Skip to content
Home
Menu Menu
  • Home
  • About
    • The Logo Creative
    • Logo Design
    • Our Process
    • What’s Included
    • Testimonials
    • FAQ
    • Terms of Service
  • Contact Us
    • General Enquiry
    • Hire Me
  • Case Studies
    • Logo Portfolio
  • Blog
  • Community
    • Contribute & Advertise
    • Mindful Creative Insights
    • Logo Design Resources
    • Shop
    • Designer Interview
    • Designer Spotlight
    • Book Review: Logo Design
    • Freelance & Marketing
    • Brand Spotlight
    • Famous Logos
    • Instagram
Some of The Best and Worst Logo Redesigns

Some of The Best and Worst Logo Redesigns

  • 05/02/2017
  • by The Logo Creative
  • In this article The Logo creative takes a look at Some of The Best and Worst Logo Redesigns presented on this infographic below

    When the big brands decide to re-brand and change their logo it makes people take notice this is because the brands they trust are changing and they want to know. It’s very challenging for any brand to conciser a company re-brand i have been down that road a couple of times over the years with my other company, but the correct approach takes careful planning and research to land upon the perfect idea.

    Usually a business will undergo a company re-brand and logo redesign if they are heading in a new direction or approach with their service model or product line. this can be challenging for the businesses especially the big brands as their are in most cases mixed reactions with customers of their loyal brand, when they re-brand with a worst version of their logo things go terrible, but when they create taht new iconic logo design that’s way more relevant than the old one people take even more notice and this can help the brand reach new heights.

    The big famous brands update their logos quite frequently sometimes people don’t even notice the slight redesign that’s been applied and this can be an effective marketing strategy abut not every brand out there cane be successful with a new logo redesign  and new visual identity as its challenging to hit the mark especially with the big well known brand names out there.

    Before you take a look at the infographic below of Some of The Best and Worst Logo Redesigns here are a few things to bare in mind if your considering a logo and brand redesign:-

    • Take out the goodness from your old logo and keep its best qualities in mind, and carefully look at your old logo to consider new ideas.
    • Always strive for a simplistic and minimalist approach – I always say “Less is best, its just a question of what works”
    • Think about your logo mark first then focus on your colour palette, what colours matter the most for your brands vision and direction.
    • Its ok to follow logo design trends, but stick to the classic traditions as some trends go out of fashion very quickly!
    • Using the correct fonts to make readability simple, no more than two fonts / typefaces keep it clean!
    • Use symbols that convey a brand message or meaning this adds interest, its not always possible or relevant to have symbols in your logo design but its worth exploring that direction.

    The Logo Creative is always here to help you if your considering a logo redesign to give it a fresh and more professional feel

    Some of The Best and Worst Logo Redesigns

     

    Posted in Branding, Inspiration, Logo Design, Logo Design Tips
    DesignLogoLogosredesign

    Post navigation

    Famous Brand Slogans That Work For Condom Brands Also
    Colour Theory, Meanings, Associated Words

    cropped-The-logo-creative_logo-design_Brand_Identity_Yorkshire_UK-1

    Award-Winning Studio & Graphic Design Blog Creating Daily Content For The Design Community.

    Categories




    Interactive Email With Insights

    Weekly Blog Digest

    Branding Design Blogs




    The Logo Creative Amazon Influencer Store_2

    SkillShare - Online Learning, Learn new creative design skills.

    Designcuts - Graphic Design Font, Fonts, Mockups and design bundles

    eRESONAID - The Brand Strategy Framework - Online Course by Fabien Geyrhalter.

    brand-style-guide-template

    The Logo Package Express - Create, export, and sort hundreds of logo files in under 5 minutes!

    High-Profile Logo Awards Competition - Logo Wave Awards

    The Ultimate Guide to Logo Design eBook

    Mazzine.com

    movie converter

     

    thelogocreative

    thelogocreative
    ‘Creativity for Sale’ + ‘Mindful Creative’ ‘Creativity for Sale’ + ‘Mindful Creative’ by Radim Malinic is now available worldwide in bookstores and online. 

Grab yourself a copy and reach your creative career potential without the cycle of burnouts and stress. 

These books are beautiful I highly recommend them!

Big thanks to Radim @radim.malinic for our copies of these amazing books!

