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The Explosion of Visual Arts in the 1980s - 7 Best Brand Logos of the Decade

The Explosion of Visual Arts in the 1980s – 7 Best Brand Logos of the Decade

  • 24/04/201912/03/2020
  • by The Logo Creative
  • The 1980s was the decade in which we saw rapid growth in the quality of visual forms, especially in multimedia. From this perspective, some of them look quite outdated but in comparison with the 1970s, the development of design, fashion and video content was tremendous. The arrival of the IBM PC and the Macintosh paved the way to the further development of IT-visuals. Join us in this article about The Explosion of Visual Arts in the 1980s – 7 Best Brand Logos of the Decade.

    Moreover, the launch of MTV in 1981 marked the beginning of a new era in the way visual arts are expressed on television. This is also the decade in which many of the distinguished global brands took shape, as well as their visual identity.

    In this article, we’re going to talk about the most significant logos and brand identities of the 1980s.

    Table of Contents

    • Apple, Inc – Love at first bite
    • CNN
    • HBO
    • Nintendo
    • ESPN
    • Microsoft
    • Warner Home Video
    • Conclusion

    Apple, Inc – Love at first bite

    The Explosion of Visual Arts in the 1980s - 7 Best Brand Logos of the Decade_Apple Rainbow Logo

     

    One of the most powerful companies in the world started its quest on the global market back in the 1980s. The first logo of Apple, Inc. was the image of Isaac Newton sitting under an apple tree, created in 1976.

    The following year, Jobs and Wozniak decided to come up with a new identity. This is when the popular bitten apple logo got its shape, together with the word Apple next to it.

    The written part was removed from this logo in the colors of the rainbow in 1984. That’s the key moment in the development of the logo because the only later iteration was the removal of the colors in 1998. So, the current logo is based on the version from 1984, just without the colors.

    CNN

    The Explosion of Visual Arts in the 1980s - 7 Best Brand Logos of the Decade

    Launched in 1980, at the dawn of the 1980s, Cable News Network (CNN) set numerous standards in the following decades.

    Not only that they’ve been shaping public opinion for almost forty years, but they’ve also influenced the way other TV-channels built their visual identities.

    Among other things, one of the reasons why CNN became such a memorable news source is their logo. Based on the three letters that make the acronym of the channel name, it hasn’t changed much since the 1980s.

    What underwent several changes is the color of the logo. First, it went from yellow with a black line inside the letters in 1980 to grey in 1984. In 1989, the letters of the logo were white, with a curvy red line what was drawn through the letters.

    After that, there have been several iterations between yellow and white iteration. Today, the CNN logo is dominated by red color, with a white and grey line that goes through the letters.

    HBO

    The Explosion of Visual Arts in the 1980s - 7 Best Brand Logos of the Decade_2

    Home Box Office was launched in 1972. The first logo of this company consisted of a TV box-like frame and the full company name inside it. Already in 1975, they created a brand new logo. This was when the well-known acronym-based logo was introduced for the first time.

    As HBOwas becoming more and more popular toward the end of the 1970s, its managers wanted to leave a stronger visual impression on their viewers.

    So, in 1980, they presented the redesigned version of the 1975 logo. In the old iteration, the letter O partly overlapped with the letter B. In the improved version, each of the letters stood alone. Also, the white line inside the letter O was made more visible in the new version.

    Since 1980, HBO has changed the rules of the trade many times and produced some of the best TV-programs ever made. But they still use the logo designed in 1980, since it has stood the test of time.

    Nintendo

    The Explosion of Visual Arts in the 1980s - 7 Best Brand Logos of the Decade

    One of the pillars of the gaming industry, Nintendo started out as a manufacturer of playing cards in 1889.

    They’ve changed numerous logos and brand identities since that time. However, one of the most notable Nintendo logos was the one from 1983: the name Nintendo written in red and a red elliptic line around the name.

    That was the logo of this company when it became a household name for video games in the 1980s and 1990s. That same logo was active until 2008 when the managers retained the shape but replaced red color with grey.

