ones hence the need to have an expert eye that will help in noticing the differences.
By the look of the things, color may be the most significant element in the web design process since it offers compelling visuals at a single glance. It is obvious and does not need graphic design skills since the look easily notices it. Although lines and shapes mean the same in reality, it is only at a profound level, color relates to nature. This is because it creates emotions and other feelings. For instance, the red color shows passionate, blue is calm while green signifies nature. Indeed, different colors have different effects on the minds of the viewers.
Further research indicates that people living in a red environment have a high rate of heartbeat and pulse more than individuals living in a blue background. That depicts that whatever the human brains see it that influences their body. Therefore, the theory of color is a crucial issue that all the website designers should aim at acquiring to consider themselves experts in the field of visual designs. Mastering colors helps the designers to make differences when relaying their different messages with the use of the graphics.
The need for space in the world of graphic designs is that it helps the readers to view and do it at ease. For instance, the white space is an idea used by most designers as a background color, a concept that helps to notice the ideal message that the designers want the viewer to get. The lack of spacing turns your design into an old-fashioned work that is cluttered. Markedly, space in the graphic design helps a lot on how your work is perceived. The white spacing offers clarity and ensures your clients don’t feel overwhelmed. The more such space, the easier it will be consuming every element. To enhance effectiveness, keep in mind that the area doesn’t need to be white but simply requires other element s to clutter the environment, which invokes attraction.
It is another essential part in regards to the basics of graphic design. It is the part of the typography of web design, a crucial element in any website. Like the colors and the shapes, when choosing your font, it must relay messages concerning your brand. The serif fonts highlight the important news, but the san-serif is likely to show playfulness and informality. Typography in graphic design is something designers cannot afford to ignore since it has a unique way of sending a message to the customers. Designers need to understand the thin line between the design fonts and the typefaces. When the world was not digital, people used to make various font styles with the use of metal plates.
According to many designers selecting the correct graphic design typography in the likes of the font is like choosing the outstanding outfit in your closet. Therefore, designers have to know different fonts are appropriate for varying things and relay messages differently. An expert designer will be able to select the best brand font for your clients, which will create the image of your website.
For all the great graphics and designs, they are in some way stemmed from the discussed features and principles. The creation of the graphic design is not an easy thing to do, especially when piling projects and other tasks. However, many sites are made to make work easier for graphic designers by offering premium services. Either the online or offline graphic design is all about delivering the right message most compellingly in regards to the brand. In the digital world where marketing is rapidly growing, it is easy to overlook the need for design, but trust me, it an essential tool in your business.
Using the correct elements in your graphic designs is the best way to communicate with your customers and prospective client. This can be achieved through the incorporation of the discussed six outstanding elements of graphic design. The features help in setting the brand away from its competitors. It is done by convincing the customers of the brand value, which helps in building the identity of your platform.
We hope these Six Excellent Features to Learn Graphic Design Theory have been helpful, and be sure to check out skillshare, its a great place to learn anything online including some great graphic design courses led by some of the industries best designers.
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Naman Modi is a Professional Blogger, SEO Expert & Guest blogger at NamanModi.com, He is an Award Winning Freelancer & Web Entrepreneur helping new entrepreneur’s launches their first successful online business.
Also published on Medium.