Very few managed to do for esthetic of advertisement and pop-culture of the second half of the XX century as much in general, as graphic designer Saul Ross did. Martin Scorsese called him a person who found and distilled poetic of the modern industrial world. Apart from Scorsese, the designer managed to work with Hitchcock, Preminger, Kubrick and Billy Wilder for over 40 years of his career, created about 100 of movie posters, was a filmmaker, made several the most recognizable logotypes of American corporations, which are popular until now.
Category: Logo Design
Where do you find logo design inspiration
In this article we discuss a question that gets asked quite frequently in the logo design industry: “Where do you find logo design inspiration”
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Can Logo’s Really Change Brand Image?
Personally, I haven’t seen famous brands owning a poor logo. In the era of social media, having a poor logo is next to killing your profit from your own hands. Little do you do know; a customer builds up an association with your brand’s logo.
How To Improve Your Drawing Skills To Help Your Logo Development
Great logo design doesn’t just come from nowhere.
It takes time, development, and patience to get all the components just right.
Even though logo design is mostly digital nowadays, how can you improve your drawing skill to help your logo development?
Within this blog post, you will discover 5 expert tips to improve your drawing skill, which in turn, can lead to more successful logo development, more refined logo artwork, and a higher degree of skill.
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10 Fresh Free Fonts for Graphic Designers
There are few things more exciting for graphic designers than choosing a font for a new product. It is a highly creative activity, which can also be very challenging and time-consuming, especially when you have to navigate through the seemingly-endless pages of typefaces that don’t match your inner vision. And it’s an even bigger struggle to find a free font. That’s why we have done an extensive search and selected some of the best free fonts available online, so you can enjoy your creative process more:
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Time Flies When You’re Having Fun by John Spencer
In this book review edition, we are going to be taking a look at a special book called Time Flies When You’re Having Fun by John Spencer it was sent to me by Author and founder / creative director of Offthetopofmyhead John Spencer.
John is lined up to take part in our designer interview and we have been collaborating over the months on the interview to get it just right.
I was thrilled when John emailed me to tell me about the book and offered to send me a signed copy before release and it’s a book I will cherish. So thanks John much appreciated and well done with the book!
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World Trademarks & Logotypes by Takenobu Igarashi
First things first, the cover of this copy looks like a total mess. Vague colors and too many scratches for what my eyes can handle. The good news? The cover says nothing – even if it was in a good condition – about the PHE-NO-ME-NAL work World Trademarks & Logotypes contains!
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Logo Life: Life Histories of 100 Famous Logos
I was chatting with a fellow designer who happens to be a friend the other day while visiting his studio for a project collaboration. We got on to the subject about logo history books and I mentioned to him about this book Logo Life: Life Histories of 100 Famous Logos and he asked if I would send him some pictures of the book when I got back,
Here is The Logo Creatives book review of Logo Life: Life Histories of 100 Famous Logos
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The Logo Awards Competition with Game Changing Value-Add for Designers
Ever wish you could nab more of those big logo and branding gigs?
I’m talking about $5000, $10000, $25000+ logo, identity, and branding projects.
As designers, we have to keep upping our game when it comes to adding value to our design services.
Potential clients are looking for that stand out—the designer or design studio who rises above the rest.
But here’s the thing. To add value, you have to establish credibility and trust.
How do you add that kind of value?
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Forward to the past: retro-rebranding of logos
From time to time, successful companies change their logos. Why? Why they change something in the company, where profits grow and where are more than enough customers? According to the Feng Shui School of Forms, the reason, like the logo itself, is in the information plane.
Rebranding as changing the brand and logo as its component is done in order to meet the new energies of the new era. Often these are internal impulses caused by new energy-information flows. Formally, it may be due to the fact that a new director comes to the company, top management changes. Or the range of goods and services varies. The staff and even the target audience are changing.
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