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10 Best Tech Companies Logos & Their Analysis

10 Best Tech Companies Logos & Their Analysis

  • 30/10/202003/02/2022
  • by The Logo Creative
  • Every company needs the correct visual representation to survive the realities of the modern market. In this article we share 10 Best Tech Companies Logos & Their Analysis.

    Setting everything right from the beginning is crucial since many start-ups fail within the first few months of their existence due to a poor branding strategy and poor logo design. In parallel with the software product development itself, you need to pay equal attention to building your brand, otherwise you may fail. Let’s get more into the details of why that happens.

    Let’s get more into the details of why that happens. 

    Table of Contents

    • How a Bad Logo Can Lead to a Start-up Failure
    • The Importance of a Good Logo
    • Logo for a Tech Company: Things to Pay Attention to
    • Top 10 Tech Companies Logos
    • Apple
    • Grammarly
    • Allset
    • Mobilunity
    • URSA
    • BlackBerry
    • Adobe
    • October
    • Salesforce.com
    • Cisco
    • Final Thoughts
      • Join The Logo Community

    How a Bad Logo Can Lead to a Start-up Failure

    Yes, brand representation is important for any business. However, when it comes to start-ups, it becomes vital.

    Nowadays, there are hundreds of start-ups established every month, and it gets harder and harder to stand out from that variety.

    That is why start-up owners have to invest a great deal in branding such as identity design and web development for their products and services.

    One of the significant steps of this process is creating a catchy and recognizable logo design and brand identity. 

    Unfortunately, most start-ups these days gravitate more towards generic logo designs due to their familiarity.

    It often results in one start-up being mistaken for another, and eventually, both of them end up losing the attention from the very start, just when it is needed more than ever. 

    The Importance of a Good Logo

    Remember that your brand image is not about the functionality – the best logo is always emotional. So, try to avoid clichés – they will only make you get lost in the variety of startups out there.

    So how do you create a good logo?

    The first thing you need to do – is to set yourself apart from everyone else. Having a generic logo makes you indistinguishable from your competitors.

    Do not think about colours or shapes at the start – the logo should symbolize the idea behind your business.

    It should convey a message to your customers that your company or product is trustworthy and of high quality. 

    When the time comes to searching for a solution – it is best to leave it to a professional.

    There are plenty of creative specialists out there who would be willing to assist you in creating the right solution.

    If you’re looking for a new logo design or brand identity design you are welcome to contact us to discuss your project.

    Logo for a Tech Company: Things to Pay Attention to

    Tech companies and start-ups have enormous competition these days. That is why having a memorable logo is a must if you want to make it in the tech industry.

    Do not let Professional Logo Design Costs scare you – this is the kind of investment your company needs.

    If you wish to create an outstanding tech logo – take these tips into account:

    • Make it relevant to your audience. People should immediately understand what your start-up has to offer to them. 
    • Make it simple. Think about what describes your business best and focus on it while designing your logo. Do not try or describe every service you are offering. 
    • Make it unique. Your logo should stand out from the rest if you want your clients to recognize you immediately. 
    • Make it scalable. Make sure that your logo is adaptable to different screen sizes. 

    Top 10 Tech Companies Logos

    Apple Logo Design

    With a variety of tech companies out there, it would be hard to pick the best logo. However, we have prepared a list of 10 great ones for you to learn from.

    Let’s take a look. 

    Apple

    Apple is probably one of the most recognizable logos in the world. It perfectly reflects the idea of the logo’s simplicity – it is distinguishable and carries the company’s name.

    However, Apple’s logo has not always looked the way we are used to it. Back in the day, it had nothing to do with apples and looked like this:

    apple-logo_original

    It was created by one of Apple’s founders, Ronald Wayne, and even though it represented the values of the company, it gave little to no understanding to the customers about the company’s products.

    Everything changed in 1977 when Rob Janoff presented the concept of the logo that looked almost just like the one we are used to seeing now.

    The new logo has been so well received that its shape has not changed since then. A well-spent web designer salary, we must say!

    Grammarly

    Grammarly-Logo-Design-min

    One of the most successful Ukrainian start-ups, Grammarly sure has a distinctive logo. It was initially created to help people communicate more effectively.

    Now it is a powerful tool that can check your spelling and grammar as you type.

