Instagram has been around for a long time, and now has over 1 billion users. The social media platform has come a long way and looks very different today than how it looked when it first launched. In this article we discuss What Can Brands Gain From Using Instagram?
There are now many different ways to post, and users are always creating trends to keep their followers entertained.
Brands and businesses have acknowledged how beneficial Instagram can be to their growth, which is why there are over 25 million businesses and brands using the platform every day.
Follower growth is tied to brand growth, and a great way to get a head start on this is by using services like SocialMeep automation service.
Despite this, if you are a brand that is new to Instagram, or would like to know whether it is worth including in your marketing strategy, here are a few benefits brands can gain from using Instagram.
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A Large Audience
The first benefit that Instagram offers brands is the opportunity to connect with a massive audience. Instagram has over 1 billion users, and the demographics of its users range from 13-75 years of age.
Here is a breakdown of the various age groups;
- 13-17: 7.3%
- 18-24: 29.8%
- 25-34: 33%
- 35-44: 16%
- 45-54: 8.1%
- 55-64: 3.8%
- 65 and older: 2.1%
Even though most age groups are represented, the majority of the users are consumers, which means that successful advertising on the platform will lead to an increase in sales.
This large userbase also means that brands can reach many people, and will never run out of followers to convert to customers.
Free Targeted Marketing
Brands have realized that one thing that Instagram offers above all else is free targeted marketing.
There are methods for paid marketing available on Instagram if brands would like to do that too, such as Instagram ads, which are as organic as marketing done on the social media platform.
As seen above, the demographics and analytics available on Instagram allow brands to target their audience, and gives them the knowledge as to what content users would like to see.
This gives brands the upper hand, since Instagram relies on organic marketing, in other words, content that is advertising yet entertaining at the same time.
In addition to using Instagram ads, brands can partner up with influencers, and this market is as varied and unique as the content found on Instagram.
At the moment, there are around 500,000 influencers making their services available on the platform and can be categorized into several groups.
Micro influencers usually have between 1,000 and 100,000 followers, and don’t charge as much for their services, so smaller brands can really take advantage of these, or brands with a specialized niche.
Macro influencers have a much larger following, between 100,000 and 1 million, and they can range from people who are bloggers, podcasters, social media celebrities or even vloggers.
A mega influencer is anyone who has over 1 million followers, and these are often celebrities that are used for the reach they offer.
Many businesses have started using Instagram for something that relatively simple; traffic. Considering that Instagram has over 1 billion users, there are influencers available to help your business reach new audiences, and there are many ways of posting that the social media platform provides that will help you to do that too.
You will soon understand that driving traffic to your site or store using Instagram is quite easy.
As mentioned above, Instagram offers ads, and these are by far the easiest way to drive traffic. Instagram uses analytics and demographics to show ads to the most relevant users, which makes it incredibly effective.
More than that, an Instagram ad looks almost the same as a normal post, and can even be a video, except it can be identified by a call-to-action phrase, and says “sponsored”.
User Generated Content
Finally, a great benefit to brands is the fact that Instagram can be used to curate and user generated content, which is a vital aspect of many marketing strategies.
User generated content is basically content that users have created and has been hash tagged with the brand in the post. Not only does this help with reach, as new audiences will see this, it also acts as social proof, and makes the brand more credible.
Great ways of generating this content is to host hashtag challenges; a challenge set forth by a brand that is usually entertaining, and users who complete the challenge in the most entertaining way win.
Not only is this a great way to get more followers, but it also increases engagement, which increases reach, which leads to even more conversions.
If you’re a graphic designer you will find this article we wrote helpful: Tips to Use Instagram as a Graphic Designer
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