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7 Golden Rules for Logo Rebranding

7 Golden Rules for Logo Rebranding

  • 13/04/202015/04/2020
  • by The Logo Creative
  • Brand identity is everything in the corporate world and in any business that intends to succeed in a competitive field. A good logo should enrich your brand through easy recall, impact, and visibility in the market. In this article we share 7 Golden Rules for Logo Rebranding.

    Adopt a comprehensive approach when thinking about rebranding your logo to reflect the rest of your corporate image so that it carries identity recognition and effective messaging, whether in a name style format or graphics.

    Logo design basics are essential to ensure focus on core business objectives of the company, keeping it simple and easy to remember. Here are seven golden rules for your logo rebranding project.

    Table of Contents

    • 1. Have clear reasons for rebranding
    • 2. Set out what changes to make
    • 3. Align logo rebrand with objectives
    • 4. Evaluate rebranding cost implications
    • 5. Keep it relevant, simple, and powerful
    • 6. Engage expert help
    • 7. Re-launch and continuity
    • Conclusion

    1. Have clear reasons for rebranding

    Rebranding any business is a radical policy issue that calls for serious consideration before execution. Rebranding means a change of identity or image and a realignment of market perception of what was hitherto familiar. This could pose challenges in sales as customers reacquaint with the new look or even lead to collapse if not well thought out.

    Companies rebrand for various reasons that include product diversification, venturing into new markets, recovery from adverse experiences, or because of mergers.

    To ensure that such radical changes are in line with company objectives both in the interim and long term, you must have sound and strong reasons that meet the consensus of all concerned. The first item then should be to spell out the shortcomings of the current logo branding and the expected goals of the proposed changes.

    2. Set out what changes to make

    Logo rebranding could be as simple as dropping the text accompanying the graphics or vice versa. Or it could be adopting a name style format while retaining all other aspects, including colours.

    Land Rover logo went through such changes dropping the names “Solihull Warwickshire, England” that designated their headquarters and colours from grey to current forest green but retaining name in a bolder font in the oval that is so familiar today.

    Set up an internal team involving the marketing department to review what needs to be changed. Together decide on whether you need partial logo rebranding or complete makeover that will affect mission, objectives, packaging, and brand marketing strategy.

    Let your marketing team conduct professional surveys on your market visibility and performance to help you design a responsive logo rebrand.

    3. Align logo rebrand with objectives

    Align logo rebrand with company objectives if the change is to be profitable at all. As observed above, the reasons for the change must be a reflection of the objectives.

    In other words, if the company is not achieving set goals or lagging behind the competition in the market, the purpose should be to change that through logo rebrand. Use this opportunity to gain visual prominence and brand recall or to set out in emerging markets with variant tastes.

    Rachel Silverman is the marketing and advertising head for a twiftnews society. She suggests that the advertisers should let the new logo become the marketing symbol for the company and the identifying beacon for your products. This might also mean a revision of your mission statement to reflect the new changes and an expression of the company’s vision.

    The golden rule here is to have a clear understanding of your objectives before rebranding. She tried this to craft the marketing campaign.

    4. Evaluate rebranding cost implications

    In business, the bottom line is costs and profit. You do not want to start on a project that will take away funding meant for crucial running costs, thereby crippling the operations. Carefully determine the extent you intend to rebrand and the cost of implementing the new changes.

    Will the logo rebrand necessitate the introduction of new packaging for products? If so, what will it cost and the impact on company finances?

    Other costs to consider include promotion and advertising that will introduce the new changes to customers. You must also factor in the cost of new product catalogues as well as their design.

    All these depend on the nature of the logo rebrand you choose to make. A simple tweaking of the graphics or dropping off some text will cost less with the introduction affected gradually.

    5. Keep it relevant, simple, and powerful

    Relevance to business is key when rebranding your logo to ensure effective messaging and instant recognition. Let the logo not only identify you in the general market but also in the specific industry you are engaged in. Relevance makes it easier for customers to relate with your brand and to attract them on impulse.

    Choose a design that is simple without much clatter but has a strong impact. An example of simplicity in rebranding is British Sky Broadcasting Limited that changed to a trendy and easy to recall “Sky” name style with a powerful two-tone colour scheme.

    Colour is a powerful visual tool that you can use effectively to make your logo stand out and create a lasting imagery in the minds of your customers.

    6. Engage expert help

    Graphic design is highly technical and requires trained professionals with understanding in branding, communication, and application to get a superior business logo. This is simply not something you want to experiment with and put your brand reputation to ridicule.

    The golden rule is to engage a professional designer or firm to translate your vision into a powerful logo.

    It is also important to set up an internal team comprising key departments for their input and to work with the designer to get great results. The marketing department has plenty to offer from their experience and previous interaction in the field.

    You can also task this team to carry out targeted research that will guide the new logo rebrand. Experts will also understand how to maintain consistency and ensure a smooth transition.

