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Crafting Your Personal Branding As A New Designer - In 8 Steps

Crafting Your Personal Branding As A New Designer – In 8 Steps

  • 29/01/201802/04/2020
  • by The Logo Creative
  • Having a strong personal brand is crucial if you want to build a successful design career.

    When you’re applying to jobs or reaching out to clients, a strong personal brand can help make you more memorable, showcase your style and tone of work, and convince people that you’re truly passionate about design outside of your 9-5 job. It also shows that you have an opinion or point of view about design and are willing to boldly attach that opinion to yourself for everyone to see!

    Imagine you’re an employer looking through hundreds of design portfolios every day, searching for the perfect candidate to add to your design team. You decide whether or not to pass on most portfolios within about 10 seconds of landing on their homepage. Either their work itself is not strong enough or their homepage is messy, confusing, or inconsistent. Some of the people you pass on might even have a personal logo at the top of their homepage, but a quick glance tells you that this logo is not consistent with their work and was clearly created without much thought or process.

    Your personal branding, just like any other strong design project in your portfolio, should follow a design process. This process should be the same one that you go through when doing a branding project for a client. You need to spend time thinking about what you want your branding to say about you, sketching ideas, refining a few of them, and then choosing typography and a color palette that matches.

    Follow the 8 steps in this article and you’ll be well on your way to a unique and instantly recognizable personal brand! And if you ever need extra help building your portfolio or personal branding, check out our Design Portfolio Starter Kit.

    Table of Contents

    • Step 1: Research It
    • Step 2: Moodboard It
    • Step 3: Sketch It
    • Step 4: Think about typography
    • Step 5: Think about color
    • Step 6: Ask for feedback
    • Step 7: Sketch icon and texture ideas
    • Step 8: Finalize

    Step 1: Research It

    • Look at the personal logos and brands of other designers, as well as use of consistent
      color and typography across their websites. Take note of elements that you like and start to jot down any ideas you have for your own branding. A few sites to look at for inspiration are Krop, Dribbble, Behance, and even Twitter.
    • Think about the common trends you see in personal logos and brand identities of other designers, particularly designers in your field or niche. Are there any main trends or cliches that you want to steer away from?
    • Think about your own career goals. What are your strengths? What kind of work do you want to focus on? What do you want employers to know about your specialties from a quick glance at your portfolio site homepage? For example, if you’re a minimalist designer, you’d likely want a sleek and simple personal brand identity, whereas if you focus on complex digital illustration, you’d want a more colorful and nuanced logo and set of icons to showcase that strength.
    • Think about the types of companies you want to work for and consider what they value. You shouldn’t create a personal brand for any specific company, but looking at the brands of the types of companies and industries you admire is a good way to see how other designers have used branding to visually showcase a particular business’s focus or style.

    Step 2: Moodboard It

    • First, write 10 words that speak to your personal design style or strengths. Then write down 10 words that speak to the voice and feel of the brand you hope to design.
    • Second, write down 10 words that you want employers to feel when they look at your personal branding.
    • Next, write down 5 personality traits your brand would have if it were a person. These can be specific personality traits or even colors that symbolize that personality.
    • After that, narrow each list down to three keywords to help drive your visual research. Use the words from these exercises as inspiration for the types of images you’ll use to create your moodboard.
    • Now, create your moodboards! Collect imagery that speaks to the tone, brand voice, color palette, and typography style you want to achieve. Then, arrange it into a cohesive moodboard to inform your brainstorming process. It’s often helpful to break out visual elements into separate moodboards for typography and type lockups, color, and layout.
    • Finally, with the help of your moodboard, begin to brainstorm ideas for a logo concept. Think about ideas for a type of logo that will speak to the identity that you want to cultivate. Think about whether you want a purely graphic logo or one that utilizes typography more heavily. Write down any ideas, concepts, or thoughts that pop into your mind.

    Step 3: Sketch It

    • This is the time to sketch out all of your ideas — good or bad! Sketch out 10 ideas in 10 minutes, focusing on getting across your main idea (you can fill in details later based on which concepts you think are strongest). Anything that crosses your mind, get it on paper. Over time you will begin to find some strong ideas evolving. These sketches can be small thumbnails that focus on getting the basic idea across – they don’t need to be too detailed.
    • Pick a few of your favorite designs and begin refining them. Perhaps that means opening up Illustrator and starting to create vector versions.

