We all ask the question of How To Price Logo Design Services and to be honest there is no right or wrong answer, some charge by the hour others have flat rate packages and others work with the clients budget and at the end of the day its all about the value it provides that client but you need to make sure your not undervaluing yourself and your getting paid what your worth.
— The Logo Creative™ (@thelogocreative) March 16, 2017
So how much do you charge for a logo design? Are you undercharging your creative work? Learn how to charge 10 times more for a logo. Pricing design services. The video is by Chris Do, founder of Blind in Santa Monica, where he explains his pricing structure for logos and other design services. I have followed Chris for a number of years he’s also given me really good advice over the years when I have needed to ask a question.
The video is Part 3 of the Money Talk workshop. I recommend you watch all the parts. In fact, I recommend you follow his YouTube channel The Futur also know as The Process.
3:40 – Why logos are worth more to some companies than others?
5:40 – Price the client, not the job
7:45 – What does Blind charge to design a logo?
8:25 – How do you quantify/justify the hours to a client?
9:45 – Paula Scher’s approach
11:40 – Pricing role play
13:20 – Most entrepreneurs value time. The symmetry of logic.
21:20 – Clients don’t choose the best option. They choose the least risky option.
Also published on Medium.