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Designer Interview With Henry Alvarez

Designer Interview With Henry Alvarez

Designer Interview With Henry Alvarez

Today we have a Designer Interview With Henry Alvarez. Henry is a Creative Director from New York. During his colourful, award-winning career, Henry’s well-rounded understanding of branding, problem-solving and art direction have made him a standout creative professional. He has developed creative for a wide range of markets, from consumer products to sports marketing. He has been referred to as a creative chameleon, always adapting his mindset to better understand his audience and deliver visually engaging creative.

Henry’s creative journey started when he was a young fan of comic books and artists such as Frank Frazetta, Jack Kirby and Neal Adams. He studied art in high school and moved on to study fine arts history in college as well as undertaking subjects such as sculpture, photography, painting and life drawing.

By the time Henry had received his associate’s degree in fine arts, He had already learned about iconic designers like Saul Bass, Paul Rand, Herb Lubalin, and Milton Glaser. Henry’s teachers suggested that he would do well in the advertising industry because he was so inspired by the movie posters and identity design Saul Bass had developed, so he set his sights on continuing his education in this related field.

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How to Answer the Question: What’s Your Hourly Rate?

How to Answer the Question: What’s Your Hourly Rate?

What do you say when a prospect or client asks, “What’s your hourly rate?”

Do you instantly capitulate and respond with a number? Or do you take the lead in the conversation and respond with your “qualifying questions,” which are designed to help you determine if this client is a good fit for you?

I know what you’re thinking: “If they ask for my hourly rate, don’t I have to tell them?”

Well, no, actually, you don’t!.

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Mark Richardson - Superfried Designer Interview.

Designer Interview With Mark Richardson – Superfried

Designer Interview With Mark Richardson

Mark Richardson is the owner of Superfried, studio alias of the self-taught designer. He originally founded Superfried in a London bedroom in 2007 and is now based in the centre of Manchester specialising in brand identity and typographic solutions for print and digital across all sectors.

His clients vary in both scale and location from start-ups in Russia to larger global brands in New York, LA and London including Fast Company, Faber & Faber, Sadler’s Wells and the Leonardo DiCaprio Foundation. His continued experimentation with letterforms has lead to the commercial release of 15 display typefaces. Mark has also given a talk at Shillington Creative College in Manchester.

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Rob Clarke Designer Interview

Designer Interview With Rob Clarke

Designer Interview With Rob Clarke

Today a Designer Interview With Rob Clarke a British type designer and letterer based near London.

He designs logos and custom fonts both directly for clients and through collaboration with design and advertising agencies. I have followed Rob Clarke’s work for a number of years and you may not be familiar with his work, but you will be surprised. It would be hard to live in Britain and not be familiar with the logos he has created

He has worked on some of the world’s largest brands including Air Asia, Dulux, Sainsbury’s, Tesco, Reckitt Benckiser, Carlsberg Export, Polo Mints, Quality Streets, Cadbury and Capitol Records.

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Collaborating With Design Agencies Across The Country – Ironic Typography

Collaborating With Design Agencies Across The Country – Ironic Typography

As part of our collaboration with Birmingham-based digital design agency KIJO, we’ve delved into the world of ironic typography. This imaginative, often hilarious project can really get your creative juices flowing as you try to come up with disconcerting combinations of messages and fonts.

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