In the digital world, there is an increase in awareness about logo design and typography. When a customer sees a logo, the only way to make them remember it is, with a creative logo design. In this article we discuss Why Typography Plays an Important Role in Logo Design.
There is a lot of current research related to typography these days. This is a topic of great interest to logo designers. As we all know that logo has been a powerful force for a long time, and it has a big impact on company branding. Join us in this article as we look at Font Psychology and Typography Inspiration in Logo Design.
Typography has the power to make or break any image or content. The right typography can improve readability, scanability, retention, engagement, conversions, and aesthetic appeal. On the other hand, bad typography can elevate the bounce rate and can ruin the brand image. Therefore, businesses should emphasize on perfecting their content typography. One way to do so is by ameliorating the text through hierarchal typography techniques and tips. In this article, we take a look at 5 Best Hierarchal Typographic Techniques For Beginners
Hello, friends! Today we’ll talk about How to Choose Fonts That Reflect Your Brand Style.
Boots is one of the most iconic brands in the UK, trading since 1849. It’s well known for being a health and beauty retailer/pharmacy but the brand had become ‘dated’ and ‘old-fashioned’. In this article, we look at The Process of Boots Logo Redesign With Rob Clarke.
While browsing Instagram we stumbled upon Mexican artist and art director Luis Lili account an noticed he has created some hand-lettered logos of big brands in his own unique signature calligraphy style they are really great to look at and thought we would share it with you. Let’s check out some Big Brand Logos Recreated In Beautiful Calligraphy Style
Here’s an exciting story about Typography Fonts: in July 2012, Errol Morris conducted an experiment titled ‘Are You an Optimist or a Pessimist?’ Where he presented an excerpt from a book by David Deutsch (The Beginning of Infinity). Morris wasn’t bothered with what people thought they were. He wanted to know how typography fonts influence perception, how typeface affects the credibility of the text. He used 6 fonts (Baskerville, Comic Sans, Helvetica, Georgia, Computer Modern, Trebuchet) and text in Comic Sans and Helvetica had the most negative responses while Baskerville was the clear winner. In this article, we take a look at 4 Typography Designs with Awesome Font Selection.
Are you a hand letter artist who wants to improve your letter forms and script lettering? or maybe you want to learn more about the art of creating custom letterforms? Then we have the perfect online course for you to lean just that. The course is taught by UK hand lettering artist Ian Barnard who is passionate about typography and creating custom lettering and as he explains
“learning the wonderful craft of calligraphy. It’s amazing what can be achieved when we make stuff with our hands”
Dive into this course and learn how to Level-Up Your Script Lettering! With Ian Barnard.
When it comes to designing a logo, the successful elements all come from the details of the design. This is especially the case when it comes to font and typography of the words on a design where every specific aspect of the wording will create a particular impression and will send a certain message. In this article, we present to you Your Complete Guide to Advanced Logo Typography & Letter Spacing
The design world is diverse and as much as it is diverse; there is a whole lot to explore within this world. However, The best thing about the design world is that nothing, big or small, is unimportant. Each element used exist in a perfect symbiosis and if one thing is out of the box, everything topples.
It can seriously hurt the entire look and feel of the design.