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The Ultimate Logo Check To Detect A Failing Logo

The Ultimate Logo Check To Detect A Failing Logo

  • 25/10/202119/10/2021
  • by The Logo Creative
  • Logo failures are hard to recover from if they aren’t detected on time. This is a known fact that a logo is a vital identity mark that highlights a brand distinguishing it from others. In this article we share The Ultimate Logo Check To Detect A Failing Logo.

    A well designed logo indicates that your business is professional, reliable, and provides quality products or services. Whereas, a faulty logo directly damages the reputation of your brand, creating a hindrance in its growth.

    Table of Contents

    • What is a Bad Logo?
    • 8 Most Important Elements That Make Or Break A Logo
      • Raster Format
      • Common Design
      • Imperfect Colour Scheme
      • Monochrome Version
      • Unintelligible Typography
      • Design Complexity
      • Incorrect Display on Various media
      • Trendy Design
    • Join The Logo Community

    What is a Bad Logo?

    A bad logo design is one that is outdated, unprofessionally designed, conveys the wrong message about your brand and products, or simply does not belong to your brand.

    Some bad logos are very easy to detect, even people with no professional background in logo design can detect them through their flashy colour combinations or poor design.

    While on the other hand, some bad logos don’t look horrible but still lack efficiency.

    So how do you recognize a bad logo?

    Detecting flaws in logo design is not rocket science. If you think your logo is struggling to highlight your brand effectively, it is time to look at the following key features of your logo to detect where it is lacking.

    8 Most Important Elements That Make Or Break A Logo

    • Raster Format

    If your logo is made in raster format (PNG, JPG, JPEG, ETC.) it is going to suffer quality loss whenever it is enlarged. To check it by yourself maximize your logo image as much as you can and then notice its edges, they will look inconsistent and blurry.

    Though raster formats can come into use where the resolution is low such as using a logo on a website, they fail to display a logo properly on big spaces like banners and billboards.

    The best solution to this problem is to make your logo in vector format. Vector formats include AI, SVG, EPS, AND PDF and are best to print your logo on a billboard or banner which requires it to be printed in enormous size.

    • Common Design

    There are hundreds or thousands of people selling the same service or product you are selling and the chances of them using the same elements to indicate their niche through their logo are huge. You must be doing an equivalent too.

    In order to check the presence of similar logos on the internet, do a Google image search of your logo. After doing so, you will see all the images that look similar to yours.

    Now the question arises: how will you stand out if you and your competitors are using similar logos? The answer is you won’t. 

    The best solution to be unique is to pick an original character or symbol that will set you apart from the competition. But do not go to extremes by choosing a character that does not go along with or is completely opposite to what you are offering. 

    • Imperfect Colour Scheme

    Colours play a huge role in evoking the right emotion in the viewer. They can help you portray the right message and keep your logo aligned with your mission and goals. The following colour wheel will help you choose the best shades for your creative logo design.

    colour wheel

     

    • Monochrome Version

    A good logo is workable even without its colours. To check whether your logo is the one, make a black and white version of your logo. If your logo remains recognizable and readable, then your logo is a good one.

    Otherwise, it is not. To improve your logo design for the black and white version, use fewer gradients and shades. If that doesn’t work well, try increasing the contrast as well.

    • Unintelligible Typography

    If you do not have the correct typography on your logo people won’t be able to read it. As a result, they won’t bother knowing more about your brand. If your logo contains hard-to-read fonts, multiple font styles, then it does lack clear typography and is craving a change in its font.

    Using a font that is readable even in smaller sizes, Sans-serif font types are a great example. They are perfectly readable even on digital platforms where your logo is going to be used the most.

    Make sure you do not incorporate more than two font styles as it would make your logo very confusing and hard to read.

    • Design Complexity

    If your logo is telling too many stories, there is a possibility that it is failing to convey even one of them. This is because the more elements you will put into your logo, your logo will become too complex and hence, confusing.

    This will result in making the viewer confused, making him/her forget your logo easily. Try drawing your logo from your memory, if you are able to do so with a few imperfections, congrats!

    Your logo design has passed the complexity test. But if that is not the case then you need to redesign your logo, otherwise, people will not be able to distinguish your brand logo easily.

    • Incorrect Display on Various media

    Your logo is going to be used on multiple platforms ranging from your products, letterheads, business cards, apps, presentations, etc for it to fit perfectly on all of them, your logo should be highly scalable.

    This means it can be sized up or down according to the need without losing the quality.

