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10 Famous Brands with Minimalist Logos

10 Famous Brands with Minimalist Logos

  • 08/02/202205/04/2023
  • by The Logo Creative
  • The right logo for your brand is one of the keys to its success. In this article we share 10 Famous Brands with Minimalist Logos.

    A recognisable brand logo provides more information than thousands of words ever could. By looking at your logo, your consumers recognise your brand straight away, so it’s in your best interest to make it as memorable as possible.

    One can’t go through life without ever noticing a single logo. We’re all able to recognise dozens, if not hundreds of logos at any time, even if we never deliberately tried to actually identify them.

    We see logos everywhere every day: on billboards, on a laptop lid, on a box of milk, etc., and we never get to realise how much work was put into designing a particular logo design. What we also don’t understand is how the connection between us, the consumers, and the brand is slowly built through their logo. This is what every brand is striving for: to have a logo that anyone in the world can ‘read’.

    Table of Contents

    • Minimalist and Complex Logos
    • What is Minimalist Design?
    • Why Use Minimalist Design in Logos?
    • 10 Famous Brands with Minimalist Logos
      • Apple
      • Uber
      • Airbnb
      • Nike
      • Louis Vuitton
      • McDonald’s
      • MasterCard
      • Target
      • Facebook
      • Audi
    • Conclusion
    • Join The Logo Community

    Minimalist and Complex Logos

    10 Famous Brands with Minimalist Logos

    As you may have noticed, logos can be different. They can either be minimalist, easy to remember, or a bit more complex. Just look at how different the modern Apple logo and the Starbucks Coffee logo are:

    We bet that you’d be able to draw the bitten apple with your eyes closed, whereas the Starbucks logo is pretty hard to copy all the details without looking. However, both are very recognisable, and to anyone unfamiliar with these brands you wouldn’t suspect that one sells computers and the other sell coffee.  

    But how do they decide whether to use a simple or more complex logo for their brand?

    Without a doubt, there are certain factors that can have an impact on the logo, such as the industry of where the brand is operating. Still, there are also many examples where two successful companies from the same industry use different types of logos.

    What is Minimalist Design?

    In interface (UI) design, minimalism is a style that emphasises minimalist use of flat colours and simple elements, such as geometric shapes and clean lines. Minimalist design should not be confused with an unfinished look. Elements that are designed minimalistic are simple, but they are not simplistic. In other words, the purpose of minimalism is to strip away from unnecessary details and focus only on what needs to be there.

    Minimalism isn’t just about UI design. This movement can be seen in other areas as well, such as:

    • Music
    • Visual Arts
    • Architecture and Interior Design
    • Cinematography
    • Literature
    • Cuisine
    • Fashion
    • Dance
    • Science Communication

    The art movement began after World War II, primarily in Western cultures. In the beginning, it was only associated with American visual arts, but, eventually, it got largely widespread all over the world.

    The minimalist design was largely inspired by Bauhaus culture, which was all about having this more down-to-earth feel instead of worshipping the grandiose designs of the past.

    Why Use Minimalist Design in Logos?

    Brand owners may prefer using simple logos because they are more efficient. It allows designers to use fewer elements, while still making the logo design recognisable. From the point of view of a consumer, the simpler the logo is, the easier it is to remember. That being said, a minimalist logo design is advantageous for all parties involved: brand owners, designers, and consumers.

    In addition, with the growing number of mobile users these days, a lot of brands want to make their websites compatible with all kinds of portable devices, be it a phone or a tablet. Since phone screens are relatively small, you’d want your logo to still have an impact on your existing or potential consumers. Frankly, a complicated logo may not even be recognisable or show properly on a small screen.

    When it’s the holiday season, many brands like to adjust their logo to a particular holiday. For Halloween, some logos may temporarily change their colours to black and orange; for Christmas, some go red and green. Of course, not all brands decide to modify their logos, but some do, and it’s way easier to do if your logo is rather simple and doesn’t require much time to be adjusted.

    Over the years, some brands have changed their logos to look simpler and flatter. Take a look at Pepsi’s logo history, for example:

    Pepsi Logo - World's Most Well Known Logos And What You Can Gain From Them

    As you can see, the logo is becoming more and more minimalistic, but at the end of the day, it’s still very recognisable all over the world.

    10 Famous Brands with Minimalist Logos

    Let’s have a look at some of the most famous brands and their recognisable, yet straightforward, minimalist logo designs:

    Apple

    Apple Logo Design

    If you are familiar with the history of Apple, you know that they were pioneers of the minimalist logo design concept. Starting as an extremely complicated sketch in 1976, the Apple logo has become more simplified the following year, where it began looking just like the modern apple, only painted in different colours.

    Now the minimal black and silver versions of the Apple logo can be found on computers, phones and tablets around most households.

