Why customer reviews are essential to enhance brand visibility

Why Customer Reviews are Essential to Enhance Brand Visibility

In this digital world, there is no confusion that customer reviews matter or not. By default, you can say that reviews are very preponderant whether you are buying some products or you are offering some products. There are so many applications available in the market that allow us to scan a barcode and get instant feedback about that product.

Customer reviews are the prime way to get more business and to make your brand better. It is not only valuable for business but also good for users or customers. We all know that customers search the products on the basis of reviews. If they find positive reviews then they definitely go with your website.

For getting more customer reviews, you need to encourage your product or services. Here, we are describing some points that will show how you can encourage the customers. Read on to learn Why Customer Reviews are Essential to Enhance Brand Visibility.

Create a profile on popular sites

Why customer reviews are essential to enhance brand visibility

The first and major thing which you have to do is to make your online presence on the popular site means you have to create your profile on the popular reviews site such as Google+, Yahoo! Local things, Merchant Circle, Foursquare, etc.

Ask for the reviews about your service

After that, make a good relationship with customers by asking for reviews or many questions like whether they liked your product or not? How much they are satisfied with your services? Do they need any change? Did they face any hurdle while purchasing any product or exploring your service? You can ask these questions by sending mail or contacting them via phone or messages. But, do not force the customers to post any review on your website.

Use the latest tools for reviews

There are many free tools available on the internet that make it easy for website users to write a review on popular websites without creating any account on it. It is an easy and fantastic approach which is liked by many people.

Focus on brand perception

Why customer reviews are essential to enhance brand visibility


Every business is built on customer relationship and brand perception sets the base for this. Today’s customers share all their experiences widely on different channels. And, their trust come when they buy products from your website. If your brand perception is positive, it means that customers are more interested for availing your services.

Some Important Facts About Customer Reviews 

  • There are more than 92% of business to business buyers who are more likely to purchase after reading positive reviews.
  • According to Spiegel research Center, the reviews which display to the user can intensify conversion rates by 270%.
  • Reviews on a website produce an 18 % uplift in sales.

Benefits of Customer Reviews

Why customer reviews are essential to enhance brand visibility

Positive customer reviews improve website trust authority

For a new brand or new business, positive reviews matter a lot. It is a way to make your brand recognized online. Although for a new brand, chances are few to get a number of sales if you offer top products and you follow all the SEO strategies then surely you will get more revenue. We can’t deny that you need to work hard. And, the best part that plays a major role is customer reviews.

These days, building an online reputation is necessary. Otherwise, you may leave your existing customers or the new ones as well. To make your online presence better, you should be on social media as there are billions of users who have an account on social media. If they find your website on social media and will see some new and attractive products at an affordable price then they will definitely explore your website. Here, you can earn the benefits of converting visitors into customers. If they like something interesting then they will buy it.

Reviews Effect Search Engine Optimization

Whenever you get more positive reviews on your website then automatically your website will be at high rank and your business looks better. It improves your online business rank in Google directory as well. Thus, your business can come among the top rated websites on Google.

Reviews allow for the better opportunity to provide the best customer service

When you do online business then the reviews are the only way to earn the trust of potential customers. By writing reviews either positive or negative, customer get a chance to say something about your service. Thus, you need to allow them to write a review on each and every product. it will help you gain more leads and more sales.

Use social media to get more reviews

Why customer reviews are essential to enhance brand visibility

These days, most of the people spend their time on social media. Thus, to promote your online business, you should be on social media too. You can promote your business on social media and allow people to write reviews here.

Let’s turn this opportunity in a better way. If people will find their website on social media then they will definitely search for your website and read the reviews on it. If they find positive reviews then they will buy your products and will give positive reviews. So, it will help you improve the conversion rate as well.

Positive reviews help boost the customer’s confidence

If people find positive reviews on your site, then they surely buy products from your site. Positive rating increases the customer’s confidence and assists them to make their decision faster.

Generally, people have a tendency to check the group or to check the reviews, if customers are happy after purchasing products, then most people will easily buy that products without thinking so much about it.

Reach Out to Influencers

Connect with followers or influencers through online platforms. After getting their attention on your site, you may seek help to get more and more reviews.

You must create a good list of influencers whom you think that they will send you positive reviews. Do proper conversion with your influencers and tell their followers to review your products.

Keep Your Customers Happy

The major thing which you have to do is to make customer satisfaction on a priority basis. If your customer is not satisfied with your services provided by you then they not only leave your website even they will post negative comments on your competitor’s website that might harm your business.

Why customer reviews are essential to enhance brand visibility

Do everything good to ensure that customers have a good experience with you. Satisfied customers will prefer your website first and they will also take the step to spread your brand through social media or referral codes.

Reviews help establish credibility

You need to measure both positive comments and as well as negative comments. If people find only positive comments on your website then they will think that your brand is shady. Engaging dissatisfied people is more common than you think. If you receive any negative comment on your e-commerce store then do hide it from other users. Try to keep other users happy and resolve the issue. The combination of good and bad reviews will provide transparency in your online business.

Build a link for your customers to write reviews

These days, more than 90% of customers spend their time on online research. Before buying anything from any online store, they first visit your website by checking the reviews and rating.

Prioritize the reviews

For many customers, reviews help them to take the final decision. Online businesses should gather positive reviews. As the best brand, try to get something good from customers on your most important services. You need to explore the products which you are including in your brand as sometimes a single product can help increase your website sales.

You need to ask your customers on a daily basis what they exactly want or how much they liked your product. Encourage your customers to upload the photos and to add more reviews on a product. According to researchers customers help to promote your business in three ways first is not willing to switch your website, willing to buy any products, and recommended your site to others as well. All these factors play a crucial role to improve the conversion rate.


By writing the above points, it would be possible for you that customer reviews matter a lot to convenience new buyers and to keep stay existing users on your -commerce website. But, really, it is very tough for convenience the customers to write the reviews for your online store.

But, the above strategies which we have described in this blog will help you reach more users. They will assist you to get potential customers on your website. Thus, for establishing an online eCommerce business, you should follow all the strategies in a respective manner otherwise you may lose your sales and it can increase the churn rate as well.

Author Bio
David Meyer is a senior web developer at CSSChopper.com who possesses several years of experience in web development. He has written many informative articles while helping brands refine their online presence.