Writing the perfect logo design brief is essential for getting the best logo for your brand. Don’t be afraid of writing it as this is actually not that difficult. Here are ten steps to writing the perfect logo design brief. This article we give you 10 Steps To Writing The Perfect Logo Design Brief.
Providing enough details in your logo design brief is crucial for your brief to function properly. Many entrepreneurs believe that they have to talk about the color details as well as typeface and symbols, but the opposite is actually true. If you want to know more about the important details of every logo, read about 10 Small Logo Design Details that People Often Miss Out.
Instead of focusing on your logo’s design, describe the background of your company. Try to include as much information as possible in every section that will be discussed in this article. Remember that your graphic designer must understand why you need your logo design in order to understand how it must look like. You must give a clear picture of what your company does, what industry it belongs to, and what kind of products it makes.
Company information must be the first section in your brief. You will have to include everything from your business’s name to how long it has existed. Here are some key elements that should be present in this section:
- Company Name: It’s obvious, but many entrepreneurs still forget about it.
- Background: Include any other information that could provide some background about your company.
- Products: These are the products your business makes. Alternatively, these could be services.
- Design Goals: What do you hope to accomplish with the logo?
- Business Values: Your business’s mission statement and values. The logo will have to reflect them.
- Target Audience: Who are your customers? These will be the same people who you will target with your logo.
- Message: What kind of message do you want your logo to convey? It should be something that your company stands for.
The next section of your brief must focus on your color preferences clearly specifying what must and mustn’t be included. For example, if there is a certain palette you have used in your previous logo designs or the one consumers already associate your business with, it may be a good idea to note it down here. It is recommended that you check out Color Psychology in Logo Design & Branding Explained to know what colors will be more useful for your brand logo.
By providing details for your graphic designer about what colors you want and which ones you want to avoid, you give them a better picture and allow them to create the best-looking logo design for your brand. Try to exclude colors used by your competitors in order not to be mixed with them. Likewise, ask for colors that will correspond to the type of company your brand is.
Look & Feel
The look and feel of your logo design are what will be a kind of a guide for your graphic designer that will help them make your logo just the way you want it to be. Be sure to include such details as:
- Minimalism or Complexity: Depending on what your company specializes in, you will want to have either minimal or complex logo design. Most of the time, organizations that deal with artistic topics will choose complex designs while official firms or large corporations will opt for minimalism. Either way, make sure that it corresponds with your company’s pre-established image.
- Modern or Classic: A lot of people nowadays love retro things, so if your business is related to something like that, you might want to choose a classic design. On the other hand, if you promote innovations and new technologies, going for a modern, leaner design will be more beneficial for you.
- Playful or Serious: Playful logos should be chosen only if you are a part of an industry where playfulness is relevant. For example, if you make toys, a playful logo will be ideal. On the other hand, more serious companies should always opt for serious tones.
- Loudness or Subtlety: Loud logos are perfect for standing out of the crowd, but that doesn’t mean that a subtle logo will make your brand be lost in the sea of other similar ones. On the contrary, a subtle logo can be very effective depending on what your business is about. Consider your aims and then choose whether you need a loud or a subtle logo.
Use Tools to Help You
Obviously, not everyone can write their logo design brief on their own, so make sure to check out these tools and services that can aid you in the process tremendously:
- Grammarly: This online tool can check your brief for grammar, spelling, and punctuation errors. You can also hire a human proofreader to check your brief.
- Hemingway Editor: This online tool identifies and highlights passive voice, adverbs, and complicated sentences among others asking you to get rid of them.
- Studicus: This online writing service can write your brief for you.
- Google Docs: This web equivalent of Microsoft Office Word allows you to create, edit, and share word documents that are especially useful for teams.
- free online grammar checker australia – Proofreading can be a tedious task, go check your grammar with this free online grammar checker.
Make It Personalized
Once again, your logo must reflect your brand’s identity. It should be different from anything else and stand out of the crowd in order to get noticed by your target audience. You can read different articles on this topic including Tips to Make a Powerful Brand Identity through Latest Logo Design Trends.
The best way to make your logo personalized is to give as many details to your graphic designer as possible. Be sure to go through each step of this article again in order not to forget any section or sub-section that you have to include.
Timing & Deadlines
Ideally, you would want to include deadlines for every step of the logo design development. However, including even just the deadline will be enough. Make sure that you don’t set it too early or too late because this will make your graphic designer do their job worse than they could have and your logo will be not as high-quality.
Instead, ask around about what the standard deadlines for logo design projects are so that you get a general idea about what timeframes you should set. This way, both you and your designer will be satisfied.
Many entrepreneurs and business owners are lost when it comes to the logo design budget and how to calculate it. Of course, you could even use a free online logo designer, but if you have any kind of respect for your business, then you wouldn’t do that no matter what.
Read some materials on this including How Much Does A Logo Design Cost to understand what the usual prices are and check your overall business budget to see how much money you can set aside for the logo design. Normally, it will be something around £500-£2000 depending on where you find your graphic designer and what their skill level and experience are.
Formatting Your Brief
There are no set requirements for how your logo design brief should be formatted, so don’t worry to make a mistake. Create a separate Word document and either choose Times New Roman or Arial font. It is okay to use other fonts as long as they are among the more common ones and aren’t overly complex.
Remember to make your headings and sub-headings in bold, italics, or underlined. You can even combine bold and italics or bold and underlined depending on what you prefer. Have subheadings for every section so your graphic designer understands where which piece of information is located.
If you will be posting the brief online, make sure that you format it there properly too. This will show that you are serious about the project and want a high-quality result. Don’t be an amateur when you can be a professional, after all.
Logo Design Brief Template
To help you with your logo design brief, here’s a template you can use:
Description of your company including any details you find useful.
Description of your target audience including age, gender, occupation, location, interests, habits, etc.
We’d prefer the logo to feature [insert color preferences].
Look & Feel
Description of the look and feel of your logo design including whether it is minimal or complex, modern or classic, playful or serious, and loud or subtle.
We would like to have a finalized logo design in [insert time period].
Our budget for this project is [insert budget]. (You can also include “with the potential for ongoing projects.”)
We’re looking forward to seeing your design proposals!
All in all, your brand logo will definitely fit your company perfectly as long as you write a great logo design brief. Get across your vision and help your graphic designer understand what you want the logo to be. We hope this article about 10 Steps To Writing The Perfect Logo Design Brief has been helpful, and be sure to leave any comments you have below.
Bridgette Hernandez is a Master in Anthropology who is interested in writing and is planning to publish her own book in the near future. Now she is a content editor at BestEssayEducation. The texts she writes are always informative, based on qualitative research but nevertheless pleasant to read.
Also published on Medium.