Find out more at:

https://novemberuniverse.co.uk

https://brandnu.co.uk

_______________________________

#bookstagram #bookdesigners #booksofinstagram #booksofinsta #booksof2023 #booksofig
#booksbooksbooks #booklover #bookofideas 
#printisnotdead #radimmalinic #brandnustudio 
#mindfulness #creativity #graphicdesign 
#freelancer #mentalhealth #selfcare 
#creativityforsale #mindfulcreative #bookofideas #authorsofinstagram #careeradvice #beyourbestself #authorlife #mentalhealthawareness #creativelifestyle #graphicdesign #brandnustudio 
#freelance #freelancer
    Instagram post 17998911544953711 Instagram post 17998911544953711
    Instagram post 17848273703842142 Instagram post 17848273703842142
    Instagram post 17919468356601936 Instagram post 17919468356601936
    Check out the latest Designer Interview with Micha Check out the latest Designer Interview with Michael Cherkashin and award-winning graphic designer and creative director @hugagency

It was a great pleasure to feature Michael who shares some valuable insights into logo design  and live as a graphic designer and creative director.

The interview is also featured on today's newsletter, including the book by @made.by.james
what I have been up to, and more insights. 

Join me, let's chat! 👋

tiny.cc/thelogocreative 
_________________________________

#logodesigner #creativecommunity #positivevibes #logodesigner #logodesigns #logoprofesional #logo #logoinspirations #designer #designthinking #creativeideas #creativeidea #thoughtoftheday #creativemind #creativemindset #logoideas #logoidentity #identitydesigner #creativeproject #creativethoughts #logotips #logoinspirations #logoinspiration #designdaily #inspirepeople #humanfirst #bemore
    In his New York Times best seller Steal Like an Ar In his New York Times best seller Steal Like an Artist, Austin Kleon gave readers the key to unlock creativity. Now comes the next step in the journey: how to get known.

SHOW YOUR WORK! puts an end to the destructive myth of the long genius by showing artists and writers, makers and creative entrepreneurs how to join the new ecology of talent. It is about found by being findable, about using the network instead of wasting time networking.

The key is process, not product. Share something new every day but don’t turn into human spam.) Keep and amateurs mind where the possibilities are limitless. Be a connector, a teacher, an open node. Don’t horde.

In ten vital new priciples, SHOW YOUR WORK! shows that you have to be open, generous, brave - an artist that other artists will steal from.

Full review can be found on our website link in bio under the book review section.

If you would like your own copy of Show Your Work by Austin Kleon it’s available online. 

If you purchase through the links below, I do get a small commission that i put back into The Logo Creative project, for instance by purchasing new books like these that i can share with you the reader. 

Show Your Work by Austin Kleon. 

Amazon - https://amzn.to/3jh4p0h 

Wordery - https://tidd.ly/2VmUJt9 

Bookshop - https://uk.bookshop.org/a/7810/9780761169253 

Looking for more creative content? Check out our website. 

Checkout our website book review section: 
https://www.thelogocreative.co.uk/book-review-logo-design/ 

Read Our Daily Blog Articles: https://www.thelogocreative.co.uk/blog/ 

Join The Community Newsletter Group: https://thelogocreative.substack.com/subscribe 

We have recently partnered with Mr Mockup: https://mrmockup.com/ref/thelogocreative/

_________________________________

#thelogocreative #thelogocommumity #design #graphicdesign #bookblog #booklover #BrandIdentity #bookclub #bookshelf #bookreviewer #bookworm #bookaholic #bookpic #booksbooksbooks #bookstagram #bookreader #branding #storyategy #brandstorytelling #brandstrategy #business #book #books #steallikeanartist #showyourwork #austinkleon
    "Never underestimate white space! Space is an inv "Never underestimate white space!

Space is an invisible design element most can't see, and it's often ignored.

Whits space is an element That controls all other elements.

You can't design when you can't see"

- Andrew Marriott - The Logo Creative™

👉 Join my personal newsletter: tiny.cc/thelogocreative 
👉 Follow @thelogocreative and turn on post notifications. 
👉 Leave a comment, let's chat!

_________________________________

#positivity #entrepreneurmindset #businessquotes #growthmindset #growth #scaleyourbusiness #mindset #businessgoals #designquote #motivation #entrepreneur #lifestyle #motivationalquotes #marketing #positivity #designinspiration #designquote #quotesondesign #designerquote #designquotes #designpassion #positivevibes #thoughtoftheday #inspirepeople #humanfirst #bemore #branding #creativemind #creativemindset #creativethoughts
    Overcome Creative Block 👇 We've all been there Overcome Creative Block 👇

We've all been there, sketchbook open ready to capture ideas, but nothing is flowing. 

