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The Logo Design Idea Book by Steve Heller and Gail Anderson

The Logo Design Idea Book by Steve Heller and Gail Anderson

  • 28/08/201907/12/2021
  • by The Logo Creative
  • The logo design idea book by Steven Heller and Gail Anderson and published by Laurence King on 5th August 2019 is an accessible introduction to the key elements of good logo design including insights into the logos of iconic brands.

    The Logo Design Idea Book by Steve Heller and Gail Anderson
    The Logo Design Idea Book by Steve Heller and Gail Anderson

    Before we jump into this book I would personally like to thank Laurence King for sending me an advanced copy of the book yet again another super book that I enjoyed reading and highly recommend for all logo design lovers.

    Before we jump into the content of this book, as always, let’s take a look at the cover design.

    What I like about this cover design is the simplicity of the design and straight to the point with a clear title and list of the logos, you can expect to find within the pages of the book.

    The Logo Design Idea Book by Steve Heller and Gail Anderson
    The Logo Design Idea Book by Steve Heller and Gail Anderson

    It also features the word “LOGO” embossed in monogram form within a grid layout. I really like this design element on the front cover as it gives a logo design construction and process feel before you get to the content, the overall cover design is very well done in my opinion.

    The book has a premium and quality well-made feel as you can expect from a Laurence King publication.  

    The book is written by Steven Heller who is the co-chair of the MFA Design/Designer as Author + Entrepreneur program at the School of Visual Arts in New York. He is the author of more than 170 books on design and popular culture and the recipient of the 2011 Smithsonian National Design Award. 

    And Gail Anderson, who is the director of design and digital media at SVA’s Visual Arts Press. She is a designer, writer, and educator who has lectured about design at organizations and conferences around the world.

    So let’s dive in and take a look at The Logo Design – idea book, you can expect to see

    Arrows, swashes, swooshes, globes, sunbursts and parallel, vertical and horizontal lines, words, letters, shapes, and pictures. But in all seriousness, it contains far more than pretty pictures of logos. 

    This slideshow requires JavaScript.

    Logos are the most ubiquitous and essential of all graphic design devices, representing ideas, beliefs and, of course, things. They primarily identify products, businesses, and institutions, but they are also associated, hopefully in a positive way, with the ethos or philosophy of those entities. 

    This slideshow requires JavaScript.

    The book is a paperback with 128 pages containing 50 illustrated logos that are examples of good ideas in the service of representation, reputation, and identification. Such logos 

    as IBM, AC/DC, V&A, EBAY, BP, LEGO, FEDEX and the 1968 Mexico Olympics logo by Lance Wyman 

    This slideshow requires JavaScript.

    After you have read about the history and ideas behind the 50 logos featured there is a nice glossary section that explains the meaning of certain words and terms used by designers such as “Logotype – An identifying symbol, letters, or words. And finally to follow a further reading section with titles of books for you to read next which is always a nice touch when you have just finished reading a nice book and looking for your next read.

    The Logo Design Idea Book by Steve Heller and Gail Anderson
    The Logo Design Idea Book by Steve Heller and Gail Anderson

    I really enjoyed reading this book you can read through it in one sitting or standing however you prefer to read or you can take your time and read about several logos a day so if your not a big reader and love logos it still caters for you too. 

    As a logo designer myself I can definitely recommend it to all others who love logo design it’s a great book that deserves to have a rightful place on your bookshelf

    You don’t need to be a logo designer to enjoy this one it’s nice to learn about logo history and especially about the ideas behind them.

    We asked Steven Heller and Gail Anderson the authors of The Logo Design idea book some questions below.

    _

    The Logo Creative – Where did the idea to create the book come from?

    Steven Heller – This book is the fourth in a four-book series for Laurence King called The Logo Design Idea Book. They came to us to suggest the Graphic Design IDEA BOOK and we thought about what other themes could fit into the series. So we did Typography, Illustration and ta-da, Logo!

