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6 Reasons Logo And Branding Is Essential In Local SEO

6 Reasons Logo And Branding Is Essential In Local SEO

  • 29/08/202020/01/2021
  • by The Logo Creative
  • Logos and branding aren’t just something you could say as the ‘image’ of your product, service, or company. Their importance is far-reaching, especially when it comes to how greatly it influences local search engine results. Thus, it’s imperative to understand their nature and how they function to help achieve this reach. In this article we will give you 6 Reasons Logo And Branding Is Essential In Local SEO.

    Table of Contents

    • Logo and Branding
    • Local Search Engine Optimisation
    • The Relationship Between Logo, Branding, and SEO
    • 1. Makes Things Visually Appealing
    • 2. Memory Retention
    • 3. Distinguishable From Competitors
    • 4. Emotional Connection
    • 5. Keywords
    • 6. Boost In Search Results and Google Ranking
    • Build Your Business Image With Your Logo
    • Conclusion
      • Join The Logo Community

    Logo and Branding

    Logos can be a symbol, text, shape, or a picture that serves as the “face” of your product, service, or company. It helps in letting the consumers remember you. For example, even without the full name, the golden arches forming the letter “M” is recognisable as McDonald’s worldwide.

    Meanwhile, branding is all about promoting, marketing, or advertising your product, service, or company. It focuses on intriguing the emotional side of consumers, helping to build trust and loyalty so they’ll patronise the company. 

    Integrated branding is the creative design of the logo, coupled with the brand’s tagline or catchphrase. Together, logos and branding form the company’s personality and identity.  

    Local Search Engine Optimisation

    Search engines are programs that help you find resources online. When you type specific keywords, these platforms provide results that match what you wrote.

    To maximise this process, businesses use search engine optimisation (SEO), which strategically improves a website’s performance in search engines.

    This includes choosing the proper keywords to incorporate into a website’s content so that these sites will be shown in the search results. 

    The concept of local SEO, on the other hand, makes use of a searcher’s location and provides results near them. For example, if someone in New York types ‘seafood’ on a search engine, it will show results for seafood restaurants within their immediate vicinity. 

    6 Reasons Logo And Branding Is Essential In Local SEO

    The Relationship Between Logo, Branding, and SEO

    To be cited repeatedly in these searches would be a good business goal, and that’s where the specialisation of citation building services comes in handy. Tapping experts like SEO Builder to get more online exposure for your brand could also be a worthy investment to get more customers. 

    But to have your product, service, or company appear more in a search engine, your website needs quality content. Thus, this is where the logo and branding design band together to produce engaging content for SEO purposes.  Below are some reasons why having a good logo and branding tandem is essential for local SEO:

    1. Makes Things Visually Appealing

    Your logo and branding play a big role in promoting the content of your website. Visuals are powerful when it comes to attracting consumers.

    Since logos and branding make use of esthetics, people would enjoy interacting with your website.

    They’d prefer a creative page over a dull one, for sure. Thus, pick the correct colours for your brand, make use of symbols, and use your creativity to gain more of those website clicks.

    2. Memory Retention

    Logos and branding help consumers remember your brand more. People generally prefer something that’s already familiar to them. Thus, having a memorable logo and eye-catching branding will help put a face and character to your company.

    Brand-related colours or images reminiscent of your logo can help potential customers remember your business more. When they remember you more, they’ll search for you more.

    3. Distinguishable From Competitors

    A clear logo and branding design will set you apart from competitors. Study how global sneaker brands market their respective companies as an example.

    They sell the same product, but their logos and brand colours give off different vibes.

    When brands set themselves apart from each other in this manner, customers would remember which brand to search online for when needed. 

    4. Emotional Connection

    Branding does the job of targeting the emotions of customers. It communicates your company’s values or goals, adding a ‘humane’ touch to the business. Establishing an emotional connection is important for customers because it greatly influences their decision to patronise your product or service. 

    For example, customers are more likely to support a company that also supports charitable causes. This kind of humanitarian branding will lead people to associate your company and logo with good feelings and intentions.

    Your logo now becomes associated with such positivity, and they’ll look for you online when a connected need arises.

    5. Keywords

    The importance of choosing the right keywords is having your brand pop up easily when a customer searches for it online. Be wise and think of keywords that you’d expect from your target customers; integrate such wording into your branding.

