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Why Your Brand Fails with its SEO Strategies and How to Fix Them

Search engine optimization is the best way to get organic traffic to your website. Many companies invest a huge amount in their SEO strategies and campaigns to increase their sales and popularity. SEO is a consistent method to get better ranking on search engines. To develop an effective SEO strategy, you need to know about the SEO world completely. Right from basics, tactics, types, and methods to the new trends in the market, you need to have deep knowledge about the field to succeed. But, companies often ignore this criterion and appoint inept staff to manage their SEO campaigns that can lead to a disaster.

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How To Get Desired SEO Value For Your Existing Website Content

Today, there is a flood of bloggers and website owners in the market. People who are passionate about writing often end up starting a blog of their own where they can share their true feelings with individuals. Along with writing and posting blogs, they also are conscious to publicize their blogs over the web. A similar situation is with all the webmasters who are running a business and want to make it famous across the market through the web. Read on to find out How To Get Desired SEO Value For Your Existing Website Content.

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Revamping Your Brand’s Content Strategy in 5 Steps

A lot of content strategies aren’t really strategies at all. They’re just a collection of decisions that have been made over the years without an actual vision uniting them in a purpose. Even if your brand has a content strategy, chances are it’s due for a reboot. Things change quickly in the business world and it’s a good idea to reevaluate how effective your content strategy is. Here are five steps to revamping your brand’s content strategy.

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Top Search Ranks are Not The Only Measure of SEO Success as Business ROI is Also a Factor

Business success depends on fast revenue generation, and the best way of doing it is to embrace SEO. Today, online marketing is the only way to give impetus to overall marketing activities linked to revenue generation. That is the reason why businesses of all sizes and shapes cutting across industry segments are implementing SEO. Google has recognised the needs of businesses so well that it has devised local SEO for small companies that have made SEO accessible for even the most modest business set up. It has put to end the long-standing misconception that SEO is for big companies only.

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Is Your Website Designed To Supplement The Buyer’s Journey

Your website is the online headquarter of your business. While the first instinct would be to make it as you please, everything you do online should be aimed at pleasing the consumer. Better user experience is something that all businesses need to focus on, to achieve success.

If you are selling a product or a service online, you probably have a conversion funnel in place. However, even after having a systematic approach in place, and creating quality content, if you are experiencing stagnant growth, maybe it is time to look at the conversion funnel from the perspective of your customer.

That is, instead of creating content for a conversion funnel, the objective should be to create content for the buyer’s journey.

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The 5 Most Essential Benefits of Copy on Your Company Website

A picture is worth a thousand words, and the Internet is a largely visual medium. Research has shown time and again that social media posts featuring pictures and videos get more engagement than text posts alone. That’s why the design and style of your company website matters. Humans like to look at pretty things, and you can keep their attention by giving them enough pretty things to look at.

But is a picture always self-explanatory? Let’s test it.

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Graphic Design: Why the Application of White Spaces Is Imperative for Designers

Creativity in the world of graphic designing is all about balancing the needs of the client. A graphic designer approaches every project with creativity and new forms of innovation. The procedure of graphic designing itself is a type of visual communication where the designer implicates visual art, typography, layout techniques and other methods. Examples of graphic designing are mostly seen in advertisements, logo design, business cards, and website designing.

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How to choose an SEO-Friendly WordPress Theme for your business website

WordPress has been used as an open-source framework by many people across the world. This framework has some benefits over the other website developing frameworks. The most important thing is that WordPress is completely free to use for everyone. In this article we take a look at How to choose an SEO-Friendly WordPress Theme for your business website.

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Five Pointers to Help You Grow Your Website’s Traffic

Going into business is a brave decision, especially if your business will be your primary source of income. With this in mind, you need to do everything you possibly can, and a bit more, to make sure your business takes off and succeeds. In this article we share Five Pointers to Help You Grow Your Website’s Traffic.

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What to do when you have no freelance work

It’s normal to want to fill your schedule with paid client work. But when you’re just working for clients you’ll lose a lot of what makes you a good freelancer. Things like trying out new technologies or tactics. Taking time to work on things that give you pleasure or are useful for other people, like open source or education. There are a few things I’d recommend you do with time between projects, in-case you haven’t thought of them already.

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