Branding Archives - Page 24 of 29 - The Logo Creative | International Logo Design & Branding Studio

How to Develop a Branding Strategy to Build your Business in 2019

Branding has never been more important. In 2019, strong branding is key: whether you are a major company, a small business, a startup or a social media influencer looking to build a personal brand. In all these cases, having a strong brand is critical to successfully growing your business and meeting your goals.

In this article, we look at the what, why and how of creating a branding strategy which will help you to grow your business in 2019.

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5 Tips to Improve your Brand Communication

Marketing has become more collaborative today with marketers shifting to marketing together with consumers. The rise of social media has made this possible.

As a marketer you want consumers to be excited about your products or services and talk to others about them. For this to happen, you need to have an authentic brand voice and a relationship with your audience built on trust. Here are five tips to help you improve your brand communication.

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Branding Essentials in the Online Gaming Sector

A recent headline in London’s Metro newspaper proclaimed that gaming is now bigger than movies and music combined. That is quite an assertion, and it will doubtless contribute to even more new entrants joining the fray in what is already a hugely crowded and competitive business sector.

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10 Examples of Powerful Global Branding

Global Branding is not just translating your website to different languages and creating a few ads for the international market. If you want to succeed to such an extent that your company is not just another name in the business but a brand that is associated with high-quality service and positive experience you need to do more. In this article, we take a look at 10 Examples of Powerful Global Branding.

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Rebrand vs Brand Refresh vs Redesign: 4 Signs That You Need to Update Your Logo

Branding is crucial for both well-established companies and young startups. Your company’s brand is more than distinctive colours and logo, it reflects the values of your business and represents an image your consumers can relate to. When consumers associate certain values and principles with your brand, it gains influence and attracts new customers, while also increasing loyalty and engagement among the existing ones. In this article we discuss Rebrand vs Brand Refresh vs Redesign: 4 Signs That You Need to Update Your Logo

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5 Amazing Retail Packaging Tips That You Cannot Ignore

Any retail expert can tell you how important an excellent product packaging design is for your business. A good product is indeed important for business, but if you do not have any unique and innovative retail packaging design, people will fail to notice your products. In this article we discuss 5 Amazing Retail Packaging Tips That You Cannot Ignore.

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Why Typography is important in branding

Typography is a critical part of the design, but unfortunately, it is not always well planned out. You can create excellent exemplification, pictures, and other graphic content but if the typography of your design is not good on your products, it could easily turn off potential buyers of your products and services In this article we discuss Why Typography is important in branding.

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Finding the Perfect Influencer for Your Brand

We’ve all been there.

After weeks of developing and promoting your website’s content, you’re still staring at a bunch of disappointing sales reports.

Don’t blame yourself.

In the world of online businesses, a solid product isn’t enough to win customers anymore. You also need to cultivate your brand’s authority in order to cut through the competition and build buyer confidence.

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Importance of Branding in Today’s World

There is an extensive doubt about the relevance of branding, especially among new businesses and small companies looking to step in an innately adverse environment.

For the most part, small companies stay blinded by the wrong belief that brands only signify ‘bigger’ fish in the pond who have open access to extensive budgets and recognition across the nation.

In the end, they cave into their fate and perform little except for bringing up with the stylish business cards or attractive logo design. It is ironic, assuming that it is small companies that need to influence branding more than their well-developed counterparts.

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Everything You Need To Know About Legal Protection for Logos

18/01/2019
by The Logo Creative

Your company’s logo is an integral part of your business since it’s an artistic representation of your brand. It’s an essential aspect of your marketing and promotional strategies to separate your products and services to that of your competitors. A well-designed logo helps in boosting awareness for your brand and makes your enterprise easily recognizable to consumers.

Whether you created your logo yourself or hired someone to craft a symbol for your business, you should know how to protect your intellectual property legally:

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Category: Branding