    7. Re-launch and continuity

    Re-launch is the next step after logo rebrands and you must plan for this at the same time you commence the design project. Plan for advertisements and promotions to introduce the new look logo so that your customers move with you. Ensure that this awareness campaign reaches all spheres of operation for a wholesome renewal in your business.

    Since these changes must be replicated in all media and applications, it is important to maintain consistency. The new logo must be used similarly on your website as well as print media, product packaging, stationery, and promotional material.

    To achieve this, you must have a corporate manual detailing rules of use, colour schemes, and font type. This guarantees the consistency and integrity of your brand image and usage at all times.

    Conclusion

    A strong brand that customers easily relate with is key to success in business. Every CEO strives to rise above the crowd with a strong identity and this means that changes to existing brand logos become necessary to maintain a competitive edge.

    You may also have outgrown your initial profile and want to reflect the current status or diversifying your business and need a new identity. Rebranding is a normal process of growth but one that should be carefully considered before implementation while protecting the interests and prospects of the company by observing some basic rules.

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    ‘Creativity for Sale’ + ‘Mindful Creative’ ‘Creativity for Sale’ + ‘Mindful Creative’ by Radim Malinic is now available worldwide in bookstores and online. 

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    Check out the latest Designer Interview with Micha Check out the latest Designer Interview with Michael Cherkashin and award-winning graphic designer and creative director @hugagency

It was a great pleasure to feature Michael who shares some valuable insights into logo design  and live as a graphic designer and creative director.

The interview is also featured on today's newsletter, including the book by @made.by.james
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    In his New York Times best seller Steal Like an Ar In his New York Times best seller Steal Like an Artist, Austin Kleon gave readers the key to unlock creativity. Now comes the next step in the journey: how to get known.

SHOW YOUR WORK! puts an end to the destructive myth of the long genius by showing artists and writers, makers and creative entrepreneurs how to join the new ecology of talent. It is about found by being findable, about using the network instead of wasting time networking.

The key is process, not product. Share something new every day but don’t turn into human spam.) Keep and amateurs mind where the possibilities are limitless. Be a connector, a teacher, an open node. Don’t horde.

In ten vital new priciples, SHOW YOUR WORK! shows that you have to be open, generous, brave - an artist that other artists will steal from.

Full review can be found on our website link in bio under the book review section.

If you would like your own copy of Show Your Work by Austin Kleon it’s available online. 

If you purchase through the links below, I do get a small commission that i put back into The Logo Creative project, for instance by purchasing new books like these that i can share with you the reader. 

Show Your Work by Austin Kleon. 

Amazon - https://amzn.to/3jh4p0h 

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    "Never underestimate white space! Space is an inv "Never underestimate white space!

Space is an invisible design element most can't see, and it's often ignored.

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You can't design when you can't see"

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    Overcome Creative Block 👇 We've all been there Overcome Creative Block 👇

We've all been there, sketchbook open ready to capture ideas, but nothing is flowing. 

💡 Solution: 

▶️ Set a routine
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What are your methods? 👍

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    "Be vigilant and always check your client’s agre "Be vigilant and always check your client’s agreement for design services word for word, and twice over before signing. 

I recently rejected a client who was a big design news site. Let’s just say there were things in there I did not like! 

Money is not everything! Protect yourself!"

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    Austin Kleon’s books have been on my bookshelf f Austin Kleon’s books have been on my bookshelf for quite some time, I finally got round to reading “Steal Like an Artist” and i could not wait to jump in and read his second book “Show Your Work”
 
If you would like to read my full review its on the book review section of our website.

https://www.thelogocreative.co.uk/show-your-work-by-austin-kleon/ 

If you would like your own copy of Show Your Work by Austin Kleon it’s available online. 

If you purchase through the links below, I do get a small commission that i put back into The Logo Creative project, for instance by purchasing new books like these that i can share with you the reader.

Show Your Work by Austin Kleon
Amazon - https://amzn.to/3jh4p0h 
Wordery - https://tidd.ly/2VmUJt9 
Bookshop - https://uk.bookshop.org/a/7810/9780761169253 

Looking for more creative content? Check out our website.

Checkout our website book review section: 
https://www.thelogocreative.co.uk/book-review-logo-design/ 

Read Our Daily Blog Articles: 
https://www.thelogocreative.co.uk/blog/ 

Join The Community Newsletter Group:
https://thelogocreative.substack.com/subscribe 

We have recently partnered with Mr Mockup:
https://mrmockup.com/ref/thelogocreative/ 

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    It was a pleasure to feature Simon Charwey @simonc It was a pleasure to feature Simon Charwey @simoncharwey In our 4th interview back in 2017. 

Simon is a Asanteman-based brand identity designer based in Kumasi, Ghana.

In this interview Simon shares his design journey, first ever logos he designed, his design process and insights into the logo design industry.

