Many of those who are more than familiar with the internet and social media would have experienced the weird and wonderful platform that is Tiktok. TikTok’s popularity came about in a perfect storm, where many of us were either working from home or not working. In this article we look at how TikTok Helps You Grow Your Business – 5 Ways How To Do It.
Whilst the pandemic has somewhat eased since the days of regular lockdowns, TikTok is still a platform that’s thriving and it looks to be sticking around. Many businesses are now turning their attention to this platform and utilizing it to help benefit their reach through the likes of advertising and partnering with influencers.
If you’re looking to expand your business to another social media channel, then this guide will educate you on how to use Tiktok for your company’s growth in 2022.
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The Rise of TikTok During the Pandemic
If you’ve been living under a rock and you’ve never heard of TikTok, then buckle up. TikTok’s growth has been undeniably incredible to watch. It has taken over the world when it comes to social media platforms and is used in over 140 countries. A few key statistics on its journey over the years from MediaKix include:
- Tiktok generated 80% more downloads in the first two quarters of 2020 in comparison to 2019.
- In the US, Tiktok has held the number #1 and #2 spots for quarterly downloads since 2019. Beating the likes of Instagram, Facebook, and Snapchat.
- More than 75% of Tiktok’s 800 million users are daily active users on the platform.
It’s a platform that also reaches a wider demographic, especially age groups. Whilst its main audience is younger, there is still a significant amount of Millenials and Gen-Z’s using this platform. Generation Alpha (those born after 2012) is still pulling the bigger numbers though.
Ways to Grow Your Business Using TikTok
There are lots of resources online for understanding Tiktok as a business. UNUM’s guide on growing a business using TikTok is a great insight into building a following and authority on this platform.
Tiktok offers a great opportunity for many businesses to make use of its current influence on the world. Just like any social media platform, here are some helpful tips and tricks that can maximize your returns both in effort, time, and money spent.
Here are five ways in which you can successfully leverage Tiktok for your business.
1. Focus on Growing Quality Over Quantity
Those that are successful in life are willing to put in the time. When you’re growing a social media platform, not all of that success will happen overnight. Well, that’s a lie – Tiktok has been the cause of many overnight successes. But that’s beside the point.
The right type of followers is always going to be better than having people follow you, that have no interest in your brand or what you’re selling. You could have 1 million followers on TikTok but when it comes to encouraging them to buy something, they need to be interested in what you’re offering.
With that being said, whether you’re starting from scratch or you already have a relatively sizeable following, focus on growing quality. Try not to focus too much on the numbers because it’s engagement and interaction that really matters.
As you start to generate a following, take a look at the data on your Tiktok dashboard to see who you’re enticing onto your page. You might be hitting your intended demographic or you might not. It’s all about being proactive with your efforts to draw in the right crowd. If you’re not getting your audience, switch it up and try something new.
2. Create Content That is Relative to Your Brand
Relevancy is crucial when it comes to content. If your content isn’t relevant to your brand then there’s a disconnect. You have an audience who enjoys your content but the content itself isn’t about your brand. Those who follow and love your brand, well – they’re not enjoying the content you’re posting.
See the problem? For content marketers, this is something that they’re all too well aware of. With 72% of marketers saying content marketing increases engagement, it’s a statistic that’s worth abiding by when it comes to content creation on your platforms.
One of the major benefits of Tiktok is that you can create any type of content and it has just as much potential to go viral as any other video on the platform. This unique algorithm means every piece of content you create has a good chance of being seen by the masses.
It’s worthwhile to carry out some research on your audience and on your competitors, particularly on this platform. That way, you can get an understanding of what works and what doesn’t. Make it easy for yourself, rather than generating a lot of content that ends up underperforming. Otherwise, it just ends up being a waste of money and resources.
3. Utilize Trending Sounds and Hashtags
With TikTok, a lot of success can come from being lucky. Having the right video idea, using trending sounds or hashtags. There’s no formula for creating the perfect TikTok video so it’s all about following what’s capturing an audience’s general attention and making it into your own.
There are a lot of brands that will adapt trends to fit their own brand style and approach. You can find the trending sounds and hashtags in the Discover tab of the app. These update on a daily basis and it’s also worthwhile subscribing to Tiktok’s Creator newsletter. There’s always a benefit to receiving guidance and tips from the brains behind the platform itself.
As you grow your brand on TikTok, you may want to try your hand at creating your own trends. Whether that be an activity like a dance or recreation of something you’ve posted to using a certain hashtag every time you post. A lot of small accounts have done this, even those who don’t have a business, which has often resulted in them becoming famous in their own right.
This platform is all about relevancy and keeping up to date with the latest crazes that are hot for one week and then replaced with something else the following week.
4. Partner up With Influencers
Influencer marketing continues to be an important part of modern-day marketing as we know it. There’s a lot of traffic that can be driven by the right influencers who have followers that are driven to buy or follow what the influencer promotes.
However, just like your content quality and relevancy, the influencer or influencers you choose should be relatable to who and what your brand is. For example, a sports influencer may not bode well with a fast-food brand. It’s chalk and cheese, regardless of how much influence or following the person has.
There are influencers popping up left, right, and center, so it’s crucial to be aware of which ones are going to do the best for your brand and platform. If you’re unsure, ask your followers or at least look at whose influential and that they’re following already. You may be able to find a common influencer amongst many of them that you can collaborate with.
5. Be Consistent and Post Daily
The intention of staying consistent is there for some, but fulfilling it on a daily or weekly basis is more challenging. It’s not always something a business can sustain and it really takes a lot of perseverance. With 60% of people finding it hard to produce content consistently, you’re not alone.
However, it pays to put in the hours and to show up every day with something new. The best way to guarantee engagement and growth is on your TikTok platform.
Benefits of Multi-Channel Presence for Business
Representing your business across multiple channels is helpful. As long as your target audience can be found on these channels, it’s worthwhile investing your time and effort in building an online presence on each one.
It accelerates consumer onboarding
One of the benefits of sharing your brand across multiple platforms is that it can help accelerate consumer onboarding. If a consumer sees you on one platform and takes an interest then that’s great but it doesn’t always convert to a sale.
If a consumer is seeing you on multiple channels, they may end up being more influenced and encouraged to convert from a lead to a paying customer!
Not everyone uses just one platform
Facebook or Twitter aren’t the only platforms that are being used anymore. There are now so many different social media platforms to choose from and many internet users are using multiple. With the growth of social media, you’ll likely see even more platforms crop up over the next decade or so. It’s constantly changing so as a brand, it’s good to keep up with the latest platform.
Tiktok is a big platform and one that’s highly popular in today’s social media industry. It’s useful to learn the ropes of this social media channel and to utilize it where you can to help grow your business this year and beyond.
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Author Bio
Natalie Redman (LinkedIn) Freelance writer for many clients across multiple industries. Natalie has two years of copywriting experience. Natalie has a wide range of experience copywriting for web pages for businesses across many industries. She’s also an owner of two blog websites and a Youtube content creator.