2020 is here, and of course, it will not be so different than last year for business owners until they try different strategies to promote their business brand. In this article we discuss the Latest Business Strategies to Promote Your Business Brand in 2020
Before any business Website or e-commerce site goes online, one of the most crucial steps is to make the website fully secured. The visitors and the users should make sure that the site is safe and protects against all hacking, spams, phishing.
The solution for these kinds of security issues is an SSL certificate, as Google has made it mandatory to install an SSL certificate to the website for the safety of the users. SSL certificate like Comodo Multi-Domain Wildcard SSL comes with a wide range of advantages. It will be the best fit if you want to secure multiple wildcard domains under a single certificate.
You can secure up to 100 different domains and includes all sub-domains (based upon provider). It saves you a lot of time and money, along with securing all your website security needs.
Going on further, in this article, we will list the top 10 brand promoting strategies for 2020.
1. Online appearance
Online presence is a must for any online e-commerce business. Though you own a business website or a website, you must stay on social presence. Having an online presence will benefit you greatly.
By installing an SSL certificate, you will have enhanced online presence as customers can check that the business is verified (in OV and EV validation).
The visitors or the users will see you online even though you may not conduct any regular workshops, giveaways, or any other advertising methods. The potential customers will see you online, and you can increase the customer database.
Online presence makes your work easy. If a visitor wants to know about your company, your products, your business, then the first and foremost thing they do is do online research. Staying active every day and updating something interesting topics, short blogs will keep the audience engaging, and this will have a positive impact on your business.
2. Logo matter
The logo is an integral part of your business. It is one of the essential aspects of making your brand and business viral. A famous logo is no doubt an additional factor that boosts up your business.
For example, we can take an example of the brand Nike. It has a simple yet effective logo. Most of the international Nike outlets do not have huge hoarding or outlet names. They simply have a logo. This proves the vital role of a logo for a brand to reach a large audience.
A logo quickly grabs the attention, makes a strong impression, adds value to your brand identity, makes you stand out in the competition, encourages brand loyalty, and easy to recognize your brand.
Moreover, the audience and the users have a short attention span these days. A logo will quickly grab the attention of the viewers. If you want the audience to connect to you instantly, the logo takes the lead.
3. Branded merchandise
At times it may seem that the merchandising may sound little extra budget for the company, but if you select the right merchandise to target your audience, no doubt this strategy will fetch good results.
Furthermore, the merchandise promotes returnable investments to your business. Branded merchandise could portray your brand value and reliability to the people out there.
4. Brand Packaging
As the name suggests, packing is merely designing the packing of the product the customer is willing to buy. The customers are impressed by way of packing and look forward to buying from you.
However, proper brand packing includes arranging a container, then a bubble wrap, or foam wrap to protect against any damage during transport.
Brand packaging draws the attention of many customers and prevents any kind of damage during the process of reaching the customer. One of the best ways to impress the audience is to use recyclable packing to show that you are doing your bit to save the environment.
5. Send Newsletter or Sales Emails
You can send newsletters and emails that are relevant to the purchases, sales, and the current offers going on your products. You can find the already existing customers’ email addresses and send a short and strong newsletter for an immediate and loud announcement of your business.
6. Clothes with brand logo and name
It has become an off trend where people wear those plastic name badges of the brand and the companies. Now, displaying the logo on the clothes is a new brand promotion strategy at popular food places and even companies.
Clothes with brand logos and names are easy to maintain, as the employees can use as a regular uniform at the workplace. All the organizations are following this trend to attract customers. On special occasions and special sales day, wearing these clothes with logos gives a boost to the sales of the business.
7. Mail Campaign
Though email is one of the oldest modes of communication, it is still the most powerful and trending in business strategies. An email marketing campaign helps to reach the information targeting many audiences.
You can have the customer database and sent every customer a well-crafted email to get the attention of the customers. You can send the ongoing offers on the products, exchange of old stuff with new stuff, discount coupons, the flash day offers, and many more.
8. Branded Collateral Materials
Another simple and effective brand promotion strategy for 2020 is branded collateral materials. Often, these help to strengthen the bonds between the business partners and the customers and the clients.
Hence, the branded collateral materials include everything from the brochures to business stationery with the name printed on them, letterheads, flyers and banners, and many more.
Overall, these Marketing collaterals are perfect for building a cohesive identity of the brands and the business. However, these are not the sales that you can expect the returns. This is a part of the advertising of the products and the business.
Collateral materials will exponentially increase the brand image and the credibility. This way, you can target more audience and contribute to the significant results of your business.
Some of the best Branded Collateral Materials include:
- Landing pages
- Branded content
- Blog posts
- Pillar pages
- Event magazines
- Brand stories
- Case studies
- White papers
- Digital reports
- Corporate brochures
- Product catalogs
- Proposals & presentations
- Re-engagement emails
- Corporate magazines
- Customer magazines
- Member magazines
9. Giveaways on Social Media
This is the latest business promoting strategy for 2020.
- Run a photo contest: Social media giveaway photo contest favors you collect the user-generated information or the, you can use this content in your future marketing strategies.
- Run a referral contest: Here, the participants are awarded incentives or some gifts if they refer to some other customers who could be their friends and family. This is a trending social media giveaway business promoting strategy.
- Run a hashtag contest: This is a unique and interesting social media contest. You can create a hashtag that allows your brand, company that will enable you to measure the entries and their engagement rate.
10. Brand Email Signature & Content
The brand email signature is the richest, untouched, and untapped mode of promoting your business. The impact that leaves on the recipient while receiving your email with the brand signature and meaningful content is unmeasurable.
Moreover, there is no doubt that digital Marketers always want an audience to interact with their brand. The main aim to target many people through all the possible advertising channels and email signature and content promotion is the best practice to hit the jackpot.
While following the above-discussed tips for your business promotions for this year 2020, you can surely sustain in the market for years to come. The latest business promotional strategies will help you fetch good customer-client relations and generate significant revenue for your sales.
We hope you have enjoyed The Latest Business Strategies to Promote Your Business Brand in 2020, and be sure to leave your comments below as we love to hear from you the reader. If your looking to learn Brand Strategy then look no further than The Brand Master Secrets it will teach you everything you need to know to take your business or the business of others to new heights.
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Also published on Medium.