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Why is Data Privacy so Vital During Logo Design

Why is Data Privacy so Vital During Logo Design?

  • 27/04/202027/04/2020
  • by The Logo Creative
  • Protecting client data is vital no matter what industry you’re in, it’s especially important for designers as we hold so much data about businesses we work with that we need to keep this information secure at all times. In this article we discuss Why is Data Privacy so Vital During Logo Design?

    Human error is linked to 60% of all data breaches and other cyber attacks in the UK, as reported in research from Gallagher. This data is both a good and a bad sign. The upside is that the issue can be solved through training and the use of reliable software and cloud storage systems. The downside is that cyber attacks are becoming increasingly more frequent, having already affected approximately 3.5 million companies.

    If you are a niche firm that has set aside a percentage of your branding budget to hire a designer that can come up with a groundbreaking logo, you will have to relinquish various pieces of data to enable them to provide an informed perspective. If you are designing your own logo, you should be extra vigilant, since established designers may already have a foolproof cybersecurity strategy in place like we do here at The Logo Creative. To ensure that sensitive information about your clients, your business strategy and your employees remains completely safe, ensure data remains private by following these tips.

    Table of Contents

    • What Type of Information will be Involved in Logo Design?
    • How do Logo Design Firms Use Your Information?
    • Defining Your Limits
    • Changing Your Mind
    • Third Party Data Sharing
    • Protecting Important Data
    • Cookie Use
    • Ransomware Attacks Threaten the UK
    • Avoid Ransomware Attacks while Designing Your Logo
    • Training Staff on Safety Measures
    • Best Practices are Also Key

    What Type of Information will be Involved in Logo Design?

    Whether a design firm or individual designer takes charge of logo design or you’re foolish and decide to have a stab at it yourself, you will probably have to provide or access key data that will help to distil the spirit and ethos of your firm. This may include analytical data you have already obtained from clients, as well as their age, location, social media sites, and their or your product and service preferences. The designer will also need your information – including your name, address, financial information so they can bill you, etc. All this information will also need to be analysed if you are your company’s logo designer.

    How do Logo Design Firms Use Your Information?

    The information you are asked for should always have a purpose — above all, that of listening to your company’s ethos and aims. Key information will also allow designers to present different services (including web design, social media management etc.) which work alongside company logos to create and express brand identity. It will enable the marketing or design firm to let you know when new services or products become available and to rely on your opinion for feedback, reviews, etc.

    Defining Your Limits

    When dealing with a logo designer or if you are co-designing a logo, always ensure you set limits in terms of which type of data you wish to share. You may, for instance, wish to keep information such as the location of your biggest clients a secret, or simply be bound to privacy – which is something the designer or firm will have to respect. If you are handling sensitive data yourself when designing a logo on your own, it is vital to keep data safe throughout the process. Unwittingly exposing your clients to hackers will destroy the trust they have in you and reveal holes in your company’s data privacy code of ethics.

    Changing Your Mind

    You should always be in control of your personal information during the process of logo design. If you have previously agreed to the design firm having access to key information, you should be able to change your mind immediately by simply informing them that this is the case. The firm does not have the right (unless expressly authorized) to sell your information. However, most companies use data obtained from clients and providers to send information they think these companies may find useful. At any point in your dealings, you should also be able to receive information regarding the nature of data on your company that the firm is using.

    Third Party Data Sharing

    Once you or your firm of choice have designed your logo, some information about your company may be required to get your logo printed or merchandize manufactured. Sometimes, a designer may need to ask reasonable advice from another designer or even sub-delegate components of logo design to another firm. All these will be trusted partners bound by contractual obligations such as privacy and secrecy, but this type of sharing should be known to you in their data privacy policy.

    Protecting Important Data

    Data Protection can be achieved through smart password protection strategies, the use of trusted firewalls and anti-virus protection, and encryption protocols — to name just a few strategies. However, any strategy adopted should be done on a wide scale and should cover everything from correspondence (printed mail is more secure than emails or instant messaging) to data shredding. Ensuring your Wi-Fi network is protected and secured with a strong password is also key.