💡 Solution: 

▶️ Set a routine
▶️ Take a step back 
▶️ Go for a walk 
▶️ Change scenery 
▶️ Keep a notebook handy 

What are your methods? 👍

👉 Join my personal newsletter: tiny.cc/thelogocreative 
👉 Follow @thelogocreative and turn on post notifications. 
👉 Leave a comment, let's chat!

________________________________________________

#positivity #entrepreneurmindset #businessquotes #growthmindset #growth #scaleyourbusiness #mindset #businessgoals #designquote #motivation #entrepreneur #lifestyle #motivationalquotes #marketing #positivity #designinspiration #designquote #quotesondesign #designerquote #designquotes #designpassion #positivevibes #thoughtoftheday #inspirepeople #humanfirst #bemore #branding #creativemind #creativemindset #creativethoughts
    "Be vigilant and always check your client’s agre "Be vigilant and always check your client’s agreement for design services word for word, and twice over before signing. 

I recently rejected a client who was a big design news site. Let’s just say there were things in there I did not like! 

Money is not everything! Protect yourself!"

- Andrew Marriott - The Logo Creative™

👉 Join my personal newsletter: tiny.cc/thelogocreative 
👉 Follow @thelogocreative and turn on post notifications. 
👉 Leave a comment, let's chat!

_________________________________

#positivity #entrepreneurmindset #businessquotes #growthmindset #growth #scaleyourbusiness #mindset #businessgoals #designquote #motivation #entrepreneur #lifestyle #motivationalquotes #marketing #positivity #designinspiration #designquote #quotesondesign #designerquote #designquotes #designpassion #positivevibes #thoughtoftheday #inspirepeople #humanfirst #bemore #branding #creativemind #creativemindset #creativethoughts
    Austin Kleon’s books have been on my bookshelf f Austin Kleon’s books have been on my bookshelf for quite some time, I finally got round to reading “Steal Like an Artist” and i could not wait to jump in and read his second book “Show Your Work”
 
If you would like to read my full review its on the book review section of our website.

https://www.thelogocreative.co.uk/show-your-work-by-austin-kleon/ 

If you would like your own copy of Show Your Work by Austin Kleon it’s available online. 

If you purchase through the links below, I do get a small commission that i put back into The Logo Creative project, for instance by purchasing new books like these that i can share with you the reader.

Show Your Work by Austin Kleon
Amazon - https://amzn.to/3jh4p0h 
Wordery - https://tidd.ly/2VmUJt9 
Bookshop - https://uk.bookshop.org/a/7810/9780761169253 

Looking for more creative content? Check out our website.

Checkout our website book review section: 
https://www.thelogocreative.co.uk/book-review-logo-design/ 

Read Our Daily Blog Articles: 
https://www.thelogocreative.co.uk/blog/ 

Join The Community Newsletter Group:
https://thelogocreative.substack.com/subscribe 

We have recently partnered with Mr Mockup:
https://mrmockup.com/ref/thelogocreative/ 

___________________________________________

#thelogocreative #thelogocommumity #design #graphicdesign #bookblog
#booklover #BrandIdentity #bookclub #bookshelf #bookreviewer #bookworm
#bookaholic #bookpic #booksbooksbooks #bookstagram #bookreader
#branding #storyategy #brandstorytelling #brandstrategy #business #book #books #steallikeanartist #showyourwork #austinkleon
    It was a pleasure to feature Simon Charwey @simonc It was a pleasure to feature Simon Charwey @simoncharwey In our 4th interview back in 2017. 

Simon is a Asanteman-based brand identity designer based in Kumasi, Ghana.

In this interview Simon shares his design journey, first ever logos he designed, his design process and insights into the logo design industry.

Be sure to check out the interview, link in bio under the designer interview section.

_________________________________

#logodesigner #creativecommunity #positivevibes #logodesigner #logodesigns #logoprofesional #logo #logoinspirations #designer #designthinking #creativeideas #creativeidea #thoughtoftheday #creativemind #creativemindset #logoideas #logoidentity #identitydesigner #creativeproject #creativethoughts #logotips #logoinspirations #logoinspiration #designdaily #inspirepeople #humanfirst #bemore
    Stealing is bad, taking things that don’t belong Stealing is bad, taking things that don’t belong to you is wrong unless you learn to steal like an artist. This book includes 10 things nobody told you about being creative. 

Steal Like an Artist by Austin Kleon does not support plagiarism, let’s get that straight from the start. 

It’s more about unlocking your creativity, and getting into the minds of the artists you admire by understanding why and how they did what they did.

This small square 140 page book was published in 2012 and is a New York Times best seller, and for good reason it’s a fantastic book! - Well Done @austinkleon and @workmanpub

Check out the first look video we posted.