    Simple and yet playful, it remains the ultimate gaming association for generations of kids growing up in the 1980s, 1990s, and 2000s.

    ESPN

    The Explosion of Visual Arts in the 1980s - 7 Best Brand Logos of the Decade_ESPN LogoEntertainment and Sports Programming Network (ESPN) was launched in 1979. It has become one of the leadingsports channels on a global scale.

    Just like HBO, it developed rapidly in the 1980s, especially after ABC bought ESPN and made it possible for this brand to broadcast the key sports events in the USA.

    Another similarity between ESPN and HBO is the story of the logo.

    The first ESPN logo was launched in 1979. The acronym ESPN served as a logo. It was placed inside and elliptic orange line.

    In 1985, they redesigned the logo. Now the line was removed and there was only the acronym, with a white line drawn through the upper part of all the four letters. That has been the official company logo from 1985 to the present time.

    Microsoft

    The Explosion of Visual Arts in the 1980s - 7 Best Brand Logos of the Decade_2

    Ever since its inception in 1975, Microsoft has always tried to keep things simple but impactful in terms of design.

    Several different versions of the Microsoft logo were launched between 1975 and 1987. Each of them consisted of the word Microsoft written in different shades of black with slight variations in looks.

    And then in 1987, the company came up with the logo that was their trademark for 25 years, until 2012. Again, it was only the company name written in black color, with the formatting addition of bold and italic.

    That year, they kept the word Microsoft and just added the four squares in different colors.

    As explained by the logo design Houston specialists, a logo that stands the test of time is an invaluable marketing asset of the brand in question. Microsoft is among those brands that succeeded in creating a durable logo.

    Warner Home Video

     

    The Explosion of Visual Arts in the 1980s - 7 Best Brand Logos of the Decade

    Warner Home Video was established in 1979, on the cusp of the change in the way people accessed movies and video content. They were one of the largest distributors of VHS-tapes in the 1980s, which earned them a place among the most successful business brand of the decade.

    They walked with the times and started releasing DVDs in the 1990s, as well as Blu-Ray editions in the last decade.

    Apart from the business aspect, they also paid great attention to their logos. The initial version consisted of the Warner Bros logo from the 1970s and the title WCI Home Video.

    Then in 1980, they removed the WB logo and just left the title Warner Bros Video, with two parallel horizontal lines, one above and one below the title.

    That way their trademark during the 1980s and 1990s, when they became the most powerful global distributor of video- cassettes.

    The Explosion of Visual Arts in the 1980s - 7 Best Brand Logos of the Decade_Warner logo 1980 LogoThe Explosion of Visual Arts in the 1980s - 7 Best Brand Logos of the Decade_Warner logo 1980 Logo

    Conclusion

    If we can pinpoint to one decade and call it the 2010s before the 2010s, it would be the 1980s.

    The technological progress in that decade was enormous, especially if we compare it with the decade before. Now everybody was able to listen to their own music and choose from different programs on cable TV.

    Also, the 1980s sowed the seeds of the IT revolution that has taken the world by storm in the last two decades. To top it all off, all those advancements enabled designers to speak in a free and bold way through their work.

    The fact that most of the renowned logos from the 1980s are still active today shows how important that decade was for visual arts. That’s why we should keep searching for inspiration in the penultimate decade of the 20th century and look up to their graphics solutions.

    We hope you have enjoyed this article about The Explosion of Visual Arts in the 1980s – 7 Best Brand Logos of the Decade, and be sure to leave a comment as we love hearing from our readers.

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    Author Bio
    Liam Collins is a tech pundit and Web enthusiast working at TuiSpace.com. He spends most of his time reading and writing about the current affairs in the world of information technology. When he isn’t working, he likes going for long bike rides and walks in nature.

    Posted in Logo Design, Logo Design History
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    In his New York Times best seller Steal Like an Ar In his New York Times best seller Steal Like an Artist, Austin Kleon gave readers the key to unlock creativity. Now comes the next step in the journey: how to get known.

