Top Watch Brands and Their Logo Designs

Watches have always been an indispensable accessory for both men and women. It has been a century old tradition to complete one’s attire with a contemporary watch. Earlier watches were merely an accessory to check the time but with the advancement of technology, the functionality of the watches has been redefined. In this article, we take a look at the Top Watch Brands and Their Logo Designs.

The new watches are designed with GPS, calculator, torch, compass, barometer, thermometer, and other facilities. In this article, we will talk about some big brands with their inspiring logo designs. Logos communicates the values of the brand and helps the users connect themselves with the brand. A well-designed logo has always affected the purchasing decision.

In this industry, companies majorly use typographic logos to create a simple yet powerful identity and are easier to translate on the product itself.

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Rolex

It is the oldest watch manufacturer in the world. The brand has the highest resale value and stands for its premium design and quality. They are the innovators of water resistant watches, automatically powered by the movement of the wrist, military watches, and day/time calendar watches.

The timepieces are not only contemporary but also valued by the collectors for their antiquated watches. People who go for luxurious wristwatches definitely choose Rolex.

The Crown logo of Rolex represents originality, exquisite designs whereas the numbers of dots represent material of the case, structure of the case, and crown. On some of its watches, Rolex uses the logo with a dash placed under the crow.

This dash shows that the watch is double waterproof and its crown is made of 18k gold with two tones or stainless steel.

Omega

Omega is a major competitor of Rolex but it is not in the same league. The brand produces high-priced watches but is famous for its affordable line of watches.

The brand focuses on sophisticated marketing and is known as James Bond Watch. It has also branded the landing of Apollo 11 in 1969.

Omega watches use the Greek letter “omega” as part of its logo. It symbolizes perfection and success. The Omega sign is also connected with the successful landing of Apollo 11 as part of its brand strategy.

Rado

Rado is a famous Swiss brand that is known for its luxury brands. The brand is a pioneer in scratch proof watches. The brand created its collection with the use of high-tech ceramics and alloys for scratch proof and unbreakable watches.

Rado uses its name in bold font to mark its significance in the watch industry while the red ball represents the ruby jewel that was placed in all its automatic watches.

The anchor acts as a opinion in which the ruby is held and also signifies the association of the brand with Captain Cook (the famous British explorer who made a detailed map of Canadian island).

Tag Heuer

It is a brand based in Switzerland renowned for its luxury watches and fashion accessories. In the watch industry, the brand is known as the pioneer of chronographs.

The company is believed to be the first to introduce automatic chronographs in 1969.

It is the only watch brand using a colored logo to represent its sporty collection. The shape in which the name is cased represents the drive of the brand to be the best in the industry.

The word Tag Heuer means “day this year” in German but Heuer is taken from the name of the founder.

Seiko

Seiko is a Japanese brand known for producing cheap watches. The brand flourished when it first introduced quartz watches in 1970s. It revolutionized the watch industry when it launched kinetic energy wristwatches that could be charged electrically by movement.

The brand is known for producing sporty watches. Seiko uses its name as the logo.

The word Seiko is a Japanese word, which stands for success, and exquisiteness. The brand has successfully revolutionized the watch industry by standing true to its name.

Citizen

Citizen watches are Omega’s biggest rivals. They also offer cheaper watches, but the brand is known for its eco-driven collection. The timepieces have tiny solar panels that can store Sun’s energy and convert it to mechanical energy.

The brand has also introduced atomic settings. The watches capture low radio frequencies from around the world and update the time accurately. This makes the brand a symbol of accuracy.

Citizen uses its name in all caps as its logo to emphasize its novelty in introducing eco-friendly collections to the market. The brand is known for bringing innovation and technology to its timepieces.

Movado

It’s a famous Swiss luxury brand introduced in 1881. The brand is known for its innovative timepieces created by iconic watchmakers. The brand gained popularity with its Museum Watch, which has a golden dot to represent the Sun at noon and the hands to point out the movement of Earth.

It was the first watch to be displayed at the Museum of Modern Art. The brand is also known for its Time Sculpture, built in 2006 to celebrate its 125^th birthday.

Movado uses a typographic logo in which the name of the company is written in thin fonts to add crisp nature and the modernity of the brand.

Movado is an Esperanto word meaning always in motion. The name suggests that the brand is always on the move to bring novelty and innovation to its brand.

Longines

Longines is again a Swiss luxury watch brand that is known for its sport watches and chronographs. The brand is popular for its Aviator watches, which were designed when Charles Lindbergh made a transatlantic flight.

This watch was designed to help with air navigation and is still produced in the market.

The logo is a combination of typography and illustration. It is one of the few watch brands using images in the logo. The illustration represents the Aviator collection of the brand.

The bird illustration represents the brand’s association with the flights and air navigation.

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Author Bio
Alana D. Frazier is a copywriter at the buy term paper. Besides, she is fond of learning something new so she tries to keep up with advancing technologies.

Also published on Medium.