User experience design is about pleasing your customers, including the people who come to your website, who can turn into leads based on how attractive your page looks.
Let’s now jump in and look at the 7 Most Overlooked Aspects of UI and UX Design.
It takes the combination of the design department and coders to create the most intriguing designs, but because most of this work is done in the background, this essential service is often overlooked. Let’s look at a few to give you a clearer picture of this job description.
Grabbing the User’s Attention
The most crucial aspect of the user experience is to grab their attention right away, whether it’s with a catchphrase or a graphic. Being interesting can separate websites from being profitable or not. Your website has to create the best first impression possible. This will help your potential customers stay longterm to browse your content.
Focus on User-Friendly
The total experience of your customers is just as relevant as catching their attention. Designers like Clay Global, a UX design agency in San Francisco, aim to create a website that makes it easy for customers to find what they’re looking for, including natural to read headers, a search bar, and sub-categories for products. Even if the website looks shiny and attractive, your customers will click away if they find the layout too confusing or time-consuming to navigate.
Commit To An Audience
Designers sometimes forget that they’re designing for a specific person, or a group of people, that are more likely to be attracted to a website’s look and design. A fishing website won’t display neon pink and purples on their front page, because their demographic will be turned off by these colors. Instead, earth tones and bold fonts will capture the “every-man” appeal of the fishing expert. There’s a lot of research involved in creating the best user experience for future customers, so every designer needs to keep it personal.
Unique Aspects of Business
One of the largest industries on the market is the health and fitness niche, and most of these websites overuse the colors green because it represents health. Even though being similar can help get sales originally, separating yourself from the pack will create brand recognition. A designer needs to weigh the pros and cons of creating something that’s already been done while making their product recognizable to the people who want to buy it.
Digital vs Real-World
Companies used to focus on the product itself and the attractive packaging, rather than the marketing because word-of-mouth and name recognition were enough to get your foot in the door. Now, marketing starts in the digital realm because it’s cheaper and more convenient. Designers sometimes forget that they’re still designing for the real world as well, because these products, whether they’re sold in a brick and mortar establishment or not, always manifest in the real world. Not just that, but there is still a huge market that doesn’t utilize digital technology.
Think of the “Every-Man”
Although you have your market and your specific customer in mind, designers also need to consider people who randomly come across a website and see value in the product being sold. A product that is made for the “Every-Man” can take your idea from a niche market to a worldwide scale. When it comes to the user-experience, think of common frustrations and annoyances users have with poor websites and try to improve on the design to appeal to a broad demographic.
Never Stop Learning
The digital realm is always expanding, which means a designer needs to change with it. You may have perfected your item, design, or website by now, but eventually, it will become out-of-date. For a more hands-on experience of this, take a look at websites designed in the 2000s, and websites designed now. Changing with the times, customers, and feelings of your customers will keep your product visually appealing for years to come.
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Also published on Medium.