    Cookie Use

    The use of cookies is widespread and before you have even dealt with a designer, chances are, they will already have stored a small amount of data in your browser. This is done mainly to see whether or not you are a repeat visitor, or to track trends and patterns so they can, if necessary, make changes to their website. It can also help identify you as someone who is potentially interested in their services. Their advertisers could also potentially be permitted to set their own cookies on your browser.

    Ransomware Attacks Threaten the UK

    When you are working on a logo and you are trying to meet a tight deadline, the last thing you need is ransomware hijacking your data for several days. In the case of some attacks, payment is even demanded in DASH cryptocurrency that’s distributed via multiple vectors, including ZIP files and spam emails. Ransomware continues to be a huge threat to UK companies. SonicWall reports that in 2019, the UK was the second most affected country on a global scale, with ransomware attacks around by 195% in the first six months of last year. In 2017, the NHS itself was afflicted by various days during the WannaCry outbreak — an event that rocked the proper functioning of key systems.

    Avoid Ransomware Attacks while Designing Your Logo

    Backing up the data required for the design of your logo is the best way to ensure that, should you be unlucky enough to have to defend yourself against a ransomware attack, your workflow won’t be compromised. This way, your team can continue to make progress on your branding strategy with full access to key files. Also, rely on content scanning and filtering on your email servers so that all emails arriving in your system are scanned and blocked if they should post a threat. Software patches, which regularly fix vulnerable software issues, can help keep your data from being compromised.

    Training Staff on Safety Measures

    You may ultimately be responsible for your logo’s design but even if you are relying on an outside company, you should receive a guarantee that all staff is trained to spot and put an end to ransomware. For instance, they should be asked not to provide personal information via email or engage unsolicited callers who try to trick them into installing malware. If part of your team is travelling and will be needing public WiFi, they should protect their data by using a good VPN. Finally, all staff should be instructed to avoid giving into ransomers’ demands. The best policy is to immediately notify management so that steps can be taken to ensure the situation does not happen again. For instance, it may be necessary to update your security software.

    Best Practices are Also Key

    Forbes’ Insights team states that training staff on cybersecurity in particular is one thing but ultimately, the stronger your team is and the more seamlessly they work, the less likely attacks are to open the company to vulnerability. They state, “Awareness is a big part of the battle. Incorporating best practices into every nook of the business is another”. Leadership is also important. Good managers know how to attract and retain good talent, including those who are focused on security. Goal-oriented employees who are keen on updating their knowledge and networking with mentors and other key figures can help ensure that your company always has cutting edge cybersecurity measures in place.

    When dealing with a logo designer or designing your own brand material, giving data privacy its due importance is vital. The process begins with understanding normal, reasonable uses of data obtained. These uses include cookies, as a way for companies to comprehend key trends and patterns. Provision of specific information to third parties involved in logo production may also be required. The more merchandise that’s produced, the more likely everyone from clothing to accessory manufacturers will require important data on your company.

    When you are designing a logo yourself, your concerns are less about third parties and more about protecting your vital information and that of your clients. One of the UK’s most pressing problems is malware, so make sure you take all the steps you need to (including data back-up). Finally, invest in staff training. The vast majority of data breaches and cyber security attacks are caused by none other than human error.

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    Also published on Medium.

    Posted in Logo Design
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    I can’t recommend this book enough! Fantastic re I can’t recommend this book enough! Fantastic read!

Storyategy by @mrmattdavies

The book goes through a simple 6 step process to build a powerful brand using the power of storytelling.

If you don’t know who Matt is, Matt Davies is a creative brand & marketing strategist with over 16 years of professional experience. 

He is a passionate advocate of using storytelling and ‘archetypal’ branding as the basis for marketing and business strategy.

Amazing book! - Well Done Matt! @mrmattdavies

If you would like a copy of your own it’s available on Amazon and Wordery:

Amazon UK: https://amzn.to/3pdjnGF
Wordery: https://tidd.ly/3owERxj

Join Our Newsletter: https://thelogocreative.substack.com/subscribe
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    In this edition of our designer Interviews we feat In this edition of our designer Interviews we feature Andy Cooke

Andy is a talented graphic designer based in the UK.