    As for the logo, the founders decided to go with the green colour for the logo as it mostly represents growth while causing a somewhat calming effect.

    The white arrow represents the letter “G” and the button that activates Grammarly in Google Docs and other similar applications. 

    Just like Apple, Grammarly decided to go for a simple design, rather than over-complicating the logo.

    At the same time, the designers managed to make it look gripping, catchy, and memorable for the audience.

    Allset

    allset-Logo-Design-min

    The mission behind this start-up was to try and make people’s everyday lives easier. Allset is a platform that connects people with local restaurants, offering them fast and easy pick-up services.

    It works easy, all you have to do is to order the meal before you arrive at the place. 

    Their logo follows the idea of business perfectly – it is catchy and memorable. Generally, all logos with smiley faces evoke the feeling of happiness.

    This one, however, stands out from the rest – it has the third eye! That is the kind of feature that will attract everyone’s attention. 

    Mobilunity

    Mobilunity-Logo-Design-min

    In the Ukraine web development outsource industry is big and Mobilunity is an important part of it. One of the biggest Ukrainian out staffing companies decided to make a whale their logo symbol.

    The metaphor behind this choice is beautiful – just as the whale feels equanimous in the ocean. Mobilunity is feeling free and confident on the market.

    The whale’s fountain reflects a variety of solutions Mobilunity has to offer to its clients. The symbol itself is meant to be friendly and customer-oriented. 

    As years passed by and the company grew in size due to its lowest web development cost in Ukraine, the logo changed its appearance as well.

    The new polygonal style looks modern and fresh, perfectly projecting the company’s core values.

    Such attention to detail surely made its impact on the Mobilunity’s popularity on the Ukrainian market of web development outsourcing services.

    URSA

    URSA-Logo-Design-min

    Ursa is a satellite intelligence company that is based in the USA. Its core mission is to provide analytical solutions to government executives.

    Even though their logo is a rather typographical one, it perfectly resonates with their mission and values.

    Dots around the company’s title resemble the Ursa Major constellation while also pointing out to Ursa’s use of satellites. 

    This logo is simple yet unusual, attracting everyone’s attention. As a result – people easily memorize it. Ursa’s logo design is being followed by its website as well.

    You can easily find similar dots all over it. Such dedication in setting up a brand’s image can only be admired.

    BlackBerry

    Blackberry-Logo-Design-min

    BlackBerry is easily one of the most famous tech and IoT companies in the world. Without a doubt, it is the one people can recognize just by looking at the small portion of their logo.

    Despite all the ups and downs the Canadian multinational company has had throughout the past few years, you can barely find a person who has never heard of this iconic tech giant.

    Back in the days, the company produced famous smartphones and tablets that stood out from the crowd and were full of tech innovations in the era of early “smartphones.”

    Similar to Apple, BlackBerry’s company name has nothing to do with the industry or the products they manufacture.

    However, if you remember the way their phones looked, there’s a slight resemblance to the logo.

    Often, people compared the blackberry seeds to the keys on the phone, which were, as a matter of fact, always blacked-out.

    Has it been done on purpose, or is it a pure coincidence?

    Adobe

    Adobe-Logo-Design-minAdobe Systems, Incorporated is a software company from the USA, headquartered in San Jose. The company is famous because of a family of graphic design applications that it has created and keeps on upgrading every year.

    Interestingly enough, they have changed the logo only once, back in 1993. The uniformly simplistic approach to logo designs and the corporate logo, in particular, is what makes this company instantly memorable.

    The same outlook is observable throughout the company’s product logos. One can’t mix Adobe with another company, and that is why it’s on our list.

    October

    October-Logo-Design-min

    The French-born FinTech start-up has recently secured a huge investment due to its unique market positioning and the solution they offer.

    The mission of October is to empower businesses to thrive by simplifying and democratizing their funding. The company creates an efficient link between lenders and companies.

    One thing that is also efficient and simple is the company’s logo. It speaks for itself, no, literally. It’s a kind of a logo that tells you precisely what you want to know – the company that represents it.

    What makes it unique is the icon you see on the left. Whether it’s a leaf falling from a tree at the end of October, or a high-flying bird, which the company is; maybe a stylized image of a heart.

    Every option has its meaning and connection with the brand’s values.

