You probably thought that designing a logo is simple, right? Well, think again. There is more to creating a brand’s visual identity than just simply placing a name and images in a shape and call it a day. You may hope that it is just that simple but it’s actually not. Logos are the first impression for the companies in the business industry which impacts a customer’s brand perception and purchase decisions.
Which is the reason why many companies ask for help from professional design experts, making them a high demand in the industry? Now your here and reading this article, why not join in on knowing some Great Concepts to Know About Business Logo Design.
Create a Visual Brief
One of the strategies being utilized in creating the perfect logo for a company is creating a visual brief. A visual brief is a design conversation between the client and the designer wherein both ends meet—enabling the client to express the preferences one wants for their logo, while the designer helps in guiding the visual aspects of the brand identity.
Once the logo’s personality is decided you can add more visual attributes such as depicting an artist or an accountant? Or is it just a plain symbol representing your company? Knowing what these types look like will give you cues for its typography, brand colour, elements, and style.
Experiment with Typography
Typography is the most underestimated aspect of logo design wherein you could make an advantage of it by playing the words and letter for your logo for it to seem quirky yet fun logo to look at. You could start the experiment on how the letters look in different typefaces.
Additionally, you could also play with the words and letters the typography is useful, it also conveys emotions through its characteristic. An example of the typography’s emotion is when you use bold weights for your company’s name, which surely makes it seem important because it is emphasized with a bold and strong font, right?
Use a Visual Double Entendre
Using the visual double entendre for your logo gives you an advantage by giving the opportunity to smartly highlight many faces of your company and brand, which actually is fun and witty to look at. If you’re curious as to what the double entendre means then here it is said that it is a particular way of wording that is to be understood in two ways, or for short, a double meaning.
This actually says a lot for your company, since if it is achieved, it says twice as much about your business. Which instantly makes the customers see two vital aspects of your brand while being imprinted on their mind for the smart-play of the images or wording.
Use Color Strategically
Have you ever heard of colour psychology? Wherein colours are said to give off a significant impression on people depending on the colour used. This type of concept in logo design is widely accepted and is used to add more meaning to their design.
What you only need to consider is the kind of colour you want to use and the meaning for it. In this way, you can choose the right colour for you to easily send the right message across your audience or target market and leave a timeless positive impression that will be imprinted on their mind.
Using symbols is one of the dynamic tools in creating a great logo, this is because one of the main things in a logo is to define the brand’s identity, which the symbol represents greatly. So how do symbols affect branding? Since people are more into visualization, the symbol which represents your business imprints easily and quickly into your customers’ mind.
This is true since from a psychoanalytical perspective, it is said that creating brands is linked to how humans communicate and express feelings. This is why you should also need to work out your business sign because just as what the logo does for the company, is the same as the sign’s role. Why not try for 3D business signs? Surely it is an eye-catching sign for your establishment.
Get an Adaptable Logo
Adaptable. Timeless. Simple. These are one of the characteristics of how your logo should be. So, what is its connection for this concept? Simple. If you base your business logo on these characteristics, your logo concept ideas should follow. You should remember that your logo should look good in whatever platform it is placed on, may it be on business cards or billboards.
Keep in mind that your logo will be used in different mediums and in different sizes which is why the adaptability is needed. As for the timelessness of your logo, the best possible way for it is keeping your logo simple. Try to look at the logo of Nike, nothing fancy, right? But it makes consumers want to buy their products.
Creativity is a vast and a deep sea, which is why you should tread the waters by gathering information in any way possible so that your logo will stand out from the rest of your competitors in the business industry.
Also published on Medium.