    The Logo Creative – Was there a process you had to choose the 50 logos featured in the book?

    Steven Heller – We had a couple of parameters. 1/ Old and New. There had to be a balance between classic that everyone knows or thinks they know. 2/ There had to be logos that originated in places other the United States. Then they each had to have an interesting backstory.

    Gail Anderson – This was a tough little book to research! Steve and I worked closely with our colleague at SVA, Brian E. Smith, who was one of our grad students way back when. He’s also my design director at Visual Arts Press. We sifted through folder after folder of contemporary and historical images, knowing that we wanted to find marks that represent the new classics. It was important to balance out the greatest hits with some surprises from around the world. We edited, examined, and re-edited every time Steve stopped by on his way home from work. Fifty is a pretty unforgiving number.

    The Logo Creative – What’s the best logo you’ve ever seen that the clients DIDN’T go for?

    Steven Heller – That is a difficult question. To answer it without being flip, you have to understand the history of the times in relation to the logo (ie. Economy, politics, aesthetics. Etc’) and determine whether or not the tradition has bee preserved or violated and final whether or not it works for the product or institution. There are many logos that were radical departures from the norms that were handled in such a clever way, that their similarity with the past is transformed into something current or timeless. So in answer to your question, I’ve seen lots of good attempts that went nowhere because the product failed, the people failed the product and the craft behind the execution was faulty.

    The Logo Creative – What are some of your favourite logos and why?

    Steven Heller – My favorite logos usually go hand-in-hand with the quality of the product. When I was a kid Little Lulu (the comic character) was the trademark for Kleenex tissue. I loved lulu. But I also like Kleenex because it took care of my bothersome runny nose.

    Gail Anderson – It’s a pretty obvious answer, but I remember the moment when I “got” the FedEx arrow. I was walking along 50th Street with my then-boss at Rolling Stone, Fred Woodward. He told me to look closely at the FedEx trucks sporting the brand-new logo. We paused and I had my AHA moment of recognition and he cracked up laughing. It doesn’t get better than that.

    The Logo Creative – In your professional opinion what makes a great logo design?

    Steven Heller – In my professional opinion a great logo design Is memorable yet unobtrusive. It is just the right combination of design elements that makes you feel proud while having some fun with it. IBM is born of a vintage slab,  that stands high up for the company. But it is also like a toy or folly that the viewer can interact with.

    Gail Anderson – I love a simple mark that with a clever twist. That’s not a professional opinion, of course, but more of a personal preference because I recognize how next to impossible it is to pull off. Clever is a pretty high bar, and when you throw in simple and it all comes together, I tip my hat.

    The Logo Creative – For designers who really want to learn about the history of logo design what would be your recommendations for resources etc?

    Steven Heller – The Taschen Modern Logo books are excellent. But to learn about logos and their relationship(s) to business and institutions it is an idea to read corporate identity manuals. Paul Rand has a few in his books and Unit Editions has published two compendiums of them. Also the indie publisher Standards Manual has published the Vignelli Metropolitan Transportation manual and Danne and Blackburn’s NASA manual. The best way to learn is to see and analyse the ones that work …..  the work some out yourself.

    The Logo Design Idea Book by Steve Heller and Gail Anderson

    Posted in Book Review, Inspiration, Logo Book, Logo Design
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    In his New York Times best seller Steal Like an Ar In his New York Times best seller Steal Like an Artist, Austin Kleon gave readers the key to unlock creativity. Now comes the next step in the journey: how to get known.

SHOW YOUR WORK! puts an end to the destructive myth of the long genius by showing artists and writers, makers and creative entrepreneurs how to join the new ecology of talent. It is about found by being findable, about using the network instead of wasting time networking.

The key is process, not product. Share something new every day but don’t turn into human spam.) Keep and amateurs mind where the possibilities are limitless. Be a connector, a teacher, an open node. Don’t horde.

