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Why Typography is important in branding

Why Typography is important in branding

  • 28/01/201916/05/2020
  • by The Logo Creative
  • Typography is a critical part of the design, but unfortunately, it is not always well planned out. You can create excellent exemplification, pictures, and other graphic content but if the typography of your design is not good on your products, it could easily turn off potential buyers of your products and services In this article we discuss Why Typography is important in branding.

    When we consider typography, it is not just about selecting and using a particular font, all typographic elements should also be arranged correctly in your design, the visual arrangement, the color contrast, the blank space, the fonts selected and size of the font. Every typographic element impacts your design on both macro and micro stage.

    In simple words, typography is the style and way of presentation of the text. When a company is developing a brand identity, a persistent type of font should be used, each with a particular reason. Typography enables you to create a particular context and have a certain personality. It can be modern, vintage, romantic, shy or rigid just by selecting an appropriate typeface and creating it correctly. Work on your typography so that it helps you to express the personality of your brand. A professional logo designer can help you to create appropriate typography which can help your brand in the promotion.

    Why Typography is important in branding

    Table of Contents

    • Typography impacts experiences
    • Typography has meaning
    • 4 ways typography can boost your branding
      • It sets the mood
      • It works silently
      • It conveys meaning
      • It changes perceptions
    • Conclusion
      • Learn to create custom typography
      • Download Our Free Font Packs

    Typography impacts experiences

    Individuals perceive your brand through words in various situations. Whether they are seeing a message on your tv advertisement, viewing your website page or having a look at the name of your product, it’s an experience for a customer. Branding is the experience customers have with your business, so to have a positive brand image it is important to provide a positive experience to customers through your products or services.

    Why Typography is important in branding

    As per Nielson stated, web users have the topmost complaints about small font sizes and poor contrast while reading on the digital medium and we have surely experienced the difficulty of trying to read small text. This is considered a small and insignificant typographic errors lead to poor customer experience and therefore a negative impact on your brand.

    Typography has meaning

    Why Typography is important in branding

    Typography represents the tone and values of your brand just like colour represents a feeling or visually represents a message for your customers. Every category of the font has a different meaning and thus will portray a different representation of your brand and what your business stands for.

    The purpose of having several categories of the font is that they all have a vastly unique effect or tone. For instance, sans-serif fonts are typically advanced looking. They are usually clear, easy, simple to read on a big scale and perfect for several things today. However, serifs seem outdated, look conventional and give an older feeling, but they are considered easy to use for the longer type of content which includes blogs and books.

    Why Typography is important in branding

    Monospaced fonts are usually used in computer programming and coding, so they are likely to give a feeling of technology to your design. Script font seems handwritten and personal but can differ from cute, modern brush lettering, to pretty elegant, stylish calligraphy. Blackletter is linked with the gothic era and thus feels dim, nasty and a bit moody.

    4 ways typography can boost your branding

    If your serious about the branding of your company and the image it’s portraying visually to your brand’s audience then you really need to invest in a professional brand identity designer as a professional logo designer and hand lettering typeface designers do understand the need for the correct typography for your design. They have an excellent understanding of how it helps to interpret the meaning of a brand.

     

    Here are four reasons why your typography should be effective in order to provide a better experience for your brand’s audience.

    It sets the mood

    It can be the picture that attracts the attention of users, but it is important to remember that fonts have both direct and indirect impact on people, so it should be appropriate in order to convey the real personality of a brand.

    There is a subtle meaning behind the selection of typeface that plays a big role. A font can create the feeling, improve theme, create interest, associate personality and even deliver trust, all of which are critical to the launch of a successful project.

    It works silently

    Good typography is always unnoticed and it works silently for the brand. Not noticing typography means it makes sense for people. Consumers today experience so much creativity that they have become numb to better typography which is not a bad thing.

    It conveys meaning

    Typography tends to change as clothing fashions change. The selection of typefaces, thus, should never be leveraged by what’s popular in the design sector. Whatever typeface you use should have some meaning and be creative.

    It changes perceptions

    The typographic effects have a definite impact on the perception of consumers. The way people are linked with social media has drastically changed with advanced technology, meaning an increasing number of content is used through screens and responsive technologies.

    Conclusion

    Never underestimate or overlook the correct use of typography in branding as it can make or break a brand by giving off the wrong brand image and message to consumers. Typography is an art form that manipulates the significance of what it is communicating. Due to its effects on the context of communication, understanding typography is especially important when developing a brand identity.

    Learn to create custom typography

    If you are wanting to learn hand lettering and how to create your own typography for your clients then you will find the below resources very useful.