    Step 4: Think about typography

    • After you’ve refined your best ideas, you want to begin to consider typography in the logo. Is it handdrawn? Is it an existing font? Are you altering an existing font or creating a new one? Write down your thoughts and then start researching different typefaces that could work for the branding of this project. This is particularly important if your logo incorporates your full name or initials. Look here for font inspiration.
    • You might also want to consider having a simple tagline under your logo or name on
      your portfolio site that says what you do in 2-5 words (e.g. “Jessica Smith – Minimalist Web Design”). When choosing typography, be sure not to pick more than 2 fonts so as not to overwhelm visitors. If you decide to write a tagline, write a few options and pick your favorite. Be as descriptive as possible in as few words as possible.

    Step 5: Think about color

    • Based on your moodboard, research, and logo design, how do you want to use color to showcase yourself? Look here for color inspiration and choose 2-4 primary colors for your brand. Apply them to the logo design.

    Step 6: Ask for feedback

    • After refining digitally, show your designs to a friend or mentor and ask for feedback. Conducting user research is a crucial part of the design process, and you should show your work to others as often as possible to get feedback from an objective source. If they have specific feedback, ask them why they feel that way and try to understand what about your design isn’t conveying what you wanted it to convey.

    Step 7: Sketch icon and texture ideas

    • Think about what kinds of icons you’ll need on your website. Are they going to be clickable icons that lead visitors to each of your different pages? Or will they be used to showcase your specific strengths or industry interests? Sketch 10 ideas for icons in 10 minutes. Next, based on your icons, consider any textures you might want to design for your portfolio site or personal branding as well. These could be simple illustrations that get combined to form a background texture, or even your icons repeated over and over.
    • Pick a few of your favorite ideas and begin refining them. After refining and adding color, show them to a friend or mentor for feedback. Remember to always iterate and make sure that other people are seeing your designs the way you want them to be seen and interpreted!

    Step 8: Finalize

    • Make any necessary adjustments based on feedback, and finalize your logo lockup, typography picks, colors, and overall look and feel for your personal brand. Create a one-page Brand Guideline for yourself.
    • Ensure that when you create your portfolio website or any other personal collateral (e.g. business cards, resume, cover letter, etc.), you apply your personal style guide consistently across all of them. The color palette you choose, the textures you create, the icons you apply, and the typography you use should all be consistent across all of your channels. In other industries, employers might not notice inconsistencies but if you’re applying for design jobs, consistent presentation across channels is yet another amazing way to stand out from your peers.
    • Create your final Style Guide, using all of your textures, typography, logo, and color palette.

    You’re done! You now have a fully built personal brand, using the same process that a real-world client project would have used. Congrats! Now that you’ve got a beautiful personal brand, you should apply it across your portfolio site and online channels. If you need help building up your portfolio, check out the portfolio building toolkits and bootcamps at RookieUp Below!

    Grind Crew - Grind Kit - The Ultimate Template Pack For Remote Designers

    • Portfolio Starter Kit
    • Career Bootcamps
    • Build Your Portfolio Bootcamp
    • Get A Design Job Bootcamp
    • Become A Freelancer Bootcamp

    Crafting Your Personal Branding As A New Designer - In 8 Steps

    Author Bio
    Alec McGuffey is the co-founder of RookieUp, a design education platform that offers short-term bootcamps and portfolio-building tools to give aspiring designers everything they need to build an amazing design portfolio and launch their design career. RookieUp.com

    Posted in Branding, Business Startup Tips, Design Essentials, Design Resources, Freelance, Logo Design, Logo Design Tips, Marketing
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    ‘Creativity for Sale’ + ‘Mindful Creative’ ‘Creativity for Sale’ + ‘Mindful Creative’ by Radim Malinic is now available worldwide in bookstores and online. 

Grab yourself a copy and reach your creative career potential without the cycle of burnouts and stress. 

These books are beautiful I highly recommend them!

Big thanks to Radim @radim.malinic for our copies of these amazing books!