In ten vital new priciples, SHOW YOUR WORK! shows that you have to be open, generous, brave - an artist that other artists will steal from.

Full review can be found on our website link in bio under the book review section.

If you would like your own copy of Show Your Work by Austin Kleon it’s available online. 

If you purchase through the links below, I do get a small commission that i put back into The Logo Creative project, for instance by purchasing new books like these that i can share with you the reader. 

Show Your Work by Austin Kleon. 

Amazon - https://amzn.to/3jh4p0h 

Wordery - https://tidd.ly/2VmUJt9 

Bookshop - https://uk.bookshop.org/a/7810/9780761169253 

Looking for more creative content? Check out our website. 

Checkout our website book review section: 
https://www.thelogocreative.co.uk/book-review-logo-design/ 

Read Our Daily Blog Articles: https://www.thelogocreative.co.uk/blog/ 

Join The Community Newsletter Group: https://thelogocreative.substack.com/subscribe 

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    "Never underestimate white space! Space is an inv "Never underestimate white space!

Space is an invisible design element most can't see, and it's often ignored.

Whits space is an element That controls all other elements.

You can't design when you can't see"

- Andrew Marriott - The Logo Creative™

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    Overcome Creative Block 👇 We've all been there Overcome Creative Block 👇

We've all been there, sketchbook open ready to capture ideas, but nothing is flowing. 

💡 Solution: 

▶️ Set a routine
▶️ Take a step back 
▶️ Go for a walk 
▶️ Change scenery 
▶️ Keep a notebook handy 

What are your methods? 👍

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    "Be vigilant and always check your client’s agre "Be vigilant and always check your client’s agreement for design services word for word, and twice over before signing. 

I recently rejected a client who was a big design news site. Let’s just say there were things in there I did not like! 

Money is not everything! Protect yourself!"

- Andrew Marriott - The Logo Creative™

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    Austin Kleon’s books have been on my bookshelf f Austin Kleon’s books have been on my bookshelf for quite some time, I finally got round to reading “Steal Like an Artist” and i could not wait to jump in and read his second book “Show Your Work”
 
If you would like to read my full review its on the book review section of our website.

https://www.thelogocreative.co.uk/show-your-work-by-austin-kleon/ 

If you would like your own copy of Show Your Work by Austin Kleon it’s available online. 

If you purchase through the links below, I do get a small commission that i put back into The Logo Creative project, for instance by purchasing new books like these that i can share with you the reader.

Show Your Work by Austin Kleon
Amazon - https://amzn.to/3jh4p0h 
Wordery - https://tidd.ly/2VmUJt9 
Bookshop - https://uk.bookshop.org/a/7810/9780761169253 

Looking for more creative content? Check out our website.

Checkout our website book review section: 
https://www.thelogocreative.co.uk/book-review-logo-design/ 

Read Our Daily Blog Articles: 
https://www.thelogocreative.co.uk/blog/ 

Join The Community Newsletter Group:
https://thelogocreative.substack.com/subscribe 

We have recently partnered with Mr Mockup:
https://mrmockup.com/ref/thelogocreative/ 

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#branding #storyategy #brandstorytelling #brandstrategy #business #book #books #steallikeanartist #showyourwork #austinkleon
    It was a pleasure to feature Simon Charwey @simonc It was a pleasure to feature Simon Charwey @simoncharwey In our 4th interview back in 2017. 

Simon is a Asanteman-based brand identity designer based in Kumasi, Ghana.

In this interview Simon shares his design journey, first ever logos he designed, his design process and insights into the logo design industry.

Be sure to check out the interview, link in bio under the designer interview section.

_________________________________

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    Stealing is bad, taking things that don’t belong Stealing is bad, taking things that don’t belong to you is wrong unless you learn to steal like an artist. This book includes 10 things nobody told you about being creative. 

Steal Like an Artist by Austin Kleon does not support plagiarism, let’s get that straight from the start. 

It’s more about unlocking your creativity, and getting into the minds of the artists you admire by understanding why and how they did what they did.