Join Newsletter: tiny.cc/thelogocreativve

If you would like a copy of your own it’s available on Amazon, Wordery and Bookshop:

Amazon UK: https://amzn.to/3jh4p0h 
Wordery: https://tidd.ly/2VmUJt9 
Bookshop: https://uk.bookshop.org/a/7810/9780761169253 

__________________________________

#thelogocreative #thelogocommumity #design #graphicdesign #bookblog
#booklover #BrandIdentity #bookclub #bookshelf #bookreviewer #bookworm
#bookaholic #bookpic #booksbooksbooks #bookstagram #bookreader
#branding #storyategy #brandstorytelling #brandstrategy #business #book #books #steallikeanartist #austinkleon
    Check out our latest Designer Interview with Micha Check out our latest Designer Interview with Michael Penda @peanutfreepanda a talented graphic designer from Wichita, KS. 

It was a great pleasure to feature Michael, he shares his insights into working as a graphic designer.

The interview is also featured on today's newsletter, including a new book, what I've been up to, and more insights.

join me, let's chat! 👋

tiny.cc/thelogocreative 

_________________________________

#logodesigner #creativecommunity #positivevibes #logodesigner #logodesigns #logoprofesional #logo #logoinspirations #designer #designthinking #creativeideas #creativeidea #thoughtoftheday #creativemind #creativemindset #logoideas #logoidentity #identitydesigner #creativeproject #creativethoughts #logotips #logoinspirations #logoinspiration #designdaily #inspirepeople #humanfirst #bemore
    "If you have anxiety you're probably worried about "If you have anxiety you're probably worried about the future, if you have depression it's more than likely pain from your past. 

Live in the moment, and be here and now!

It's tough trust me I know, I have been there.

But just like me you got this!"

 - Andrew Marriott - The Logo Creative 

👉 Join my personal newsletter: tiny.cc/thelogocreative 

👉 Follow @thelogocreative and turn on post notifications. 

👉 Leave a comment, let's chat!

_________________________________________

#positivity #entrepreneurmindset #businessquotes #growthmindset #growth #scaleyourbusiness #mindset #businessgoals #designquote #motivation #entrepreneur #lifestyle #motivationalquotes #marketing #positivity #designinspiration #designquote #quotesondesign #designerquote #designquotes #designpassion #positivevibes #thoughtoftheday #inspirepeople #humanfirst #bemore #branding #creativemind #creativemindset #creativethoughts
    "Always focus on what you are putting into your bu "Always focus on what you are putting into your business, and not what you can get out of it.

Too many are fixated on results and personal gain instead of putting in the work and providing value. 

Tip - Start looking at business from the outside in! 

You get what you put in!" 

- Andrew Marriott - The Logo Creative 

👉 Join my personal newsletter: tiny.cc/thelogocreative 

👉 Follow @thelogocreative and turn on post notifications. 

👉 Leave a comment, let's chat!

________________________________________________

#positivity #entrepreneurmindset #businessquotes #growthmindset #growth #scaleyourbusiness #mindset #businessgoals #designquote #motivation #entrepreneur #lifestyle #motivationalquotes #marketing #positivity #designinspiration #designquote #quotesondesign #designerquote #designquotes #designpassion #positivevibes #thoughtoftheday #inspirepeople #humanfirst #bemore #branding #creativemind #creativemindset #creativethoughts
    "It's one thing to be creative, but are you innova "It's one thing to be creative, but are you innovative? 

Creativity is thinking up new ideas and innovation is doing new things. 

Always be open to trying new things and moving in different directions. strive to be both." 

- Andrew Marriott - The Logo Creative™

👉 Join my personal newsletter: tiny.cc/thelogocreative 

👉 Follow @thelogocreative and turn on post notifications. 

👉 Leave a comment, let's chat! 

_________________________________________

#positivity #entrepreneurmindset #businessquotes #growthmindset #growth #scaleyourbusiness #mindset #businessgoals #designquote #motivation #entrepreneur #lifestyle #motivationalquotes #marketing #positivity #designinspiration #designquote #quotesondesign #designerquote #designquotes #designpassion #positivevibes #thoughtoftheday #inspirepeople #humanfirst #bemore #branding #creativemind #creativemindset #creativethoughts
    It was a pleasure to feature Ian Paget In our 3rd It was a pleasure to feature Ian Paget In our 3rd interview back in 2017. 

Ian is logo and brand identity designer working and living in the UK.

In this interview Ian shares his first logo he designed, his favourite logos and a glimps into his process. 