    Salesforce.com

    Sales Force-Logo-Design-min

    An American company by origin, Salesforce.com has developed one of the biggest CRM systems in the world, provided to customers exclusively on the SaaS model.

    It’s one of the most popular CRM systems that exists in the modern era of cloud computing and emerging technologies.

    The idea behind the logo is so simple, yet gives a clear understanding of the company’s positioning, the solution they offer, and the way things are built and meant to be working.

    The logo’s simplicity is visible to the naked eye. But it’s a powerful combination of clean design and perceivable brand identity, which results in an instantly recognizable logo.

    Cisco

    Cisco-Logo-Design-min

    Last, but not least, let’s take a closer look at the logo of a multi-billion-dollar company from California – Cisco. This US-based company specializing in hardware and software for networks sure has an interesting story behind their logo.

    Since its creation in 1984, the Cisco brand and its visual identity have been the subject of numerous changes and dozens of iterations.

    The trademark of one of the most influential IT companies in history is a mere tribute to the city where the enterprise was born and a reflection of the founders’ value of their roots and legacy.

    The company was named after the city of San Francisco, which is also called “Cisco.” If you take a quick look at the original logo, there’s clear evidence to this fact – the Golden Gate Bridge.

    The logo is an eye-catcher and gives a strong association with the company’s global image.

    Final Thoughts

    Creating a logo that works is no easy job, that is for sure. In many ways it could be described as the face of the company.

    If you think about it, the logo is the first thing potential customers see when they get familiar with the company.

    It is not just an image, as some might think. This is an element of recognition for your customers and a core element of your branding.

    People often form their opinion about something during the first few minutes, if not seconds.

    Your logo in this situation might be the very thing that will win you a loyal customer. 

    If you take a closer look at all these examples that we gathered for you, you will see that they have a few features in common. One of them is simplicity.

    There is no point in overwhelming your customers’ perception with a complicated logo. The simpler it is – the higher are the chances that people will remember it.

    The second factor is creativity – it is important that you show your company’s message in the simplest way possible. Just remember that a good logo is the easiest way to beat new customers.

    Join The Logo Community

    We hope you have enjoyed the 10 Best Tech Companies Logos & Their Analysis. If you would like more personal tips, advice, insights, and access to our community threads and other goodies, join me in our community. You can comment directly on posts and have a discussion.

    *TIP – We recommend to Learn Logo Design with an online masterclass.

    Learn Logo Design Online - Logo Design Master Class

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    In his New York Times best seller Steal Like an Ar In his New York Times best seller Steal Like an Artist, Austin Kleon gave readers the key to unlock creativity. Now comes the next step in the journey: how to get known.

SHOW YOUR WORK! puts an end to the destructive myth of the long genius by showing artists and writers, makers and creative entrepreneurs how to join the new ecology of talent. It is about found by being findable, about using the network instead of wasting time networking.

The key is process, not product. Share something new every day but don’t turn into human spam.) Keep and amateurs mind where the possibilities are limitless. Be a connector, a teacher, an open node. Don’t horde.

In ten vital new priciples, SHOW YOUR WORK! shows that you have to be open, generous, brave - an artist that other artists will steal from.

Full review can be found on our website link in bio under the book review section.

If you would like your own copy of Show Your Work by Austin Kleon it’s available online. 

If you purchase through the links below, I do get a small commission that i put back into The Logo Creative project, for instance by purchasing new books like these that i can share with you the reader. 

Show Your Work by Austin Kleon. 

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    "Never underestimate white space! Space is an inv "Never underestimate white space!

Space is an invisible design element most can't see, and it's often ignored.

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You can't design when you can't see"

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    Overcome Creative Block 👇 We've all been there Overcome Creative Block 👇

We've all been there, sketchbook open ready to capture ideas, but nothing is flowing. 

💡 Solution: 

▶️ Set a routine
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I recently rejected a client who was a big design news site. Let’s just say there were things in there I did not like! 

Money is not everything! Protect yourself!"

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    Austin Kleon’s books have been on my bookshelf f Austin Kleon’s books have been on my bookshelf for quite some time, I finally got round to reading “Steal Like an Artist” and i could not wait to jump in and read his second book “Show Your Work”
 
If you would like to read my full review its on the book review section of our website.

https://www.thelogocreative.co.uk/show-your-work-by-austin-kleon/ 

If you would like your own copy of Show Your Work by Austin Kleon it’s available online. 

