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5 Best And 5 Worst Logo Designs You Could Have Imagined

5 Best And 5 Worst Logo Designs You Could Have Imagined

  • 12/08/201922/03/2021
  • by The Logo Creative
  • While many small business owners believe logo design is not something to be considered from the very start, great entrepreneurs know that it should definitely be a top priority for any new company on the market. “But what makes logo design creation so important? Why should I care?” If you’re already reflecting on this question, it means you are definitely on the right track. In this article we take a look at 5 Best And 5 Worst Logo Designs You Could Have Imagined.

    Here are some quick arguments why you should care –

    • First, a logo design catches your attention from the very start. Instead of using intense advertising to grab the public’ attention, you might as well want to opt to create your own logo.
    • Second, your logo will make a strong and lasting impression upon consumers. According to Tailor Brands, the first impression communicates ownership over one’s product, making customers and investors aware of who’s in charge of your products.
    • Third, visuals are always a catchy way of making people interested in your brand. If it’s visual, it stays in your memory. If it stays in your memory, there’s a high chance you will – at some point –buy it.
    • The fourth and last point I will make is that your logo will make your company stand out from the crowd and thus raise awareness of your brand. A logo is the signature of your firm, it fosters brand loyalty, and gives the audience exactly what they need (which is, as you might already know it, a feeling of belonging).

    Over the years, different companies have tried various methods of logo design. The target was always capturing the customer’s eye.

    Some of them succeeded better than others and are still using the same logo, while many of them went on and designed even better logos than their first attempt.

    The key is to never give up but to keep on searching for the best-valued option. Here are five of the best logo designs of all time. Watch and learn.

    Table of Contents

    • Top Five Logo Designs and Why They Rock
      • Apple
      • FedEx
      • Mercedes-Benz
      • Coca Cola
      • Nike
    • How About Learning from Their Mistakes?
      • Verizon
      • Doughboys
      • Hilton Worldwide
      • Pepsi
      • A-style Clothing
    • Conclusion

    Top Five Logo Designs and Why They Rock

    Apple

    Apple Logo Design

    One of the most popular since 2013, Apple logo underwent many changes over the years until it became what it is today. At first, its logo resembled an illustration more than anything else, which would have probably killed the company’s sales had their designer not been smart enough to change it.

    As you can easily point out, today Apple’s logo is simple but substantial, which is why customers buy the products. It points out that their items are accessible to the least technology-skillful individuals and that they are simple to make use of.

    FedEx

    Fedex Logo Design

    A logo born in 1973, FedEx hides one of the most subliminal messages within its logo. If you look carefully, you will notice a white arrow between the E and the X in FedEx, the symbol of speed, promptness, and accuracy. Another smart move was coloring the letters “Fed” in purple and maintaining it unchanged while changing the letter’s color “Ex” to symbolize different services.

    For instance, the yellow “Ex” signifies “trade networks,” while the blue one symbolizes “office.” So, keep in mind that changing fond color is a useful tool in business because colors have meaning beyond aesthetics and affect consumers directly, whether they know it or not.

    Mercedes-Benz

     

    Mercedes-Benz Logo Design

    This logo needs no further introduction – when we see the three-edge star encompassed in a circle, we know it’s Mercedes-Benz. The simple and classy design has been used since 1909, which says a lot about the brand’s powerful message on the market. Mercedes-Benz is widely recognized and needs no further advertising. Its elegant style along with its chic but catchy blueprint make it stand out from any crowd.

    Coca Cola

    Coca-Cola Logo Design

    Coca Cola logo design is not smart – it’s brilliant! Why? Because it’s simple, original, and reflects an exquisite American style.

    The brand is deeply rooted in the States – when we think about Coca-Cola, we think about the 80’s diners and vice versa.

    “The brand does not only appeal to the customer’s eye, it literally brings back nostalgic memories of the past, which play a vital role in increasing consumer trust and boosting emotional response and behavior,” writes Dr. King Jay, a psychologist and author of four widely-known books.