I have been friends with Andy online for awhile now and he also kindly sent me his book to read (Graphic Design For) which I reviewed on our book review section.

It was nice to feature Andy and thanks again for taking part and sharing your insights and creative jorney.

The link to the full Interview can be found in the bio @thelogocreative under the designer interview section.
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    In this edition of our designer Interviews we feat In this edition of our designer Interviews we feature Alex Aperios @aperiosdesign

Alex is a graphic and web designer based in London UK

I have been following Alex for a while and like his diverse range of design styles.

It was nice to feature Alex and thanks again for taking part and sharing your insights and creative jorney.

The link to the full Interview can be found in the bio @thelogocreative under the designer interview section.
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#designerinterview 
#thelogocreative #thelogocommunity
#artistspotlight 
#designeducation 
#freelancedesign #logoplace 
#logoexcellent #logoshift 
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#graphicgang #thedesignfix #logodesignersclub 
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    Big thanks to Drew de Soto @drewdesoto_knowyouroni Big thanks to Drew de Soto @drewdesoto_knowyouronions and BIS Publishing @bispublishers for sending me an advanced copy of the book.

I have had it for awhile now and read it twice as the wealth of knowledge and tips Drew presents in the books is great.

You can checkout our first look video both on IGTV and YouTube.

Head over to the book review section on our website for the full book review.

Link in bio @thelogocreative 

If you haven't already we recommend getting a copy you won't regret it, awesome book!

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    In this edition of our designer Interviews we feat In this edition of our designer Interviews we feature James Martin @made.by.james

James is a talentend logo designer from Southampton,, right here in the UK.

I have been following James for a long time now and being a fan of sketching I  always love seeing his sketching process.

It was a pleasure to feature James and thanks again for taking part and sharing your insights and creative jorney.

The link to the full Interview can be found in the bio @thelogocreative under the designer interview section.
_________________________________

#designerinterview 
#thelogocreative #thelogocommunity
#artistspotlight 
#designeducation 
#freelancedesign #logoplace 
#logoexcellent #logoshift 
#logoinspirations 
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#graphicgang #thedesignfix #logodesignersclub 
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    Pause, Breath and Grow by @radim.malinic at @brand Pause, Breath and Grow by @radim.malinic at @brandnu.studio 

Big thanks to Radim for sending us an advanced copy. 

The book is created for making time with your thoughts, plans and ambitious by leading a more mindful creative life.

This is about considering who you are today and thinking about where you want to be tomorrow; learning to change what you can and accepting the rest.

The books concept is really unique especially if your a creative!

A full book review is coming soon!
_________________________________

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    In this edition of our designer Interviews we feat In this edition of our designer Interviews we feature Emmanuel Ricci @manuricci_

Emmanuel is an Italian designer specialising in hand lettering logos and brand identity design.

Originally from Italy Emmanuel studied design later moving to London to further his studies and  now resides in Los Angeles California we're he moved to for an internship.

It was a pleasure to feature Emmanuel and thank him again for taking part and sharing his insights and creative jorney.

The link to the full Interview can be found in the bio @thelogocreative under the designer interview section.
_________________________________

#designerinterview 
#thelogocreative #thelogocommunity
#artistspotlight 
#designeducation 
#freelancedesign #logoplace 
#logoexcellent #logoshift 
#logoinspirations 
#designspiration #dribbble #behance #thedesigntip #designfeed #itsnicethat #gfxmob #graphicdesignblg 
#graphicgang #thedesignfix #logodesignersclub 
#logonew #logoroom #logoplace #logosai #typetopia #logoawesome #logomark #logoinspire #logolearn
    It was such an honour to interview @rianhughes let It was such an honour to interview @rianhughes let but to be given the opportunity to review his book was great!.

This book has been such a pleasure to review and one that has took some time to put together, but I enjoyed every second of it. 

A huge thanks to Rian Hughes and @koreropress for our copy and allowing us to review the book. 

I highly recommend this to everyone! Who loves logos, comic books, superheros, illustrators and fans of typography. 

A nice colourful logo book packed with comic book logos and illustrations, beautiful typography and everything else you could wish for. 

Well worth having, One to Cherish!!!. Check out the book review link in bio @thelogocreative under our book review section. 