If you purchase through the links below, I do get a small commission that i put back into The Logo Creative project, for instance by purchasing new books like these that i can share with you the reader.

Show Your Work by Austin Kleon
Amazon - https://amzn.to/3jh4p0h 
Wordery - https://tidd.ly/2VmUJt9 
Bookshop - https://uk.bookshop.org/a/7810/9780761169253 

Looking for more creative content? Check out our website.

Checkout our website book review section: 
https://www.thelogocreative.co.uk/book-review-logo-design/ 

Read Our Daily Blog Articles: 
https://www.thelogocreative.co.uk/blog/ 

Join The Community Newsletter Group:
https://thelogocreative.substack.com/subscribe 

We have recently partnered with Mr Mockup:
https://mrmockup.com/ref/thelogocreative/ 

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    It was a pleasure to feature Simon Charwey @simonc It was a pleasure to feature Simon Charwey @simoncharwey In our 4th interview back in 2017. 

Simon is a Asanteman-based brand identity designer based in Kumasi, Ghana.

In this interview Simon shares his design journey, first ever logos he designed, his design process and insights into the logo design industry.

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    Stealing is bad, taking things that don’t belong Stealing is bad, taking things that don’t belong to you is wrong unless you learn to steal like an artist. This book includes 10 things nobody told you about being creative. 

Steal Like an Artist by Austin Kleon does not support plagiarism, let’s get that straight from the start. 

It’s more about unlocking your creativity, and getting into the minds of the artists you admire by understanding why and how they did what they did.

This small square 140 page book was published in 2012 and is a New York Times best seller, and for good reason it’s a fantastic book! - Well Done @austinkleon and @workmanpub

Check out the first look video we posted.

Join Newsletter: tiny.cc/thelogocreativve

If you would like a copy of your own it’s available on Amazon, Wordery and Bookshop:

Amazon UK: https://amzn.to/3jh4p0h 
Wordery: https://tidd.ly/2VmUJt9 
Bookshop: https://uk.bookshop.org/a/7810/9780761169253 

__________________________________

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    Check out our latest Designer Interview with Micha Check out our latest Designer Interview with Michael Penda @peanutfreepanda a talented graphic designer from Wichita, KS. 

It was a great pleasure to feature Michael, he shares his insights into working as a graphic designer.

The interview is also featured on today's newsletter, including a new book, what I've been up to, and more insights.

join me, let's chat! 👋

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Live in the moment, and be here and now!

It's tough trust me I know, I have been there.

But just like me you got this!"

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    "Always focus on what you are putting into your bu "Always focus on what you are putting into your business, and not what you can get out of it.

Too many are fixated on results and personal gain instead of putting in the work and providing value. 

Tip - Start looking at business from the outside in! 

You get what you put in!" 

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    "It's one thing to be creative, but are you innova "It's one thing to be creative, but are you innovative? 

Creativity is thinking up new ideas and innovation is doing new things. 

Always be open to trying new things and moving in different directions. strive to be both." 

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    It was a pleasure to feature Ian Paget In our 3rd It was a pleasure to feature Ian Paget In our 3rd interview back in 2017. 

Ian is logo and brand identity designer working and living in the UK.

In this interview Ian shares his first logo he designed, his favourite logos and a glimps into his process. 

Be sure to check out the interview , link in bio under the designer interview section.

_________________________________

#logodesigner #creativecommunity #positivevibes #logodesigner #logodesigns #logoprofesional #logo #logoinspirations #designer #designthinking #creativeideas #creativeidea #thoughtoftheday #creativemind #creativemindset #logoideas #logoidentity #identitydesigner #creativeproject #creativethoughts #logotips #logoinspirations #logoinspiration #designdaily #inspirepeople #humanfirst #bemore
    Stealing is bad, taking things that don’t belong Stealing is bad, taking things that don’t belong to you is wrong unless you learn to steal like an artist. This book includes 10 things nobody told you about being creative. 

Steal Like an Artist by Austin Kleon does not support plagiarism, let’s get that straight from the start. It’s more about unlocking your creativity, and getting into the minds of the artists you admire by understanding why and how they did what they did.

This small square 140 page book was published in 2012 and is a New York Times best seller, and for good reason it’s a fantastic book! - Well Done @austinkleon

Check out the first look video.