    Nike

    Nike Logo Design

    No matter where you travel, Nike’s checkmark will always bring back the same motto in your head. You’ll just do it. It’s been advertised and promoted so much that there’s no way you could ever get it out of your system. Well played, guys. Well played.

    Now let’s learn from them. Why is the checkmark so cool and why are people loving it so much? Well, a) because it’s simple and very easy to remember and b) because it’s always accompanied by a powerful, strong message.

    In any customer’s mind, seeing the two elements together – motivational quote + checkmark – equals power, ability, and capacity to succeed, which is exactly what the company wanted to express in the first place. How do I know this? Because Nike stands for “victory” in ancient Greek mythology. They wanted a victory from the start – so they designed a logo to make that happen.

    The Ultimate Guide to Logo Design eBook

    How About Learning from Their Mistakes?

    To spice things up for you, we came up with a top-five of the worst logo designs of all time (and, of course, reasons for why they are the worst). Check them out and let us know if you have any comments. Feedback is high – and always – appreciated.

    Verizon

    Verizon Logo Design

    Let’s put it bluntly: Verizon’s new logo is terrible. The choice of colors (combining red and black) has no meaning whatsoever and looks quite washed-out.

    It pales in comparison to other mobile network operators’ logos, take, for instance, T-Mobile. Avoid dullness and make sure you express something with your logo – you don’t want your company to be remembered as having “that logo which doesn’t make any sense.”

    Also, that “Z” in old VeriZon logo looked totally out of sense. The new one may look more modern and cleaner but lacks any meaning or emotion.

    Doughboys

    Doughboys Logo Design

    Doughboys is an American-Italian company selling pizza, salads, and panini. The food is quite great, and their menus are well-written, but when you look at their logo, buying food from them seems impossible to digest (see the pun?). Take a look at their logo and see for yourself.

    Hilton Worldwide

    Hilton Logo Design

    As amazing as the Hilton Hotel Chain is, their Worldwide logo does not provide any insight into what the company is about. It expresses nothing, it shows nothing, it’s just there.

    The biggest problem with their logo is the arrangement issue, which is out of order. Its oblique style does not communicate any message and does not convey any meaning. Hilton, get your logos straight.

    Pepsi

    Pepsi Logo Design

    As you probably know, Pepsi is a widely recognized and successful company. However, their logo lacks something – maybe it’s originality, maybe it’s clarity, but the first thing I think about when I see their logo is the (sigh sigh) fat American culture. Yes, it sounds rough, but it’s dang true.

    A-style Clothing

    A-Style Clothing Logo Design

    The imagination plays quite an important role here, does it not? A style is a clothing company that, from the first look, apparently advertises an intimate relationship at its best.

    You cannot help but laugh at the “ingenuity” of the company’s designer. Although they want to convey a message (whichever that would be), they do nothing but amuse the public and decrease confidence in their products.

    This is another example of what your company’s logo should not display.

    Conclusion

    You can choose to design your logo in any way you want to, but make sure you follow your guts and intuition. If you do not like it, your customers won’t like it either, because if the entrepreneur lacks confidence in her brand, customers will too.

    Make sure you pick your colors carefully, make use of the right fond, and express simplicity and power through the logo you’ll pick. You could think about the message you want to deliver before coming up with it, not the other way around. It is going to be easier to do so. Good luck, you got this!

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    Author Bio
    Michael Gorman is a high skilled freelance writer and proofreader from the UK who currently works at the best dissertation writing service. Being interested in everyday development, he writes various blog posts and discovers new aspects of human existing every day.

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    In his New York Times best seller Steal Like an Ar In his New York Times best seller Steal Like an Artist, Austin Kleon gave readers the key to unlock creativity. Now comes the next step in the journey: how to get known.

SHOW YOUR WORK! puts an end to the destructive myth of the long genius by showing artists and writers, makers and creative entrepreneurs how to join the new ecology of talent. It is about found by being findable, about using the network instead of wasting time networking.