    To save your logo from being unfit on various media, keep the design simple so that it won’t lose any vital details when scaling up or down.

    Along with that, also prepare its horizontal and vertical orientation to check how your logo looks on paper and on digital platforms

    • Trendy Design

    Trendy elements are hard to resist because they are found everywhere. But the fact that they remain on trend for a limited amount of time makes them a bad choice to be included in a logo design.

    Therefore, don’t shorten the lifespan of your logo by infusing trends into it. Because trends are temporary while your logo needs to stay for a long time. 

    You can check for the latest or outdated logo trends online and see if you have any of them included in your logo design. There are various online logo design services that post about the latest logo design trends on their website in the blogs section.

    You can take help from there and check your logo accordingly. Eliminate all the trends you detect in your logo because they will make your logo look outdated if not now then after some time.

    As a result, you will have to redesign your logo again and again which will make your brand look inconsistent. Not only will it indicate a high level of unprofessionalism, but it will also make it harder for your customers to recognize your brand.

    Some key notes to consider while redesigning your logo

    • Keep it simple
    • Design for long term
    • Design a vector graphic version
    • Use colour psychology effectively
    • Use Sans Serif font types (not more than two)
    • Make it unique
    • Keep it highly scalable
    • Do not infuse any trends 

    Detecting logo design faults is crucial for every company due to the significance of a logo for brand identity. If you have tried all the methods mentioned above but are still confused about planning your next steps or need help in redesigning your logo, it is best to opt for a professional logo design service.

    Join The Logo Community

    We hope you have enjoyed The Ultimate Logo Check To Detect A Failing Logo. If you would like more personal tips, advice, insights, and access to our community threads and other goodies, join me in our community.

    Learn from our Founder Andrew who personally writes our community newsletter. You can also comment directly on posts and have a discussion.

    *TIP – Looking to learn logo design? We recommend the Logo Design Online Masterclass, it will teach you how to plan, design and execute logo designs. The course has also had great feedback from the design community.

    Learn Logo Design Online - Logo Design Master Class


    Author Bio
    Abigail Adams works as a senior graphic designer at The Web Factory and loves what she does. Most of her professional life she has been recognised as the one who brought her creative ideas to life. At the web factory, I have the opportunity to lead and manage various sorts of design projects. Since I am a team player, I love working with my colleagues on new and challenging assignments. 

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    In his New York Times best seller Steal Like an Ar In his New York Times best seller Steal Like an Artist, Austin Kleon gave readers the key to unlock creativity. Now comes the next step in the journey: how to get known.

SHOW YOUR WORK! puts an end to the destructive myth of the long genius by showing artists and writers, makers and creative entrepreneurs how to join the new ecology of talent. It is about found by being findable, about using the network instead of wasting time networking.

The key is process, not product. Share something new every day but don’t turn into human spam.) Keep and amateurs mind where the possibilities are limitless. Be a connector, a teacher, an open node. Don’t horde.

In ten vital new priciples, SHOW YOUR WORK! shows that you have to be open, generous, brave - an artist that other artists will steal from.

Full review can be found on our website link in bio under the book review section.

If you would like your own copy of Show Your Work by Austin Kleon it’s available online. 

If you purchase through the links below, I do get a small commission that i put back into The Logo Creative project, for instance by purchasing new books like these that i can share with you the reader. 

Show Your Work by Austin Kleon. 

Amazon - https://amzn.to/3jh4p0h 

Wordery - https://tidd.ly/2VmUJt9 

Bookshop - https://uk.bookshop.org/a/7810/9780761169253 

Looking for more creative content? Check out our website. 

Checkout our website book review section: 
https://www.thelogocreative.co.uk/book-review-logo-design/ 

Read Our Daily Blog Articles: https://www.thelogocreative.co.uk/blog/ 

Join The Community Newsletter Group: https://thelogocreative.substack.com/subscribe 

We have recently partnered with Mr Mockup: https://mrmockup.com/ref/thelogocreative/

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Space is an invisible design element most can't see, and it's often ignored.

Whits space is an element That controls all other elements.

You can't design when you can't see"

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    Overcome Creative Block 👇 We've all been there Overcome Creative Block 👇

We've all been there, sketchbook open ready to capture ideas, but nothing is flowing. 

💡 Solution: 

▶️ Set a routine
▶️ Take a step back 
▶️ Go for a walk 
▶️ Change scenery 
▶️ Keep a notebook handy 

What are your methods? 👍

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    "Be vigilant and always check your client’s agre "Be vigilant and always check your client’s agreement for design services word for word, and twice over before signing. 

