In this article The Logo Creative looks at Aaron Draplin – Logo Design The Draplin Way
Aaron Draplin is one of my biggest idols in Logo Design and not just because of the work he produces, He is one colourful character just like his book he recently wrote which is also a really good read but that’s a different story and i’ll include a link to it at the end of this article.
His no-nonsense attitude and straight forward approach makes this guy very likeable and i could listen to this guy speak for hours. Aaron is a Logo Designer from Portland, ore and he is legendary for his pride and craftsmanship he executes with every project he undertakes. He has worked with some big companies such as Nike and Ride Snowboarding, Burton and the likes of President Obama!.
He is involved in other projects like making “merch” for his favorite brands and getting logo designers fired up at his 40-plus speaking dates he has per year, He has a terrific commissioned projects such as his own brand of notebooks called Field Notes and his design company the Draplin Design Company also known as DDC
Whats really good if your wanting to learn logo design or wanting to improve as a logo designer or sharpen up your design process of way of thinking then A aron has a fantastic skill Share course that’s defiantly worth a watch.
The video below is a rare glimpse into the process of Aaron’s design process when designing a logo from concept to execution, covering sketching to prototyping and every iteration in between. It really is fascinating to watch and listen to him sketch out his ideas in of course…Field Notes notepad. While giving us insights into his design career.
Just a note to any clients who watch this and think that the logo design process only takes 15 minutes from start to finish that is far from the truth, the video is an overview the idea has already been done, and you can clearly see on his computer the designs have already been designed he just goes through the early stage of the concept. This overall process can take time and every project is different he could have spent days, weeks on and off to prepare to film this.
The Logo Creative has teamed up with Skillshare to offer you this amazing offer
More from Aaron Draplin about working more efficiently in illustrator with free vectors
Draplin Design Co. Pretty Much Everything
I purchased my copy through wordery i get most of my books from there without question, they have super quick delivery and they are well packaged with a free bookmark.
Also published on Medium.