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Logo design - Everything you need to know

Logo design – Everything you need to know

  • 04/12/201802/12/2018
  • by The Logo Creative
  • A logo is an organization embodying image. The logo does not represent companies’ brands or corporate identities

    It is difficult to pay attention to today’s digital world as a new business. Trying to establish a strong, consistent and memorable brand is important for continued success. Read on about Logo design – Everything you need to know.

    Apart from your product, one of the first places to start while developing your brand is with a kick-ass logo design. The logo, symbol, trademark, brand mark, call it what you say, that image will stand in the form of your company’s “face,” so understanding everything about the logos is very important.

    Table of Contents

    • Understand logos
    • Brands and logos
    • Tips for Creating a Logo – Your first idea is never the best
    • The primary sketch is a must
    • Kiss. (keep it simple Stupid)
    • Clever colour
    • Go easy on effects
    • Balance element
    • Be original
    • Brand behind logo
    • Discover your customer’s business
    • Give it a deep meaning

    Understand logos

    Before diving before the detail about the logo, it is most important to understand how the logo should be used. A logo identifies a company using a symbol, signature, or mark. It does not matter what a business does, but it should represent the brand and company story. The logo does not sell to the company’s purse, but over time a logo helps consumers build confidence with the products or services of the company. The purpose of corporate logos is to be the ‘face’ of the company: they are the unique identifier of a company, and through colours, fonts and images, they provide the necessary information about a business that gives customers the company’s original brand Allows to be related. There is also a short-lived way of mentioning a company in logo advertising and marketing materials; They provide various other aspects in a project as well as anchor points such as fonts, colours and design options.

    Brands and logos

    Speaking of brands and logos is the time to identify their relationships between the times as it is a very important one. • Your brand is the story of your company and it all represents it • Your logo is the image that identifies your company. Just put it in words, your logo is the face of your company while your brand is personality. But before you can go out and make a logo, you should first know what your brand message is. This way there is something to stand behind your logo.below are Tips for creating a logo just take a look

    Tips for Creating a Logo – Your first idea is never the best

    Think bigger than the beginning, it will give your brand more long-term potential. Winning consumers’ hearts and minds with a memorable logo can be the difference between a business’s success and failure. A snap logo can connect people to your brand and remember your business on the road. The identity of emotional connections is less literal and more. Apple is a great example of a company where their brand opens doors for product expansion because people love to stand for whom they are.

    The primary sketch is a must

    Logo Sketching is the most important step in logo design. Jumping directly on the computer can limit your creativity to the time it takes to produce only a logo. While sketching, you can let your creativity run wild and in a short time can put many ideas on the paper down. Use a computer to refine your logo, sketch your ideas to get it down on paper. Improving your drawing skills is important so Practice to improve your drawing skills.

    Kiss. (keep it simple Stupid)

    The best way to describe this rule is with the example. Think Nike the easier it will be to identify the logo. Nike is a very simple logo, although it has a lot of meaning, and it is one of the most recognizable in the world.

    Clever colour

    While colour theory can be complicated, understanding the basics of colour can be a big advantage for your business. The most important things to consider are: • Do not use the colours that are so bright that they are working hard on the eyes • Avoid neon and light colours, they disappear in small size • Make your logo Design in black and white and design on a white canvas decide on colours at a later stage. If it does not look good in black and white, it will not look any better in colour

    Go easy on effects

    Adobe Illustrator, Photoshop and other graphic design programs are extremely powerful tools and provide great filters and effects that apply to your logo, but do not take away!

    Balance element

    Our brain naturally enjoys balance, so it is important that the elements of your logo balance each other. Some important things to keep in mind: • Play with each graphic and typeface shape and line weight • Try for square layout; You want a logo that can be scaled for different products like letterheads or website graphics.

    Be original

    The final rule is simple enough to design an effective logo; Do not copy the work of any other designer! There is nothing wrong in examining the competition for inspiration, but copying any other person’s thoughts or work is just plain wrong.

    Brand behind logo

    People talk about a company’s rich history. It can tell how the company climbs to the mountains to reach a peak of success. Each logo has a story to tell. Your company is important for logo recognition and branding, but have you ever thought that there was a story behind it? Simple Nike Taste has a complete history of the background, which has made the world a famous brand today, yet any information about this consumer can be tampered with without any ordinary design. The logos do not just work as the face of your brand, but there is a story behind the great design. These are some great stories behind the famous logo and how they grew with the success of the company.

