Logos and branding aren’t just something you could say as the ‘image’ of your product, service, or company. Their importance is far-reaching, especially when it comes to how greatly it influences local search engine results. Thus, it’s imperative to understand their nature and how they function to help achieve this reach. In this article we will give you 6 Reasons Logo And Branding Is Essential In Local SEO.
Logo and Branding
Logos could be a symbol, text, shape, or a picture that serves as the ‘face’ of your product, service, or company. It helps in letting the consumers remember you. For example, even without the full name, the golden arches forming the letter ‘M’ is recognisable as McDonald’s worldwide.
Meanwhile, branding is all about promoting, marketing, or advertising your product, service, or company. It focuses on intriguing the emotional side of consumers, helping to build trust and loyalty so they’ll patronise the company.
Integrated branding is the creative design of the logo, coupled with the brand’s tagline or catchphrase. Together, logo and branding form the company’s personality and identity.
Local Search Engine Optimisation
Search engines are programs that help you find resources online. When you type specific keywords, these platforms provide results that match what you wrote.
To maximise this process, businesses use search engine optimisation (SEO), which strategically improves a website’s performance in search engines.
It includes choosing the proper keywords to incorporate into a website’s content so that these sites will be shown in the search results.
The concept of local SEO, on the other hand, makes use of a searcher’s location and provides results near them. For example, if someone in New York types ‘seafood’ on a search engine, it will show results for seafood restaurants within their immediate vicinity.
The Relationship Between Logo, Branding, and SEO
To be cited repeatedly in these searches would be a good business goal, and that’s where the specialisation of citation building services comes in handy. Tapping experts like SEO Builder to get more online exposure for your brand could also be a worthy investment to get more customers.
But to have your product, service, or company appear more in a search engine, your website needs quality content. Thus, this is where the logo and branding design band together to produce engaging content for SEO purposes. Below are some reasons why having a good logo and branding tandem is essential for local SEO:
1. Makes Things Visually Appealing
Your logo and branding play a big role in promoting the content of your website. Visuals are powerful when it comes to attracting consumers.
Since logos and branding make use of aesthetics, people would enjoy interacting with your website.
They’d prefer a creative page over a dull one, for sure. Thus, pick the correct colours for your brand, make use of symbols, and use your creativity to gain more of those website clicks.
2. Memory Retention
Logos and branding help consumers remember your brand more. People generally prefer something that’s already familiar to them. Thus, having a memorable logo and eye-catching branding will help put a face and character to your company.
Brand-related colours or images reminiscent of your logo can help potential customers to remember your business more. When they remember you more, they’ll search for you more.
3. Distinguishable From Competitors
A clear logo and branding design set you apart from competitors. Study how global sneaker brands market their respective companies as an example.
They sell the same product, but their logos and brand colours give off different vibes.
When brands set themselves apart from each other in this manner, customers would remember which brand to search online when needed.
4. Emotional Connection
Branding does the job of targeting the emotions of customers. It communicates your company’s values or goals, adding a ‘humane’ touch to the business. Establishing an emotional connection is important for customers because it greatly influences their decision to patronise your product or service.
For example, customers are more likely to support a company that also supports charitable causes. This kind of humanitarian branding will lead people to associate your company and logo with good feelings and intentions.
Your logo now becomes associated with such positivity, and they’ll look for you online when a connected need arises.
The importance of choosing the right keywords is having your brand pop up easily when a customer searches for it online. Be wise and think of keywords that you’d expect from your target customers; integrate such wordings in your branding.
For example, you have a coffee shop, and you’re branding yourself as the best in town. Make use of keywords such as ‘the best coffee shop in (name of town)’ in the content of your website. Be specific so it’ll appear easily in search engines.
6. Boost In Search Results and Google Ranking
If you follow the steps mentioned above, it will inevitably make your website receive many engagements. When this happens, Google will recognise your website more, helping you rank higher in search results. Thus, having a great logo and branding work for your website indeed boosts search results.
Building Your Business Image With Your Logo
For the majority of businesses, the process of creating a business identity or logo can be difficult. From rejected concepts to discarded ideas, there’s a lot more involved in knowing how to create a logo process than you may think.
The main elements in making a company’s logo include color scheme, image selection, typography, font size, lettering style, and overall design.
All of these are important aspects that a company must consider when creating a logo. This is because it’s important to choose a logo that’s eye-catching and attractive to potential customers.
The right image design can convey a message about the company and its goals to its potential clients, as well as being an asset to the business.
Once the logo is thought out, it’s important to select the right colors and fonts, which ought to be identifiable as well as representative of the company.
Finally, the logo designing process may not be complete unless the company includes a brand statement or logo slogan that’ll be used on all of its marketing materials.
This can be done in a variety of different ways. However, it’s common for companies to place their logo in marketing materials such as billboards, flyers, and brochures, as well as custom printed pens.
The process of building a business image for a company can be challenging, but it’s not nearly as difficult as many people believe.
The key is to stay focused on the message that the company wants to communicate and to select a professional designer that’s experienced in the making process of business logos.
It’s not enough to merely have a website and let things take off. Having a memorable logo and branding design is now essential for businesses since this helps in their local SEO results.
Google takes into account websites that are doing well, and companies reap the rewards by appearing more often when searched. Thus, entrepreneurs should now see how crucial it is to establish their brand’s identity to cash in on local SEO success.
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Also published on Medium.