When it comes to setting up a business, ‘How much does it cost to design a logo’is one of the most asked questions. This is an important question to research because it will define the future of your business. Here is a list of questions to consider for logo design and the link between branding:
Do I need a logo?
If you are creating a brand, then yes. It’s essential to have a logo to build your brand identity and future. Having a professional logo can help you to stand out from competitors. The first thing that customers will associate with you will be your logo. So it’s important that you make an effort to create a distinctive brand.
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Ben Loiz is a brand identity designer living and working in Los Angeles, California. He creates beautiful and thoughtful identity designs that solves his clients business problems and positively impacts the world around us.
Ben’s work has been exhibited internationally and published by PRINT, Logo Lounge, +81 Magazine, Taschen Books, and Monsa Publications among others, as well as featured online by AIGA, Design Sponge, On the Grid, and Behance.
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Today a Designer Interview With Debbie Millman for the past twenty years, Debbie has been President of Sterling Brands, where she has worked on the redesign of over 200 global brands, including projects with P&G, Colgate, Nestle, Kraft and Pepsi. In 2014, she was named President, Chief Marketing Officer of the firm. In 2013, Debbie was named one of the most influential designers working today by GDUSA. Debbie is the founder and host of Design Matters, the world’s first podcast about design, which has garnered over one million downloads and a Cooper Hewitt National Design Award. In the nine years since its inception, Millman has interviewed more than 250 design luminaries and cultural commentators, including Massimo Vignelli, Milton Glaser, Malcolm Gladwell, Dan Pink, Barbara Kruger, Seth Godin and more.
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Brooklyn-based Douglas Davis enjoys being one of the variety of voices needed in front of and behind the concept, marketing plan, or digital strategy. His approach to creativity combines right-brained creative problem-solving with left-brained strategic thinking. The unique mix of creative strategy, integrated marketing, and art direction is what Douglas brings into the classroom. Douglas began his teaching career as an adjunct in tandem with his professional career, following in the footsteps of his mentors at Pratt Institute who worked during the day and taught at night.
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Lance Wyman was born in newark, new jersey in 1937. he graduated from pratt institute, brooklyn, new york in 1960 with a degree in industrial design. early in his career he worked at general motors before moving to william schmidt and then onto the office of george nelson. he moved to mexico city in 1967 to design the graphics for the 1968 olympic games and subsequently the identities for mexico city metro and the 1970 world cup. upon returning to new york in 1971 he opened an office together with bill cannan (wyman & cannan) before establishing his own studio, lance wyman ltd. in 1979. lance also teaches corporate and wayfinding design at parsons school of design in new york and has done so since 1973.
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Today a Designer Interview With Jérémie Fesson & Mathias Rabiot – Graphéine who is a French Graphic Design agency created in 2002 by like-minded and lively designers from various professional walks of life, all addicted to design.
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Freelance bidding websites attract a lot of freelance projects. They do this by encouraging competition and cheap prices. In this situation, nobody wins. The customer only gets what they paid for (not a lot). And the freelancer can’t grow their business beyond the platform. To win a bid, you must compete on price. To lower your price, you must perform a basic service or reduce your costs. This goes against an advanced freelancers way of thinking. If you focus on adding as much value to a customers business as possible, everybody wins.
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Today a Designer Interview With Stefan Sagmeister who is a designer and art director from Austria he is currently residing and working in New York City where he co-founded a design firm called Sagmeister & Walsh Inc. with Jessica Walsh. He has produced work such as branding, graphics, and packaging for clients as diverse as for The Rolling Stones, The Talking Heads, Lou Reed, David Byrne, Jay Z, Aerosmith, Time Warner and The Guggenheim Museum, among many others.
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In this article we discuss Designing a Better Logo Design
Have a browse around the internet, you may be left with the impression that designing a logo is easy; most logos look very simplistic and you may be under the impression that not alot of work goes into them. Actually, there’s more to crafting a brand’s visual identity than just placing a name in a box or next to some clip art and calling it a day.
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Today’s designer interview is with Von Glitschka,
Von is principal of Glitschka Studios a small boutique design firm located in the Pacific Northwest. His diverse range of illustrative design has been used by some of the most respected brands in the world. He creatively collaborates with ad agencies, design firms, in-house corporate art departments, and small businesses to produce compelling visual narratives. He is also the author of the book Vector Basic Training (Second Edition) which is a very good book i recommend owning.
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