The key is process, not product. Share something new every day but don’t turn into human spam.) Keep and amateurs mind where the possibilities are limitless. Be a connector, a teacher, an open node. Don’t horde.

In ten vital new priciples, SHOW YOUR WORK! shows that you have to be open, generous, brave - an artist that other artists will steal from.

Full review can be found on our website link in bio under the book review section.

If you would like your own copy of Show Your Work by Austin Kleon it’s available online. 

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We've all been there, sketchbook open ready to capture ideas, but nothing is flowing. 

💡 Solution: 

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I recently rejected a client who was a big design news site. Let’s just say there were things in there I did not like! 

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    Austin Kleon’s books have been on my bookshelf f Austin Kleon’s books have been on my bookshelf for quite some time, I finally got round to reading “Steal Like an Artist” and i could not wait to jump in and read his second book “Show Your Work”
 
If you would like to read my full review its on the book review section of our website.

https://www.thelogocreative.co.uk/show-your-work-by-austin-kleon/ 

If you would like your own copy of Show Your Work by Austin Kleon it’s available online. 

If you purchase through the links below, I do get a small commission that i put back into The Logo Creative project, for instance by purchasing new books like these that i can share with you the reader.

Show Your Work by Austin Kleon
Amazon - https://amzn.to/3jh4p0h 
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Bookshop - https://uk.bookshop.org/a/7810/9780761169253 

Looking for more creative content? Check out our website.

Checkout our website book review section: 
https://www.thelogocreative.co.uk/book-review-logo-design/ 

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Join The Community Newsletter Group:
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    It was a pleasure to feature Simon Charwey @simonc It was a pleasure to feature Simon Charwey @simoncharwey In our 4th interview back in 2017. 

Simon is a Asanteman-based brand identity designer based in Kumasi, Ghana.

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    Stealing is bad, taking things that don’t belong Stealing is bad, taking things that don’t belong to you is wrong unless you learn to steal like an artist. This book includes 10 things nobody told you about being creative. 

Steal Like an Artist by Austin Kleon does not support plagiarism, let’s get that straight from the start. 

It’s more about unlocking your creativity, and getting into the minds of the artists you admire by understanding why and how they did what they did.

This small square 140 page book was published in 2012 and is a New York Times best seller, and for good reason it’s a fantastic book! - Well Done @austinkleon and @workmanpub

Check out the first look video we posted.

Join Newsletter: tiny.cc/thelogocreativve

If you would like a copy of your own it’s available on Amazon, Wordery and Bookshop:

Amazon UK: https://amzn.to/3jh4p0h 
Wordery: https://tidd.ly/2VmUJt9 
Bookshop: https://uk.bookshop.org/a/7810/9780761169253 

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    Check out our latest Designer Interview with Micha Check out our latest Designer Interview with Michael Penda @peanutfreepanda a talented graphic designer from Wichita, KS. 

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The interview is also featured on today's newsletter, including a new book, what I've been up to, and more insights.

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    "If you have anxiety you're probably worried about "If you have anxiety you're probably worried about the future, if you have depression it's more than likely pain from your past. 

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    "It's one thing to be creative, but are you innova "It's one thing to be creative, but are you innovative? 

Creativity is thinking up new ideas and innovation is doing new things. 

Always be open to trying new things and moving in different directions. strive to be both." 

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    It was a pleasure to feature Ian Paget In our 3rd It was a pleasure to feature Ian Paget In our 3rd interview back in 2017. 

Ian is logo and brand identity designer working and living in the UK.

In this interview Ian shares his first logo he designed, his favourite logos and a glimps into his process. 

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    Stealing is bad, taking things that don’t belong Stealing is bad, taking things that don’t belong to you is wrong unless you learn to steal like an artist. This book includes 10 things nobody told you about being creative. 

Steal Like an Artist by Austin Kleon does not support plagiarism, let’s get that straight from the start. It’s more about unlocking your creativity, and getting into the minds of the artists you admire by understanding why and how they did what they did.