Find out more at:

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    Check out the latest Designer Interview with Micha Check out the latest Designer Interview with Michael Cherkashin and award-winning graphic designer and creative director @hugagency

It was a great pleasure to feature Michael who shares some valuable insights into logo design  and live as a graphic designer and creative director.

The interview is also featured on today's newsletter, including the book by @made.by.james
what I have been up to, and more insights. 

Join me, let's chat! 👋

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    In his New York Times best seller Steal Like an Ar In his New York Times best seller Steal Like an Artist, Austin Kleon gave readers the key to unlock creativity. Now comes the next step in the journey: how to get known.

SHOW YOUR WORK! puts an end to the destructive myth of the long genius by showing artists and writers, makers and creative entrepreneurs how to join the new ecology of talent. It is about found by being findable, about using the network instead of wasting time networking.

The key is process, not product. Share something new every day but don’t turn into human spam.) Keep and amateurs mind where the possibilities are limitless. Be a connector, a teacher, an open node. Don’t horde.

In ten vital new priciples, SHOW YOUR WORK! shows that you have to be open, generous, brave - an artist that other artists will steal from.

Full review can be found on our website link in bio under the book review section.

If you would like your own copy of Show Your Work by Austin Kleon it’s available online. 

If you purchase through the links below, I do get a small commission that i put back into The Logo Creative project, for instance by purchasing new books like these that i can share with you the reader. 

Show Your Work by Austin Kleon. 

Amazon - https://amzn.to/3jh4p0h 

Wordery - https://tidd.ly/2VmUJt9 

Bookshop - https://uk.bookshop.org/a/7810/9780761169253 

Looking for more creative content? Check out our website. 

Checkout our website book review section: 
https://www.thelogocreative.co.uk/book-review-logo-design/ 

Read Our Daily Blog Articles: https://www.thelogocreative.co.uk/blog/ 

Join The Community Newsletter Group: https://thelogocreative.substack.com/subscribe 

We have recently partnered with Mr Mockup: https://mrmockup.com/ref/thelogocreative/

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    "Never underestimate white space! Space is an inv "Never underestimate white space!

Space is an invisible design element most can't see, and it's often ignored.

Whits space is an element That controls all other elements.

You can't design when you can't see"

- Andrew Marriott - The Logo Creative™

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    Overcome Creative Block 👇 We've all been there Overcome Creative Block 👇

We've all been there, sketchbook open ready to capture ideas, but nothing is flowing. 

💡 Solution: 

▶️ Set a routine
▶️ Take a step back 
▶️ Go for a walk 
▶️ Change scenery 
▶️ Keep a notebook handy 

What are your methods? 👍

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    "Be vigilant and always check your client’s agre "Be vigilant and always check your client’s agreement for design services word for word, and twice over before signing. 

I recently rejected a client who was a big design news site. Let’s just say there were things in there I did not like! 

Money is not everything! Protect yourself!"

- Andrew Marriott - The Logo Creative™

👉 Join my personal newsletter: tiny.cc/thelogocreative 
👉 Follow @thelogocreative and turn on post notifications. 
👉 Leave a comment, let's chat!

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    Austin Kleon’s books have been on my bookshelf f Austin Kleon’s books have been on my bookshelf for quite some time, I finally got round to reading “Steal Like an Artist” and i could not wait to jump in and read his second book “Show Your Work”
 
If you would like to read my full review its on the book review section of our website.

https://www.thelogocreative.co.uk/show-your-work-by-austin-kleon/ 

If you would like your own copy of Show Your Work by Austin Kleon it’s available online. 

If you purchase through the links below, I do get a small commission that i put back into The Logo Creative project, for instance by purchasing new books like these that i can share with you the reader.

Show Your Work by Austin Kleon
Amazon - https://amzn.to/3jh4p0h 
Wordery - https://tidd.ly/2VmUJt9 
Bookshop - https://uk.bookshop.org/a/7810/9780761169253 

Looking for more creative content? Check out our website.