Be sure to check out the interview , link in bio under the designer interview section.

_________________________________

#logodesigner #creativecommunity #positivevibes #logodesigner #logodesigns #logoprofesional #logo #logoinspirations #designer #designthinking #creativeideas #creativeidea #thoughtoftheday #creativemind #creativemindset #logoideas #logoidentity #identitydesigner #creativeproject #creativethoughts #logotips #logoinspirations #logoinspiration #designdaily #inspirepeople #humanfirst #bemore
    Stealing is bad, taking things that don’t belong Stealing is bad, taking things that don’t belong to you is wrong unless you learn to steal like an artist. This book includes 10 things nobody told you about being creative. 

Steal Like an Artist by Austin Kleon does not support plagiarism, let’s get that straight from the start. It’s more about unlocking your creativity, and getting into the minds of the artists you admire by understanding why and how they did what they did.

This small square 140 page book was published in 2012 and is a New York Times best seller, and for good reason it’s a fantastic book! - Well Done @austinkleon

Check out the first look video.

Join Newsletter: tiny.cc/thelogocreativve

If you would like a copy of your own it’s available on Amazon, Wordery and Bookshop:

Amazon UK: https://amzn.to/3jh4p0h 
Wordery: https://tidd.ly/2VmUJt9 
Bookshop: https://uk.bookshop.org/a/7810/9780761169253 

__________________________________

#thelogocreative #thelogocommumity #design #graphicdesign #bookblog
#booklover #BrandIdentity #bookclub #bookshelf #bookreviewer #bookworm
#bookaholic #bookpic #booksbooksbooks #bookstagram #bookreader
#branding #storyategy #brandstorytelling #brandstrategy #business #book #books
    Check out the second Designer Interview from 2016 Check out the second Designer Interview from 2016 with our good friend David Airey.

It was a great pleasure to feature David as he has been an inspiration to so many designers over the years me included.

David shares his favourite logo design, his logo design process and steps he has taken in his design journey.

Join our newsletter we share, new designer interviews, new books, insights and what I have been up to.

join me, let's chat! 👋

tiny.cc/thelogocreative 

_________________________________

#logodesigner #creativecommunity #positivevibes #logodesigner #logodesigns #logoprofesional #logo #logoinspirations #designer #designthinking #creativeideas #creativeidea #thoughtoftheday #creativemind #creativemindset #logoideas #logoidentity #identitydesigner #creativeproject #creativethoughts #logotips #logoinspirations #logoinspiration #designdaily #inspirepeople #humanfirst #bemore
    Awhile back I purchased all three of Austin Kleon' Awhile back I purchased all three of Austin Kleon's books @austinkleon as they had been on my reading list for so long, and never got around to reading them 

I can now say I have finally got around to reading them.

The review for "Steal Like an Artist" is already on the book review section of the website, and if you're subscribed to the newsletter you will have received the newsletter regarding this awesome book.

The review for "Show You Work" is coming this Wednesday, there will also be a newsletter on the way.

I have nearly finished "Keep Going" and again I'm really impressed by all three book I highly recommend them they are well worth the read.

Have you read these books? Let me know your thoughts in the comments. 

👉 Join the newsletter: tiny.cc/thelogocreative

_________________________________________

#thelogocreative #thelogocommunity #design #creative #creativity #austinkleon  #austinkleonbook #austinkleoninspired  #bookstagram #bookrecommendations #book #books #inspiration #booklover #bookclub #bookshelf #bookreviews #bookaholic #booksbooksbooks #bookagram #steallikeanartist #showyourwork #keepgoing #bookworm #bookreader #bookreview
    Load More… Follow on Instagram

    LOGO DESIGN NEWS

    Tweets by thelogocreative

    The Logo Creative - International Strategic Logo and Brand Identity Design Studio

    The Logo Creative™
    Logo & Brand Identity Studio

    Part of The AJR Group™

    International Design Studio
    info[at]thelogocreative.co.uk
    Phone: +44 (0) 7807 085 003

    INSIGHTS FROM THE BLOG

    • Unconventional Business Promotion Ideas For 2024 Success 11/12/2023
    • Designing Success: Marketing Strategies for IT Businesses 05/12/2023
    Copyright © 2023 The Logo Creative | International Logo Design & Branding Studio | ♡ In Loving Memory Dad (Ray Marriott) | The Logo Creative.
    Scroll to top
    Interested In Writing an Article To Be Featured On The Logo Creative™ ? Contribute!
    Coming Soon - Designer Interview With Von Glitschka View Previous Interviews