    Uber

    Uber Logo Design

    Uber has truly changed the game. They basically have no logo at all, only the brand’s name written in a simple font. This is the perfect example of applying minimalism to a logo design typeface. Some might say that it’s not creative enough, but just look at how big the company has grown since 2009.

    Airbnb

    airbnb logo

    Airbnb also decided to use minimalist design when making a logo, but they chose a more creative way to design one. You wouldn’t confuse the A on Airbnb’s logo with any other as: it is unique and perfectly symmetrical, something that a perfectionist would enjoy looking at. The unobtrusive pink colour helps consumers remember the logo as well.

    Nike

    Nike Logo Design

    If you’re older than the Millennials, you remember rocking Nike shoes with the legendary swoosh and the name of the brand above it. However, they got rid of the name above the logo design back in 1995 and have only used the swoosh since then. It’s such a simplistic approach, yet extremely recognisable minimalist logo design.

    Louis Vuitton

    Louis Vuitton Logo Design

    Louis Vuitton’s logo often makes appearances in minimalist logo design lists, and rightly so, as their logo only consists of two letters, and it’s not hard to guess which ones. Louis Vuitton is a luxury goods company, so you know they wouldn’t use a simple logo if it wasn’t ‘luxurious-looking’ enough.

    McDonald’s

    mcdonalds logo design

    You may not believe it, but McDonald’s had a complex logo, too. They started using the yellow M only in the 1960s, but it still didn’t look the way it does today. Wherever you are in the world, if you see this McDonald’s sign, your mouth will start watering right away.

    MasterCard

    Things Most Of Us Were Unaware Of About These Famous Brand Logos

    It’s not very clear what precisely the red and yellow circles represent, but you always know what brand this logo belongs to. Maestro, a debit network launched by MasterCard, has pretty much the same logo — only the colours of the circles are red and blue, so by looking at it, you can tell that this brand has something to do with MasterCard.

    According to MasterCard: To reflect our readiness and optimism about the future, we introduced an evolution of our brand identity—simplified, modernized, and optimized for use in digital contexts. With this new identity, Mastercard marks itself as a forward-thinking, human-centered technology company that connects people to priceless possibilities.

    We asked Andrew the founder of the Logo Creative his thoughts on the logo and he said:

    “I think it represents the consumer and the commerce landscape interlocking and evolving within the center this is where the orange colour is created. The company also states they are a human-centered technology company that connects people to priceless possibilities, it’s all about the interlocking and meeting In the middle.”

    Target

    Target Logo Design

    A target is a target. You wouldn’t have too many options when making a logo for a brand with a name like that. The main element here is probably the colour and not the circles themselves.

    Facebook

    Facebook Meta Logo Design

     

    The F on this logo came a long way from ‘[thefacebook]’ and ‘facebook.’ In 2021, Facebook became Meta, and their logo turned into a different minimalistic logo representing infinity. As you can see, minimalism is as popular as ever, with the largest companies in the world still using simple logos.

    Audi

    Audi Logo design

    Frankly speaking, minimalist design is often used among car brands, which is very understandable: they put their logos on each vehicle, and they want it to be recognisable from a long distance. Audi’s four rings are a great example of a memorable, yet simple logo.

    Conclusion

    Minimalism is very trendy and popular these days. It can be found in many different areas of our lives, so it isn’t just about interface design. Simple, minimalistic logos are meant to be recognisable by a large group of consumers and provide as much information about the brand as possible.

    Minimalist logos can be very different: some brands use certain simple figures and elements, while others just use their name as a logo.

    Even brands that started with very complex logos at first have simplified them over time in order to adjust to the modern trends and help consumers easily memorise their monograms.

    A simple logo doesn’t mean less effort. In fact, a minimalist monogram would probably require even more time and consideration to be put into its design before using it: it should be simple, but unusual, and unique enough so that consumers don’t confuse it with some other brand’s monogram.

    At the end of the day, whether to use a complicated logo or a simple one is up to the brand itself.

    Join The Logo Community

    We hope you have enjoyed these 10 Famous Brands with Minimalist Logos. If you would like more personal tips, advice, insights, and access to our community threads and other goodies, join me in our community.

    Learn from our Founder Andrew who personally writes our community newsletter. You can also comment directly on posts and have a discussion.

    *TIP – Looking to learn logo design? We recommend the Logo Design Online Masterclass, it will teach you how to plan, design and execute logo designs. The course has also had great feedback from the design community.

    Learn Logo Design Online - Logo Design Master Class


    Author Bio
    Emily Hills is a blog writer and an expert in copywriting and marketing. One of Emily’s biggest passions is sharing her marketing tips with businesses so that they can grow and become more successful. Taimi is one of the most promising projects Emily has recently been working on.

    Posted in Logo Design
    LogoLogo DesignLogosMinimalismMinimalistMinimalistic

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