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Fonts & Typeface in Advertising - Why They Matter

Fonts & Typeface in Advertising – Why They Matter?

We have always heard that for proper brand awareness and marketing, you should always come up with worth admiring content that grasps the public’s attention immediately, but do you know the fonts you use in the content has equal importance? In this article, we take a look at Fonts & Typeface in Advertising – Why They Matter?

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Free Fonts and Graphic Design Resources

Free Fonts and Graphic Design Resources

As a graphic designer we are always on the lookout for fresh new design resources and fonts to add to our collection, as a lot of people are working from home at the moment with the covid-19 outbreak. I spent the weekend doing my part by putting this together to help people working from home. In this article we give you some great Free Fonts and Graphic Design Resources.

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Font Psychology and Typography Inspiration in Logo Design

Font Psychology and Typography Inspiration in Logo Design

There is a lot of current research related to typography these days. This is a topic of great interest to logo designers. As we all know that logo has been a powerful force for a long time, and it has a big impact on company branding. Join us in this article as we look at Font Psychology and Typography Inspiration in Logo Design.

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4 Typography Designs with Awesome Font Selection

4 Typography Designs with Awesome Font Selection

Here’s an exciting story about Typography Fonts: in July 2012, Errol Morris conducted an experiment titled ‘Are You an Optimist or a Pessimist?’ Where he presented an excerpt from a book by David Deutsch (The Beginning of Infinity). Morris wasn’t bothered with what people thought they were. He wanted to know how typography fonts influence perception, how typeface affects the credibility of the text. He used 6 fonts (Baskerville, Comic Sans, Helvetica, Georgia, Computer Modern, Trebuchet) and text in Comic Sans and Helvetica had the most negative responses while Baskerville was the clear winner. In this article, we take a look at 4 Typography Designs with Awesome Font Selection.

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