I recently rejected a client who was a big design news site. Let’s just say there were things in there I did not like! 

Money is not everything! Protect yourself!"

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    Austin Kleon’s books have been on my bookshelf f Austin Kleon’s books have been on my bookshelf for quite some time, I finally got round to reading “Steal Like an Artist” and i could not wait to jump in and read his second book “Show Your Work”
 
If you would like to read my full review its on the book review section of our website.

https://www.thelogocreative.co.uk/show-your-work-by-austin-kleon/ 

If you would like your own copy of Show Your Work by Austin Kleon it’s available online. 

If you purchase through the links below, I do get a small commission that i put back into The Logo Creative project, for instance by purchasing new books like these that i can share with you the reader.

Show Your Work by Austin Kleon
Amazon - https://amzn.to/3jh4p0h 
Wordery - https://tidd.ly/2VmUJt9 
Bookshop - https://uk.bookshop.org/a/7810/9780761169253 

Looking for more creative content? Check out our website.

Checkout our website book review section: 
https://www.thelogocreative.co.uk/book-review-logo-design/ 

Read Our Daily Blog Articles: 
https://www.thelogocreative.co.uk/blog/ 

Join The Community Newsletter Group:
https://thelogocreative.substack.com/subscribe 

We have recently partnered with Mr Mockup:
https://mrmockup.com/ref/thelogocreative/ 

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#booklover #BrandIdentity #bookclub #bookshelf #bookreviewer #bookworm
#bookaholic #bookpic #booksbooksbooks #bookstagram #bookreader
#branding #storyategy #brandstorytelling #brandstrategy #business #book #books #steallikeanartist #showyourwork #austinkleon
    It was a pleasure to feature Simon Charwey @simonc It was a pleasure to feature Simon Charwey @simoncharwey In our 4th interview back in 2017. 

Simon is a Asanteman-based brand identity designer based in Kumasi, Ghana.

In this interview Simon shares his design journey, first ever logos he designed, his design process and insights into the logo design industry.

Be sure to check out the interview, link in bio under the designer interview section.

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    Stealing is bad, taking things that don’t belong Stealing is bad, taking things that don’t belong to you is wrong unless you learn to steal like an artist. This book includes 10 things nobody told you about being creative. 

Steal Like an Artist by Austin Kleon does not support plagiarism, let’s get that straight from the start. 

It’s more about unlocking your creativity, and getting into the minds of the artists you admire by understanding why and how they did what they did.

This small square 140 page book was published in 2012 and is a New York Times best seller, and for good reason it’s a fantastic book! - Well Done @austinkleon and @workmanpub

Check out the first look video we posted.

Join Newsletter: tiny.cc/thelogocreativve

If you would like a copy of your own it’s available on Amazon, Wordery and Bookshop:

Amazon UK: https://amzn.to/3jh4p0h 
Wordery: https://tidd.ly/2VmUJt9 
Bookshop: https://uk.bookshop.org/a/7810/9780761169253 

__________________________________

#thelogocreative #thelogocommumity #design #graphicdesign #bookblog
#booklover #BrandIdentity #bookclub #bookshelf #bookreviewer #bookworm
#bookaholic #bookpic #booksbooksbooks #bookstagram #bookreader
#branding #storyategy #brandstorytelling #brandstrategy #business #book #books #steallikeanartist #austinkleon
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The interview is also featured on today's newsletter, including a new book, what I've been up to, and more insights.

join me, let's chat! 👋

tiny.cc/thelogocreative 

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Live in the moment, and be here and now!

It's tough trust me I know, I have been there.

But just like me you got this!"

 - Andrew Marriott - The Logo Creative 

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    "Always focus on what you are putting into your bu "Always focus on what you are putting into your business, and not what you can get out of it.

Too many are fixated on results and personal gain instead of putting in the work and providing value. 

Tip - Start looking at business from the outside in! 

You get what you put in!" 

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    "It's one thing to be creative, but are you innova "It's one thing to be creative, but are you innovative? 

Creativity is thinking up new ideas and innovation is doing new things. 

Always be open to trying new things and moving in different directions. strive to be both." 

- Andrew Marriott - The Logo Creative™

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#positivity #entrepreneurmindset #businessquotes #growthmindset #growth #scaleyourbusiness #mindset #businessgoals #designquote #motivation #entrepreneur #lifestyle #motivationalquotes #marketing #positivity #designinspiration #designquote #quotesondesign #designerquote #designquotes #designpassion #positivevibes #thoughtoftheday #inspirepeople #humanfirst #bemore #branding #creativemind #creativemindset #creativethoughts
    It was a pleasure to feature Ian Paget In our 3rd It was a pleasure to feature Ian Paget In our 3rd interview back in 2017. 