    For example, you have a coffee shop, and you’re branding yourself as the best in town. Make use of keywords such as “the best coffee shop in (name of town)” in the content of your website. Be specific so it’ll appear easily in search engines.

    6. Boost In Search Results and Google Ranking

    If you follow the steps mentioned above, it will inevitably make your website receive many engagements. When this happens, Google will recognise your website more, helping you rank higher in search results. Thus, having a great logo and branding work for your website indeed boosts search results.

    Build Your Business Image With Your Logo

    For the majority of businesses, the process of creating a business identity or logo can be difficult. From rejected concepts to discarded ideas, there’s a lot more involved in knowing how to create a logo process than you may think.

    The main elements in making a company’s logo include color scheme, image selection, typography, font size, lettering style, and overall design.

    All of these are important aspects that a company must consider when creating a logo. This is because it’s important to choose a logo that’s eye-catching and attractive to potential customers.

    The right image design can convey a message about the company and its goals to its potential clients, as well as being an asset to the business.

    Once the logo is thought out, it’s important to select the right colors and fonts, which ought to be identifiable as well as representative of the company.

    Finally, the logo design process may not be complete unless the company includes a brand statement or logo slogan that’ll be used on all of its marketing materials.

    This can be done in a variety of different ways. However, it’s common for companies to place their logo in marketing materials such as billboards, flyers, and brochures, as well as custom printed pens.

    The process of building a business image for a company can be challenging, but it’s not nearly as difficult as many people believe.

    The key is to stay focused on the message that the company wants to communicate and to select a professional designer that’s experienced in the making process of business logos.

    Conclusion

    It’s not enough to merely have a website and let things take off. Having a memorable logo and branding design is now essential for businesses since this helps in their local SEO results.

    Google takes into account websites that are doing well, and companies reap the rewards by appearing more often when searched. Thus, entrepreneurs should now see how crucial it is to establish their brand’s identity to cash in on local SEO success.

    Join The Logo Community

    We hope you have enjoyed these 6 Reasons Logo And Branding Is Essential In Local SEO. If you would like more personal tips, advice, insights, and access to our community threads and other goodies join me in our community. You can comment directly on posts and have a discussion.

    *TIP – We recommend to Learn Logo Design with an online masterclass.

    Learn Logo Design Online - Logo Design Master Class

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    ‘Creativity for Sale’ + ‘Mindful Creative’ ‘Creativity for Sale’ + ‘Mindful Creative’ by Radim Malinic is now available worldwide in bookstores and online. 

Grab yourself a copy and reach your creative career potential without the cycle of burnouts and stress. 

These books are beautiful I highly recommend them!

Big thanks to Radim @radim.malinic for our copies of these amazing books!

Find out more at:

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    Check out the latest Designer Interview with Micha Check out the latest Designer Interview with Michael Cherkashin and award-winning graphic designer and creative director @hugagency

It was a great pleasure to feature Michael who shares some valuable insights into logo design  and live as a graphic designer and creative director.

The interview is also featured on today's newsletter, including the book by @made.by.james
what I have been up to, and more insights. 

Join me, let's chat! 👋

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    In his New York Times best seller Steal Like an Ar In his New York Times best seller Steal Like an Artist, Austin Kleon gave readers the key to unlock creativity. Now comes the next step in the journey: how to get known.

SHOW YOUR WORK! puts an end to the destructive myth of the long genius by showing artists and writers, makers and creative entrepreneurs how to join the new ecology of talent. It is about found by being findable, about using the network instead of wasting time networking.

The key is process, not product. Share something new every day but don’t turn into human spam.) Keep and amateurs mind where the possibilities are limitless. Be a connector, a teacher, an open node. Don’t horde.

In ten vital new priciples, SHOW YOUR WORK! shows that you have to be open, generous, brave - an artist that other artists will steal from.

Full review can be found on our website link in bio under the book review section.

If you would like your own copy of Show Your Work by Austin Kleon it’s available online. 

If you purchase through the links below, I do get a small commission that i put back into The Logo Creative project, for instance by purchasing new books like these that i can share with you the reader. 

Show Your Work by Austin Kleon. 

Amazon - https://amzn.to/3jh4p0h 

Wordery - https://tidd.ly/2VmUJt9 

Bookshop - https://uk.bookshop.org/a/7810/9780761169253 

Looking for more creative content? Check out our website. 

