Your website is the online headquarter of your business. While the first instinct would be to make it as you please, everything you do online should be aimed at pleasing the consumer. Better user experience is something that all businesses need to focus on, to achieve success.
If you are selling a product or a service online, you probably have a conversion funnel in place. However, even after having a systematic approach in place, and creating quality content, if you are experiencing stagnant growth, maybe it is time to look at the conversion funnel from the perspective of your customer.
That is, instead of creating content for a conversion funnel, the objective should be to create content for the buyer’s journey.
Continue reading “Is Your Website Designed To Supplement The Buyer’s Journey”