Ian is logo and brand identity designer working and living in the UK.

In this interview Ian shares his first logo he designed, his favourite logos and a glimps into his process. 

Be sure to check out the interview , link in bio under the designer interview section.

_________________________________

#logodesigner #creativecommunity #positivevibes #logodesigner #logodesigns #logoprofesional #logo #logoinspirations #designer #designthinking #creativeideas #creativeidea #thoughtoftheday #creativemind #creativemindset #logoideas #logoidentity #identitydesigner #creativeproject #creativethoughts #logotips #logoinspirations #logoinspiration #designdaily #inspirepeople #humanfirst #bemore
    Stealing is bad, taking things that don’t belong Stealing is bad, taking things that don’t belong to you is wrong unless you learn to steal like an artist. This book includes 10 things nobody told you about being creative. 

Steal Like an Artist by Austin Kleon does not support plagiarism, let’s get that straight from the start. It’s more about unlocking your creativity, and getting into the minds of the artists you admire by understanding why and how they did what they did.

This small square 140 page book was published in 2012 and is a New York Times best seller, and for good reason it’s a fantastic book! - Well Done @austinkleon

Check out the first look video.

Join Newsletter: tiny.cc/thelogocreativve

If you would like a copy of your own it’s available on Amazon, Wordery and Bookshop:

Amazon UK: https://amzn.to/3jh4p0h 
Wordery: https://tidd.ly/2VmUJt9 
Bookshop: https://uk.bookshop.org/a/7810/9780761169253 

__________________________________

#thelogocreative #thelogocommumity #design #graphicdesign #bookblog
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    Check out the second Designer Interview from 2016 Check out the second Designer Interview from 2016 with our good friend David Airey.

It was a great pleasure to feature David as he has been an inspiration to so many designers over the years me included.

David shares his favourite logo design, his logo design process and steps he has taken in his design journey.

Join our newsletter we share, new designer interviews, new books, insights and what I have been up to.

join me, let's chat! 👋

tiny.cc/thelogocreative 

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    Awhile back I purchased all three of Austin Kleon' Awhile back I purchased all three of Austin Kleon's books @austinkleon as they had been on my reading list for so long, and never got around to reading them 

I can now say I have finally got around to reading them.

The review for "Steal Like an Artist" is already on the book review section of the website, and if you're subscribed to the newsletter you will have received the newsletter regarding this awesome book.

The review for "Show You Work" is coming this Wednesday, there will also be a newsletter on the way.

I have nearly finished "Keep Going" and again I'm really impressed by all three book I highly recommend them they are well worth the read.

Have you read these books? Let me know your thoughts in the comments. 

👉 Join the newsletter: tiny.cc/thelogocreative

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    "It's not the things that happen around you that d "It's not the things that happen around you that determines you're success. 

It's what happens inside of you!

Remember that you're unable to control life around you, but you can control yourself! - 

Take Action!". 

Andrew Marriott - The Logo Creative™ 

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    "Never compare your behind the scenes with other p "Never compare your behind the scenes with other people's greatest hits, never compare yourself to other people. 

Keep yourself in the game, and take control of it. 

If it’s been done before it can be done better. 

Be confident and figure it out. 

You got this!"

Andrew Marriott - The Logo Creative™

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    "Each night when i get in bed i remind myself I'm "Each night when i get in bed i remind myself I'm ok, I'm doing a good job, and that good things take a lot of patience and consistency. 

I'm not a religious man but i give thanks for everything i have. 

I worked hard for it!".

 - Andrew Marriott - The Logo Creative™

_________________________________

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    Check out our very first Designer Interview from 2 Check out our very first Designer Interview from 2016 with Jacob Cass @justcreative it was great pleasure to feature Jacob as the first. 

Jacob has been an inspiration to so many designers over the years  me included.

Jacob shares his first ever logo he designed, his journey as a designer and more insights.

Join our newsletter we share, new designer interviews, new books, insights and what I have been up to.

join me, let's chat! 👋

tiny.cc/thelogocreative 

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    Big thanks to @bispublishers for sending me this b Big thanks to @bispublishers for sending me this box of goodies to review for you lovely people.

I'll be doing some videos soon of each item.

Then I'll be fully reviewing each item on our website. 👍

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