SHOW YOUR WORK! puts an end to the destructive myth of the long genius by showing artists and writers, makers and creative entrepreneurs how to join the new ecology of talent. It is about found by being findable, about using the network instead of wasting time networking.

The key is process, not product. Share something new every day but don’t turn into human spam.) Keep and amateurs mind where the possibilities are limitless. Be a connector, a teacher, an open node. Don’t horde.

In ten vital new priciples, SHOW YOUR WORK! shows that you have to be open, generous, brave - an artist that other artists will steal from.

Full review can be found on our website link in bio under the book review section.

If you would like your own copy of Show Your Work by Austin Kleon it’s available online. 

If you purchase through the links below, I do get a small commission that i put back into The Logo Creative project, for instance by purchasing new books like these that i can share with you the reader. 

Show Your Work by Austin Kleon. 

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Space is an invisible design element most can't see, and it's often ignored.

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You can't design when you can't see"

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    Overcome Creative Block 👇 We've all been there Overcome Creative Block 👇

We've all been there, sketchbook open ready to capture ideas, but nothing is flowing. 

💡 Solution: 

▶️ Set a routine
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    "Be vigilant and always check your client’s agre "Be vigilant and always check your client’s agreement for design services word for word, and twice over before signing. 

I recently rejected a client who was a big design news site. Let’s just say there were things in there I did not like! 

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    Austin Kleon’s books have been on my bookshelf f Austin Kleon’s books have been on my bookshelf for quite some time, I finally got round to reading “Steal Like an Artist” and i could not wait to jump in and read his second book “Show Your Work”
 
If you would like to read my full review its on the book review section of our website.

https://www.thelogocreative.co.uk/show-your-work-by-austin-kleon/ 

If you would like your own copy of Show Your Work by Austin Kleon it’s available online. 

If you purchase through the links below, I do get a small commission that i put back into The Logo Creative project, for instance by purchasing new books like these that i can share with you the reader.

Show Your Work by Austin Kleon
Amazon - https://amzn.to/3jh4p0h 
Wordery - https://tidd.ly/2VmUJt9 
Bookshop - https://uk.bookshop.org/a/7810/9780761169253 

Looking for more creative content? Check out our website.

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Join The Community Newsletter Group:
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    It was a pleasure to feature Simon Charwey @simonc It was a pleasure to feature Simon Charwey @simoncharwey In our 4th interview back in 2017. 

Simon is a Asanteman-based brand identity designer based in Kumasi, Ghana.

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    Stealing is bad, taking things that don’t belong Stealing is bad, taking things that don’t belong to you is wrong unless you learn to steal like an artist. This book includes 10 things nobody told you about being creative. 

Steal Like an Artist by Austin Kleon does not support plagiarism, let’s get that straight from the start. 

It’s more about unlocking your creativity, and getting into the minds of the artists you admire by understanding why and how they did what they did.

This small square 140 page book was published in 2012 and is a New York Times best seller, and for good reason it’s a fantastic book! - Well Done @austinkleon and @workmanpub

Check out the first look video we posted.

Join Newsletter: tiny.cc/thelogocreativve

If you would like a copy of your own it’s available on Amazon, Wordery and Bookshop:

Amazon UK: https://amzn.to/3jh4p0h 
Wordery: https://tidd.ly/2VmUJt9 
Bookshop: https://uk.bookshop.org/a/7810/9780761169253 

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    Check out our latest Designer Interview with Micha Check out our latest Designer Interview with Michael Penda @peanutfreepanda a talented graphic designer from Wichita, KS. 

It was a great pleasure to feature Michael, he shares his insights into working as a graphic designer.

The interview is also featured on today's newsletter, including a new book, what I've been up to, and more insights.

join me, let's chat! 👋

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    "If you have anxiety you're probably worried about "If you have anxiety you're probably worried about the future, if you have depression it's more than likely pain from your past. 

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But just like me you got this!"

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    "Always focus on what you are putting into your bu "Always focus on what you are putting into your business, and not what you can get out of it.

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    "It's one thing to be creative, but are you innova "It's one thing to be creative, but are you innovative? 