Join Newsletter: tiny.cc/thelogocreativve

If you would like a copy of your own it’s available on Amazon, Wordery and Bookshop:

Amazon UK: https://amzn.to/3jh4p0h 
Wordery: https://tidd.ly/2VmUJt9 
Bookshop: https://uk.bookshop.org/a/7810/9780761169253 

__________________________________

#thelogocreative #thelogocommumity #design #graphicdesign #bookblog
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#bookaholic #bookpic #booksbooksbooks #bookstagram #bookreader
#branding #storyategy #brandstorytelling #brandstrategy #business #book #books
    Check out the second Designer Interview from 2016 Check out the second Designer Interview from 2016 with our good friend David Airey.

It was a great pleasure to feature David as he has been an inspiration to so many designers over the years me included.

David shares his favourite logo design, his logo design process and steps he has taken in his design journey.

Join our newsletter we share, new designer interviews, new books, insights and what I have been up to.

join me, let's chat! 👋

tiny.cc/thelogocreative 

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    Awhile back I purchased all three of Austin Kleon' Awhile back I purchased all three of Austin Kleon's books @austinkleon as they had been on my reading list for so long, and never got around to reading them 

I can now say I have finally got around to reading them.

The review for "Steal Like an Artist" is already on the book review section of the website, and if you're subscribed to the newsletter you will have received the newsletter regarding this awesome book.

The review for "Show You Work" is coming this Wednesday, there will also be a newsletter on the way.

I have nearly finished "Keep Going" and again I'm really impressed by all three book I highly recommend them they are well worth the read.

Have you read these books? Let me know your thoughts in the comments. 

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    "It's not the things that happen around you that d "It's not the things that happen around you that determines you're success. 

It's what happens inside of you!

Remember that you're unable to control life around you, but you can control yourself! - 

Take Action!". 

Andrew Marriott - The Logo Creative™ 

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tiny.cc/thelogocreative 

👉 Follow @thelogocreative and turn on post notifications. 

👉 Leave a comment, let's chat!

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    "Never compare your behind the scenes with other p "Never compare your behind the scenes with other people's greatest hits, never compare yourself to other people. 

Keep yourself in the game, and take control of it. 

If it’s been done before it can be done better. 

Be confident and figure it out. 

You got this!"

Andrew Marriott - The Logo Creative™

👉 Join my personal newsletter: 
tiny.cc/thelogocreative

👉 Follow @thelogocreative and turn on post notifications. 

👉 Leave a comment, let's chat! 

_________________________________

#positivity #entrepreneurmindset #businessquotes #growthmindset #growth #scaleyourbusiness #mindset #businessgoals #designquote #motivation #entrepreneur #lifestyle #motivationalquotes #marketing #positivity #designinspiration #designquote #quotesondesign #designerquote #designquotes #designpassion #positivevibes #thoughtoftheday #inspirepeople #humanfirst #bemore #branding #creativemind #creativemindset #creativethoughts
    "Each night when i get in bed i remind myself I'm "Each night when i get in bed i remind myself I'm ok, I'm doing a good job, and that good things take a lot of patience and consistency. 

I'm not a religious man but i give thanks for everything i have. 

I worked hard for it!".

 - Andrew Marriott - The Logo Creative™

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#positivity #entrepreneurmindset #businessquotes #growthmindset #growth #scaleyourbusiness #mindset #businessgoals #designquote #motivation #entrepreneur #lifestyle #motivationalquotes #marketing #positivity #designinspiration #designquote #quotesondesign #designerquote #designquotes #designpassion #positivevibes #thoughtoftheday #inspirepeople #humanfirst #bemore #branding #creativemind #creativemindset #creativethoughts
    Check out our very first Designer Interview from 2 Check out our very first Designer Interview from 2016 with Jacob Cass @justcreative it was great pleasure to feature Jacob as the first. 

Jacob has been an inspiration to so many designers over the years  me included.

Jacob shares his first ever logo he designed, his journey as a designer and more insights.

Join our newsletter we share, new designer interviews, new books, insights and what I have been up to.

join me, let's chat! 👋

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    Big thanks to @bispublishers for sending me this b Big thanks to @bispublishers for sending me this box of goodies to review for you lovely people.

I'll be doing some videos soon of each item.

Then I'll be fully reviewing each item on our website. 👍

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