    • Letter Builder – Drawing Consistent Letter-Forms
    • Layouts For Lettering: Hierarchy, Composition, and Type Systems With Jon Contino
    • Everything You Need to Know About Online Typography
    • Customising Type with Draplin Creating Wordmarks That Work

    Download Our Free Font Packs

    Looking to download some cool looking fonts then below we have two packs available for you to download.

    • 10 Fresh Free Fonts for Graphic Designers
    • 30 Free New Fonts For Designers

    We hope you have enjoyed this article about Why Typography is important in branding. If you would like more personal tips, advice, insights, and access to our community threads and other goodies join me in our community. You can comment directly on posts and have a discussion.


    Author Bio
    Vanessa Park is a professional writer working with Logo Design Specialists. She has written this article to highlight the importance of typography for every brand. I like chocolates and reading books.

    Posted in Branding, Learn Design, Learn Logo Design, Typography
    BrandBrandingDesignfontFontsHand LetteringLogotypefaceTypography

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    In his New York Times best seller Steal Like an Ar In his New York Times best seller Steal Like an Artist, Austin Kleon gave readers the key to unlock creativity. Now comes the next step in the journey: how to get known.

SHOW YOUR WORK! puts an end to the destructive myth of the long genius by showing artists and writers, makers and creative entrepreneurs how to join the new ecology of talent. It is about found by being findable, about using the network instead of wasting time networking.

The key is process, not product. Share something new every day but don’t turn into human spam.) Keep and amateurs mind where the possibilities are limitless. Be a connector, a teacher, an open node. Don’t horde.

In ten vital new priciples, SHOW YOUR WORK! shows that you have to be open, generous, brave - an artist that other artists will steal from.

Full review can be found on our website link in bio under the book review section.

If you would like your own copy of Show Your Work by Austin Kleon it’s available online. 

If you purchase through the links below, I do get a small commission that i put back into The Logo Creative project, for instance by purchasing new books like these that i can share with you the reader. 

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    Austin Kleon’s books have been on my bookshelf f Austin Kleon’s books have been on my bookshelf for quite some time, I finally got round to reading “Steal Like an Artist” and i could not wait to jump in and read his second book “Show Your Work”
 
If you would like to read my full review its on the book review section of our website.

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If you would like your own copy of Show Your Work by Austin Kleon it’s available online. 

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    Stealing is bad, taking things that don’t belong Stealing is bad, taking things that don’t belong to you is wrong unless you learn to steal like an artist. This book includes 10 things nobody told you about being creative. 

Steal Like an Artist by Austin Kleon does not support plagiarism, let’s get that straight from the start. 

It’s more about unlocking your creativity, and getting into the minds of the artists you admire by understanding why and how they did what they did.

This small square 140 page book was published in 2012 and is a New York Times best seller, and for good reason it’s a fantastic book! - Well Done @austinkleon and @workmanpub

Check out the first look video we posted.

Join Newsletter: tiny.cc/thelogocreativve

If you would like a copy of your own it’s available on Amazon, Wordery and Bookshop:

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Bookshop: https://uk.bookshop.org/a/7810/9780761169253 

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    It was a pleasure to feature Ian Paget In our 3rd It was a pleasure to feature Ian Paget In our 3rd interview back in 2017. 

Ian is logo and brand identity designer working and living in the UK.

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    Stealing is bad, taking things that don’t belong Stealing is bad, taking things that don’t belong to you is wrong unless you learn to steal like an artist. This book includes 10 things nobody told you about being creative. 

Steal Like an Artist by Austin Kleon does not support plagiarism, let’s get that straight from the start. It’s more about unlocking your creativity, and getting into the minds of the artists you admire by understanding why and how they did what they did.

This small square 140 page book was published in 2012 and is a New York Times best seller, and for good reason it’s a fantastic book! - Well Done @austinkleon

Check out the first look video.

Join Newsletter: tiny.cc/thelogocreativve

If you would like a copy of your own it’s available on Amazon, Wordery and Bookshop:

Amazon UK: https://amzn.to/3jh4p0h 
Wordery: https://tidd.ly/2VmUJt9 
Bookshop: https://uk.bookshop.org/a/7810/9780761169253 

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    Check out the second Designer Interview from 2016 Check out the second Designer Interview from 2016 with our good friend David Airey.

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David shares his favourite logo design, his logo design process and steps he has taken in his design journey.

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    Awhile back I purchased all three of Austin Kleon' Awhile back I purchased all three of Austin Kleon's books @austinkleon as they had been on my reading list for so long, and never got around to reading them 

I can now say I have finally got around to reading them.

The review for "Steal Like an Artist" is already on the book review section of the website, and if you're subscribed to the newsletter you will have received the newsletter regarding this awesome book.

The review for "Show You Work" is coming this Wednesday, there will also be a newsletter on the way.

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