This small square 140 page book was published in 2012 and is a New York Times best seller, and for good reason it’s a fantastic book! - Well Done @austinkleon and @workmanpub

Check out the first look video we posted.

Join Newsletter: tiny.cc/thelogocreativve

If you would like a copy of your own it’s available on Amazon, Wordery and Bookshop:

Amazon UK: https://amzn.to/3jh4p0h 
Wordery: https://tidd.ly/2VmUJt9 
Bookshop: https://uk.bookshop.org/a/7810/9780761169253 

__________________________________

#thelogocreative #thelogocommumity #design #graphicdesign #bookblog
#booklover #BrandIdentity #bookclub #bookshelf #bookreviewer #bookworm
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#branding #storyategy #brandstorytelling #brandstrategy #business #book #books #steallikeanartist #austinkleon
    Check out our latest Designer Interview with Micha Check out our latest Designer Interview with Michael Penda @peanutfreepanda a talented graphic designer from Wichita, KS. 

It was a great pleasure to feature Michael, he shares his insights into working as a graphic designer.

The interview is also featured on today's newsletter, including a new book, what I've been up to, and more insights.

join me, let's chat! 👋

tiny.cc/thelogocreative 

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    "If you have anxiety you're probably worried about "If you have anxiety you're probably worried about the future, if you have depression it's more than likely pain from your past. 

Live in the moment, and be here and now!

It's tough trust me I know, I have been there.

But just like me you got this!"

 - Andrew Marriott - The Logo Creative 

👉 Join my personal newsletter: tiny.cc/thelogocreative 

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👉 Leave a comment, let's chat!

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    "Always focus on what you are putting into your bu "Always focus on what you are putting into your business, and not what you can get out of it.

Too many are fixated on results and personal gain instead of putting in the work and providing value. 

Tip - Start looking at business from the outside in! 

You get what you put in!" 

- Andrew Marriott - The Logo Creative 

👉 Join my personal newsletter: tiny.cc/thelogocreative 

👉 Follow @thelogocreative and turn on post notifications. 

👉 Leave a comment, let's chat!

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    "It's one thing to be creative, but are you innova "It's one thing to be creative, but are you innovative? 

Creativity is thinking up new ideas and innovation is doing new things. 

Always be open to trying new things and moving in different directions. strive to be both." 

- Andrew Marriott - The Logo Creative™

👉 Join my personal newsletter: tiny.cc/thelogocreative 

👉 Follow @thelogocreative and turn on post notifications. 

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    It was a pleasure to feature Ian Paget In our 3rd It was a pleasure to feature Ian Paget In our 3rd interview back in 2017. 

Ian is logo and brand identity designer working and living in the UK.

In this interview Ian shares his first logo he designed, his favourite logos and a glimps into his process. 

Be sure to check out the interview , link in bio under the designer interview section.

_________________________________

#logodesigner #creativecommunity #positivevibes #logodesigner #logodesigns #logoprofesional #logo #logoinspirations #designer #designthinking #creativeideas #creativeidea #thoughtoftheday #creativemind #creativemindset #logoideas #logoidentity #identitydesigner #creativeproject #creativethoughts #logotips #logoinspirations #logoinspiration #designdaily #inspirepeople #humanfirst #bemore
    Stealing is bad, taking things that don’t belong Stealing is bad, taking things that don’t belong to you is wrong unless you learn to steal like an artist. This book includes 10 things nobody told you about being creative. 

Steal Like an Artist by Austin Kleon does not support plagiarism, let’s get that straight from the start. It’s more about unlocking your creativity, and getting into the minds of the artists you admire by understanding why and how they did what they did.

This small square 140 page book was published in 2012 and is a New York Times best seller, and for good reason it’s a fantastic book! - Well Done @austinkleon

Check out the first look video.