Checkout our website book review section: 
https://www.thelogocreative.co.uk/book-review-logo-design/ 

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Join The Community Newsletter Group: https://thelogocreative.substack.com/subscribe 

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    "Never underestimate white space! Space is an inv "Never underestimate white space!

Space is an invisible design element most can't see, and it's often ignored.

Whits space is an element That controls all other elements.

You can't design when you can't see"

- Andrew Marriott - The Logo Creative™

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    Overcome Creative Block 👇 We've all been there Overcome Creative Block 👇

We've all been there, sketchbook open ready to capture ideas, but nothing is flowing. 

💡 Solution: 

▶️ Set a routine
▶️ Take a step back 
▶️ Go for a walk 
▶️ Change scenery 
▶️ Keep a notebook handy 

What are your methods? 👍

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    "Be vigilant and always check your client’s agre "Be vigilant and always check your client’s agreement for design services word for word, and twice over before signing. 

I recently rejected a client who was a big design news site. Let’s just say there were things in there I did not like! 

Money is not everything! Protect yourself!"

- Andrew Marriott - The Logo Creative™

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    Austin Kleon’s books have been on my bookshelf f Austin Kleon’s books have been on my bookshelf for quite some time, I finally got round to reading “Steal Like an Artist” and i could not wait to jump in and read his second book “Show Your Work”
 
If you would like to read my full review its on the book review section of our website.

https://www.thelogocreative.co.uk/show-your-work-by-austin-kleon/ 

If you would like your own copy of Show Your Work by Austin Kleon it’s available online. 

If you purchase through the links below, I do get a small commission that i put back into The Logo Creative project, for instance by purchasing new books like these that i can share with you the reader.

Show Your Work by Austin Kleon
Amazon - https://amzn.to/3jh4p0h 
Wordery - https://tidd.ly/2VmUJt9 
Bookshop - https://uk.bookshop.org/a/7810/9780761169253 

Looking for more creative content? Check out our website.

Checkout our website book review section: 
https://www.thelogocreative.co.uk/book-review-logo-design/ 

Read Our Daily Blog Articles: 
https://www.thelogocreative.co.uk/blog/ 

Join The Community Newsletter Group:
https://thelogocreative.substack.com/subscribe 

We have recently partnered with Mr Mockup:
https://mrmockup.com/ref/thelogocreative/ 

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    It was a pleasure to feature Simon Charwey @simonc It was a pleasure to feature Simon Charwey @simoncharwey In our 4th interview back in 2017. 

Simon is a Asanteman-based brand identity designer based in Kumasi, Ghana.

In this interview Simon shares his design journey, first ever logos he designed, his design process and insights into the logo design industry.

Be sure to check out the interview, link in bio under the designer interview section.

_________________________________

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    Stealing is bad, taking things that don’t belong Stealing is bad, taking things that don’t belong to you is wrong unless you learn to steal like an artist. This book includes 10 things nobody told you about being creative. 

Steal Like an Artist by Austin Kleon does not support plagiarism, let’s get that straight from the start. 

It’s more about unlocking your creativity, and getting into the minds of the artists you admire by understanding why and how they did what they did.

This small square 140 page book was published in 2012 and is a New York Times best seller, and for good reason it’s a fantastic book! - Well Done @austinkleon and @workmanpub

Check out the first look video we posted.

Join Newsletter: tiny.cc/thelogocreativve

If you would like a copy of your own it’s available on Amazon, Wordery and Bookshop:

Amazon UK: https://amzn.to/3jh4p0h 
Wordery: https://tidd.ly/2VmUJt9 
Bookshop: https://uk.bookshop.org/a/7810/9780761169253 

__________________________________

#thelogocreative #thelogocommumity #design #graphicdesign #bookblog
#booklover #BrandIdentity #bookclub #bookshelf #bookreviewer #bookworm
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    Check out our latest Designer Interview with Micha Check out our latest Designer Interview with Michael Penda @peanutfreepanda a talented graphic designer from Wichita, KS. 

It was a great pleasure to feature Michael, he shares his insights into working as a graphic designer.

The interview is also featured on today's newsletter, including a new book, what I've been up to, and more insights.

join me, let's chat! 👋

tiny.cc/thelogocreative 

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    "If you have anxiety you're probably worried about "If you have anxiety you're probably worried about the future, if you have depression it's more than likely pain from your past. 