Creativity is thinking up new ideas and innovation is doing new things. 

Always be open to trying new things and moving in different directions. strive to be both." 

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    It was a pleasure to feature Ian Paget In our 3rd It was a pleasure to feature Ian Paget In our 3rd interview back in 2017. 

Ian is logo and brand identity designer working and living in the UK.

In this interview Ian shares his first logo he designed, his favourite logos and a glimps into his process. 

Be sure to check out the interview , link in bio under the designer interview section.

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    Stealing is bad, taking things that don’t belong Stealing is bad, taking things that don’t belong to you is wrong unless you learn to steal like an artist. This book includes 10 things nobody told you about being creative. 

Steal Like an Artist by Austin Kleon does not support plagiarism, let’s get that straight from the start. It’s more about unlocking your creativity, and getting into the minds of the artists you admire by understanding why and how they did what they did.

This small square 140 page book was published in 2012 and is a New York Times best seller, and for good reason it’s a fantastic book! - Well Done @austinkleon

Check out the first look video.

Join Newsletter: tiny.cc/thelogocreativve

If you would like a copy of your own it’s available on Amazon, Wordery and Bookshop:

Amazon UK: https://amzn.to/3jh4p0h 
Wordery: https://tidd.ly/2VmUJt9 
Bookshop: https://uk.bookshop.org/a/7810/9780761169253 

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    Check out the second Designer Interview from 2016 Check out the second Designer Interview from 2016 with our good friend David Airey.

It was a great pleasure to feature David as he has been an inspiration to so many designers over the years me included.

David shares his favourite logo design, his logo design process and steps he has taken in his design journey.

Join our newsletter we share, new designer interviews, new books, insights and what I have been up to.

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    Awhile back I purchased all three of Austin Kleon' Awhile back I purchased all three of Austin Kleon's books @austinkleon as they had been on my reading list for so long, and never got around to reading them 

I can now say I have finally got around to reading them.

The review for "Steal Like an Artist" is already on the book review section of the website, and if you're subscribed to the newsletter you will have received the newsletter regarding this awesome book.

The review for "Show You Work" is coming this Wednesday, there will also be a newsletter on the way.

I have nearly finished "Keep Going" and again I'm really impressed by all three book I highly recommend them they are well worth the read.

Have you read these books? Let me know your thoughts in the comments. 

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    "It's not the things that happen around you that d "It's not the things that happen around you that determines you're success. 

It's what happens inside of you!

Remember that you're unable to control life around you, but you can control yourself! - 

Take Action!". 

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    "Never compare your behind the scenes with other p "Never compare your behind the scenes with other people's greatest hits, never compare yourself to other people. 

Keep yourself in the game, and take control of it. 

If it’s been done before it can be done better. 

Be confident and figure it out. 

You got this!"

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    "Each night when i get in bed i remind myself I'm "Each night when i get in bed i remind myself I'm ok, I'm doing a good job, and that good things take a lot of patience and consistency. 

I'm not a religious man but i give thanks for everything i have. 

I worked hard for it!".

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    Check out our very first Designer Interview from 2 Check out our very first Designer Interview from 2016 with Jacob Cass @justcreative it was great pleasure to feature Jacob as the first. 

Jacob has been an inspiration to so many designers over the years  me included.

Jacob shares his first ever logo he designed, his journey as a designer and more insights.

Join our newsletter we share, new designer interviews, new books, insights and what I have been up to.

join me, let's chat! 👋

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#logodesigner #creativecommunity #positivevibes #logodesigner #logodesigns #logoprofesional #logo #logoinspirations #designer #designthinking #creativeideas #creativeidea #thoughtoftheday #creativemind #creativemindset #logoideas #logoidentity #identitydesigner #creativeproject #creativethoughts #logotips #logoinspirations #logoinspiration #designdaily #inspirepeople #humanfirst #bemore
    Big thanks to @bispublishers for sending me this b Big thanks to @bispublishers for sending me this box of goodies to review for you lovely people.

I'll be doing some videos soon of each item.

Then I'll be fully reviewing each item on our website. 👍

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