Join Newsletter: tiny.cc/thelogocreativve

If you would like a copy of your own it’s available on Amazon, Wordery and Bookshop:

Amazon UK: https://amzn.to/3jh4p0h 
Wordery: https://tidd.ly/2VmUJt9 
Bookshop: https://uk.bookshop.org/a/7810/9780761169253 

__________________________________

#thelogocreative #thelogocommumity #design #graphicdesign #bookblog
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    Check out the second Designer Interview from 2016 Check out the second Designer Interview from 2016 with our good friend David Airey.

It was a great pleasure to feature David as he has been an inspiration to so many designers over the years me included.

David shares his favourite logo design, his logo design process and steps he has taken in his design journey.

Join our newsletter we share, new designer interviews, new books, insights and what I have been up to.

join me, let's chat! 👋

tiny.cc/thelogocreative 

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    Awhile back I purchased all three of Austin Kleon' Awhile back I purchased all three of Austin Kleon's books @austinkleon as they had been on my reading list for so long, and never got around to reading them 

I can now say I have finally got around to reading them.

The review for "Steal Like an Artist" is already on the book review section of the website, and if you're subscribed to the newsletter you will have received the newsletter regarding this awesome book.

The review for "Show You Work" is coming this Wednesday, there will also be a newsletter on the way.

I have nearly finished "Keep Going" and again I'm really impressed by all three book I highly recommend them they are well worth the read.

Have you read these books? Let me know your thoughts in the comments. 

👉 Join the newsletter: tiny.cc/thelogocreative

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    "It's not the things that happen around you that d "It's not the things that happen around you that determines you're success. 

It's what happens inside of you!

Remember that you're unable to control life around you, but you can control yourself! - 

Take Action!". 

Andrew Marriott - The Logo Creative™ 

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    "Never compare your behind the scenes with other p "Never compare your behind the scenes with other people's greatest hits, never compare yourself to other people. 

Keep yourself in the game, and take control of it. 

If it’s been done before it can be done better. 

Be confident and figure it out. 

You got this!"

Andrew Marriott - The Logo Creative™

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    "Each night when i get in bed i remind myself I'm "Each night when i get in bed i remind myself I'm ok, I'm doing a good job, and that good things take a lot of patience and consistency. 

I'm not a religious man but i give thanks for everything i have. 

I worked hard for it!".

 - Andrew Marriott - The Logo Creative™

_________________________________

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    Check out our very first Designer Interview from 2 Check out our very first Designer Interview from 2016 with Jacob Cass @justcreative it was great pleasure to feature Jacob as the first. 

Jacob has been an inspiration to so many designers over the years  me included.

Jacob shares his first ever logo he designed, his journey as a designer and more insights.

Join our newsletter we share, new designer interviews, new books, insights and what I have been up to.

join me, let's chat! 👋

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#logodesigner #creativecommunity #positivevibes #logodesigner #logodesigns #logoprofesional #logo #logoinspirations #designer #designthinking #creativeideas #creativeidea #thoughtoftheday #creativemind #creativemindset #logoideas #logoidentity #identitydesigner #creativeproject #creativethoughts #logotips #logoinspirations #logoinspiration #designdaily #inspirepeople #humanfirst #bemore
    Big thanks to @bispublishers for sending me this b Big thanks to @bispublishers for sending me this box of goodies to review for you lovely people.

I'll be doing some videos soon of each item.

Then I'll be fully reviewing each item on our website. 👍

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#brand #branding #marketing #positivity #brandingdesign #brandmarketing #brandidentity #brandidentitydesign #entrepeneur #entrepreneurship #entrepreneurlife #entrepreneurmindset #business #businessquotes #businesstips #graphicdesign #graphicdesigner #brandstrategy #businessstrategy #growthmindset #growth #freelance #scaleyourbusiness #businessowner #businessofdesign #bizofdesign #smallbusiness #startup #solopreneur #businessideas
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    The Logo Creative - International Strategic Logo and Brand Identity Design Studio

    The Logo Creative™
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    Part of The AJR Group™

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