Be sure to check out the interview, link in bio under the designer interview section.

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    Stealing is bad, taking things that don’t belong Stealing is bad, taking things that don’t belong to you is wrong unless you learn to steal like an artist. This book includes 10 things nobody told you about being creative. 

Steal Like an Artist by Austin Kleon does not support plagiarism, let’s get that straight from the start. 

It’s more about unlocking your creativity, and getting into the minds of the artists you admire by understanding why and how they did what they did.

This small square 140 page book was published in 2012 and is a New York Times best seller, and for good reason it’s a fantastic book! - Well Done @austinkleon and @workmanpub

Check out the first look video we posted.

Join Newsletter: tiny.cc/thelogocreativve

If you would like a copy of your own it’s available on Amazon, Wordery and Bookshop:

Amazon UK: https://amzn.to/3jh4p0h 
Wordery: https://tidd.ly/2VmUJt9 
Bookshop: https://uk.bookshop.org/a/7810/9780761169253 

__________________________________

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    Check out our latest Designer Interview with Micha Check out our latest Designer Interview with Michael Penda @peanutfreepanda a talented graphic designer from Wichita, KS. 

It was a great pleasure to feature Michael, he shares his insights into working as a graphic designer.

The interview is also featured on today's newsletter, including a new book, what I've been up to, and more insights.

join me, let's chat! 👋

tiny.cc/thelogocreative 

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    "If you have anxiety you're probably worried about "If you have anxiety you're probably worried about the future, if you have depression it's more than likely pain from your past. 

Live in the moment, and be here and now!

It's tough trust me I know, I have been there.

But just like me you got this!"

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    "Always focus on what you are putting into your bu "Always focus on what you are putting into your business, and not what you can get out of it.

Too many are fixated on results and personal gain instead of putting in the work and providing value. 

Tip - Start looking at business from the outside in! 

You get what you put in!" 

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    "It's one thing to be creative, but are you innova "It's one thing to be creative, but are you innovative? 

Creativity is thinking up new ideas and innovation is doing new things. 

Always be open to trying new things and moving in different directions. strive to be both." 

- Andrew Marriott - The Logo Creative™

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    It was a pleasure to feature Ian Paget In our 3rd It was a pleasure to feature Ian Paget In our 3rd interview back in 2017. 

Ian is logo and brand identity designer working and living in the UK.

In this interview Ian shares his first logo he designed, his favourite logos and a glimps into his process. 

Be sure to check out the interview , link in bio under the designer interview section.

_________________________________

#logodesigner #creativecommunity #positivevibes #logodesigner #logodesigns #logoprofesional #logo #logoinspirations #designer #designthinking #creativeideas #creativeidea #thoughtoftheday #creativemind #creativemindset #logoideas #logoidentity #identitydesigner #creativeproject #creativethoughts #logotips #logoinspirations #logoinspiration #designdaily #inspirepeople #humanfirst #bemore
    Stealing is bad, taking things that don’t belong Stealing is bad, taking things that don’t belong to you is wrong unless you learn to steal like an artist. This book includes 10 things nobody told you about being creative. 

Steal Like an Artist by Austin Kleon does not support plagiarism, let’s get that straight from the start. It’s more about unlocking your creativity, and getting into the minds of the artists you admire by understanding why and how they did what they did.

This small square 140 page book was published in 2012 and is a New York Times best seller, and for good reason it’s a fantastic book! - Well Done @austinkleon

Check out the first look video.

Join Newsletter: tiny.cc/thelogocreativve

If you would like a copy of your own it’s available on Amazon, Wordery and Bookshop:

Amazon UK: https://amzn.to/3jh4p0h 
Wordery: https://tidd.ly/2VmUJt9 
Bookshop: https://uk.bookshop.org/a/7810/9780761169253 

__________________________________

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    Check out the second Designer Interview from 2016 Check out the second Designer Interview from 2016 with our good friend David Airey.

It was a great pleasure to feature David as he has been an inspiration to so many designers over the years me included.

David shares his favourite logo design, his logo design process and steps he has taken in his design journey.

Join our newsletter we share, new designer interviews, new books, insights and what I have been up to.

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    Awhile back I purchased all three of Austin Kleon' Awhile back I purchased all three of Austin Kleon's books @austinkleon as they had been on my reading list for so long, and never got around to reading them 

I can now say I have finally got around to reading them.

The review for "Steal Like an Artist" is already on the book review section of the website, and if you're subscribed to the newsletter you will have received the newsletter regarding this awesome book.

The review for "Show You Work" is coming this Wednesday, there will also be a newsletter on the way.

I have nearly finished "Keep Going" and again I'm really impressed by all three book I highly recommend them they are well worth the read.

Have you read these books? Let me know your thoughts in the comments. 

👉 Join the newsletter: tiny.cc/thelogocreative

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