Checkout our website book review section: 
https://www.thelogocreative.co.uk/book-review-logo-design/ 

Read Our Daily Blog Articles: 
https://www.thelogocreative.co.uk/blog/ 

Join The Community Newsletter Group:
https://thelogocreative.substack.com/subscribe 

We have recently partnered with Mr Mockup:
https://mrmockup.com/ref/thelogocreative/ 

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#booklover #BrandIdentity #bookclub #bookshelf #bookreviewer #bookworm
#bookaholic #bookpic #booksbooksbooks #bookstagram #bookreader
#branding #storyategy #brandstorytelling #brandstrategy #business #book #books #steallikeanartist #showyourwork #austinkleon
    It was a pleasure to feature Simon Charwey @simonc It was a pleasure to feature Simon Charwey @simoncharwey In our 4th interview back in 2017. 

Simon is a Asanteman-based brand identity designer based in Kumasi, Ghana.

In this interview Simon shares his design journey, first ever logos he designed, his design process and insights into the logo design industry.

Be sure to check out the interview, link in bio under the designer interview section.

_________________________________

#logodesigner #creativecommunity #positivevibes #logodesigner #logodesigns #logoprofesional #logo #logoinspirations #designer #designthinking #creativeideas #creativeidea #thoughtoftheday #creativemind #creativemindset #logoideas #logoidentity #identitydesigner #creativeproject #creativethoughts #logotips #logoinspirations #logoinspiration #designdaily #inspirepeople #humanfirst #bemore
    Stealing is bad, taking things that don’t belong Stealing is bad, taking things that don’t belong to you is wrong unless you learn to steal like an artist. This book includes 10 things nobody told you about being creative. 

Steal Like an Artist by Austin Kleon does not support plagiarism, let’s get that straight from the start. 

It’s more about unlocking your creativity, and getting into the minds of the artists you admire by understanding why and how they did what they did.

This small square 140 page book was published in 2012 and is a New York Times best seller, and for good reason it’s a fantastic book! - Well Done @austinkleon and @workmanpub

Check out the first look video we posted.

Join Newsletter: tiny.cc/thelogocreativve

If you would like a copy of your own it’s available on Amazon, Wordery and Bookshop:

Amazon UK: https://amzn.to/3jh4p0h 
Wordery: https://tidd.ly/2VmUJt9 
Bookshop: https://uk.bookshop.org/a/7810/9780761169253 

__________________________________

#thelogocreative #thelogocommumity #design #graphicdesign #bookblog
#booklover #BrandIdentity #bookclub #bookshelf #bookreviewer #bookworm
#bookaholic #bookpic #booksbooksbooks #bookstagram #bookreader
#branding #storyategy #brandstorytelling #brandstrategy #business #book #books #steallikeanartist #austinkleon
    Check out our latest Designer Interview with Micha Check out our latest Designer Interview with Michael Penda @peanutfreepanda a talented graphic designer from Wichita, KS. 

It was a great pleasure to feature Michael, he shares his insights into working as a graphic designer.

The interview is also featured on today's newsletter, including a new book, what I've been up to, and more insights.

join me, let's chat! 👋

tiny.cc/thelogocreative 

_________________________________

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    "If you have anxiety you're probably worried about "If you have anxiety you're probably worried about the future, if you have depression it's more than likely pain from your past. 

Live in the moment, and be here and now!

It's tough trust me I know, I have been there.

But just like me you got this!"

 - Andrew Marriott - The Logo Creative 

👉 Join my personal newsletter: tiny.cc/thelogocreative 

👉 Follow @thelogocreative and turn on post notifications. 

👉 Leave a comment, let's chat!

_________________________________________

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    "Always focus on what you are putting into your bu "Always focus on what you are putting into your business, and not what you can get out of it.

Too many are fixated on results and personal gain instead of putting in the work and providing value. 

Tip - Start looking at business from the outside in! 

You get what you put in!" 

- Andrew Marriott - The Logo Creative 

👉 Join my personal newsletter: tiny.cc/thelogocreative 

👉 Follow @thelogocreative and turn on post notifications. 

👉 Leave a comment, let's chat!