Live in the moment, and be here and now!

It's tough trust me I know, I have been there.

But just like me you got this!"

 - Andrew Marriott - The Logo Creative 

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    "Always focus on what you are putting into your bu "Always focus on what you are putting into your business, and not what you can get out of it.

Too many are fixated on results and personal gain instead of putting in the work and providing value. 

Tip - Start looking at business from the outside in! 

You get what you put in!" 

- Andrew Marriott - The Logo Creative 

👉 Join my personal newsletter: tiny.cc/thelogocreative 

👉 Follow @thelogocreative and turn on post notifications. 

👉 Leave a comment, let's chat!

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    "It's one thing to be creative, but are you innova "It's one thing to be creative, but are you innovative? 

Creativity is thinking up new ideas and innovation is doing new things. 

Always be open to trying new things and moving in different directions. strive to be both." 

- Andrew Marriott - The Logo Creative™

👉 Join my personal newsletter: tiny.cc/thelogocreative 

👉 Follow @thelogocreative and turn on post notifications. 

👉 Leave a comment, let's chat! 

_________________________________________

#positivity #entrepreneurmindset #businessquotes #growthmindset #growth #scaleyourbusiness #mindset #businessgoals #designquote #motivation #entrepreneur #lifestyle #motivationalquotes #marketing #positivity #designinspiration #designquote #quotesondesign #designerquote #designquotes #designpassion #positivevibes #thoughtoftheday #inspirepeople #humanfirst #bemore #branding #creativemind #creativemindset #creativethoughts
    It was a pleasure to feature Ian Paget In our 3rd It was a pleasure to feature Ian Paget In our 3rd interview back in 2017. 

Ian is logo and brand identity designer working and living in the UK.

In this interview Ian shares his first logo he designed, his favourite logos and a glimps into his process. 

Be sure to check out the interview , link in bio under the designer interview section.

_________________________________

#logodesigner #creativecommunity #positivevibes #logodesigner #logodesigns #logoprofesional #logo #logoinspirations #designer #designthinking #creativeideas #creativeidea #thoughtoftheday #creativemind #creativemindset #logoideas #logoidentity #identitydesigner #creativeproject #creativethoughts #logotips #logoinspirations #logoinspiration #designdaily #inspirepeople #humanfirst #bemore
    Stealing is bad, taking things that don’t belong Stealing is bad, taking things that don’t belong to you is wrong unless you learn to steal like an artist. This book includes 10 things nobody told you about being creative. 

Steal Like an Artist by Austin Kleon does not support plagiarism, let’s get that straight from the start. It’s more about unlocking your creativity, and getting into the minds of the artists you admire by understanding why and how they did what they did.

This small square 140 page book was published in 2012 and is a New York Times best seller, and for good reason it’s a fantastic book! - Well Done @austinkleon

Check out the first look video.

Join Newsletter: tiny.cc/thelogocreativve

If you would like a copy of your own it’s available on Amazon, Wordery and Bookshop:

Amazon UK: https://amzn.to/3jh4p0h 
Wordery: https://tidd.ly/2VmUJt9 
Bookshop: https://uk.bookshop.org/a/7810/9780761169253 

__________________________________

#thelogocreative #thelogocommumity #design #graphicdesign #bookblog
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    Check out the second Designer Interview from 2016 Check out the second Designer Interview from 2016 with our good friend David Airey.

It was a great pleasure to feature David as he has been an inspiration to so many designers over the years me included.

David shares his favourite logo design, his logo design process and steps he has taken in his design journey.

Join our newsletter we share, new designer interviews, new books, insights and what I have been up to.

join me, let's chat! 👋

tiny.cc/thelogocreative 

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    Awhile back I purchased all three of Austin Kleon' Awhile back I purchased all three of Austin Kleon's books @austinkleon as they had been on my reading list for so long, and never got around to reading them 

I can now say I have finally got around to reading them.

The review for "Steal Like an Artist" is already on the book review section of the website, and if you're subscribed to the newsletter you will have received the newsletter regarding this awesome book.

The review for "Show You Work" is coming this Wednesday, there will also be a newsletter on the way.

I have nearly finished "Keep Going" and again I'm really impressed by all three book I highly recommend them they are well worth the read.

Have you read these books? Let me know your thoughts in the comments. 

👉 Join the newsletter: tiny.cc/thelogocreative

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