    Discover your customer’s business

    Before working on the logo, research the customer’s business thoroughly. After all, you are designing the logo for your customer’s company, not for yourself. Will you be able to choose the right elements of colours and fonts without knowing who your target customers are?

    You will become directionless without a clear picture of the customer and the market. So, find out what your customer’s company sells and who is the customer. Find out your financial, academic and social background.

    Once you are equipped with relevant information, selecting the right size, colours, fonts, even lines, and symbols is very easy. In this way, you can create a logo and brand identity for the company.

    Give it a deep meaning

    One of the most important things to create a logo design success is its meaning or message. It is rarely memorable to remember people on a product or advertisement. More than having a remarkable view, it should symbolically express some deeper meaning. First of all, write your brand strategy description on paper. Then, see whether the logo is delivering it or not. If the objective is lacking then redesign the logo.

    The logo should be able to show its intention behind the design. This should be a brief visual representation of your brand. Even your potential customers should also be able to easily understand and explain the purpose.

    Now, the test is that you should easily understand the simple language in simple language. But if they take the time and use complex language, then it means that your logo needs to be redesigned. People do not accept such a logo.

    Not only your logo, but other graphic designs such as website design should give viewers a purpose immediately. Therefore, always keep this advice in mind while making other designs.


    Author Bio

    Avani Shah is a Marketing Manager at TemplateTrip. She is a resident of India. Avani is also experienced in Prestashop Responsive Themes, WordPress E-commerce Themes, Open Cart Themes. She also likes to share her thoughts, on SEO, Digital Marketing, Email Marketing, Web Development.

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Full review can be found on our website link in bio under the book review section.

If you would like your own copy of Show Your Work by Austin Kleon it’s available online. 

If you purchase through the links below, I do get a small commission that i put back into The Logo Creative project, for instance by purchasing new books like these that i can share with you the reader. 

Show Your Work by Austin Kleon. 

Amazon - https://amzn.to/3jh4p0h 

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Space is an invisible design element most can't see, and it's often ignored.

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You can't design when you can't see"

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💡 Solution: 

▶️ Set a routine
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I recently rejected a client who was a big design news site. Let’s just say there were things in there I did not like! 

Money is not everything! Protect yourself!"

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    Austin Kleon’s books have been on my bookshelf f Austin Kleon’s books have been on my bookshelf for quite some time, I finally got round to reading “Steal Like an Artist” and i could not wait to jump in and read his second book “Show Your Work”
 
If you would like to read my full review its on the book review section of our website.

https://www.thelogocreative.co.uk/show-your-work-by-austin-kleon/ 

If you would like your own copy of Show Your Work by Austin Kleon it’s available online. 

If you purchase through the links below, I do get a small commission that i put back into The Logo Creative project, for instance by purchasing new books like these that i can share with you the reader.

Show Your Work by Austin Kleon
Amazon - https://amzn.to/3jh4p0h 
Wordery - https://tidd.ly/2VmUJt9 
Bookshop - https://uk.bookshop.org/a/7810/9780761169253 

Looking for more creative content? Check out our website.

Checkout our website book review section: 
https://www.thelogocreative.co.uk/book-review-logo-design/ 

Read Our Daily Blog Articles: 
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Join The Community Newsletter Group:
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We have recently partnered with Mr Mockup:
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Steal Like an Artist by Austin Kleon does not support plagiarism, let’s get that straight from the start. 

It’s more about unlocking your creativity, and getting into the minds of the artists you admire by understanding why and how they did what they did.

This small square 140 page book was published in 2012 and is a New York Times best seller, and for good reason it’s a fantastic book! - Well Done @austinkleon and @workmanpub

Check out the first look video we posted.

Join Newsletter: tiny.cc/thelogocreativve

If you would like a copy of your own it’s available on Amazon, Wordery and Bookshop:

Amazon UK: https://amzn.to/3jh4p0h 
Wordery: https://tidd.ly/2VmUJt9 
Bookshop: https://uk.bookshop.org/a/7810/9780761169253 

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#thelogocreative #thelogocommumity #design #graphicdesign #bookblog
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Live in the moment, and be here and now!