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Rian is a legend creating so many comic book logos and illustrations I remember seeing as a kid, as I was a big comic book fan especially Marvel and DC comics.

He's worked extensively for both the British and American comic industries as both designer, typographer and illustrator, notably creating many logo designs for DC and Marvel.

Logos including Batman and Robin, Batgirl, the X-Men, Captain America, Wolverine, The Spirit, The Invisibles, Shade the Changing Man, The Atom and more.

It was such an honor to feature Rian and appreciate him sharing some great insights and background into his career.

The link to the full Interview can be found in the bio @thelogocreative under the designer interview section.
_________________________________

#designerinterview 
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#graphicgang #thedesignfix #logodesignersclub 
#logonew #logoroom #logoplace #logosai #typetopia #logoawesome #logomark #logoinspire #logolearn
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Here are some pics of inside the book.

I can’t recommend this book enough! Full of insightful information and lessons taught by Francis himself that are easy to follow and get to grips with.

I have spent a few weeks learning from the book and it’s already elevated my lettering work which I shared on my newsletter. 

Join Newsletter: https://thelogocreative.substack.com/subscribe 

Amazing book! - Well Done Francis! @fran6

If you would like a copy of your own it’s available on Amazon:

Amazon UK: https://amzn.to/3pdjnGF 

Amazon US: https://amzn.to/3nfrdO3 
__________________________________

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Scott has over a decade of working experience in building compelling brands and effective design solutions through print, digital and film mediums.

It was a pleasure to feature Scott and appreciate him sharing his insights and creative jorney.

The link to the full Interview can be found in the bio @thelogocreative under the designer interview section.
_________________________________

#designerinterview 
#thelogocreative #thelogocommunity
#artistspotlight 
#designeducation 
#freelancedesign #logoplace 
#logoexcellent #logoshift 
#logoinspirations 
#designspiration #dribbble #behance #thedesigntip #designfeed #itsnicethat #gfxmob #graphicdesignblg 
#graphicgang #thedesignfix #logodesignersclub 
#logonew #logoroom #logoplace #logosai #typetopia #logoawesome #logomark #logoinspire #logolearn
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Philip is a talentend self-taught logo designer right here in the UK.

It was a pleasure to feature Philip and thanks again for taking part and sharing his insights and creative jorney.

The link to the full Interview can be found in the bio @thelogocreative under the designer interview section.
_________________________________

#designerinterview 
#thelogocreative #thelogocommunity
#artistspotlight 
#designeducation 
#freelancedesign #logoplace 
#logoexcellent #logoshift 
#logoinspirations 
#designspiration #dribbble #behance #thedesigntip #designfeed #itsnicethat #gfxmob #graphicdesignblg 
#graphicgang #thedesignfix #logodesignersclub 
#logonew #logoroom #logoplace #logosai #typetopia #logoawesome #logomark #logoinspire #logolearn
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Big thanks to David for sending us the book. 

It really is amazing, the spine of the book is very unique!

Checkout the flick through video on YouTube and IGTV.

We also interviewed David in our designer Interviews and the link is in the description under the designer interview section.
________________________________________________

#designerinterview 
#thelogocreative #thelogocommunity
#artistspotlight 
#designeducation 
#freelancedesign #logoplace 
#logoexcellent #logoshift 
#designspiration #dribbble #behance #thedesigntip #designfeed #itsnicethat #gfxmob #graphicdesignblg 
#graphicgang #thedesignfix #logodesignersclub 
#logonew #logoroom #logoplace #logosai #typetopia #logoawesome #logomark #logoinspire #davidcarson #graphicdesign #graphicart
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David has really inspired me over the years with his unconventional and experimental graphic style.

David Carson transformed and revolutionized the graphic design scene in America most notably during the 1990’s but also throughout his career.

It was an honour to collaborate and feature.