This small square 140 page book was published in 2012 and is a New York Times best seller, and for good reason it’s a fantastic book! - Well Done @austinkleon

Check out the first look video.

Join Newsletter: tiny.cc/thelogocreativve

If you would like a copy of your own it’s available on Amazon, Wordery and Bookshop:

Amazon UK: https://amzn.to/3jh4p0h 
Wordery: https://tidd.ly/2VmUJt9 
Bookshop: https://uk.bookshop.org/a/7810/9780761169253 

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    Check out the second Designer Interview from 2016 Check out the second Designer Interview from 2016 with our good friend David Airey.

It was a great pleasure to feature David as he has been an inspiration to so many designers over the years me included.

David shares his favourite logo design, his logo design process and steps he has taken in his design journey.

Join our newsletter we share, new designer interviews, new books, insights and what I have been up to.

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    Awhile back I purchased all three of Austin Kleon' Awhile back I purchased all three of Austin Kleon's books @austinkleon as they had been on my reading list for so long, and never got around to reading them 

I can now say I have finally got around to reading them.

The review for "Steal Like an Artist" is already on the book review section of the website, and if you're subscribed to the newsletter you will have received the newsletter regarding this awesome book.

The review for "Show You Work" is coming this Wednesday, there will also be a newsletter on the way.

I have nearly finished "Keep Going" and again I'm really impressed by all three book I highly recommend them they are well worth the read.

Have you read these books? Let me know your thoughts in the comments. 

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    "It's not the things that happen around you that d "It's not the things that happen around you that determines you're success. 

It's what happens inside of you!

Remember that you're unable to control life around you, but you can control yourself! - 

Take Action!". 

Andrew Marriott - The Logo Creative™ 

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    "Never compare your behind the scenes with other p "Never compare your behind the scenes with other people's greatest hits, never compare yourself to other people. 

Keep yourself in the game, and take control of it. 

If it’s been done before it can be done better. 

Be confident and figure it out. 

You got this!"

Andrew Marriott - The Logo Creative™

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    "Each night when i get in bed i remind myself I'm "Each night when i get in bed i remind myself I'm ok, I'm doing a good job, and that good things take a lot of patience and consistency. 

I'm not a religious man but i give thanks for everything i have. 

I worked hard for it!".

 - Andrew Marriott - The Logo Creative™

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    Check out our very first Designer Interview from 2 Check out our very first Designer Interview from 2016 with Jacob Cass @justcreative it was great pleasure to feature Jacob as the first. 

Jacob has been an inspiration to so many designers over the years  me included.

Jacob shares his first ever logo he designed, his journey as a designer and more insights.

Join our newsletter we share, new designer interviews, new books, insights and what I have been up to.

join me, let's chat! 👋

tiny.cc/thelogocreative 

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#logodesigner #creativecommunity #positivevibes #logodesigner #logodesigns #logoprofesional #logo #logoinspirations #designer #designthinking #creativeideas #creativeidea #thoughtoftheday #creativemind #creativemindset #logoideas #logoidentity #identitydesigner #creativeproject #creativethoughts #logotips #logoinspirations #logoinspiration #designdaily #inspirepeople #humanfirst #bemore
    Big thanks to @bispublishers for sending me this b Big thanks to @bispublishers for sending me this box of goodies to review for you lovely people.

I'll be doing some videos soon of each item.

Then I'll be fully reviewing each item on our website. 👍

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#brand #branding #marketing #positivity #brandingdesign #brandmarketing #brandidentity #brandidentitydesign #entrepeneur #entrepreneurship #entrepreneurlife #entrepreneurmindset #business #businessquotes #businesstips #graphicdesign #graphicdesigner #brandstrategy #businessstrategy #growthmindset #growth #freelance #scaleyourbusiness #businessowner #businessofdesign #bizofdesign #smallbusiness #startup #solopreneur #businessideas
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