It's tough trust me I know, I have been there.

But just like me you got this!"

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Too many are fixated on results and personal gain instead of putting in the work and providing value. 

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Creativity is thinking up new ideas and innovation is doing new things. 

Always be open to trying new things and moving in different directions. strive to be both." 

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Be sure to check out the interview , link in bio under the designer interview section.

_________________________________

#logodesigner #creativecommunity #positivevibes #logodesigner #logodesigns #logoprofesional #logo #logoinspirations #designer #designthinking #creativeideas #creativeidea #thoughtoftheday #creativemind #creativemindset #logoideas #logoidentity #identitydesigner #creativeproject #creativethoughts #logotips #logoinspirations #logoinspiration #designdaily #inspirepeople #humanfirst #bemore
    Stealing is bad, taking things that don’t belong Stealing is bad, taking things that don’t belong to you is wrong unless you learn to steal like an artist. This book includes 10 things nobody told you about being creative. 

Steal Like an Artist by Austin Kleon does not support plagiarism, let’s get that straight from the start. It’s more about unlocking your creativity, and getting into the minds of the artists you admire by understanding why and how they did what they did.

This small square 140 page book was published in 2012 and is a New York Times best seller, and for good reason it’s a fantastic book! - Well Done @austinkleon

Check out the first look video.

Join Newsletter: tiny.cc/thelogocreativve

If you would like a copy of your own it’s available on Amazon, Wordery and Bookshop:

Amazon UK: https://amzn.to/3jh4p0h 
Wordery: https://tidd.ly/2VmUJt9 
Bookshop: https://uk.bookshop.org/a/7810/9780761169253 

__________________________________

#thelogocreative #thelogocommumity #design #graphicdesign #bookblog
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It was a great pleasure to feature David as he has been an inspiration to so many designers over the years me included.

David shares his favourite logo design, his logo design process and steps he has taken in his design journey.

Join our newsletter we share, new designer interviews, new books, insights and what I have been up to.

join me, let's chat! 👋

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    Awhile back I purchased all three of Austin Kleon' Awhile back I purchased all three of Austin Kleon's books @austinkleon as they had been on my reading list for so long, and never got around to reading them 

I can now say I have finally got around to reading them.

The review for "Steal Like an Artist" is already on the book review section of the website, and if you're subscribed to the newsletter you will have received the newsletter regarding this awesome book.

The review for "Show You Work" is coming this Wednesday, there will also be a newsletter on the way.

I have nearly finished "Keep Going" and again I'm really impressed by all three book I highly recommend them they are well worth the read.

Have you read these books? Let me know your thoughts in the comments. 

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    "It's not the things that happen around you that d "It's not the things that happen around you that determines you're success. 

It's what happens inside of you!

Remember that you're unable to control life around you, but you can control yourself! - 

Take Action!". 

Andrew Marriott - The Logo Creative™ 

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    "Never compare your behind the scenes with other p "Never compare your behind the scenes with other people's greatest hits, never compare yourself to other people. 

Keep yourself in the game, and take control of it. 

If it’s been done before it can be done better. 

Be confident and figure it out. 

You got this!"

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    "Each night when i get in bed i remind myself I'm "Each night when i get in bed i remind myself I'm ok, I'm doing a good job, and that good things take a lot of patience and consistency. 

I'm not a religious man but i give thanks for everything i have. 

I worked hard for it!".

 - Andrew Marriott - The Logo Creative™

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    Check out our very first Designer Interview from 2 Check out our very first Designer Interview from 2016 with Jacob Cass @justcreative it was great pleasure to feature Jacob as the first. 

Jacob has been an inspiration to so many designers over the years  me included.

Jacob shares his first ever logo he designed, his journey as a designer and more insights.

Join our newsletter we share, new designer interviews, new books, insights and what I have been up to.

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    The Logo Creative - International Strategic Logo and Brand Identity Design Studio

    The Logo Creative™
    Logo & Brand Identity Studio

    Part of The AJR Group™

    International Design Studio
    info[at]thelogocreative.co.uk
    Phone: +44 (0) 1709 527 200
    Mobile: +44 (0) 7807 085 003

    INSIGHTS FROM THE BLOG

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