The link to the full Interview can be found in the bio @thelogocreative under the designer interview section.
_________________________________

#designerinterview 
#thelogocreative #thelogocommunity
#artistspotlight 
#designeducation 
#freelancedesign #logoplace 
#logoexcellent #logoshift 
#designspiration #dribbble #behance #thedesigntip #designfeed #itsnicethat #gfxmob #graphicdesignblg 
#graphicgang #thedesignfix #logodesignersclub 
#logonew #logoroom #logoplace #logosai #typetopia #logoawesome #logomark #logoinspire #davidcarson #graphicdesign #graphicart
    I have had this book for quite a while now and rea I have had this book for quite a while now and realised I had not done a first look video.
I'm currently on my second read through and it's a great book.

Big thanks to Kady for sending me the book, She contacted me while she was thinking of writing the book and asked if i would like to read it once finished.

I can confidently say its a treasure to own packed full of easy to digest information that I had to read again! Well Done Kady!

If you would like a copy of your own it’s available on amazon:

Amazon UK: https://amzn.to/2SKdMbT
Amazon US: https://amzn.to/3djf7ji
Kindle: 
https://amzn.to/3iXNGNr

_________________________________

#branding #brandstrategy #brandfix #books #business #book #books
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Jord is a talented logo designer for Rotterdam in the Netherlands.

It was a great interview and thanks to Jord for sharing his creative jorney and insights.

The link to the full Interview can be found in the bio @thelogocreative under the designer interview section.
_________________________________

#designerinterview 
#thelogocreative #thelogocommunity
#artistspotlight 
#designeducation 
#freelancedesign #logoplace 
#logoexcellent #logoshift 
#logoinspirations 
#designspiration #dribbble #behance #thedesigntip #designfeed #itsnicethat #gfxmob #graphicdesignblg 
#graphicgang #thedesignfix #logodesignersclub 
#logonew #logoroom #logoplace #logosai #typetopia #logoawesome #logomark #logoinspire #logolearn
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Davor is a talentend self-taught logo designer from Croatia.

It was a great interview and thanks to Davor for sharing his creative jorney and insights.

The link to the full Interview can be found in the bio @thelogocreative under the designer interview section.
_________________________________

#designerinterview 
#thelogocreative #thelogocommunity
#artistspotlight 
#designeducation 
#freelancedesign #logoplace 
#logoexcellent #logoshift 
#logoinspirations 
#designspiration #dribbble #behance #thedesigntip #designfeed #itsnicethat #gfxmob #graphicdesignblg 
#graphicgang #thedesignfix #logodesignersclub 
#logonew #logoroom #logoplace #logosai #typetopia #logoawesome #logomark #logoinspire #logolearn
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It's book I have owned since it's release and read many times over the years.

Check out our full book review link in bio under book review section.

You can checkout our full review and video flick though in the bio @thelogocreative under the book review section.

Do you own this book? Let me know what you think?

________________________________________________

#logoinspirations #designspiration #dribbble #behance #thedesigntip #designfeed #itsnicethat #gfxmob #graphicdesignblg #graphicgang #thedesignfix #logodesignersclub #logonew #logoroom #logoplace #logosai #typetopia #logoawesome #logomark #logoinspire #logolearn #bookreview #logobooks #logobook #davidairey #workformoneydesignforlove
    In this edition of our designer Interviews we feat In this edition of our designer Interviews we featured Andy Fuller of Design Bull 

It was a great interview Andy and nice of him to share his creative knowledge and insights.

The link to the full Interview can be found in the bio @thelogocreative under the designer interview section.
_________________________________

#designerinterview 
#thelogocreative #thelogocommunity
#artistspotlight 
#designeducation 
#freelancedesign #logoplace 
#logoexcellent #logoshift 
#logoinspirations 
#designspiration #dribbble #behance #thedesigntip #designfeed #itsnicethat #gfxmob #graphicdesignblg 
#graphicgang #thedesignfix #logodesignersclub 
#logonew #logoroom #logoplace #logosai #typetopia #logoawesome #logomark #logoinspire #logolearn
    If your a logo designer or a lover of logos then l If your a logo designer or a lover of logos then logo design love by David Airey is a must own book. 

It's book I have owned since it's release a decade ago and read many times over the years.

Check out our full book review link in bio under book review section.

You can checkout our full review and video flick though in the bio @thelogocreative under the book review section.

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    The Logo Creative™
    Logo & Brand Identity Studio

    Part of The AJR Group™

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