________________________________________________

#positivity #entrepreneurmindset #businessquotes #growthmindset #growth #scaleyourbusiness #mindset #businessgoals #designquote #motivation #entrepreneur #lifestyle #motivationalquotes #marketing #positivity #designinspiration #designquote #quotesondesign #designerquote #designquotes #designpassion #positivevibes #thoughtoftheday #inspirepeople #humanfirst #bemore #branding #creativemind #creativemindset #creativethoughts
    "It's one thing to be creative, but are you innova "It's one thing to be creative, but are you innovative? 

Creativity is thinking up new ideas and innovation is doing new things. 

Always be open to trying new things and moving in different directions. strive to be both." 

- Andrew Marriott - The Logo Creative™

👉 Join my personal newsletter: tiny.cc/thelogocreative 

👉 Follow @thelogocreative and turn on post notifications. 

👉 Leave a comment, let's chat! 

_________________________________________

#positivity #entrepreneurmindset #businessquotes #growthmindset #growth #scaleyourbusiness #mindset #businessgoals #designquote #motivation #entrepreneur #lifestyle #motivationalquotes #marketing #positivity #designinspiration #designquote #quotesondesign #designerquote #designquotes #designpassion #positivevibes #thoughtoftheday #inspirepeople #humanfirst #bemore #branding #creativemind #creativemindset #creativethoughts
    It was a pleasure to feature Ian Paget In our 3rd It was a pleasure to feature Ian Paget In our 3rd interview back in 2017. 

Ian is logo and brand identity designer working and living in the UK.

In this interview Ian shares his first logo he designed, his favourite logos and a glimps into his process. 

Be sure to check out the interview , link in bio under the designer interview section.

_________________________________

#logodesigner #creativecommunity #positivevibes #logodesigner #logodesigns #logoprofesional #logo #logoinspirations #designer #designthinking #creativeideas #creativeidea #thoughtoftheday #creativemind #creativemindset #logoideas #logoidentity #identitydesigner #creativeproject #creativethoughts #logotips #logoinspirations #logoinspiration #designdaily #inspirepeople #humanfirst #bemore
    Stealing is bad, taking things that don’t belong Stealing is bad, taking things that don’t belong to you is wrong unless you learn to steal like an artist. This book includes 10 things nobody told you about being creative. 

Steal Like an Artist by Austin Kleon does not support plagiarism, let’s get that straight from the start. It’s more about unlocking your creativity, and getting into the minds of the artists you admire by understanding why and how they did what they did.

This small square 140 page book was published in 2012 and is a New York Times best seller, and for good reason it’s a fantastic book! - Well Done @austinkleon

Check out the first look video.

Join Newsletter: tiny.cc/thelogocreativve

If you would like a copy of your own it’s available on Amazon, Wordery and Bookshop:

Amazon UK: https://amzn.to/3jh4p0h 
Wordery: https://tidd.ly/2VmUJt9 
Bookshop: https://uk.bookshop.org/a/7810/9780761169253 

__________________________________

#thelogocreative #thelogocommumity #design #graphicdesign #bookblog
#booklover #BrandIdentity #bookclub #bookshelf #bookreviewer #bookworm
#bookaholic #bookpic #booksbooksbooks #bookstagram #bookreader
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    Check out the second Designer Interview from 2016 Check out the second Designer Interview from 2016 with our good friend David Airey.

It was a great pleasure to feature David as he has been an inspiration to so many designers over the years me included.

David shares his favourite logo design, his logo design process and steps he has taken in his design journey.

Join our newsletter we share, new designer interviews, new books, insights and what I have been up to.

join me, let's chat! 👋

tiny.cc/thelogocreative 

_________________________________

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    Awhile back I purchased all three of Austin Kleon' Awhile back I purchased all three of Austin Kleon's books @austinkleon as they had been on my reading list for so long, and never got around to reading them 

I can now say I have finally got around to reading them.

The review for "Steal Like an Artist" is already on the book review section of the website, and if you're subscribed to the newsletter you will have received the newsletter regarding this awesome book.

The review for "Show You Work" is coming this Wednesday, there will also be a newsletter on the way.

I have nearly finished "Keep Going" and again I'm really impressed by all three book I highly recommend them they are well worth the read.

Have you read these books? Let me know your thoughts in the comments. 

👉 Join the newsletter: tiny.cc/thelogocreative

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